Ala11 PR forum Joe murphy

ALA PR Forum
Joe Murphy

Photograph by: Richard Lam, Getty Images. With full permissions.
How Libraries Can Serve Mobile Phone Users
Going Mobile @ your library

With permission - Chrissy Triskett, http://www.facebook.com/chrissy.triskett. March 13, 2011

Be watchful

Bridge tradition and change

Maintain focus on the beautiful

Have it both ways

http://www.readwriteweb.com/archives/smartphones_outsell_pcs.php

http://techcrunch.com/2011/06/20/flurry-time-spent-on-mobile-apps-has-surpassed-web-browsing/
“The average user now spends 9% more time using mobile apps than the Internet.
In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.”

Christina Warren – 6/9/2011
http://bit.ly/yalefwd

Playbook not selling well
Shifting landscape / market

http://blogs.wsj.com/digits/2011/06/21/google-notches-one-billion-unique-visitors-per-month/

http://www.bitrebels.com/technology/this-happens-every-60-seconds-on-the-internet/

600 million checkins
3 million check ins/day
https://foursquare.com/10million

Watch for the patterns

Current trends in mobile for PR
Based around smart mobile devices
Location as relevancy and interaction point
Checking in as engagement
Contributing to a visual narrative
Data’s increasing role in mobile communication
Disruptions in publishing

$0.99 pricing model
No agent or publisher
Locke “joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.””
http://mashable.com/2011/06/20/john-locke-1-million-ebooks/

http://www.apple.com/icloud/features/

Jody Turner - CultureofFuture.com
http://bit.ly/yalefwd

Re finding our voice

Don’t fear a bit of vanity / self promotion

Change perspective

Try something new

Mobile device for in person transfers

http://techcrunch.com/2011/06/03/scaling-scaling-scaled-textplus-turns-two-hits-10-billion-messages-sent-milestone/

Group Messaging
Mobile communication over data networks
Apps as next platform

Quench multiple thirsts

Put your dreams on a pedestal

It is not always clear what we are looking at

Analyzing from a distance does not always (or often) work

Don’t feed after midnight?

QR Code for this presentation
http://bit.ly/ala11pr

Leverage new technology to assist with the old

Quora - Social Answers

As long as we’re moving, there is always a chance

Instapaper
Change
– Apple’s upcoming
Reading List feature

Beware of trolls

Augmented Reality
Pocket Universe

Always look for new doors opening. Create gates to connect opportunities.

Facebook Deals

Point of sale
changes for staff

http://www.google.com/wallet/

Librarians remain relevant because we know that
Currency Rules Everything Around Me
CREAM
Timeliness is our capital

From technology as
discovery model, to …

More info http://www.ocls.info/shakeit
From - http://www.ala.org/ala/aboutala/offices/oitp/cuttingedge/cuttingedge2011.pdf

http://mashable.com/2011/06/22/klout-gate/
http://klout.com/#/perks

Don’t be afraid to be a star

http://www.bivingsreport.com/2011/the-internet-has-turned-you-into-a-librarian/
Classifying data
Answering questions,
Recommending information sources,
Reviewing/Spotlighting media
Providing instruction,
Reading stories aloud

http://dysartjones.com/2011/06/10-skills-for-the-future-workforce/
Sense Making - Social Intelligence - Novel and Adaptive Thinking - Cross-Cultural Competency -
Computational Thinking – New-Media Literacy – Transdisciplinarity - Design mindset –
- Cognitive load management - Virtual collaboration

http://www.youtube.com/watch?v=eaIvk1cSyG8&feature=player_embedded
Uploaded by katdangers on Apr 19, 2011

So no more standing by the wall

www.facebook.com/joemurphy3
Twitter: @libraryfuture
http://joemurphylibraryfuture.com

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Ala11 PR forum Joe murphy

by Joe Murphy on Jun 24, 2011

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Ala11 PR forum Joe murphy — Presentation Transcript