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Acrl webcast pinterest for academics


"Pinterest and Academia," an ACRL Webcast about Pinterest for Academic and Research Libraries. April 24, 2012. …

"Pinterest and Academia," an ACRL Webcast about Pinterest for Academic and Research Libraries. April 24, 2012.
Association of College & Research Libraries webinar.

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  • Pinterest growth


  • 1. ACRL Webcast - Joe Murphy Twitter: @libraryfuture
  • 2. Concise Overview – To be Covered• Brief: – What – introduction to Pinterest . – Introduction to technology and info context . – Why: Of interest to academic libraries .• In depth: – Ethical concerns and issues. – How - Ways research libraries can best use Pinterest. – Best practices for using Pinterest. Twitter: @libraryfuture
  • 3. is…an online pin board for gatheringand sharing images from webresources that taps into big trendsfor collections discovery, selfcuration, and visual sharing. Pinterest logo was designed by Michael Deal and Juan Carlos Pagan Twitter: @libraryfuture
  • 4. Sharing text as image Twitter: @libraryfuture
  • 5. Pinterest’s Popularity Twitter: @libraryfuture
  • 6. Surpassed 12 million users. (Down a bit since redesign). Huge – 1 Billion dollar valuation Twitter: @libraryfuture
  • 7. Twitter: @libraryfuture
  • 8. Its huge growth, possible because it touches upon our human affinity for visual discovery and sharing, forces us to consider this Twitter: @libraryfuture
  • 9. Copycats = Flattery!/ Twitter: @libraryfuture
  • 10. Trends & Information Contexts• Pinterest succeeds at the juncture of the major online and content trends of: – self curation – image engagement and sharing – visual search/discovery – and social discovery• Holds implications for the way we find, share, and use online resources Twitter: @libraryfuture
  • 11. Why Libraries are interested• Implications for information usage: content sharing, service enhancements, and opportunities for collaboration and marketing• Pinterest works with several areas of interest to academic libraries: content discovery and sharing, collaboration, and sharing.• Applications and impacts on various steps in the research process an research services. Twitter: @libraryfuture
  • 12. General Areas of Usage• add a visual element to your online and print resources• open your services up to diverse virtual clients• expand community engagement• leverage Pinterest as an expansive tool Twitter: @libraryfuture
  • 13. Ethics of Pinterest • How does Copyright• Concerns come into play with• Considerations Pinterest?• Worries • What can libraries Pin• Solutions • How to protect intellectual property on Pinterest Twitter: @libraryfuture
  • 14. One widely shared perspective on Pinterest’s ethical dilemmas“From a legal perspective, my concern was for my own potential liability. From an artist’sperspective, my concern was that I was arguably engaging in activity that is morally,ethically and professionally wrong.” - I suggest reading this, and Pinterest’s updated Terms of use Twitter: @libraryfuture
  • 15. One librarian’s response – Emily Lloyd “…something less like Napster and more like a place to store neat things I dont want to forget.” “When I used, Id post a link to an image I wanted to remember. On Pinterest, Ive posted images with links underneath them. They feel like such similar acts, to be so different!” Twitter: @libraryfuture
  • 16. Twitter: @libraryfuture
  • 17. Gonzalo E. Mon points out in this Mashable article that: -Pinterest does not own the content you Pin. -Pinning content does grant Pinterest some rights to use of that content (similar to Facebook’s). -“No, You Can’t Just Post Other People’s Stuff” -Confirm that licenses include permission to Pin. -“also be careful before you post any content that includes celebrity images or third party trademarks.” -“If your legal department would advise you not to post something on the website, you probably shouldn’t pin it to your company’s pinboard, either.” One solution – only in that which you own. Reasonable approach. Twitter: @libraryfuture
  • 18. Where the difference may lie – “Both Twitter and Facebook encourage sharing personal experiences and photos rather than content created by someone else, says Deborah Sweeney, intellectual property lawyer and CEO of MyCorporation.” “According to Pinterests Terms of Use, however, its my responsibility to get General Foods Internationals permission prior to posting anything involving its trademark.” “Pinterest Places Copyright Responsibility on Users” Tip: “check with your product photographer that you own all rights to the images and that repinning would be an accepted use, since you may have only paid for the images to be used on your own website.” Twitter: @libraryfuture
