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    checkinfuture checkinfuture Presentation Transcript

    • Check in at the Future of Libraries
      Joe Murphy
      The Future of Libraries
      6/8/2010
      Twitter: libraryfuture
    • Participate
      Hash tag = #T2Future
      My twitter handle - @libraryfuture
      Twitter: libraryfuture
    • Where we are going IS in fact where we are at.
      Location-based technologies will play a large role in the near future of libraries.
      Twitter: libraryfuture
    • Basics of the Trend
      mobile gaming meets social networking
      the ‘where I am’ in answer to Twitter’s ‘what am I doing’   
      Twitter: libraryfuture
    • Twitter: libraryfuture
      At root: tools for social sharing where we are thru check-ins at places/events.
    • Hate the Player, Not the …
      Competition w/ our social network & those beyond
      Rewards of:
      Twitter: libraryfuture
    • Rewards
      Mayorship (virtual bragging rights & acknowledgement of established habits)
      Gowalla's pins & items
      Mytown’s “money” & points
      Reward of engaging phone
      Rewards of specials and discounts
      Twitter: libraryfuture
    • Twitter: libraryfuture
      Points to compete on leader board w/ local friends
    • Check in Culture
      Twitter: libraryfuture
    • Engaging Place
      Deeper interaction
      w/ place
      w/ each other
      Deep utility
      Twitter: libraryfuture
    • (Inter)Personal Behavior
      Twitter: libraryfuture
    • What it means for the future
      new factor in life-stream behavior & engagement
      New tech w/ potential (on horizon) for impacting info discovery
      Twitter: libraryfuture
    • Mobile Literacy Framework
      Twitter: libraryfuture
    • My Usage as example
      The first thing I do when I arrive is
      - Foursquare
      Twitter: libraryfuture
    • The First Thing I Do …
      Gowalla
      Twitter: libraryfuture
    • The First (3rd) Thing I Do …
      MyTown
      Twitter: libraryfuture
    • 1, 2, 3, and to the 4square
      • Explore each major tech to
      to gain a thorough understanding
      w/ hope of understanding these tools AND their unique traits
      Long goal - mastering their impact on info engagement
      Twitter: libraryfuture
    • Which is Most Popular?
      Foursquare has ~1.2 million users
      Gowalla has ~300k users
      MyTown has 2.2million users
      Twitter: libraryfuture
    • Foursquare is a Game of Life
      • Foursquare has come to define the landscape just as Google has for search.
      Twitter: libraryfuture
    • Components of Foursquare
      Checking in
      Adding locations
      Social networking
      Promotions
      Privacy
      4sq for business
      Twitter: libraryfuture
    • This is MyTown
      Monopoly of real life
      Checking in
      Promotions
      Twitter: libraryfuture
    • Go Go Gowalla
      Components
      Tracking with Gowalla
      Promotions
      Twitter: libraryfuture
    • Shoes, Chipotle, & Starbucks
      Twitter: libraryfuture
    • What the Library Can Do
      Accept / encourage
      Advertising
      Gaming
      Community
      Mobile life flow
      Twitter: libraryfuture
    • Encourage
      Twitter: libraryfuture
    • Marketing
      Twitter: libraryfuture
    • Gaming, Community, Life Flow
      Twitter: libraryfuture
    • How Not to Engage
      Mobile literacy can guide appropriate application
      Twitter: libraryfuture
      Library account?
      Substitute for Twitter?
    • Conference Locations
      Twitter: libraryfuture
    • Libraries Shld Consider TheseFor the Future to Consider Libraries
      The real impact on the future of libs from location-based will be the integration of the trend into the datasphere.
      As this trend spreads and evolves the applications will enter into other venues of interest to libraries – discovery, sharing, & community
      Twitter: libraryfuture
    • The Horizon of Location
      Facebook -
      - The 800 pound elephant
      Twitter: libraryfuture
    • Where we are going, is where we are
      Twitter: libraryfuturehttp://twitter.com/libraryfuture
      Facebook: www.facebook.com/joemurphy3
      Twitter: libraryfuture