indiana library federation reference conference keynote

Transparent Tech Trends of 2012Indiana Library Federation Reference Division Conference Joe Murphy

Tech Trend Spotter for Libraries Twitter: @libraryfuture libraryfuture@gmail.comhttp://joemurphylibraryfuture.com 2

We shouldadopt this as our attitude

Findinspirationthat tells usto … … Rock On

Just What is the Library for? To facilitate: - Imagination

More than a MakerBot• Not just about technology• Focus on giving our patrons the tools they need to create• Example: kids can make their first book• Circulate their creations!

Ingredients

“Let us leave limits in thinking!”

Facebook is now the 3rd most populous country with 950+ Million monthly active usershttp://blogs.wsj.com/digits/2012/04/23/facebook-passes-the-900-million-monthly-users-barrier/

1 Billion People using Social Media Report from International With 950+ Million users, Facebook Telecommunication Union represents 9/10ths of social networkers May soon be 1 billion on Facebook alone http://www.itu.int/ITU- D/treg/publications/trends12.htmlmobile is quickly becoming the main means for accessing social networks http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social- media-worldwide-most-on-mobile/

There will 2X more smart phones than PCshttp://www.engineyard.com/blog/2012/platform-as-a-service/

Mobile subscriptions far surpass land lineshttp://www.scribd.com/doc/95259089/KPCB-Internet-Trends-2012

Smartphone owners now outnumber users of more basic phonespewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx Nearly Half of Americans own Smartphones

104 million smart phones in America Mobile Market Share Report From comScore - “234 million Americans age 13 and older used mobile devices” in the last three months - 14% rise in US smartphones in last 5 months• Google’s Android operating system now boats 50% of Here are the percentage rates of total mobile the platform share users who did the following activities on their• Apple claims just under 30% devices. •Sent Text Messages – 74.8%• Apple iOS is 3rd in mobile •Downloaded and Used apps – 49.5% subscribers •Mobile browser – 49.2% •Social networking – 36.1%• Mobile content usage is up •Mobile gaming – 32.3% cross the board. •Music - 24.8% http://www.comscore.com/Press_Events/Press_Releases/2012/4/comScore _Reports_February_2012_U.S._Mobile_Subscriber_Market_Share

The Growth of Smartphones crosses demographics “Nearly every major demographic group— men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off— experienced a notable uptick in smartphone penetration over the last year” pewinternet.org/Reports/2012/Smartphone-Update- 2012/Findings.aspx

Time spent on mobile apps out paces desktop webhttp://www.engineyard.com/blog/2012/platform-as-a-service/

86% of smart phone owners use their device to access timely info “The rapid adoption of cell phones and, especially, the spread of internet- connected smartphones are changing people’s communications with others and their relationships with information. Users’ ability to access data immediately through apps and web browsers and through contact with their social networks is creating a new culture of real-time information seekers and problem solvers. “70% of ALL cell phone users have recently used their device to:Coordinate a meeting, solve a problem, decide to visit a business, find info tosettle an argument, look up a sports score, traffic info, get help in an emergency http://pewinternet.org/Reports/2012/Just-in-time.aspx

The continued proliferation of iPhones Means more people have access to more advanced mobile features.http://m.apnews.com/ap/db_268789/contentdetail.htm?contentguid=VaGNefL4

Ongoing transition towards data for mobile interaction AT&T CEO Randall Stephenson - "Ill be surprised if, in the next 24 months, we dont see people in the market place with data-only plans," Stephenson said at a Sanford Bernstein investor conference in New York. "I just think thats inevitable.“ - http://www.cbsnews.com/8301-505124_162-57445762/at-t-ceo-data-only-wireless-plans-coming-in-next-2-years/

Appreciating thevalue we providedin the past is notsynonymous withthe way we didthings in the past.

Why we now will pay moreattention to Yahoo.Lessons for renewinginstitutions.

The future is rarelyhow we imagined it

Facebook Sent 160 Million Visitors to Mobile Apps in MarchUp from 60 million in February These represent over 1 billion visits “Seven of the top ten grossing iOS apps and six of the top ten grossing Android apps are integrated with Facebook.” - https://developers.facebook.com/blog/post/2012/05/01/growth-and-mobile-apps/

Facebook Camera Facebook Messenger

Facebook’sApp Center

Eyes open: for a gem in the morass

Mobile Payments Make Headway http://tech.fortune.cnn.com/2012/07/09/dorsey-square- death-cash/ https://squareup.com/registerSquarefor mobile paymentsand new productsEvolution past mobile payments to free staff from registerand into mobile as platform for service management.

