lbsACRL

Check In w/ Location Based Mobile Services: Foursquare and Libraries
Joe Murphy
ACRL webcast 7/20/2010

Check In w/ Location Based Mobile Services: Foursquare and Libraries
Joe Murphy
Twitter:
@libraryfuture
Yale Science Libraries
joseph.murphy@yale.edu

This presentation online –
http://bit.ly/lbsacrl

Location-based networks are social mobiles tools w/ elements of gaming that allow us to share our location by checking in on our GPS enabled smart phones at real world locations to compete for virtual rewards and real world benefits.

Mobile literacy can help us successfully understand & leverage location-based services

LBS have begun to tangibly impact our life flows as users: how we behave & engage w/ places, tech, & w/ eachother over socially networked info & in person.
Changing the way we live.

Trends in technology can guide our expectations for how we engage with information

People check in because –
For the fun
For the win
To come together
With benefits

Socialize
Meet up
Activities
Come together

Real world benefits. Utilitarian.
Specials & discounts
To choose places to visit

We have a competition in us.
As game.
To compete w/ friends
To compete beyond friend circles

For The Win. Rewards.
In game rewards
Virtual bragging rites
Customer loyalty
Engaging the world through mobile device

Know the tech to know the impact.
Exploring the tools.

1, 2, 3, and to the 4 square
All about Foursquare

You’re in MyTown

Go out with Gowalla

Brightkite
“We're all about helping you keep up with your friends, meet new people, and discover new places. All while you're out and about.” http://brightkite.com/

Google Latitude

SCVNGR

Twitter
http://blog.twitter.com/2010/06/twitter-places-more-context-for-your.html

The impact of location
on our lives
Photo by lisa c Thomas

The impact of location on information and libraries

How business are leveraging location-based services
- MyTown

How business are leveraging location-based services
- Gowalla

How business & brands are leveraging location-based services.
- Foursquare & History Channel

How business are leveraging location-based services.
- Foursquare & Starbucks

How libraries can leverage location-based services

Location-based services for conferences.
To enhance attendees’ experience w/ physical conferences by providing direct way to engage the event through a mobile social game they are already engaging with their smart phones as the portal.

Gain personal experience as user
Mobile literacy
as key to success
Understand impacts
Strategic applications

Where is the horizon?
the elephant in the room

Directions
Continuous connection
Deeper integration
of location into information

It’s not where we are going.
It’s where we are at.
www.facebook.com/joemurphy3
joseph.murphy@yale.edu
http://bit.ly/lbsacrl

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