Ala11 PR forum Joe murphy

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2011 ALA PR Forum presentation by Joe Murphy. …

2011 ALA PR Forum presentation by Joe Murphy.
6/26/2011. New Orleans, LA

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  • Up from 66 minutes in Dec 2010
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Transcript

  • 1. ALA PR Forum
    Joe Murphy
  • 2. Photograph by: Richard Lam, Getty Images. With full permissions.
    How Libraries Can Serve Mobile Phone Users
    Going Mobile @ your library
  • 3.
  • 4. With permission - Chrissy Triskett, http://www.facebook.com/chrissy.triskett. March 13, 2011
  • 5. Be watchful
  • 6.
  • 7.
  • 8.
  • 9. Bridge tradition and change
  • 10. Maintain focus on the beautiful
  • 11.
  • 12. Have it both ways
  • 13.
  • 14.
  • 15. http://www.readwriteweb.com/archives/smartphones_outsell_pcs.php
  • 16. http://techcrunch.com/2011/06/20/flurry-time-spent-on-mobile-apps-has-surpassed-web-browsing/
    “The average user now spends 9% more time using mobile apps than the Internet.
    In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.”
  • 17. Christina Warren – 6/9/2011
    http://bit.ly/yalefwd
  • 18. Playbook not selling well
    Shifting landscape / market
  • 19. http://blogs.wsj.com/digits/2011/06/21/google-notches-one-billion-unique-visitors-per-month/
  • 20.
  • 21. http://www.bitrebels.com/technology/this-happens-every-60-seconds-on-the-internet/
  • 22. 600 million checkins
    3 million check ins/day
    https://foursquare.com/10million
  • 23.
  • 24. Watch for the patterns
  • 25. Current trends in mobile for PR
    Based around smart mobile devices
    Location as relevancy and interaction point
    Checking in as engagement
    Contributing to a visual narrative
    Data’s increasing role in mobile communication
    Disruptions in publishing
  • 26. $0.99 pricing model
    No agent or publisher
    Locke “joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.””
    http://mashable.com/2011/06/20/john-locke-1-million-ebooks/
  • 27.
  • 28.
  • 29.
  • 30. http://www.apple.com/icloud/features/
  • 31.
  • 32.
  • 33. Jody Turner - CultureofFuture.com
    http://bit.ly/yalefwd
  • 34.
  • 35. Re finding our voice
  • 36. Don’t fear a bit of vanity / self promotion
  • 37.
  • 38. Change perspective
  • 39. Try something new
  • 40. Mobile device for in person transfers
  • 41.
  • 42. http://techcrunch.com/2011/06/03/scaling-scaling-scaled-textplus-turns-two-hits-10-billion-messages-sent-milestone/
  • 43. Group Messaging
    Mobile communication over data networks
    Apps as next platform
  • 44. Quench multiple thirsts
  • 45. Put your dreams on a pedestal
  • 46.
  • 47.
  • 48. It is not always clear what we are looking at
  • 49. Analyzing from a distance does not always (or often) work
  • 50.
  • 51.
  • 52.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57. Don’t feed after midnight?
  • 58. QR Code for this presentation
    http://bit.ly/ala11pr
  • 59. Leverage new technology to assist with the old
  • 60.
  • 61.
  • 62. Quora - Social Answers
  • 63. As long as we’re moving, there is always a chance
  • 64. Instapaper
    Change
    – Apple’s upcoming
    Reading List feature
  • 65.
  • 66.
  • 67. Beware of trolls
  • 68. Augmented Reality
    Pocket Universe
  • 69. Always look for new doors opening. Create gates to connect opportunities.
  • 70.
  • 71. Facebook Deals
  • 72.
  • 73.
  • 74. Point of sale
    changes for staff
  • 75. http://www.google.com/wallet/
  • 76.
  • 77. Librarians remain relevant because we know that
    Currency Rules Everything Around Me
    CREAM
    Timeliness is our capital
  • 78. From technology as
    discovery model, to …
  • 79. More info http://www.ocls.info/shakeit
    From - http://www.ala.org/ala/aboutala/offices/oitp/cuttingedge/cuttingedge2011.pdf
  • 80.
  • 81. http://mashable.com/2011/06/22/klout-gate/
    http://klout.com/#/perks
  • 82. Don’t be afraid to be a star
  • 83.
  • 84.
  • 85. http://www.bivingsreport.com/2011/the-internet-has-turned-you-into-a-librarian/
    Classifying data
    Answering questions,
    Recommending information sources,
    Reviewing/Spotlighting media
    Providing instruction,
    Reading stories aloud
  • 86. http://dysartjones.com/2011/06/10-skills-for-the-future-workforce/
    Sense Making - Social Intelligence - Novel and Adaptive Thinking - Cross-Cultural Competency -
    Computational Thinking – New-Media Literacy – Transdisciplinarity - Design mindset –
    - Cognitive load management - Virtual collaboration
  • 87.
  • 88.
  • 89.
  • 90. http://www.youtube.com/watch?v=eaIvk1cSyG8&feature=player_embedded
    Uploaded by katdangers on Apr 19, 2011
  • 91.
  • 92. So no more standing by the wall
  • 93.
  • 94.
  • 95. www.facebook.com/joemurphy3
    Twitter: @libraryfuture
    http://joemurphylibraryfuture.com