Industrial Visit to V-GUARD Industries Ltd.         Corporate office, Cochin                         Josemon Varghese     ...
IntroductionV-Guard Industries Ltd is a major electrical appliances manufacturer in Keralawith an annual turnover of 7 bil...
History of the OrganizationThe foundation of V-GUARD was laid with the formation of a PartnershipConcern viz. Premiere Ele...
With effect from November 15, 2001 the Company was converted into a privatelimited companyAnd again got converted into a p...
Milestones             5
Milestones             6
Milestones             7
Corporate Governance Philosophy              Corporate governance is all about commitment to values and ethicalbusiness co...
The decision making process at the Company is transparent and documentaryevidence is available for each and every transact...
Area of expertise         Amalgamating digital technology in to everyday life is the main area ofexpertise of V-GUARD Indu...
11
Voltage Stabilizers - The largest selling stabilizer brand in India and trusted bymillions, V-Guard stabilizers offer the ...
Wiring Cable - V-Guard cables are manufactured in a fully automated ISO9001 certified factory at Coimbatore and Kashipur c...
Pumps - Ultra efficient V-Guard pumps with high speed pumping technologycan pump water even from the deepest of wells very...
3 PHASE PUMPS                 MOTORSSINGLE PHASE PUMPSSELF PRIME              CENTRIFUGAL                   THREE PHASE MO...
Geyser / Water Heaters - V-Guard offers a wide range of instant and storage modelwater heaters that combine quality and te...
Solar Water Heaters - V-GUARD solar water heaters with international ETC(Evacuated Tube Collector) technology are way ahea...
•   Fans - V-Guard fans come with unique ‘high –Angle technology’ and    specially designed blades that facilitate ‘full-c...
Digital UPS, Inverter, Batteries and Trolley - An innovative power back updevice , V-Guard digital UPS , designed and deve...
•   Switch Gears – V-Guard switch gears have been designed with world class    tripping mechanisms to ensure maximum safet...
•   Distribution Board – V-Guard distributions boards are fabricated out of high    quality cold rolled and closed anneale...
• Digital UPS, Inverter, Batteries and Trolley - An innovative power back up    device , V-Guard digital UPS , designed an...
Departments• Customer service department• Electronic and new projects department• Electro mechanical department• Finance a...
SCM : Supply Chain ManagementCFO : Chief Finance OfficerDGM : Deputy General ManagerEMD : Electro Mechanical DivisionMED :...
Nature of the Organization       At V-Guard the principles that motivated the company’ssuccess remain unchanged: The passi...
Vision & MissionVision          “Let us endeavor to make V-GUARD a trusted household name”Mission          To offer a rang...
Social Responsibility• Extending a hand in support of education• The Thomas Chittilapilly Trust• Shantimandiram; an old ag...
ExperienceIt was a 14 days unique experience for me in the V-GUARD corporate office    situated in Vennala, Ernakulam, whe...
Cntd.       Every employee selected in to the V-GUARD family isinitially placed on probation for a period of six months.A ...
Cntd.The following schemes are implemented for the benefit ofemployees.   – Bonus   – Medical Reimbursement   – LTA (Leave...
1.   Need / opportunity mapping2.   Concept development3.   Preliminary research4.   Prototype design(quality check1)5.   ...
32
Promoters Holdings         11335498 (37.98%)                                              Promoters Group            87662...
Experience      It was a 14 days unique experience for me in the V-GUARD  corporate office situated in Vennala, Ernakulam,...
Every employee selected in to the V-GUARD family is initially placed onprobation for a period of six months. A detailed ap...
The following schemes are implemented for the benefit of employees.•Bonus•Medical Reimbursement•LTA (Leave Travel Assitanc...
Contribution          The main suggestion I would like to point out during the V-GUARD  industrial visit is the advertisin...
•   As we know that “online marketing management” is an important branch    of marketing management, they should think abo...
Conclusion     The Industrial Visit to V-Guard Industries helps learn a lot of things which I had never learned from my ac...