Mobile payments as growing trendhttp://pewinternet.org/~/media//Files/Reports/2012/PIP_Future_of_Money.pdf

New tablets, smart phones, and devices

Cell Phone for Seniors adds Social Features Implication: Demographic barriers to social technology and photo sharing continue to lessen. Contemporary means of engagement spread across user types. http://allthingsd.com/20120702/jitterbug-plus-cellphone-for-seniors-gets-social/

Microsoft’s Tablet ‘Surface’http://allthingsd.com/20120618/microsoft-launches-new-microsoft-surface-tablets/

Next waves of hardware interfaces Mind interface headset Closing the gap between intention and action. Minimizing technical interfacehttp://online.wsj.com/article/SB1000142405270230470 steps.7604577426251091339254.html

Controlling your computer with hand gestures, using an affordable ($70) motion sensor USB accessory. http://www.youtube.com/watch?v=_d6KuiuteIA&feature=player_embedded#!http://www.gizmag.com/leap-motion-gesture-control-sensor/22644/

It doesn’talways require a leap of faith

Google +

Google’s Nexus Tablet to compete w/ Kindle Fire, (cheaper/smaller than iPad) http://allthingsd.com/20120627/googles-nexus- 7-tablet-finally-revealed/http://allthingsd.com/20120710/from-google-the-toughest-challenger-to-the-ipad/

Next Android Software Update Will Include Ai Personal Assistant, Google Now• Features: – Makes assumptions about information needs based on • Personal history • Calendar • Location / Location history – Takes Apple’s Reminders a step further to action and suggestions not just user input memos. Source http://allthingsd.com/20120627/google-now-might-be-googles-most-personalized-feature-yet/

Google’s “Infrastructure-as-a-Service product” Cloud VirtualizationMore info - http://googledevelopers.blogspot.com/2012/06/google-compute-engine-computing-without.html http://cloud.google.com/products/compute-engine.html

Google Project Glass Coming next year• Google’s Headset hardware Includes• memory and a processor• a side touchpad & voice control• camera and external a button for pictures shared to cloud via Google+ Main primary uses will include• microphone Notifications• Speaker Text messages• accelerometer & gyroscope taking pictures• Compass• Wifi no 3G Point: shifts low level interaction http://allthingsd.com/20120627/more-details-on-googles-project-glass-general-availability-pricing-and-features/

Google+ One Year Old• 250 million registered users• 150 Million active monthly users• New Tablet Apps : Android and iPad• Events tool is the real gem

Google+ EventsSchedule video chatGoogle+ Hangoutsahead of time as events Elements are almost ‘Color’esque http://www.google.com/+/learnmore/events/

https://drive.google.com

Google+ Platform for Developers

Google Plus

Know a goodentrance/exitwhen we see it.And know how tosee what is on theother side.

Apple is far in the lead in the mobile PC market thanks to iPadhttp://www.displaysearch.com/cps/rde/xchg/displaysearch/hs.xsl/120522_apple_maintains_top_mobile_pc_share_in_q112_on_strong_ipad_shipment_growth.asp The iPad accounts for 4/5 of Apple’s mobile PC sales.And the iPadcompletelydominates thetablet market

Reminders to pay attention http://mlb.mlb.com/video/play.jsp?content_id=22908593&source=MLB&gid=2012_07_06_ci nmlb_sdnmlb_1

Best way to understand photo synching with iCoud Pictures taken by iPhone thief continue to be uploaded via iCloudhttp://www.facebook.com/media/set/?set=a.4102695045342.2181863.1221948597&type=3 http://www.huffingtonpost.com/2012/05/23/disney-cruise-iphone-thief- uploads-photos-to-photo-stream- facebook_n_1539353.html#s219615&title=Markedly_Bad_Disguise

Apple iMessage Big Trends in mobile communication:•Group messaging•Fusion of images, talking, text•Location integration

Google buys Meebo Meebo, a popular online messaging aggregator in the heyday of IM, has exhibited some interesting pivots since then to reposition for relevancy.More interesting to us isthe newest Meeboproduct, a social tool thathelps with currentawareness and informationfiltering.

Apple iTunes Getting Overhaul • iCloud integration • Integration of app search engine – App search skills • Music sharing – Inspired by Spotify’s disruptions • Improved content discovery • Integration of social networks • Changes will impact multiple segments of all content industries http://www.bloomberg.com/news/2012-06-27/apple-said-to-prepare-Source: Bloomberg “Apple Said to Prepare ITunes Changes to Improve Sharing” itunes-overhaul-improving-storage-sharing.html

Are we maximizing the features of iOS5?

Upcoming in iOS6• Maps• FB integration• Siri• Tom Tom• Location in Mac OSX• No YouTube

Trend Area: images as fulcrumPinterest

Before you laugh – Interesting even as art because: •A reflection of a prevailing trend of the role of a visual element in search. •An expression of thehttp://www.creativeapplications.net/scripts/google-the-first-google-image-for-every-word-in-the-dictionary/ continued need for curative experts.