  • 19. Pinterest’s Copyright & Trademark page Twitter: @libraryfuture
  • 20.“A copyright holder has the exclusive rights to make copies and distribute their work. Pinningappears to be making a copy of an original work, and if you dont own or have permission to pinthe work, you might be at risk of being accused of copyright infringement.” Twitter: @libraryfuture
  • 21. Terms of Service:•Pinterest does not have rights to sell you content.• noncommercial use only•Easier to report copyright abuses Twitter: @libraryfuture
  • 22. You agree not to post User Content that: •infringes any third party’s Intellectual Property Rights, privacy rights, publicity rights, or other personal or proprietary rights; •contains any information or content that you do not have a right to make available under any law or under contractual or fiduciary relationships; or Policy“Pinterest has adopted and implemented thePinterest Copyright Policy in accordance withthe Digital Millennium Copyright Act. For moreinformation, please read our Copyright Policy.” Twitter: @libraryfuture
  • 23. Good advice form Erin Dali: “The bottom line is, there is copyright confusion when it comes to Pinterest, but that shouldn’t stop us from using the site. What can we do? We can pin smart and pin safe.”’s 6 tips for smarter, safer, pinning (paraphrased):•Pin your own content with the intent to share.•Pin images when creators have attached a “Pin Me” button. They are inviting you to share aswell.•Pin original posts and include links with your pins. “Attribution does not necessarily makecopies legal under fair use, but it is always a good idea to give credit to creators.”•Pin things licensed with Creative Commons licenses.•Confirm if pinning specific content falls under Fair Use.•When in doubt – ask the content creator. Twitter: @libraryfuture
  • 24. Pin Etiquette Guidelines:• Credit Your Sources: Pins arethe most useful when theyhave links back to the originalsource. If you notice that a pinis not sourced correctly, leavea comment so the originalpinner can update the source.Finding the original source isalways preferable to asecondary source such asImage Search or a blog entry. Twitter: @libraryfuture
  • 25. Use Pinterest in an Academic Library Environment for -• Providing targeted resources• Extending the reach of collections and items• Connecting with researchers• Collaborative resource guides• Highlighting services and Outreach• Visual link collections• Teaching and learning Twitter: @libraryfuture
  • 26. RePinning – an example Choose which Board to repin it on something you love Add you own note Twitter: @libraryfuture
  • 27. More Project Ideas• Promote exhibits• Provide additional information on exhibits• Make items accessible virtually• Collaborative exhibits• Extend research opportunities• Broaden reach of pieces Twitter: @libraryfuture
  • 28. Providing Targeted Resources w/ Pinterest• Pin discipline specific resources• Subject liaison activities – Target researchers & students with @ mentions – Embed Pins on subject pages• Pin to Targeted Researchers • Supply links to a researcher/student about her subject area through a collaborative board or through at mentions Twitter: @libraryfuture
  • 29. Experiment part 1: PinBoard for Professional projectsVisual sharing of targeted professional online content Twitter: @libraryfuture
  • 30. Experiment part 2: PinBoard for sharing news storiesSharing news info via its visual element with targeted audience Twitter: @libraryfuture
  • 31. Subject Resources• Pin images about specialized subject fields from:• the library website• online resources beyond library subscriptions• Online Journals• eBook and bibliographic records• Amazon• your established subject guides• Blogs• news stories• even other Pinterest relevant accounts Twitter: @libraryfuture
  • 32. Subject & Departmental Liaison• Target researchers and students with @ mentions• Embed Pins on subject pages and pages for specific departments• As community managers for sub groups• As a research/current awareness tool Twitter: @libraryfuture
  • 33. Featuring Collections• New Books• Print• eBooks• Specific book types with high visual appeal Twitter: @libraryfuture
  • 34. Connecting with Researchers• Feedback• Conversations• Answer / Post / Mention Twitter: @libraryfuture
