Industrial Visit to V-GUARD Industries Ltd1. Introduction                     V-Guard Industries Ltd is a major electrical...
Industrial Visit to V-GUARD Industries Ltd          of Rs.234 lakhs and carried on the business of the firm namely manufac...
Industrial Visit to V-GUARD Industries Ltd          1992       : V-Star Creations unveils Branded Churidars unique in thec...
Industrial Visit to V-GUARD Industries Ltd          2007       : Branch office at Vijayawada, Bhopal, Kala Amb and Vadodar...
Industrial Visit to V-GUARD Industries Ltd           Company are under constant review. The Board of Directors performs th...
Industrial Visit to V-GUARD Industries LtdVoltage Stabilizers- The largest selling stabilizer brand in India and trusted b...
Industrial Visit to V-GUARD Industries Ltd          Better flexibility          Fire retardant          ISI certified     ...
Industrial Visit to V-GUARD Industries Ltd     Geyser / Water Heaters - V-Guard offers a wide range of instant and storage...
Industrial Visit to V-GUARD Industries Ltd     painted body and stylish design, and add a touch of class to the interiors....
Industrial Visit to V-GUARD Industries Ltd     Distribution Board–V-Guard distributions boards are fabricated out of high ...
Industrial Visit to V-GUARD Industries Ltd                                             12Government Polytechnic College Ku...
Industrial Visit to V-GUARD Industries Ltd5. Locations6. Nature of the Organization          At V-Guard the principles tha...
Industrial Visit to V-GUARD Industries Ltd     6.2. Mission                     To offer a range of products at affordable...
Industrial Visit to V-GUARD Industries Ltd                     Bonus                     Medical Reimbursement            ...
Industrial Visit to V-GUARD Industries Ltd     positions. The GM, Mr. Vijayan, has no second thoughts in saying that Chitt...
Industrial Visit to V-GUARD Industries Ltd9. V-GUARD Facts & Figures                                             17Governm...
Industrial Visit to V-GUARD Industries Ltd10. Contribution          The main suggestion I would like to point out during t...
Industrial Visit to V-GUARD Industries Ltd11. Conclusion          The Industrial Visit to V-Guard Industries helps learn a...
Industrial Visit to V-GUARD Industries Ltd12. Reference          1. V-GUARD HR Induction Manual; NO.1/2012          2. Pro...
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Final report

  1. 1. Industrial Visit to V-GUARD Industries Ltd1. Introduction V-Guard Industries Ltd is a major electrical appliances manufacturer in India, and the largest in the state of Kerala with an annual turnover of 7 billion. Established in 1977, from the vision of one man Kochouseph Chittilappilly, V-Guard is nurtured by his quality consciousness, passion for hard work and the will to succeed.V-Guard continues to remain at the helm through rigorous research and development. R&D labs at Cochin and Coimbatore explore and reinvent existing products and design. R&D for electronic products and electric geysers are carried out in Cochin while electro-mechanical products, electrical wires and solar water heaters are the strong point of the Coimbatore R&D lab. State of the art production centers ensure consistency and quality throughout the product range.2. History of the Organization 2.1. History The foundation of V-GUARD was laid with the formation of a Partnership Concern viz. Premiere Electronics by the Promoter in the year 1977 which was engaged in the business of manufacturing and marketing voltage stabilizers under the brand name "V-Guard". In the year 1992, Premier Electronics, the partnership concern was dissolved and Mr. Kochouseph Chittilappilly continued the business as a proprietary concern. Also, in the year, 1985, Mr. Kochouseph Chittilappilly started another proprietorship concern by the name of M/s Prompt India for marketing of the products under the brand name of V-Guard. Subsequently, M/s Prompt India changed its name to M/s V-Guard Industries. On February 12, 1996, the Company was incorporated under the name of "V-Guard Industries Limited" under the Companies Act, 1956, with the Registration No. 09-10010 of 1996 having its registered office at 44/1037, Little Flower Church Road, Kaloor, Cochin- 682017, Kerala, India. With effect from 1st April, 1996, the company took over the business of the proprietary concern i.e. M/s V-Guard Industries, ongoing concern basis for a lump sum consideration 2Government Polytechnic College Kumily
