Tech Trends for
Information Professionals

Joe Murphy

Internet Librarian International – London 2013

@libraryfuture
@libraryfuture
Joe Murphy
Director, Library Futures Innovative Interfaces, Inc.
Mission:
• Empower librarians dreaming big and creating
a...
@libraryfuture
@libraryfuture
@libraryfuture
The Greatest Brand of all Time – Books. Stories

@libraryfuture
Moonshots
around core strengths
Is change the new normal?
@libraryfuture
What are
libraries
about
now?

@libraryfuture
Library as
creation

@libraryfuture
Where Maker
Spaces will take
libraries – what is
next

@libraryfuture
The Library
& the Entrepreneur

•
•
•
•
•

Libraries & Start Ups
Librarians as Entrepreneurs (intrepreneurs)
Libraries & S...
The Library and the City

http://www.npr.org/blogs/parallels/2013/05/31/187316703/Ri
o-Goes-High-Tech-With-An-Eye-Toward-O...
Do your most creative.
And bring us all along

@libraryfuture
Walls or blank canvas?

@libraryfuture
Ideas as
connection
points

@libraryfuture
@libraryfuture
“I am glad someone still believes in libraries”

@libraryfuture
Libraries like watches?
- obsolete because
tech shift?
- new clientele?
- new uses ?
- serve the still loyal
market?

@lib...
Solve the pain points

@libraryfuture
@libraryfuture
Rooted in ideas

@libraryfuture
Marketing Win

Focuses on shared cultural
experience, not name

@libraryfuture
@libraryfuture
Issues in Tech News

•
•
•
•

Automatic Content Recognition (ACR)
Interactive Visual Displays
NFC
Ambient Alerts - Google ...
Rebranding or
re-enforcing?

The question as capital

Do libraries have more
future than past?
Brand as question not as
an...
Gartner’s top Strategic Tech trends for 2014

http://forwardthinking.pcmag.com/show-reports/316750-gartner-s-top-10strateg...
@libraryfuture
Tech
(re)applied
inside

@libraryfuture
Next Areas
• Internet of Things
– Smart Everyday Objects

• Wearable Tech
– Google Glass - - Smart Watches

• The Quantifi...
Connected Smart Cars
• As platform for content/service
• As interactive agents
– A sender of signals – means alert the lib...
@libraryfuture
FAA panel says (non connected) devices will be safe to
use on most parts of flights.
• Process reflects our struggle to ca...
@libraryfuture
More social aspects of content

Shift from discovery to engagement
"very first data storage system" may have been discovered

http://news.discovery.com/history/archaeolog
y/clues-to-prehist...
Balance

@libraryfuture
Tunnel vision

@libraryfuture
More streaming of traditionally print media

A new gap that librarians can fill,
advocate for the digital reader

@library...
Amazon Kindle Matchbook
• Bought the print edition? Now
also get the e copy for less.
• Could be reverse …
• Reflects cros...
Twitter experiments

https://twitter.com/EventParrot

Twitter trying private messaging for news sharing?
DMs to counter tw...
Maturation of media partnerships

https://twitter.com/NBA/statuses/335946268192940033
Social profitable with Media partnerships
• Twitter and ratings
– Sharknado effect

• Facebook sending TV networks Weekly ...
Media tipping
points

@libraryfuture
eBooks as subscription takes off

http://www.scribd.com/browse/Books-Nonfiction?p=3
Netflix(S) for Books

- 24Symbols – Oyster – etc –
- Streaming – Subscription – Freemium @libraryfuture
Ouch

Are we so
indistinguishable from
book services etc?

@libraryfuture
Book strong
and
future ready
In competition w/ Netflix/Hulu, CBS is promoting
Video on Demand the day After Shows Air

• Expansion/acceptance of viewin...
Drones + ecommerce delivery + Student services platform

• New tech leads to experiments
• Regulation context – Public per...
Little Mermaid Second Screen Live
BYOD content engagement encouraged

The Second “Screen” as cross format
• Audible.com (o...
We don’t have to
cut out out heart
to adapt
“There will definitely be some boats that will be
rocked by this.” – Google search algorithm updated

Analyst Sameet Sinha...
“Food, Water, Shelter and Facebook”
“Connection is a profound and
basic need.”

(Matthew Lieberman - "Social: Why Our Brai...
Never underestimate the power of
a social (mobile) librarian.