  • 35. Pin Videos Twitter: @libraryfuture
  • 36. Collect Feedback with Pinterest• Ask that patrons use the comments to give feedback about: – To item or subject pinned – A general question or topic• General open ended feedback Twitter: @libraryfuture
  • 37. Conversations and Interactions• Conversations in comments – about topic or research questions or research assignments• reply to questions posted as comments on Pins• post comments on users’ Pins injecting library help• @ mention users and ask if that resource helps etc Twitter: @libraryfuture
  • 38. Collaborative Resource GuidesUse Collaborative Boards for -• Classes and class projects• Departments you serve• Course assignments• Book or advanced reading clubs• Laboratories• Library Staff: Pin office projects• Other user groups: dept heads, library supporters, frequent visitors Twitter: @libraryfuture
  • 39. Collaborate Boards Twitter: @libraryfuture
  • 40. Adding collaborators•Invite staff to co-populate boards.•Invite research groups•Open boards to classes•Host collaborativeboards around events•Invite contributors tohelp create subjectguides Twitter: @libraryfuture
  • 41. Highlighting Services and Outreach• Marketing services• Pinterest as Service• Humanizing librarians• Marketing events with Pinterest• Reference service through Pinterest Twitter: @libraryfuture
  • 42. Pinterest as Service• Pin Your Community: – Pin campus news – Pin departmental news – Pin news related to the disciplines served by your library – Pin news of awards won by your constituency – Pin local news events – always of interest – Pin pictures or works of new students and staff Twitter: @libraryfuture
  • 43. Marketing Events• Pin movie posters to advertise movie events.• Book covers of authors coming to speak and of professors giving special lectures.• Pin quotes to market books (give attribution).• Market events beyond the library to support community. Twitter: @libraryfuture
  • 44. Reference Through Pinterest• Use Pinterest directly as virtual reference. – Provide reactive and proactive answer service – Pin answers to FAQs – Respond to information needs through Pinterest as platform• Share commonly used reference sources – Create a Pin Board including Pins from major works of a quick access reference desk collection Twitter: @libraryfuture
  • 45. Visual Link Collections• Complement subject guides with Pin boards – Mirror existing guides with Pin boards – Create guides anew as Pin boards• Complement Delicious bookmarks with Pin boards – Create Pin boards with Pins from each Delicious bookmark – Create a visual bookmarking service with Pin boards Twitter: @libraryfuture
  • 46. Pinterest is perfect for sharing infographics as self contained visual data displays Tracing attribution must be possible on the pinned infographic as well as within the Pin’s metadata Twitter: @libraryfuture
  • 47. Directly educational Pins Twitter: @libraryfuture
  • 48. Teaching and Learning• Orientation: introducing the library w/ Pins – Pin pictures of the library – Post Pins about basic services and operations (copies, checking out, accounts, printing, answers, getting access) – Diagrams to commonly asked questions – Pin videos introducing the library and specific library services – Feature orientation Pin boards prominently on your profile – Librarians introduce themselves in a “Meet Your Librarians” board Twitter: @libraryfuture
  • 49. Teaching with Pinterest• Facilitate collaboration• Create a board to complement online tutorials• Board to supplement class handouts• Pin instructional videos• Pin explanatory screen shots of search techniques• Associate images with online instructional materials to facilitate their being Pinned• Curate instructional resources• Teach as resource discovery tool• Teach proper citation and ethical use Twitter: @libraryfuture
  • 50. Best Practices for Pinterest Accounts• Element of: – Pinterest Accounts – Boards – Pins• Customizing, arranging, categorizing boards• Best Practices for Pinning• Connecting• Work flows Twitter: @libraryfuture
  • 51. Creating Accounts & Profile Elements• Account for library: why and when, considerations, strategies• Profile elements: – icon – Name – Location – Social media – Outside link• Boards – Default – Custom – Arrange / rearrange – Add categories to boards Twitter: @libraryfuture
  • 52. How to create an account Need an invite Associate with a Facebook account Twitter: @libraryfuture