  2. 2. Industrial Visit to V-GUARD Industries Ltd of Rs.234 lakhs and carried on the business of the firm namely manufacturing and marketing of electronic and electro mechanical appliances. With effect from Novermber 15, 2001 the Company was converted into a private limited company and again got converted into a public limited company on August 1, 2007 and received a fresh certificate of incorporation in the name of "V-Guard Industries Limited". The company now has diversified into a multi-product company which now manufactures and markets Electronic Voltage Stabilizers, Monobloc, Jet, Submersible, Compressor Pumps and Electric Motors, Insulated Electrical Cables (House Wiring, Industrial), Electric Storage & Instant Water Heaters, Solar Water Heaters, UPS, Electric Fans and is also in generation of Power in a small way. 2.2. Milestones 1977 : Mr.KochousephChittilappilly begins Premier Electronics withan investment of one lakh. He had just twoemployees. Two Refrigerator Stabilizers were manufactured each day. 1980 : Launched AC Stabilizers. 1982 : Started another unit called Universal Electronics. 1983 : Started Supreme Electronics 1985 : Started Electro Controls 1986 : Started Prompt India. Opening of Tamil Nadu branch, followed by a branch in Karnataka.Prompt India started marketing Stabilizers in the brand name of V- Guard. 1987 : Launched Servo-Controlled Stabilizers. 1989 : Prompt India converted into V-Guard Industries 1990 : Launched Quartz Clocks. 1991 : New branch office in Andhra Pradesh 3Government Polytechnic College Kumily
  3. 3. Industrial Visit to V-GUARD Industries Ltd 1992 : V-Star Creations unveils Branded Churidars unique in thecountry. 1996 : V-Guard Industries becomes a Public Limited Company.Launched V-Guard Water Heaters and Wiring Cables. 1997 : Launched Aquatron, an Electronic Water Level Controller for overhead water tanks. 1998 : Launched UPS (Online & Offline). 1999 : Launched Digital Stabilizer, V-Guard Cable manufacturing unit inaugurated at Coimbatore. 2000 : Veega Land, South India‟s major amusement park is openedat Cochin. 2000 : Turnover crosses INR 1000 Million Mark. 2001 : Launched Compressor Pumps. 2001 : Company is converted into Private Limited for better maneuverability. 2002 : Launched V-Guard Solar Water Heaters. 2003 : Solar Water Heater manufacturing unit and Electro Mechanical Works for manufacturing pumps both in Coimbatore becomes operational. 2003 : 2*230 KW Wind Mills goes operational in Erode District,Tamil Nadu. 2005 : Launched Solar Water Heaters with Evacuated Glass Tube Collector Technology. 2005 : Turnover crosses INR 1500 Million Mark. 2005 : Opening of 2nd amusement park “Wonderla” at Bangalore 2006 : Shri Mithun K Chittilappilly joins V-Guard as ExecutiveDirector 2006 : Launched V-Guard Fans 2006 : Branch Office in Hubli, Bhubanaswar and Pune. 4Government Polytechnic College Kumily
  4. 4. Industrial Visit to V-GUARD Industries Ltd 2007 : Branch office at Vijayawada, Bhopal, Kala Amb and Vadodara. Turnover crosses INR2400 Million Mark. V-Guard Industries becomes a Public Limited Company. Branch Office at Kanpur, Nagpur, Raipur,Jamshedpur, Kolkata, Ludhiana, Jaipur. 2008 : Listed in BSE & NSE. Launched Inverters/DUPS&LT Cables. 2009 : Opened New LT Cable Factory at Coimbatore and Wire &Cable factory at Kashipur. 2009 : Opened Manufacturing facility for Water Heaters and Fans at Kala Amb, HP. 2010 : Opened new Corporate Office at Vennala, Cochin. 2010 : Formation of SCM division for better control in purchase and distributions. 2010 : Turnover crosses 4600 million marks. 2011 : Turnover crosses 7263.5 million marks. 2011 : New branch offices in Ghaziabad, Dehradun, Patna andChandigarh 2012 : New branch office in Guwahati 2012 : Turnover crosses 10,000 million marks 2012 : April 1st ,Board of V-Guard restructured with, Shri Kochouseph Chiittilappilly as Executive ViceChairman and Shri Mithun Chittilappilly asManaging Director 2.3. Corporate Governance Philosophy Corporate governance is all about commitment to values and ethical business conduct. It encompasses adhering effectively to the governing laws, procedures, practices and the implicit rule that determines a management‟s ability to make sound decisions in the best interest of all stakeholders viz, shareholders, customers, employees, creditors, the suppliers etc. At V-Guard Industries Limited, both the Board of Directors and the Management are committed to the adoption of best governance practices and its adherence in the true spirit, at all times. The Corporate Governance arrangements of the 5Government Polytechnic College Kumily
