Ebooks and libraries

eBooks and LibrariesJoe Murphy
Copyright, Licensing, and Digital Rights Management
9/22/11

Technology changes drive content opportunities.
Content avenues drive licensing concerns.

Outline of this talk
Current Areas in which libraries are facing challenges w/ copyright, DRM, and licensing.
Current large scale content arenas of change.
eBooks & new avenues/challenges
New technology areas in which these are being transformed

It’s never quite this easy finding out where the library is headed

Library eBooks through Kindles
http://mashable.com/2011/09/21/amazons-kindle-libraries/

http://online.wsj.com/article/SB10001424053111904265504576565040210224696.html

http://www.amazon.com/gp/feature.html/?docId=1000677541

Authors Guild Suing Universities Over eBooks
“Notably, the complaint only “questions” the security of the libraries’ digital files, but does not cite evidence of widespread piracy, beyond allegations that the copies themselves are "unauthorized," even though the participating libraries purchased the copies of the books they digitized…”
http://www.publishersweekly.com/pw/by-topic/digital/copyright/article/48651-authors-guild-sues-university-libraries-over-digital-library-project.html

The challenges continue shifting off the book shelves

$0.99 pricing model
No agent or publisher
Locke “joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.””
http://mashable.com/2011/06/20/john-locke-1-million-ebooks/

“Amazon Is a Book Publisher For Reals Now”
http://gizmodo.com/5831785/amazon-is-a-book-publisher-for-reals-now
Not just self publishing through Amazon
http://www.nytimes.com/2011/08/17/technology/amazon-set-to-publish-tim-ferriss.html?_r=1

http://www.apple.com/ios/ios5/features.html#newsstand

Let’s not get too dramatic
http://www.wired.com/rawfile/2011/08/astronaut-suicide-photos-inspired-by-shuttle-programs-end/

http://mashable.com/2011/08/29/amazon-tablet-ipad-forrester/

Lessons and directionsfrom the music industry

“The music has changed from ownership to anywhere access and sharing of that music”
– Daniel Ek Spotify CEO http://gigaom.com/2011/07/14/daniel-ek-on-spotify/
“Sharing, begets more sharing and it begets more listening of music and that powerful loop is the life force of Spotify.”
“we want music to become like water”– EK

Now 2 million paying U.S. subscribers
http://mashable.com/2011/09/21/spotify-2-million-subscribers/
http://blog.onavo.com/2011/08/spotify-data-aware-us-onavo-report
http://allthingsd.com/20110808/spotifys-u-s-score-so-far-1-4-million-users-175000-paying-customers/

http://techcrunch.com/2011/09/21/pandora-rolls-out-its-slick-html5-player-to-all-users-and-no-more-40-hour-cap/

http://techcrunch.com/2011/09/21/facebook-music-listen-with-friends/

Longer embargoes increase piracy rates
http://www.nytimes.com/2011/07/27/business/media/fox-to-limit-next-day-streaming-on-hulu.html
http://torrentfreak.com/foxs-8-day-delay-on-hulu-triggers-piracy-surge-110822/
“During the first 5 days, the number of downloads from the U.S. for the latest episode of Hell’s Kitchen increased by 114% compared to the previous 3 episodes. For MasterChef the upturn was even higher with 189% more downloads from the U.S. For MasterChef…”

Same goes for music
Spotify 'helps curb music piracy'
“Spotify, the music streaming service, has helped curb the illegal downloading of music, according to a new survey. “
http://www.telegraph.co.uk/technology/6513919/Spotify-helps-curb-music-piracy.html
“Nearly two thirds of those participating in the research, who admitted to illegally downloading music, said using Spotify had encouraged them to reduce the amount they used pirate sites or kick the habit altogether.”
“now over a quarter (27 per cent) of people say they go to a digital source as first port of call; usually iTunes or Amazon,” - James Parker, broadband manager at moneysupermarket.com.