  • 53. Spread the love,and create a community base By inviting members of your community to Pinterest, you are also creating an organic user base. Twitter: @libraryfuture
  • 54. Consider notification settings and work flows.Attach social media accounts.Make account visible to public search. Twitter: @libraryfuture
  • 55. Best Practices for Pinning• Timing – How often to Pin• Revisiting credit• Sharing - – To Tweet? Or to Facebook? Twitter: @libraryfuture
  • 56. Work Flows Considerations for official use of Pinterest• Who will Pin• Who has access• Partnering internally• Further management considerations Twitter: @libraryfuture
  • 57. Other Actions, Issues, & Opportunities• Pinterest Optimization• Pinterest Buttons• Location and mobile• Search• Web and Social media Mash ups• Metrics• Skills• Information literacy Twitter: @libraryfuture
  • 58. Pinterest Optimization• Optimizing online resources and pages for Pinterest• To extend their reach• Add pin-able images to … everything• Optimizing images for Pinterest• Meta data Twitter: @libraryfuture
  • 59. Pinterest OptimizationInclude and image and its meta data on sites Twitter: @libraryfuture
  • 60. Pinterest Buttons• Pin It button• Follow button• Pin It bookmarklet Twitter: @libraryfuture
  • 61. Twitter: @libraryfuture
  • 62. Twitter: @libraryfuture
  • 63. Mobile App Taking picture to add as PinWhat a user is liking Boards view Twitter: @libraryfuture
  • 64. Browsing from the mobile app Activity tab Twitter: @libraryfuture
  • 65. Mobile App and location Twitter: @libraryfuture
  • 66. Content added to Pinterest bymobile users may contribute tothe visual narrative of yourinstitution’s space. Twitter: @libraryfuture
  • 67. Meshing Pinterest with other techs Plays well with all image based social networks and technologies Twitter: @libraryfuture
  • 68. Pinterest Mashups QR Codes and Pinterest • Twitter – Pin to • Pin your library’s QR • Facebook Codes – Connect – Pin to • Create QR Codes that • Instagram link to your Pin boards – Pin from – Post in library • QR Codes – Pin and link – Online • Tumblr – In marketing – Pin from • Flickr – Pin from Twitter: @libraryfuture
  • 69. Pin From your Social Media Content Twitter: @libraryfuture
  • 70. Third Party Tools Twitter: @libraryfuture
  • 71. Quality Control• Links – Making sure links lead where they should • Tracking custom links – Changing where links point as appropriate – Updating links• Authority: Credit, permission,• Metadata – Description: adding, changing – Tags – Board info Twitter: @libraryfuture
  • 72. Anatomy of a PinMeta data and more Twitter: @libraryfuture
  • 73. Guidelines and plans• Strategize to ensure successful institutional presence and projects.• Elements: – Training: service providers and all staff – Marketing and assessing – Policies for content: adaptable – Control to protect intellectual property – Work flows – Partners Twitter: @libraryfuture
  • 74. Metrics Twitter: @libraryfuture
  • 75. More Metrics • Likes • Repins • Click throughs • Comments Twitter: @libraryfuture
  • 76. Pinterest Skills to Know & Teach• Know how to use it: personal experience• How it is used: Familiar w/ uses & experiences• Skills to leverage Pinterest in academic settings: teaching, research, service.• Assist researchers and students with skills applying Pinterest to their continued academic success.• Help patrons use Pinterest effectively and ethically Twitter: @libraryfuture
  • 77. Information Literacy & Pinterest• Address ethical use of visual information through proper applications and considerations, and for teaching and expanding information literacy skills as this tool relates to information engagement.• How Pinterest fits into each IL Standard• New considerations for IL from Pinterest – A (nother) reevaluation Info Lit Twitter: @libraryfuture
  • 78. Future• The Future of Pinterest is – – Growth for rest of year – Deeper integration with more content – Nearer to resolutions of some copyright concerns• Future of libraries and Pinterest – More understanding of how to protect and manage copyright – More Pinterest friendly websites and resources – Work with publishers in understanding and making resources Pinterest friendly• More of our end users will be Pinterest users. The acceptance of sharing will continue to grow. Visual emphasis on guides and discovery will deepen.• The general concepts of Pinterest will continue to lay foundations for resource sharing . Twitter: @libraryfuture
  • 79. Pin TogetherLearn Together Technology Trend Spotter for Libraries Twitter: @libraryfuture Twitter: @libraryfuture