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Library2012 keynoteTechnology trends


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“Technology Trends.” Keynote by Joe Murphy for the Library 2.012 Worldwide Virtual Conference, a global conference spanning time zones and languages. October 3, 2012.

“Technology Trends.” Keynote by Joe Murphy for the Library 2.012 Worldwide Virtual Conference, a global conference spanning time zones and languages. October 3, 2012.

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  • 1. Technology Trends From a LibrarianJoe MurphyTwitter: @libraryfuture Twitter: @libraryfuture
  • 2. Relevancy is in the eye of the future Twitter: @libraryfuture
  • 3. Its always spring Live in constant rebirth Twitter: @libraryfuture
  • 4. Libraries live at the frontierIt is not for us to try and hold back the dessert Twitter: @libraryfuture
  • 5. We all startsomewhere Twitter: @libraryfuture
  • 6. Alight from past trajectories• Alight new directions Twitter: @libraryfuture
  • 7. A balanced focus on our traditions Let us try not to mistake traditional strengths with traditional ways of doing things @spring_creative Retweeted by @acdelion& priorities balanced with future directions Twitter: @libraryfuture
  • 8. Former strengths can become guard houses Twitter: @libraryfuture
  • 9. Treasures in the moraine • Destruction leaves Twitter: @libraryfuture new beauty
  • 10. Pay tribute to nostalgia with art, not function Twitter: @libraryfuture
  • 11. Trends amongst chaos Twitter: @libraryfuture
  • 12. I Love Libraries I Hate the LibraryTwitter: @libraryfuture
  • 13. "Since 2000, the number of mobile phones in the developing world has increased 1700%"• Twitter: @libraryfuture
  • 14. Aging MyselfThe Beloit College Mindset List for the Classof 2016 Born in 1994 Reveals CulturalTouchstones This year’s “catalog of the changing worldview” reveals what the world has and has not included for students entering college for the first time this fall and the cultural touchstones that have shaped their lives. • 2/3 of the independent bookstores in the United States have closed for good during their lifetimes. • Outdated icons: images of floppy discs for “save,” a telephone for “phone,” and a snail mail envelope for “mail •Cyberspace has been a constant in their lives, and “Their lives have been measured in the fundamental particles of life: bits, bytes, and bauds. • Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book. “TheTwilight Zone involves vampires, not Rod Serling,” They’ve grown up with iPods, and Justin Bieber is part of their class. Twitter: @libraryfuture
  • 15. Towards the Post PC Era – a Tipping Point For the first time ever, the majority of memory chips are not used by PCs PC’s market share of DRAM chips dropped to less than 50% in 2012. PCs have “defined and dominated” the DRAM chip market up until now. Chip suppliers now de-prioritize PCs in favor of the faster growing markets of smartphones and tablets.“Personal computers are not at the center ofthe technology universe anymore.” Twitter:
  • 16. Surface Tablet And possibly a smartphone?Instagram user @mazinadjm Twitter: @libraryfuture
  • 17. HTML5 and Mobile Web Evolutions weve-made-as-a-company-is-betting-on-html5-over-native/ Twitter: @libraryfuture
  • 18. Make reservations with Foursquare Proactive discovery And robots Twitter: @libraryfuturejust-made-it-even-easier-to-plan-your-perfect-night-out/
  • 19. Failure is an optionSuccess is a choice Twitter: @libraryfuture
  • 20. Assessing the maturity and realistic outlook forup and coming technologies The Gartner Hype Cycle for Emerging Tech Twitter: @libraryfuture
  • 21. Find our own windows. Peer beyond our walls Twitter: @libraryfuture
  • 22. Texture of the land Twitter: @libraryfuture
  • 23. Instagram – 100 Million Strong ““It just crossed 100 million users,” Zuckerberg said on stage. “They’re killing it.” users/#VsFjkouChfP90f3h.99 •Added 20 million since July •Instagram started the year with 15 million users •Added 50 million since opening up to Android •22.7 million monthly unique visitors •57th most popular site • 38% increase in unique visitors from June to July Media_Metrix_Ranks_Top_50_U.S._Web_Properties_for_July_2012 Twitter: @libraryfuture
  • 24. Instagram has moredaily active users thanTwitter had 7.3 million active daily users in August, Twitter had 6.9 million The avg Instagram user spent 4.3 hours on the app during August Twitter: @libraryfuture
  • 25. Nearly Half of Leading Brands are Active on Instagram Trailing only: Facebook, twitter, Google+, and Pinterest. Twitter: @libraryfuture
  • 26. Who Uses InstagramPew report Twitter: @libraryfuture
  • 27. Because Instagram represents the ideal in mobile social experience• Hash tags to pull together images around a topic• Location for creating a visual story about a place The True Meaning of• API to pull together pictures taken around campus Mobile Photo Sharing - Community contributions to the visual narrative of a place/topic/social grouping Twitter: @libraryfuture
