Ala11 PR forum Joe murphy
Upcoming SlideShare
Loading in...5

Ala11 PR forum Joe murphy



2011 ALA PR Forum presentation by Joe Murphy.

2011 ALA PR Forum presentation by Joe Murphy.
6/26/2011. New Orleans, LA



Total Views
Views on SlideShare
Embed Views



5 Embeds 1,544 1125 396
url_unknown 20 2 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment
  • Up from 66 minutes in Dec 2010
  • Youtube video

Ala11 PR forum Joe murphy Ala11 PR forum Joe murphy Presentation Transcript

  • ALA PR Forum
    Joe Murphy
  • Photograph by: Richard Lam, Getty Images. With full permissions.
    How Libraries Can Serve Mobile Phone Users
    Going Mobile @ your library
  • With permission - Chrissy Triskett, March 13, 2011
  • Be watchful
  • Bridge tradition and change
  • Maintain focus on the beautiful
  • Have it both ways
    “The average user now spends 9% more time using mobile apps than the Internet.
    In June users spent an average of 81 minutes daily on mobile apps, compared to 74 minutes on the web.”
  • Christina Warren – 6/9/2011
  • Playbook not selling well
    Shifting landscape / market
  • 600 million checkins
    3 million check ins/day
  • Watch for the patterns
  • Current trends in mobile for PR
    Based around smart mobile devices
    Location as relevancy and interaction point
    Checking in as engagement
    Contributing to a visual narrative
    Data’s increasing role in mobile communication
    Disruptions in publishing
  • $0.99 pricing model
    No agent or publisher
    Locke “joins seven other authors, including Stieg Larsson and Nora Roberts, in the “Kindle Million Club.””
  • Jody Turner -
  • Re finding our voice
  • Don’t fear a bit of vanity / self promotion
  • Change perspective
  • Try something new
  • Mobile device for in person transfers
  • Group Messaging
    Mobile communication over data networks
    Apps as next platform
  • Quench multiple thirsts
  • Put your dreams on a pedestal
  • It is not always clear what we are looking at
  • Analyzing from a distance does not always (or often) work
  • Don’t feed after midnight?
  • QR Code for this presentation
  • Leverage new technology to assist with the old
  • Quora - Social Answers
  • As long as we’re moving, there is always a chance
  • Instapaper
    – Apple’s upcoming
    Reading List feature
  • Beware of trolls
  • Augmented Reality
    Pocket Universe
  • Always look for new doors opening. Create gates to connect opportunities.
  • Facebook Deals
  • Point of sale
    changes for staff
  • Librarians remain relevant because we know that
    Currency Rules Everything Around Me
    Timeliness is our capital
  • From technology as
    discovery model, to …
  • More info
    From -
  • Don’t be afraid to be a star
    Classifying data
    Answering questions,
    Recommending information sources,
    Reviewing/Spotlighting media
    Providing instruction,
    Reading stories aloud
    Sense Making - Social Intelligence - Novel and Adaptive Thinking - Cross-Cultural Competency -
    Computational Thinking – New-Media Literacy – Transdisciplinarity - Design mindset –
    - Cognitive load management - Virtual collaboration
    Uploaded by katdangers on Apr 19, 2011
  • So no more standing by the wall
    Twitter: @libraryfuture