Special Thanks to…               Ms.Sudhakumari .R         (Head of the Department CABM)                  Mr.Harish P.N   ...
Thank You All…                 41
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Josemon final report - v-guard industries Ltd

  1. 1. Industrial Visit to V-GUARD Industries Ltd. Corporate office, Cochin Josemon Varghese S5 CABM Govt.Polytechnic College, Kumily Reg No: 10250165
  2. 2. IntroductionV-Guard Industries Ltd is a major electrical appliances manufacturer in Keralawith an annual turnover of 7 billion.Established in 1977, from the vision of one man Kochouseph ChittilappillyV-Guard continues to remain at the helm through rigorous research anddevelopment. R&D labs at Cochin and Coimbatore explore and reinventexisting products and design.R&D for electronic products and electric geysers are carried out in CochinElectro-mechanical products, electrical wires and solar water heaters are thestrong point of the Coimbatore R&D lab. 2
  3. 3. History of the OrganizationThe foundation of V-GUARD was laid with the formation of a PartnershipConcern viz. Premiere Electronics by the Promoter in the year 1977.In the year 1992, Premier Electronics, the partnership concern was dissolved andMr. Kochouseph Chittilappilly continued the business as a proprietary concern.Also, in the year, 1985, Mr. Kochouseph Chittilappilly started anotherproprietorship concern by the name of M/s Prompt India for marketing of theproducts under the brand name of V-Guard. Subsequently, M/s Prompt Indiachanged its name to M/s V-Guard Industries.On February 12, 1996, the Company was incorporated under the name of "V-Guard Industries Limited" under the Companies. 3
  4. 4. With effect from November 15, 2001 the Company was converted into a privatelimited companyAnd again got converted into a public limited company on August 1, 2007The company now has diversified into a multi-product company which nowmanufactures and markets Electronic Voltage Stabilizers, Monobloc, Jet,Submersible, Compressor Pumps and Electric Motors, Insulated ElectricalCables (House Wiring, Industrial), Electric Storage & Instant Water Heaters,Solar Water Heaters, UPS, Electric Fans and is also in generation of Power in asmall way. 4
  5. 5. Milestones 5
  6. 6. Milestones 6
  7. 7. Milestones 7
  8. 8. Corporate Governance Philosophy Corporate governance is all about commitment to values and ethicalbusiness conduct. It encompasses adhering effectively to the governing laws,procedures, practices and the implicit rule that determines a management’s abilityto make sound decisions in the best interest of all stakeholders viz, shareholders,customers, employees, creditors, the suppliers etc.At V-Guard Industries Limited, both the Board of Directors and the Managementare committed to the adoption of best governance practices and its adherence inthe true spirit, at all times. The Corporate Governance arrangements of theCompany are under constant review. The Board of Directors performs the pivotalrole in the governance system and constantly reviews the existing practicesadopted and strive to improve them in the best interest of all stakeholders. 8
  9. 9. The decision making process at the Company is transparent and documentaryevidence is available for each and every transaction of the Company. TheBoard has also formed various sub-committees and defined guidelines andformulated framework for the meetings of the sub-committees. The membersof these sub-committees discuss and deliberate the matters and proposals whichare coming within their terms of reference and provide its recommendation tothe Board to take accurate decisions. The Board also ensures that accurate andtimely financial and strategic information are given to the present and potentialinvestors. The Company is in compliance with the guidelines on CorporateGovernance as stipulated under Clause 49 of the Listing Agreement executedwith Stock Exchanges where the shares of the Company relisted. 9
  10. 10. Area of expertise Amalgamating digital technology in to everyday life is the main area ofexpertise of V-GUARD Industries Limited. The company’s product basket hasthe following categories of products. • Voltage Stabilizers and Wiring Cables • Pumps and Motors • Geysers & Water Heaters • Fans & UPS • Switch Gears & Induction Cookers • Power control cables and Digital UPS • Inverters & Batteries • Switch gears and Distribution Boards 10
  11. 11. 11