•
•
•
•
•
•
•
•

Curator
Creator
Educator
Filter
Connector
...
https://twitter.com/Nobelprize_org/statuses/388258838744297472

I too check my tweets before my phone in the morning
http://tumblr.thefjp.org/post/63761388198/mapping-internet-populations-and-digital-divide - By the Oxford Internet Institu...
http://techcrunch.com/2013/10/11/rappers-are-rapping-about-being-verified-or-not-on-twitter/

http://rapgenius.com/Slaught...
“The price of oil just went up because traders misread a tweet”
http://www.washingtonpost.com/blogs/worldviews/wp/2013/10/...
Vine – micro
mobile video

- Hyper Short Video & Creative Economy – The Loop
– Mobile – Gif Economy
@libraryfuture
PC sales drop tied to iPad growth

http://www.statista.com/topics/1070/pcs/chart/1281/pc-shipment-growth/%20

“Traditional...
“Reading Literary Fiction Improves
Theory of Mind” – Science
• “experiments showing that reading literary fiction led to
b...
With reach comes reflection

The Jungle of our time?
Our profession often focuses on the
societal impact of new tech areas...
Google Chromecast

TV still a dominant screen – Mobile as source Implications for screen projection – new life for the 1st...
A country’s lack and a service
the Library can fill
Americans lacking
“technical skills needed
for a modern workplace”
inc...
"very first data storage system" may have been discovered
http://news.discovery.com/history/archaeolog
y/clues-to-prehisto...
When trends
jump to
new areas.
Trend of auto
updates/uploads

@libraryfuture
Subscription
everything
Indoor mapping – content
partnerships with location
@libraryfuture
When the message is … “no”
@libraryfuture
http://explore.noodle.org/post/62987270909/how-to-make-your-own-luck
Via https://twitter.com/brainpicker/status/3858728756...
Story of Missed Value Moby Dick and the Librarian

@libraryfuture
Stability Amidst Tech Change our Brand?
• Slow TV
• Slow fashion –
– Zady (… vision: to combat the fast-fashion craze by p...
What I need from you Give us (more) your
inspirational examples we
can strive towards.
@libraryfuture
The joy & inspiration libraries
bring just by having a familiar title

@libraryfuture
@libraryfuture
Ready – Go!

@libraryfuture
The Beginning

Joe Murphy
Director, Library Futures Innovative Interfaces, inc.

Twitter @libraryfuture
LinkedIn
www.linke...
Internet Librarian International 2013 murphy
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  • Mission revisit
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  • Internet Librarian International 2013 murphy