  • 28. Instagram Photo MapsLoosening the primacy of time sensitivityFocuses on thewhere, reflecting ongoingtrend towards location as apoint of interaction and avisual emphasis on place-based self curation. Twitter: @libraryfuture
  • 29. Instagram coming tothe wider mobile web• Of note because Instagram famously started as iOS app only.• All can now engage the content you share from more points beyond the app.• Broadens ability of non- Instagram users to view your content. • Links for easy transfer to in app • Libraries can use this to tie their social image projects to their growing mobile web presence. Twitter: @libraryfuture
  • 30. Paths above can be among Paths above obstacles on the ground are amongst life in trees Twitter: @libraryfuture
  • 31. 1/2 Billion Subscriptions to cloud Storage Services consumer side of a tech trend • Up 200 million from last year • Will jump by 125 million more next year • To hit 1.3 billion in 2017 Twitter: @libraryfuture
  • 32. Changes in Discovery at Twitter Know the impact, watch the big players Twitter: @libraryfuture
  • 33. How much should we pay heed to one- way signs?Instagram user @alexzealand Twitter: @libraryfuture
  • 34. LiftProgress-tracking appcreated with help fromTwitter co-founders. Ties into these contexts: •The “check in” •Transparency of activity, data, and feedback •Social motivation •Mobile first/mobile only •Self metrics. •Visualization: a visual element to our individualized progress. •Gamification Twitter: @libraryfuture
  • 35. Some techs are bridgessome are doors Twitter: @libraryfuture
  • 36. Calling a Truce with Paper Helps Evernote free itself from the limits of digital and helps free the beloved physical Moleskine notebooks from the limits of print. Combines Moleskine’s valued aesthetic with digital functionality. Twitter: @libraryfuture
  • 37. Add Smart Stickers for Digital Tagging Twitter: @libraryfuturemoleskine/
  • 38. Evernote Business Brings Evernote to Libraries on an Enterprise Level •administrative console to manage account data and users’ access •Notebook directory for sharing content with employees •ability of individual employees to publish collaborative notebooks to the directory •dedicated customer support Importance: Marks a shift beyond the common organic manipulations of this productivity service that some librarians implement by adding software for businesses. Twitter: @libraryfuture
  • 39. Import Scanned Books to Evernote 1DollarScan, a digitization company, uses Evernote’s API to import scanned books and documents into Evernote for cloud access to content. To capture the memories formed while reading.Helping to shift our print books from becoming “likefurniture” back into “active objects.” Twitter: @libraryfuture
  • 40. Let Those Tech Changes Steep a Little But not for too long Twitter: @libraryfuture
  • 41. iOS6 and LibrariesBig Update for Apple’s mobile operating system.• FaceTime via cell connections – reference• Photo streams – incorporating photo sharing trend• Maps – shifting physical discovery• Passbook• Facebook integration• iCloud browser tabs• Siri• Unification of the phone number and Apple ID –answer FaceTime across devices• New App ranking algorithm – changes in searchstrategies More details Twitter: @libraryfuture
  • 42. Apple Maps - &changes in discoveryfor our libraries• Yelp integration• Changes• 3D Twitter: @libraryfuture
  • 43. understand discovery, engage thetrend, consider the actualization, and prioritize customer experience Twitter: @libraryfuture
  • 44. Major companiesadd Passbooksupport Twitter: @libraryfuture
  • 45. Are QR Codes (Still) Dying?Context of major trend of proximity for access • Will remain as long as the camera is universal on smartphones • Libraries can safely continue to invest Twitter: @libraryfuturedeathwatch-qr-codes.php
  • 46. QR Code problemsThe strength, and weakness of QR Codes Twitter: @libraryfuture
  • 47. Twitter: @libraryfuture
  • 48. Google Wallet and NFC Twitter: @libraryfuture
  • 49. NFC + Business Cards Adding a 3rd side to business cards Same story as their QR Codes products Moo, like libraries, stru• Focus: print experience w/ ggles with its mobile/digital print• Arena: how we exchange tradition information• 1 NFC enabled card in each pack (eliminates having to Or do “Moo’s NFC business cards exchange objects) combine an aging format with an• NFC Code can be updated unpopular technology?” Twitter: @libraryfuture
  • 50. Apple as the World’s Most Valuable Company Apple became the most valuable company of all time, closely watch this giant’s impacts in technology and content.Why it Matters to Libraries:The biggest company is a tech company – guiding opportunities and changes ininteraction (service) and access (content).Big enough to set the direction of consumer technology and guide consumerbehavior and expectations.Dominates the arenas of smartphones and tablets, providing opportunities as well aspressures for libraries.Apple is a major digital media provider, making impactful waves in several contentindustry segments, including eBooks.Back to the why:• Be aware of trends as we adapt to the changing world.• Consider this data alongside being personally familiar with the tools and behaviorsof our users for informed refining of current services and planning for future pivots. Twitter: @libraryfuture