Netflix changes as reflection of our struggle balancing duo formats
"It's rare in business to see somebody like Reed Hastings tackle the massive changes happening to their businesses and deal with them before they're too late," he wrote. "Imagine if the record labels had been as bold. By making the separation, Reed can now point the Netflix business squarely at the future.”
http://www.cnn.com/2011/09/20/tech/web/netflix-reaction/

Venture capitalist Mark Suster, called “Hastings' explanation "simply brilliant…”"[M]any short-termists will think it's a bad idea. Indeed, my Twitter stream tells me so," Suster wrote Monday on his blog. "I find much of the criticism so far fairly reactionary."He argues that, by splitting off streaming from DVD delivery, Neflix can react more flexibly to the emerging streaming market while maintaining its hold on the mail-delivery market. Keeping them both under one umbrella would have made it harder to respond rapidly to changes in customer demands, he said.”
http://www.cnn.com/2011/09/20/tech/web/netflix-reaction/

http://www.complex.com/tech/2011/08/miramax-launches-facebook-movie-app

Access to ebooks while waiting for print textbook deliveries
http://www.chegg.com/
http://mashable.com/2011/08/30/chegg-seven-day-ebook/?utm_source=iphoneapp&utm_medium=rss&utm_content=textlink&utm_campaign=iphoneapp

“The twist: personalization.”
http://www.usatoday.com/tech/products/story/2011-08-30/JibJab-founders-give-e-card-strategy-a-twist-for-kids-books/50194782/1

http://corp.klout.com/blog/2011/08/funny-or-die-klout-partner-perks/
Social clout for preferential access to digital content

Have high Klout? Read Stephen King’s new book first.
http://corp.klout.com/blog/2011/08/stephen-king-gets-klout/

http://www.apple.com/icloud/features/

http://www.cnn.com/2011/TECH/innovation/07/29/roman.london.app/index.html
Augmented reality as access and authentication point?

Access to licensed digital content through QR Codes

QR Codes for Mobile payments
http://vimeo.com/26927655
Lower barriers to entry than NFC?

Save notes to real world with NFC via Touchanote
http://www.touchanote.com/
Delivering content through NFC?
http://www.youtube.com/watch?v=mpqpGQMzR7s&feature=player_embedded&JUMPPAGE=ADVERTISE

… in just three weeks
http://online.wsj.com/article/SB10001424053111904233404576460394032418286.html

Other content next?

Apple a huge player in content as well as tech

More use of location for content discovery
“With the explosion of app downloads and digital versions of books — the kinds of content that we already love to curate and help our customers discover through Starbucks Digital Network — this is a great time to expand an already successful program,” Adam Brotman, vice president of digital ventures at Starbucks
http://mashable.com/2011/08/22/starbucks-pick-of-the-week/
“many different ways that we can enhance our customers experience through content,”
What it means:
- access as reward
content as point of engagement
third party collaborations to enhance experience
new role of place in discovery
http://socialbarrel.com/starbucks-apple-join-forces-to-give-away-free-iphone-apps-in-the-us/13993/

What if Dropbox is being used to share content?

Institutional licensing and self curation

http://zapd.com/
Publish individual sites from mobile
“It will start from your phone. Not the other way around.” - CEO Kelly Smith
http://techcrunch.com/2011/03/28/zapd/

http://www.blurb.com/mobile

New arenas for collaboration mean new licensing and content sharing worries
http://gigaom.com/video/google-rolls-out-hangouts-live-streaming-hangouts-mobile/

http://www.gmanews.tv/story/233175/technology/skype-eyes-connecting-1m-teachers-in-social-network-for-education
impacts on educational content

http://mashable.com/2011/09/22/klip/

http://mashable.com/2011/09/20/erly/

http://mashable.com/2011/09/20/newsmix-for-facebook/

http://techcrunch.com/2011/09/12/gowalla-reborn/

“…Facebook's decision not to pursue the business may mean the company thinks the approach lacks merit.”
"I don't believe this means daily deals are not a viable business," he added. "It more suggests that large media and tech companies can't just 'turn on' daily deals and expect them to work. It has to be more thoughtfully integrated into their existing product."
http://www.reuters.com/article/2011/08/26/facebook-deals-idUSN1E77P1W020110826
Facebook Check-in Deals to stay
Understatement - "Facebook is doing some major re-thinking around local”

Facebook adapts to shifting role of Location
Before: You could only "check in" to locations using the Places feature on a smart phone.

Going Forward: Now you can add location to anything.
https://blog.facebook.com/blog.php?post=10150251867797131
“people will move away from thinking of location in terms of “checking in” and instead think about it in terms of tagging your location to what ever it is you’re doing — sharing a thought, posting a picture, etc”
“Facebook is not ducking out of the location game itself. In fact, you could say that they’re doubling-down on it. But they are moving away from the game that the “check-in” services have been playing.
http://techcrunch.com/2011/08/23/facebook-location-tagging/

Content and location

Libraries cannot afford, as they say, to be on the wrong side of history about this

http://joemurphylibraryfuture.com
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Ebooks and libraries

by Joe Murphy on Sep 22, 2011

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Ebooks and libraries — Presentation Transcript