    1. 1. Tech Trends for Information Professionals Joe Murphy Internet Librarian International – London 2013 @libraryfuture
    2. 2. @libraryfuture
    3. 3. Joe Murphy Director, Library Futures Innovative Interfaces, Inc. Mission: • Empower librarians dreaming big and creating an inspirational futures • Secure robust roles for libraries in the future • Help keep libraries a remarkable part of the conversation @libraryfuture
    4. 4. @libraryfuture
    5. 5. @libraryfuture
    6. 6. @libraryfuture
    7. 7. The Greatest Brand of all Time – Books. Stories @libraryfuture
    8. 8. Moonshots around core strengths
    9. 9. Is change the new normal? @libraryfuture
    10. 10. What are libraries about now? @libraryfuture
    11. 11. Library as creation @libraryfuture
    12. 12. Where Maker Spaces will take libraries – what is next @libraryfuture
    13. 13. The Library & the Entrepreneur • • • • • Libraries & Start Ups Librarians as Entrepreneurs (intrepreneurs) Libraries & Start up Culture The Library & the City Shareholders/stakeholders
    14. 14. The Library and the City http://www.npr.org/blogs/parallels/2013/05/31/187316703/Ri o-Goes-High-Tech-With-An-Eye-Toward-Olympics-World-Cup City innovation projects parallel a library mission http://www.npr.org/2013/07/11/201200441/innovationcenters-may-be-cornerstones-of-new-urban-economy @libraryfuture
    15. 15. Do your most creative. And bring us all along @libraryfuture
    16. 16. Walls or blank canvas? @libraryfuture
    17. 17. Ideas as connection points @libraryfuture
    18. 18. @libraryfuture
    19. 19. “I am glad someone still believes in libraries” @libraryfuture
    20. 20. Libraries like watches? - obsolete because tech shift? - new clientele? - new uses ? - serve the still loyal market? @libraryfuture
    21. 21. Solve the pain points @libraryfuture
    22. 22. @libraryfuture
    23. 23. Rooted in ideas @libraryfuture
    24. 24. Marketing Win Focuses on shared cultural experience, not name @libraryfuture
    25. 25. @libraryfuture
    26. 26. Issues in Tech News • • • • Automatic Content Recognition (ACR) Interactive Visual Displays NFC Ambient Alerts - Google Now
    27. 27. Rebranding or re-enforcing? The question as capital Do libraries have more future than past? Brand as question not as answer. @libraryfuture
    28. 28. Gartner’s top Strategic Tech trends for 2014 http://forwardthinking.pcmag.com/show-reports/316750-gartner-s-top-10strategic-technology-trends-for-2014
    29. 29. @libraryfuture
    30. 30. Tech (re)applied inside @libraryfuture
    31. 31. Next Areas • Internet of Things – Smart Everyday Objects • Wearable Tech – Google Glass - - Smart Watches • The Quantified Self Qualified @libraryfuture
    32. 32. Connected Smart Cars • As platform for content/service • As interactive agents – A sender of signals – means alert the library etc that it is within access range – - an extension of mobile ambient location apps? @libraryfuture
    33. 33. @libraryfuture
    34. 34. FAA panel says (non connected) devices will be safe to use on most parts of flights. • Process reflects our struggle to catch up policy to expectations. • Sometimes change takes time for valid reasons. Example of working in rules valid in the past and role of tech patience.
    35. 35. @libraryfuture
    36. 36. More social aspects of content Shift from discovery to engagement
    37. 37. "very first data storage system" may have been discovered http://news.discovery.com/history/archaeolog y/clues-to-prehistoric-code-foundinmesopotamia-131011.htm
    38. 38. Balance @libraryfuture
    39. 39. Tunnel vision @libraryfuture
    40. 40. More streaming of traditionally print media A new gap that librarians can fill, advocate for the digital reader @libraryfuture
    41. 41. Amazon Kindle Matchbook • Bought the print edition? Now also get the e copy for less. • Could be reverse … • Reflects cross format reading http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1001373341 @libraryfuture
    42. 42. Twitter experiments https://twitter.com/EventParrot Twitter trying private messaging for news sharing? DMs to counter tweet drowning?
    43. 43. Maturation of media partnerships https://twitter.com/NBA/statuses/335946268192940033
    44. 44. Social profitable with Media partnerships • Twitter and ratings – Sharknado effect • Facebook sending TV networks Weekly Data on Chatter about their Programs http://blogs.wsj.com/digits/2013/09/29/facebook-woos-tvnetworks-with-more-data/
    45. 45. Media tipping points @libraryfuture
    46. 46. eBooks as subscription takes off http://www.scribd.com/browse/Books-Nonfiction?p=3
    47. 47. Netflix(S) for Books - 24Symbols – Oyster – etc – - Streaming – Subscription – Freemium @libraryfuture
    48. 48. Ouch Are we so indistinguishable from book services etc? @libraryfuture
    49. 49. Book strong and future ready
    50. 50. In competition w/ Netflix/Hulu, CBS is promoting Video on Demand the day After Shows Air • Expansion/acceptance of viewing on demand • Another Napster moment for TV • Amount of TV watched on demand rose >40% this year • And yet – broadcast TV is not dead
    51. 51. Drones + ecommerce delivery + Student services platform • New tech leads to experiments • Regulation context – Public perception. • Content as test case - “if you can deliver a textbook, then things such as urgent medical deliveries, … and other e-commerce will be much more viable.” (Ahmed Haider, CEO of Zookal, co-founder of http://vimeo.com/76606906 Flirtey)