  12. 12. Voltage Stabilizers - The largest selling stabilizer brand in India and trusted bymillions, V-Guard stabilizers offer the best technology with features likeautomatic restart, turn-on delay, time-delay system and high-low voltage cut offthat provide efficient and reliable protection for electronic appliances againstvoltage problems. V-Guard stabilizers are unmatched in every sense. It’s jellybeandesign is registered to prevent cheap imitations’-guard stabilizers come indifferent capacities for different applications like Air Conditioner, LCD TV,Music System, Refrigerator, washing machine, Microwave oven and treadmill.Main line stabilizers are available for general purposes. 12
  13. 13. Wiring Cable - V-Guard cables are manufactured in a fully automated ISO9001 certified factory at Coimbatore and Kashipur complying with world classquality standards. ISI marked V-GUARD cables are come with HFTtechnology, 3 – layer insulation and length assurance seal in every 90 meters.These high quality cables ensure complete and reliable protection against allelectricity hazards. Multi – core flat, round, LT power cables and controlcables are also available. All cables are available in FR and FRLS variants•Better flexibility and Fire retardant•ISI certified•Low resistance and Short circuit proof•Assured length•Triple layer and HFT technology 13
  14. 14. Pumps - Ultra efficient V-Guard pumps with high speed pumping technologycan pump water even from the deepest of wells very quickly, hence saving timeand electricity. vguard pumps are made from top-grade castings, finecomponents and high quality aluminum. With a wide application range, thesepumps are available in more than 400 models ranging from 0.25 to 25 HP(including 3-phase models) for domestic, agricultural and commercial purposes •Conforming to international standards •Wide dealer network •Extensive and well-equipped service center network •Cost-effective and Star-rated Models 14
  15. 15. 3 PHASE PUMPS MOTORSSINGLE PHASE PUMPSSELF PRIME CENTRIFUGAL THREE PHASE MOTORCENTRIFUGAL SINGLE PHASE MOTOR MONOBLOCK PUMPSOPEN WELL SUBMERSIBLE OPEN WELL SUBMERSIBLE PUMPS SINGLE PHASE COMMERCIAL MOTORTUBE WELL SUBMERSIBLE BORE WELL SUBMERSIBLE PUMPS COOLING TOWER MOTORJET PUMPSCOMPRESSOR 15
  16. 16. Geyser / Water Heaters - V-Guard offers a wide range of instant and storage modelwater heaters that combine quality and technology. Our latest ‘Energy SavingTechnology’ with 5-star rating saves up to 50% energy and the ‘ Penta ProtectionSystem ‘ assures maximum user safety. The outer body is made of high-quality ABSand powder-coated metal. V-guard water Heaters are available in1,6,10,15,25,35,50,80 and 100 liter capacities in different models •Elegant Design •Penta Protection System •ISI Accredited •‘Energy Saving ‘ technology •ABS Body 16
  17. 17. Solar Water Heaters - V-GUARD solar water heaters with international ETC(Evacuated Tube Collector) technology are way ahead of the competition, in termsof quality, technology and efficiency. The ETC system facilitates efficientabsorption and utilization of solar energy, with minimal heat loss. Approved bythe Ministry of New and Renewable Energy (MNRE) , V-GUARD solar waterheaters are eco-friendly and non-polluting as they do not consume electricity orfuel to heat water. Manufacturing of V-guard water heaters takes place in an ISOCertified factory in Coimbatore. •High-quality components •International technology standards •Evacuated Tube Collector •Lifetime Investment 17
  18. 18. • Fans - V-Guard fans come with unique ‘high –Angle technology’ and specially designed blades that facilitate ‘full-coverage’ of cool breeze in the entire room. The sleek metal painted body and stylish design, and add a touch of class to the interiors. V-guard fans are available in different models and colors. – Double Ball Bearings – Powder Coated /Metallic Finish – Rust resistant – Consistent performance 18
  19. 19. Digital UPS, Inverter, Batteries and Trolley - An innovative power back updevice , V-Guard digital UPS , designed and developed by V-guard’s ISO 9001-2008 Certified R&D, comes with the latest technology and unique features tomanage power failures efficiently.Designed for contemporary living, V-Guard digital UPS, compared to ordinarygenerators is stylish in looks, ultra-compact, light-weight, noise-free, pollution-free and can be kept indoors. Made from high quality components , v-guard digital UPS is equipped withadvanced Micro-Controller based line interactive technology and a host offeatures like MOSFET based power stage with PWM output , FRCM (fly-backReactance Charging Alumin Method) with UST (Uni Polar SwitchingTechnology) for uninterrupted back-up during power failures. 19