  5. 5. Industrial Visit to V-GUARD Industries Ltd Company are under constant review. The Board of Directors performs the pivotal role in the governance system and constantly reviews the existing practices adopted and strive to improve them in the best interest of all stakeholders. The decision making process at the Company is transparent and documentary evidence is available for each and every transaction of the Company. The Board has also formed various sub-committees and defined guidelines and formulated framework for the meetings of the sub-committees. The members of these sub-committees discuss and deliberate the matters and proposals which are coming within their terms of reference and provide its recommendation to the Board to take accurate decisions. The Board also ensures that accurate and timely financial and strategic information are given to the present and potential investors. The Company is in compliance with the guidelines on Corporate Governance as stipulated under Clause 49 of the Listing Agreement executed with Stock Exchanges where the shares of the Company are listed.3. Area of expertise Amalgamating digital technology in to everyday life is the main area of expertise of V-GUARD Industries Limited. The company‟s product basket has the following categories of products. Voltage Stabilizers Wiring Cables Pumps Motors Geysers & Water Heaters Fans & UPS Switch Gears & Induction Cookers Power control cables Digital UPS Inverters & Batteries Switch gears Distribution Boards 6Government Polytechnic College Kumily
  6. 6. Industrial Visit to V-GUARD Industries LtdVoltage Stabilizers- The largest selling stabilizer brand in India and trusted by millions, V-Guardstabilizers offer the best technology with features like automatic restart, turn-on delay, time-delay system and high-low voltage cut off that provide efficient and reliable protection forelectronic appliances against voltage problems. v-guard stabilizers are unmatched in every sense. It‟s jellybean design is registered toprevent cheap imitations‟-guard stabilizers come in different capacities for different applicationslike Air Conditioner,LCD TV, Music System, Refrigerator, washing machine, Microwave ovenand treadmill. Main line stabilizers are available for general purposes.Wiring Cable - V-Guard cables are manufactured in a fully automated ISO 9001 certified factoryat Coimbatore and Kashipur complying with world class quality standards. ISI marked V-GUARD cables are come with HFT technology, 3 – layer insulation and length assurance seal inevery 90 meters. These high quality cables ensure complete and reliable protection against allelectricity hazards. Multi – core flat, round, LT power cables and control cables are alsoavailable. All cables are available in FR and FRLS variants. 7Government Polytechnic College Kumily
  7. 7. Industrial Visit to V-GUARD Industries Ltd Better flexibility Fire retardant ISI certified Low resistance Short circuit proof Assured length Triple layer HFT technologyPower and Control Cables – V-GUARD‟s power and control cables are manufactures in a fully– automated ISO 9001 certified factory in Coimbatore and comply with world class qualitystandards. All cable designs confirm to IS : 7098 (Part 1) for XLPE and IS:1554 (Part 1). ForPVC insulated cables, for working voltages up to including 1.1 KV. These high quality cablesensure complete and reliable protection against electricity hazards. V-GUARD LT power andcontrol cables come in armored and unarmored variants.Pumps - Ultra efficient V-Guard pumps with high speed pumping technology can pump watereven from the deepest of wells very quickly, hence saving time and electricity. vguard pumps aremade from top-grade castings, fine components and high quality aluminum. With a wideapplication range, these pumps are available in more than 400 models ranging from 0.25 to 25HP (including 3-phase models) for domestic, agricultural and commercial purposes Conforming to international standards Wide dealer network Extensive and well-equipped service center network Cost-effective and Star-rated models SINGLE PHASE PUMPS 3 PHASE PUMPS MOTORS SELF PRIME CENTRIFUGAL THREE PHASE MOTOR MONOBLOCK PUMPS CENTRIFUGAL SINGLE PHASE MOTOR OPEN WELL SUBMERSIBLE OPEN WELL SUBMERSIBLE PUMPS SINGLE PHASE TUBE WELL SUBMERSIBLE COMMERCIAL MOTOR BORE WELL JET PUMPS AND SUBMERSIBLE PUMPS COOLING TOWER COMPRESSOR MOTOR 8Government Polytechnic College Kumily
