Christina Warren Yale fwd

Web and Mobile Trends in 2011
Christina Warren, Mashable.com
Senior Reporter: Mobile, Dev/Design, Entertainment
@film_girl

Why Am I Here?
Mashable.com, largest independent tech/media website
Libraries can learn from the consumer web
The New Media gaze

Mobile is Everywhere
Smartphones now outsell PCs
37% of U.S. mobile consumers have one*
Android, iOS, BlackBerry dominant
App-centric Consumption Model
* Nielsen Mobile Survey, April 2011

A Picture Tells a Thousand Words
Photo sharing services are on the rise
Instagram, PicPlz, Path, Hipstamatic, Camera+, Flickr, Facebook
Photos + Geolocation + Social = Bliss

Content Curation
RSS for Real People
Flipboard for iPad generates 400 million Flips per month*
Content curation from social streams including Facebook and Twitter
Personalization is Key
* http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/06/08/businessinsider-flipboard-400-million-flips-2011-6.DTL

Second Screen Experiences
Television ownership on the decline
Content becoming more social and more interactive
Content tailored to multiple consumption angles

iPad, iPad, iPad
25 million units and growing
90,000 apps
International Hit
Beginning of a Post PC Era?

Yay, Cloud
Device agnostic content
Access anywhere, anytime
Increased expectations of availability
Is my data safe? Is it secure?

Geolocation and Hyperlocal
Can link services/businesses with targeted groups
Adds additional layer of context
An opportunity for libraries to connect with patrons

An Opportunity for a New Medium
Content created specifically for a device, experience, rather than ported to a device.
The success of ebooks and iPad magazines
A new type of content. A new type of storytelling.

Social as a News Tool
Storify: Service that builds narratives using Tweets, status updates, photos and more.
Social news and Osama bin Laden
Weiner-gate: The making of a Social Scandal

The Fleeting Nature of Content
Dynamic content is difficult to archive
Real-time means “always changing”
What happens when content is removed/relocated?
How do we record the context?

Expectations Are Changing
Information is expected to be portable, current and instantly accessible.

Thanks Twitter: @film_girl http://www.christinawarren.com http://www.facebook.com/christ ina.warren http://www.mashable.com/autho r/christina-warren

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Christina Warren Yale fwd

by Joe Murphy on Jun 10, 2011

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