http://techcrunch.com/2011/06/20/flurry-time-spent-on-mobile-apps-has-surpassed-web-browsing/ “The average user now spends 9% more time using mobile apps than the Internet. In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.”
“mobile viewing isn’t really “mobile” at all — it happens most frequently in the bedroom, and second-most frequently in the living room” “For Vevo’s Music Video Viewers, “Mobile” Might Mean “In Bed”” – All Things D http://allthingsd.com/20110726/for-vevos-music-video-viewers-mobile-might-mean-in-bed/?mod=ATD_iphone “Instead of coming home after school and watching MTV on the couch like the youngsters of long ago, today’s kids are coming home and watching videos on their own personal screens.”
For the first time ever … the Growth of Text Messaging Has Slowed “Growth in the volume of text messaging is slowing sharply, just as new threats emerge to that lucrative source of wireless carrier profits.” - Still more than 1 trillion texts sent in 2nd half of 2010. Avg texts/month/user = 2,110. - But the smallest semi annual increase (8.7%) ever. “Carriers Sweat as Texting Cools Off.” Wall Street journal Technology http://online.wsj.com/article/SB10001424052702304778304576373860513481364.html?KEYWORDS=sms What’s changing?
Major now trends in mobile Smart mobile devices Checking in as engagement Location as relevancy/interaction point Data for mobile communication Contributing to a visual narrative Publishing disruptions
Subscription models all you can play mobile video games http://techcrunch.com/2011/07/18/exent-launches-gametanium-an-all-you-can-eat-subscription-service-for-android-games/ http://www.gametanium.com/mobile/benefits.html
“The music has changed from ownership to anywhere access and sharing of that music” – Daniel Ek Spotify CEO http://gigaom.com/2011/07/14/daniel-ek-on-spotify/ “Sharing, begets more sharing and it begets more listening of music and that powerful loop is the life force of Spotify.” “we want music to become like water”– EK
$0.99 pricing model No agent or publisher Locke “joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.”” http://mashable.com/2011/06/20/john-locke-1-million-ebooks/
http://www.gartner.com/it/page.jsp?id=1749114 4 vs. 1 year discrepancy “the transaction value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach $670 billion by 2015” - Leena Rao http://techcrunch.com/2011/07/05/mobile-payments-to-triple-to-670b-by-2015-digital-goods-will-represent-40-of-transactions/