    52. 52. Little Mermaid Second Screen Live BYOD content engagement encouraged The Second “Screen” as cross format • Audible.com (owned by Amazon.com) • Original content • New cross format partnership – video to audio. http://www.audible.com/pd/Arts-Entertainment/Homeland-Phantom-PainAudiobook/B00FN4UVF2/ref=a_hp_c1_all_1_1_ga
    53. 53. We don’t have to cut out out heart to adapt
    54. 54. “There will definitely be some boats that will be rocked by this.” – Google search algorithm updated Analyst Sameet Sinha - http://www.usatoday.com/story/tech/2013/09/26/google-overhauls-search-engine/2877491/
    55. 55. “Food, Water, Shelter and Facebook” “Connection is a profound and basic need.” (Matthew Lieberman - "Social: Why Our Brains Are Wired to Connect") Article in Aljazeera America by Carlin Flora http://america.aljazeera.com/articles/2013/10/12/food-watershelterandfacebook.html
    56. 56. Never underestimate the power of a social (mobile) librarian. • • • • • • • • Curator Creator Educator Filter Connector Facilitator Experimenter Beacon http://libraryconnect.elsevier.com/articles/supporting-usersorganizations/2013-08/i-am-social-librarian-infographic-free-download @libraryfuture
    57. 57. https://twitter.com/Nobelprize_org/statuses/388258838744297472 I too check my tweets before my phone in the morning
    58. 58. http://tumblr.thefjp.org/post/63761388198/mapping-internet-populations-and-digital-divide - By the Oxford Internet Institute Geographical space represents absolute size of each country’s online population. Color refers to the % of its overall population online. Latin America hosts almost as many Internet users as the US Global mobile penetration is nearly billion subscribers China, India, and Japan have more internet users than Europe and North America combined
    59. 59. http://techcrunch.com/2013/10/11/rappers-are-rapping-about-being-verified-or-not-on-twitter/ http://rapgenius.com/Slaughterhouse-funkmaster-flex-freestyle-lyrics https://twitter.com/JP_Books/status/385783294807126016
    60. 60. “The price of oil just went up because traders misread a tweet” http://www.washingtonpost.com/blogs/worldviews/wp/2013/10/10/theprice-of-oil-just-went-up-because-traders-misread-a-tweet/ Impact of the medium https://twitter.com/IDFSpokesperson/statuses/388302956799336449 Hash tag literacy ?
    61. 61. Vine – micro mobile video - Hyper Short Video & Creative Economy – The Loop – Mobile – Gif Economy @libraryfuture
    62. 62. PC sales drop tied to iPad growth http://www.statista.com/topics/1070/pcs/chart/1281/pc-shipment-growth/%20 “Traditional PC Shipments to Decline 10.6 Percent in 2013, While Tablet Shipments Increase 67.9 Percent” http://www.gartner.com/newsroom/id/2525515
    63. 63. “Reading Literary Fiction Improves Theory of Mind” – Science • “experiments showing that reading literary fiction led to better performance on tests of affective ToM” http://www.sciencemag.org/content/early/2013/10/02/science.1239918.abstract?sid=f192d0cc-1443-4bf1-a043-61410da39519 • Reading is social because you enter an imaginary social environment. • Libraries and people intelligence • A rethinking of value from traditional librarian intelligences
    64. 64. With reach comes reflection The Jungle of our time? Our profession often focuses on the societal impact of new tech areas. http://trends.ifla.org/
    65. 65. Google Chromecast TV still a dominant screen – Mobile as source Implications for screen projection – new life for the 1st screen – screen sharing – battle for the living room – a new old platform for the library – @libraryfuture
    66. 66. A country’s lack and a service the Library can fill Americans lacking “technical skills needed for a modern workplace” including ““problemsolving in technology-rich environments,” on using digital devices to find and evaluate information, communicate, and perform common tasks.” http://www.nytimes.com/interactive/2013/10/07/us/united-states-laggingin-skills.html?ref=us
    67. 67. "very first data storage system" may have been discovered http://news.discovery.com/history/archaeolog y/clues-to-prehistoric-code-foundinmesopotamia-131011.htm - Wall Street use – The Impermanence of Messages - Library Archiving Issues? – Communication Around Pictures – From cultural norms to communication assets – Snapchat - people do want default of privacy in apps – Providing reference in Snapchat @libraryfuture
    68. 68. When trends jump to new areas. Trend of auto updates/uploads @libraryfuture
    69. 69. Subscription everything Indoor mapping – content partnerships with location @libraryfuture
    70. 70. When the message is … “no” @libraryfuture
    71. 71. http://explore.noodle.org/post/62987270909/how-to-make-your-own-luck Via https://twitter.com/brainpicker/status/385872875603120128 @libraryfuture
    72. 72. Story of Missed Value Moby Dick and the Librarian @libraryfuture
    73. 73. Stability Amidst Tech Change our Brand? • Slow TV • Slow fashion – – Zady (… vision: to combat the fast-fashion craze by providing a platform for only those companies that care about timeless style and solid construction.” – Looks out for producers and consumers) • Slow food • Appropriate slant for libraries?
    74. 74. What I need from you Give us (more) your inspirational examples we can strive towards. @libraryfuture
    75. 75. The joy & inspiration libraries bring just by having a familiar title @libraryfuture
    76. 76. @libraryfuture
    77. 77. Ready – Go! @libraryfuture
    78. 78. The Beginning Joe Murphy Director, Library Futures Innovative Interfaces, inc. Twitter @libraryfuture LinkedIn www.linkedin.com/in/joemurphylibrar yfuture libraryfuture@gmail.com Do Libraries Have More Past or More Future?

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