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Cil 12 changing face of content

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My talk at the Computers in Libraries conference in DC - The Changing Face of Content: Publisher & Info Pro Perspectives in the Content Management track. ...

My talk at the Computers in Libraries conference in DC - The Changing Face of Content: Publisher & Info Pro Perspectives in the Content Management track.

Touch upon these and more: self curation, Flipboard, iAuthor, Inkling, interactive ebooks,

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  • title
  • Flipboard
  • iPad and education

Cil 12 changing face of content Cil 12 changing face of content Presentation Transcript

  • Joe MurphyPublisher & Info Pro Perspectives Computers In Libraries
  • FlipboardSelf currated visual social mobile “magazine”
  • Named Apples iPad App of the yearDeveloped for the iPad,Flipboard Creates a visual magazine likeexperience for custom curated content Key points: •Visual browsing •Personal choice in content •Social and proprietary contentiPhone app released in December,2011 “has been downloaded morethan one million times in its first week”- http://mashable.com/2011/12/14/flipboard-iphone-1-million/
  • iAuthor Self publishing For the iPadhttp://www.apple.com/ibooks-author/ http://www.apple.com/education/ibooks-textbooks/
  • http://www.apple.com/education/ibooks-textbooks/
  • http://www.inkling.com/
  • http://www.inkling.com/
  • 1 million Kindle Fires sold eachweek in December- http://mashable.com/2011/12/16/amazon-kindle-fire-1-million-sold-each-week/ Kindle Fire sales estimates raised to six million units. “We believe the lower hardware price will correlate with high e- book and video content attach rates.” “software attach rates correlate inversely with the hardware price” - analyst Jordan Rohan. http://allthingsd.com/20120130/wheres-the-fire-kindle-sales-pushing-six-million- for-the-quarter/#
  • http://www.businesswire.com/news/home/20120124006782/en •record quarterly revenue of $46.33 billion •record quarterly net profit of $13.06 billion •International sales accounted for 58 percent of the quarter’s revenue. •sold 37.04 million iPhones (128 % unit growth) •sold 15.43 million iPads (111% unit increase
  • Created by Justo Hidalgo, reused here with permission @justohidalgo www.24symbols.com
  • Created by Justo Hidalgo, reused here with permission @justohidalgo www.24symbols.com
  • http://bit.ly/pinterestforinfoPinterest and Libraries:•Important because self and groupcuration of online content•Use to – •Bookmark resources • share images of books •Contributions from community •As a visual resource guide •Facilitate collaboration •As a teaching tool •Pin pics of staff - human element •Track metrics •Enhance existing social media projects
  • Location and content “With the explosion of app downloads and digital versions of books — the kinds of content that we already love to curate and help our customers discover through Starbucks Digital Network — this is a great time to expand an already successful program,” Adam Brotman, vice president of digital ventures at Starbucks http://mashable.com/2011/08/22/starbucks-pick-of-the-week/ “many different ways that we can enhance our customers experience through content,”What it means: - access as reward- content as point of engagement- third party collaborations to enhance experience- new role of place in discovery http://socialbarrel.com/starbucks-apple-join-forces-to-give-away-free-iphone-apps- in-the-us/13993/
  • http://morrislessmore.com/?p=app
  • Pilot program compared learning by iPad vs. print textbooks Middle School students given new way to access the curriculum were compared to control group using traditional textbooks in areas of achievement and attitudes about learning. http://www.hmheducation.co m/fuse/pilot-1.php http://mindshift.kqed.org/2011/01/a-new-tool-in-the-classroom-grabs-the-spotlight/ “..students using the HMH Fuse app were more motivated, more attentive in class, and more engaged with Algebra content relative to students using textbooks. This change in student behavior also resulted in markedly improved student test scores at the end of the school year.” http://www.hmheducation.com/fuse/pdf/hmh-fuse-riverside- whitepaper.pdf
  • http://www.marketwatch.com/story/95-of-college-students-found-knos-digital-textbook-app-very-useful-and-will-use-it-again-pilot-tests-results-show-2012-01-25
  • Bringing the textbook to life & “redefining how you learn”http://techcrunch.com/2011/08/22/kno-turns-textbooks-3d-video/
  • “HBO Go users, who canwatch shows like “Game ofThrones” on their iPad,iPhones, and Android devices,watch 30 percent to 50percent more than non-users*, Time Warner CEO JeffBewkes said today at the UBSmedia conference.” http://allthingsd.com/20111206/hbo-ipad-more-hbo-watching-steady-hbo- subscribers/?mod=ATD_iphone
  • iTunes MatchMarrying content cloud access to established expectations
  • Soundtrack for books http://www.booktrack.com/
  • Technology Trend Spotter for Libraries Twitter: @libraryfuture libraryfuture@gmail.com www.linkedin.com/in/libraryfuture http://joemurphylibraryfuture.com