  • 51. iPhone 5 & Libraries• Improved bigger screen = more room for apps . Impact of browsing vs search.• Faster 4G LTE• Impact of new dock connector.• iTunes searching updates , app recommendation engine, cloud movies. •400 Million iOS devices sold •84 Million iPads have been sold - 17 million in recent quarter alone. • iPad enjoys 62% of worldwide tablet market share., 91% of web traffic in the tablet market • 700 K apps, avg user has 100 apps Twitter: @libraryfutureMore details
  • 52. We are not in Kansas anymore But we do have ruby GPS slippers Twitter: @libraryfuture
  • 53. Twitter: @libraryfuture
  • 54. Twitter: @libraryfuture became-guerrilla-libraries/1288/
  • 55. The tentacles and webs can be seen asart, not just traps Twitter: @libraryfuture
  • 56. A lot happeningin Content Twitter: @libraryfuture
  • 57. libraries would benefit more from striving for reiterated reincarnation than from seeking a fountain of youth Twitter: @libraryfuture
  • 58. Social on demand musicstreaming service to pay artists$10 per subscriber • (That is, if the artists use theirs social media influence to get fans to register for Rdio) Twitter: @libraryfuture
  • 59. Kindle Paperwhite New and very improved Kindle ereader Amazon CEO Jeff Bezos said at the product release, “Paperwhite is the Kindle we’ve always wanted to build—the technology didn’t exist to build a display with this level of contrast, resolution, brightness and battery life, so our engineers invented it.”Paperwhite Special Features:“Time to Read” feature uses your measured reading speed metricsto predict know when you’ll finish a chapter.Miss those author biographies from the backs of paper books? Thenew Kindle Paperwhite has those now too. Bios are hyperlinked tomore by that author with direct purchasing from within the Twitter: @libraryfuturePaperwhite.
  • 60. Kindle Fire HD• Smaller than iPad• Rivals Google Nexus 7• Feature, Kindle Free Time allows parents to set time limits for types of content; games, movies, reading (unlimited perhaps?) etc. Supports multiple profiles on the device. Kindle Serials: Like Dickens of old, subscribe to an ebook once for $1.99 and automatically receive the complete piece in serialized segments as they are released. It is hoped that this will provide opportunities for the authors to react fluidly to reader @libraryfuture Twitter: opinion.
  • 61. Top Tablet Makers• Apple Inc, iPad, 17 million worldwide, 69.6% share• Samsung, Galaxy line, 2.3 million, 9.2%• Amazon, Kindle Fire,1 million, 4.2%• AsusTek, Transformer line,688,000, 2.8%• Barnes & Noble, Nook Tablet,459,000, 1.9%• Other, ~3 million, 12.3% Twitter: @libraryfutureSource: IHS iSuppli via
  • 62. We prefer a choice in format. Often inspired by context. Twitter: @libraryfuture
  • 63. Social reading Ulysses Twitter: @libraryfuture
  • 64. eBook issues Twitter: @libraryfuture
  • 65. Twitter: @libraryfuture
  • 66. Pinterest It’s about Curation &Visual Discovery Twitter: @libraryfuture
  • 67. Who usesPinterest• 12% of all US internet users• 20% of women and 5% of men• 16% 18-29 of year olds• 12% 30-49 of year olds• 13% 50-64 of year olds• 4% of 65+• Well spread out over income demographics Twitter: @libraryfuture
  • 68. Pinterest• Has ~20+ million unique visitors per month• Is the third most visited social media site• Across most age groups• Has the highest percentage of women users social networks• Drives high levels of referral traffic: more than YouTube, Google+, and LinkedIn combined.• Is spawning look a likes, copycats, and is even influencing layout designs. Twitter: @libraryfuture
  • 69. Areas of use in academic libraries include: • Facilitating/assisting collaboration and curation • Curation of resources through visual subject guides • Targeted resources for specific groups • Featuring electronic and print collections • Connecting with researchers and groups • As a teaching tool. • Highlighting the human element of your library with staff pins. • Pin diagrams to FAQs. • Curate instructional resources with teaching pin boards. • Teach proper citation and attribution. Twitter: @libraryfuture
  • 70. New Apps Twitter: @libraryfuture
  • 71. Fear of heights is curable Twitter: @libraryfuture
  • 72. Look to entertainment brands for next trends with expected ROI Twitter: @libraryfuture
  • 73. Which one is more real? Twitter: @libraryfuture
  • 74. our most important capital is adaptation when people ask what librarians will doing in the future, the only thing I can guarantee is that we will be changing Twitter: @libraryfuture
  • 75. "Yourself" is a key word Twitter: @libraryfuture
  • 76. Finish every challengewith a reward Twitter: @libraryfuture
  • 77. Where is starts and where it ends Twitter: @libraryfuture
  • 78. Devour theFutureTwitter: @libraryfuture
  • 79. Tech Trend Spotter for LibrariesJoe MurphyTwitter: Twitter: @libraryfuture