  8. 8. Industrial Visit to V-GUARD Industries Ltd Geyser / Water Heaters - V-Guard offers a wide range of instant and storage model water heaters that combine quality and technology. Our latest „Energy Saving Technology‟ with 5- star rating saves up to 50% energy and the „ Penta Protection System „ assures maximum user safety. The outer body is made of high-quality ABS and powder-coated metal. V-guard water Heaters are available in 1,6,10,15,25,35,50,80 and 100 liter capacities in different models like Electric Water Heater, Gas water Heater and Immersion Heater, to suit your bathrooms and kitchens. Penta Protection System Elegant Design ISI Accredited „Energy Saving „ technology ABS Body Solar Water Heaters - V-GUARD solar water heaters with international ETC (Evacuated Tube Collector) technology are way ahead of the competition, in terms of quality, technology and efficiency. The ETC system facilitates efficient absorption and utilization of solar energy, with minimal heat loss. Approved by the Ministry of New and Renewable Energy (MNRE) , V-GUARD solar water heaters are eco-friendly and non-polluting as they do not consume electricity or fuel to heat water. Suitable for domestic and commercial purposes, v- guard solar water heaters are available in 100,125,150,200,300,500,1000,2000,3000,4000 and 5000 LPD capacities.Manufacturing of V-guard water heaters takes place in an ISO Certified factory in Coimbatore. High-quality components International technology standards Evacuated Tube Collector Lifetime Investment Fans - V-Guard fans come with unique „high –Angle technology‟ and specially designed blades that facilitate „full-coverage‟ of cool breeze in the entire room. The sleek metal 9Government Polytechnic College Kumily
  9. 9. Industrial Visit to V-GUARD Industries Ltd painted body and stylish design, and add a touch of class to the interiors. V-guard fans are available in different models and colors. Double Ball Bearings Powder Coated /Metallic Finish Rust resistant Consistent performance Digital UPS, Inverter, Batteries and Trolley - An innovative power back up device , V- Guard digital UPS , designed and developed by V-guard‟s ISO 9001-2008 Certified R&D, comes with the latest technology and unique features to manage power failures efficiently. Designed for contemporary living, V-Guard digital UPS, compared to ordinary generators is stylish in looks, ultra-compact, light-weight, noise-free, pollution-free and can be kept indoors. Made from high quality components , v-guard digital UPS is equipped with advanced Micro-Controller based line interactive technology and a host of features like MOSFET based power stage with PWM output , FRCM (fly-back Reactance Charging AluminMethod) with UST (Uni Polar Switching Technology) for uninterrupted back-up during power failures. Switch Gears – V-Guard switch gears have been designed with world class tripping mechanisms to ensure maximum safety. Manufactured to deliver excellence in quality and reliability, our range of switchgears cover MCBs, RCCBs and isolators varying in number of poles and ratings to suit every requirement. Fully confirming to IEC international standards High quality molded casing with superior thermal and dielectric properties Improved and rugged design of operating mechanism. State-of-art arc running system 10Government Polytechnic College Kumily
  10. 10. Industrial Visit to V-GUARD Industries Ltd Distribution Board–V-Guard distributions boards are fabricated out of high quality cold rolled and closed annealed metal sheets from domain leaders with an attractive and compact design. Phase selector DBs, Plug and sockets and MCB enclosures are also available. Designed with the objective of easy assembling and inside wiring High quality surface treatment and superior powder coating. Enhanced protection against corrosion. Attractive color shades and aesthetic design to improve the appeal of your interiors. Suitable for flush and surface mounting4. Organizational Structure 4.1. Departmental Profile Customer service department Electronic and new projects department Electro mechanical department Finance and accounts department Human resource and administration department Mechanical and electrical department Marketing department Supply chain management Systems department 4.2. Organizational Hierarchy 11Government Polytechnic College Kumily
