Ala11 PR forum Joe murphy
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2011 ALA PR Forum presentation by Joe Murphy.

2011 ALA PR Forum presentation by Joe Murphy.
6/26/2011. New Orleans, LA

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  • Up from 66 minutes in Dec 2010
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Ala11 PR forum Joe murphy Ala11 PR forum Joe murphy Presentation Transcript

  • ALA PR Forum
    Joe Murphy
  • Photograph by: Richard Lam, Getty Images. With full permissions.
    How Libraries Can Serve Mobile Phone Users
    Going Mobile @ your library
  • With permission - Chrissy Triskett, http://www.facebook.com/chrissy.triskett. March 13, 2011
  • Be watchful
  • Bridge tradition and change
  • Maintain focus on the beautiful
  • Have it both ways
  • http://www.readwriteweb.com/archives/smartphones_outsell_pcs.php
  • http://techcrunch.com/2011/06/20/flurry-time-spent-on-mobile-apps-has-surpassed-web-browsing/
    “The average user now spends 9% more time using mobile apps than the Internet.
    In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.”
  • Christina Warren – 6/9/2011
    http://bit.ly/yalefwd
  • Playbook not selling well
    Shifting landscape / market
  • http://blogs.wsj.com/digits/2011/06/21/google-notches-one-billion-unique-visitors-per-month/
  • http://www.bitrebels.com/technology/this-happens-every-60-seconds-on-the-internet/
  • 600 million checkins
    3 million check ins/day
    https://foursquare.com/10million
  • Watch for the patterns
  • Current trends in mobile for PR
    Based around smart mobile devices
    Location as relevancy and interaction point
    Checking in as engagement
    Contributing to a visual narrative
    Data’s increasing role in mobile communication
    Disruptions in publishing
  • $0.99 pricing model
    No agent or publisher
    Locke “joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.””
    http://mashable.com/2011/06/20/john-locke-1-million-ebooks/
  • http://www.apple.com/icloud/features/
  • Jody Turner - CultureofFuture.com
    http://bit.ly/yalefwd
  • Re finding our voice
  • Don’t fear a bit of vanity / self promotion
  • Change perspective
  • Try something new
  • Mobile device for in person transfers
  • http://techcrunch.com/2011/06/03/scaling-scaling-scaled-textplus-turns-two-hits-10-billion-messages-sent-milestone/
  • Group Messaging
    Mobile communication over data networks
    Apps as next platform
  • Quench multiple thirsts
  • Put your dreams on a pedestal
  • It is not always clear what we are looking at
  • Analyzing from a distance does not always (or often) work
  • Don’t feed after midnight?
  • QR Code for this presentation
    http://bit.ly/ala11pr
  • Leverage new technology to assist with the old
  • Quora - Social Answers
  • As long as we’re moving, there is always a chance
  • Instapaper
    Change
    – Apple’s upcoming
    Reading List feature
  • Beware of trolls
  • Augmented Reality
    Pocket Universe
  • Always look for new doors opening. Create gates to connect opportunities.
  • Facebook Deals
  • Point of sale
    changes for staff
  • http://www.google.com/wallet/
  • Librarians remain relevant because we know that
    Currency Rules Everything Around Me
    CREAM
    Timeliness is our capital
  • From technology as
    discovery model, to …
  • More info http://www.ocls.info/shakeit
    From - http://www.ala.org/ala/aboutala/offices/oitp/cuttingedge/cuttingedge2011.pdf
  • http://mashable.com/2011/06/22/klout-gate/
    http://klout.com/#/perks
  • Don’t be afraid to be a star
  • http://www.bivingsreport.com/2011/the-internet-has-turned-you-into-a-librarian/
    Classifying data
    Answering questions,
    Recommending information sources,
    Reviewing/Spotlighting media
    Providing instruction,
    Reading stories aloud
  • http://dysartjones.com/2011/06/10-skills-for-the-future-workforce/
    Sense Making - Social Intelligence - Novel and Adaptive Thinking - Cross-Cultural Competency -
    Computational Thinking – New-Media Literacy – Transdisciplinarity - Design mindset –
    - Cognitive load management - Virtual collaboration
  • http://www.youtube.com/watch?v=eaIvk1cSyG8&feature=player_embedded
    Uploaded by katdangers on Apr 19, 2011
  • So no more standing by the wall
  • www.facebook.com/joemurphy3
    Twitter: @libraryfuture
    http://joemurphylibraryfuture.com