  20. 20. • Switch Gears – V-Guard switch gears have been designed with world class tripping mechanisms to ensure maximum safety. Manufactured to deliver excellence in quality and reliability, our range of switchgears cover MCBs, RCCBs and isolators varying in number of poles and ratings to suit every requirement. – Fully confirming to IEC international standards – High quality molded casing with superior thermal and dielectric properties – Improved and rugged design of operating mechanism. – State-of-art arc running system 20
  21. 21. • Distribution Board – V-Guard distributions boards are fabricated out of high quality cold rolled and closed annealed metal sheets from domain leaders with an attractive and compact design. Phase selector DBs, Plug and sockets and MCB enclosures are also available. – Designed with the objective of easy assembling and inside wiring – High quality surface treatment and superior powder coating. – Enhanced protection against corrosion. – Attractive color shades and aesthetic design to improve the appeal of your interiors. – Suitable for flush and surface mounting 21
  22. 22. • Digital UPS, Inverter, Batteries and Trolley - An innovative power back up device , V-Guard digital UPS , designed and developed by V-guard’s ISO 9001-2008 Certified R&D, comes with the latest technology and unique features to manage power failures efficiently.• Designed for contemporary living, V-Guard digital UPS, compared to ordinary generators is stylish in looks, ultra-compact, light-weight, noise- free, pollution-free and can be kept indoors.• Made from high quality components , v-guard digital UPS is equipped with advanced Micro-Controller based line interactive technology and a host of features like MOSFET based power stage with PWM output , FRCM (fly- back Reactance Charging Alumin Method) with UST (Uni Polar Switching Technology) for uninterrupted back-up during power failures. 22
  23. 23. Departments• Customer service department• Electronic and new projects department• Electro mechanical department• Finance and accounts department• Human resource and administration department• Mechanical and electrical department• Marketing department• Supply chain management• Systems department 23
  24. 24. SCM : Supply Chain ManagementCFO : Chief Finance OfficerDGM : Deputy General ManagerEMD : Electro Mechanical DivisionMED : Mechanical Electrical DivisionEMW : Electro Mechanical Works 24
  25. 25. Nature of the Organization At V-Guard the principles that motivated the company’ssuccess remain unchanged: The passion of our early years andour quest for excellence. Through stringent quality measures,reliable products, talented people and a responsible approach tobusiness and global citizenship we continue to steadily capturethe hearts of the people. 25
  26. 26. Vision & MissionVision “Let us endeavor to make V-GUARD a trusted household name”Mission To offer a range of products at affordable prices, which add tocomfort of life through saving in manual labor, time and energy or forceentertainment. To make our products meet international quality standards andprovide trouble free performance. To adopt designs, which support timely andefficient post sale service. To continuously innovate and add values to ourproducts, if needed with technical collaboration. To continuously assess andimprove customer service. 26
  27. 27. Social Responsibility• Extending a hand in support of education• The Thomas Chittilapilly Trust• Shantimandiram; an old age home for women• Mr. Kochauoseph Chittilappilly donates kidney to save a life• Social Welfare Fund- an employee CSR activity• Stabilizer SHG activity 27
  28. 28. ExperienceIt was a 14 days unique experience for me in the V-GUARD corporate office situated in Vennala, Ernakulam, where the data from the branches all over India were processed.The office starts at 9:00 AM in the morning and continues till 6:00PM in the evening.The code of conduct for employees are clearly defined and well understood by the employees. Dress code for each gender is well defined on week days and Saturdays. 28