Instagram

• 80 Million users• Hash tags to pull together Instagram images around a topic• Share story of your library through the pictures uploaded at your location• API to pull together pictures taken around campus The True Meaning of Mobile Photo Sharing - Community contributions to the visual narrative of a place/topic/social grouping

Path Brand new update: social sharing of content engagement extendedNow a life-streaming app to movies and books

Find theminutetexture

Twitter App Updates In app notifications

Trend Area: Access based on proximity.• Augmented Reality• QR Codes• Near Field Communication (NFC)• Location based social networks

QR CodesInfographic created byhttps://www.hightable.com/http://mashable.com/2012/05/19/mobile-marketing-infographic-smartphones/ http://theinspblog.blogspot.sg/2012/05/street-papers-announce-digital.html

QR Codes meet food ordering and mobile payments “The Melt is as much a story about mobile payments as it is about comfort food.”“customers can create anorder for their grilledcheese from their Order Technology:computers or mobile THE MELT uses mobile technology that allows customers to remotely placephones and receive a QR a meal order from their computer or mobile phone and pick it up at anycode that they then bring MELT location, always hot and ready, anytime. When ordered via theto a Melt location and mobile application, the customer will receive a QR code on theirscan at the counter” smartphone that can be scanned at any restaurant location, allowing them to pay through their phones, skip the line, and pick up their freshly madehttp://allthingsd.com/20110829/theres-some-cheese-in-my-tech-jonathan-kaplans-the-melt- order within minutes.opens-its-doors/?mod=mailchimp http://themelt.com/melt_fact_sheet.pdf

See thePac Man rock? Good, d on’t lose that ability.

Apple drops GoogleMaps for its devices infavor of an improvedApple made mapfeature.Will likely impact localdata about yourlibrary: possiblychanging how it isdisplayed as well aslocation sensitivediscovery http://9to5mac.com/2012/05/11/ios-6-apple-drops-google-maps-debuts-in-house- maps-with-incredible-3d-mode/opportunities. Tech changes impact service opportunities

Foursquare Innovations • More moves towards social discovery • Connected apps platform – Third party input based on user behavior Example of Foodspotting – Path integration for integration from 4sq Blog advanced photo sharing Other partner apps include: • Weather Channel • Instagram • Groupmehttp://blog.foursquare.com/2012/06/28/developer-preview-build-your-app-directly-into-foursquare-with-our-new-connected-apps-platform/

http://www.theverge.com/2012/4/16/2952298/Foursquare-4sqday-2-billion-checkins

Foursquare refocuses on discovery. App updates coming Item promotions for purchase by business. This may change the game for non-profit service centers. “We’ll essentially be offering promoted placement of specials within our redesigned app, targeted using the same technology that powers Explore, and some other premiumhttp://cl.ly/2w0Q0M3G422G2l0j1v3i features,” Foursquare spokesperson in interview with Mashable http://mashable.com/2012/06/03/foursquare- app-redesign/

Augmented Reality

The Future of Gamification - Pew StudyOne respondent says - “The development of ‘serious games’ appliedproductively to a wide scope of human activities will accelerate simplybecause playing is more fun than working.” – Mike Liebhold, seniorresearcher and distinguished fellow at The Institute for the Future

Gamification Mentioned as a Top Tech Trend for 2012 by Deloitte. http://www.deloitte.com/view/en_US/us/Servic es/consulting/technology- consulting/49ec911905f25310VgnVCM3000001c 56f00aRCRD.htm

Always take the up escalator … up

Perhaps through

New venues for content Poetry on a plane

iAuthor Self publishing For the iPadhttp://www.apple.com/ibooks-author/ http://www.apple.com/education/ibooks-textbooks/

http://www.inkling.com/

iTunes Match: Marriedcontent cloud access andestablished expectations

Social Reading

Seek currency, but in the right venues

Updatingour message

“FullCircle raises $3M for its combination of every technologytrend ever: a mobile geo social discovery network” - http://venturebeat.com by Rebecca Grant “FullCircle sealed the deal on $3 million for its product which fuses every hot technology trend out there into one app. It is a mobile, geo- locating, social, discovery network with group organization capabilities that offers targeted advertising opportunities.” http://venturebeat.com/2012/08/06/fullcircle-raises-3m-for-its-combination-of-every-technology-trend- ever-a-mobile-geo-social-discovery-network/

Social Gaming

Policies to matchcurrent expectations and align environment

Attitude, approach, ingratiation.From signage to tech policies to adoption

Barriers It’s more about attitude than technology

A past sobright weneed shades

Solution – focus on the moment

We are alwaysat the beginning

This shouldbe our rolemodel

Grow With Challenges Joe Murphy Tech Trendspotter for LibrariesTwitter: @libraryfuturewww.linkedin.com/in/libraryfuturelibraryfuture@gmail.com http://joemurphylibraryfuture.com

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indiana library federation reference conference keynote

by Joe Murphy Librarian on Aug 07, 2012

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