  29. 29. Cntd. Every employee selected in to the V-GUARD family isinitially placed on probation for a period of six months.A detailed appointment order shall be issued setting out the termsand conditions of appointment.Upon joining, employees shall submit a fresh set of Bio-data inthe prescribed form together with a joining letter in his/her ownhandwriting.After the initial induction training, the new employees are sent totheir respective departments for the on-the-job training. 29
  30. 30. Cntd.The following schemes are implemented for the benefit ofemployees. – Bonus – Medical Reimbursement – LTA (Leave Travel Assitance) – Gratuity – Financial assistance for higher education – Educational allowances to employees children – V-GUARD award for excellence 30
  31. 31. 1. Need / opportunity mapping2. Concept development3. Preliminary research4. Prototype design(quality check1)5. Product design manufacturing process design6. Mainline production(quality check2)7. Distribution8. Seamless support and maintenance9. Upgrades and innovation10. Retirement/disposal 31
  32. 32. 32
  33. 33. Promoters Holdings 11335498 (37.98%) Promoters Group 8766274 (29.37%) Corporate Bodies 6425143 (21.53%) Banks/financial 1397039(4.68%) institutions and mutual funds Foreign institutional 853522 (2.86%) investors 746724 (2.50%) Indian public and othersNRIs/OCBs/Foreign Nationals 323320(1.08%) NRIs/OCBs/Foreign Nationals 33
  34. 34. Experience It was a 14 days unique experience for me in the V-GUARD corporate office situated in Vennala, Ernakulam, where the data from the branches all over India were processed. The office starts at 9:00 AM in the morning and continues till 6:00PM in the evening. The code of conduct for employees are clearly defined and well understood by the employees. Dress code for each gender is well defined on week days and Saturdays. . 34
  35. 35. Every employee selected in to the V-GUARD family is initially placed onprobation for a period of six months. A detailed appointment order shall beissued setting out the terms and conditions of appointment. Upon joining,employees shall submit a fresh set of Bio-data in the prescribed form togetherwith a joining letter in his/her own handwriting. After the initial inductiontraining, the new employees are sent to their respective departments for theon-the-job training 35
  36. 36. The following schemes are implemented for the benefit of employees.•Bonus•Medical Reimbursement•LTA (Leave Travel Assitance)•Gratuity•Financial assistance for higher education•Educational allowances to employees children•V-GUARD award for excellence 36
  37. 37. Contribution The main suggestion I would like to point out during the V-GUARD industrial visit is the advertising methods they used to follow. In addition to print and visual media, they have to give importance to social media advertising.” Since social networking web sites like facebook and twitter having more influence on people and most of them are spending more time in front of the computer, I believe that these kinds of advertising have much importance. 37
  38. 38. • As we know that “online marketing management” is an important branch of marketing management, they should think about the vast possibilities of internet marketing. V-GUARD can use SEO(Search Engine Optimization) techniques for the promotion of their products. By implementing SEO techniques, a user who is searching for a product; for example a voltage stabilizer, will get the website of V-GUARD Industries as the first result.• By using online advertising, they can avoid intermediaries and can they can save on product cost which will certainly result on product cost. 38
  39. 39. Conclusion The Industrial Visit to V-Guard Industries helps learn a lot of things which I had never learned from my academics. The culture of the organization, office etiquettes and the unique management model will give a deep insight about the industry and definitely it will pave my way to success. During this visit I got the opportunity to familiar with the different products of V-GUARD Industries and how they reached what they are today; from a stabilizer making three-employee company. I took this opportunity to thank all the staffs of V-GUARD Industries and Government Polytechnic College, Kumily; without them, I couldn’t have completed this Industrial Visit. 39
  40. 40. Special Thanks to… Ms.Sudhakumari .R (Head of the Department CABM) Mr.Harish P.N (Lr. CABM) Mr.Kochaouseph Chittilappilly (Vice Chairman V-GUARD Industries Ltd) Mr. Ratish V(Chief Officer-Corporate communication V-GUARD Industries Ltd) 40
  41. 41. Thank You All… 41
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