  11. 11. Industrial Visit to V-GUARD Industries Ltd 12Government Polytechnic College Kumily
  12. 12. Industrial Visit to V-GUARD Industries Ltd5. Locations6. Nature of the Organization At V-Guard the principles that motivated the company‟s success remain unchanged: The passion of our early years and our quest for excellence. Through stringent quality measures, reliable products, talented people and a responsible approach to business and global citizenship we continue to steadily capture the hearts of the people. 6.1. Vision “Let us endeavor to make V-GUARD a trusted household name” 13Government Polytechnic College Kumily
  13. 13. Industrial Visit to V-GUARD Industries Ltd 6.2. Mission To offer a range of products at affordable prices, which add to comfort of life through saving in manual labor, time and energy or force entertainment. To make our products meet international quality standards and provide trouble free performance. To adopt designs, which support timely and efficient post sale service. To continuously innovate and add values to our products, if needed with technical collaboration. To continuously assess and improve customer service. 6.3. Social Responsibility Extending a hand in support of education The Thomas Chittilapilly Trust Shantimandiram; an old age home for women Kerala industrialist donates kidney to save a life Social Welfare Fund- an employee CSR activity Stabilizer SHG activity7. Experience It was a 14 days unique experience for me in the V-GUARD corporate office situated in Vennala, Ernakulam, where the data from the branches all over India were processed. The office starts at 9:00 AM in the morning and continues till 6:00PM in the evening. The code of conduct for employees are clearly defined and well understood by the employees. Dress code for each gender is well defined on week days and Saturdays. Every employee selected in to the V-GUARD family is initially placed on probation for a period of six months. A detailed appointment order shall be issued setting out the terms and conditions of appointment. Upon joining, employees shall submit a fresh set of Bio-data in the prescribed form together with a joining letter in his/her own handwriting. After the initial induction training, the new employees are sent to their respective departments for the on-the- job training. The following schemes are implemented for the benefit of employees. 14Government Polytechnic College Kumily
  14. 14. Industrial Visit to V-GUARD Industries Ltd Bonus Medical Reimbursement LTA (Leave Travel Assitance) Gratuity EDLI Coverage Term Loan Financial assistance for higher education Educational allowances to employees children Benevolent funds V-GUARD award for excellence8. Knowledge Accrued It is no exaggeration to say that Chittilappilly has molded entrepreneurs in V Guard and placed them as heads of various business units. Mr. Vijayan, the GM of V Guard industries, Mr. Jayaraj, AGM in charge of Veegaland, Chittilappilly‟s wife Sheela, who is looking after the operations of V Star garments, and their elder son who is heading Bangalore Veegaland project are examples of that. Vijayan is now a Director of the company‟s board. His style of initial hand holding, nurturing and giving autonomy facilitate the process of grooming such entrepreneurs. Managing by exception is his mantra. He never wanted to create two classes of employees having conflicting goals and values. One step to ensure this was to avoid inducting any relative of his into the V Guard group. He strongly believed that favoritism and partiality would inject poison into the positive attitude of his loyal employees. This is very well known to his empowered subordinates who select and induct new employees into the group, so that they go by merit and not by favoritism. One outcome of the outsourcing strategy was that V Guard has only just 50 workers out of the 450 permanent employees. The remaining 400 are managerial and supervisory staff. V Guard‟s compensation scheme is benchmarked with that of a scheduled bank. A graduate fresher gets Rs. 5,000 plus. A senior manager gets around Rs. 30,000. A number of MBAs are serving the organization in various 15Government Polytechnic College Kumily
  15. 15. Industrial Visit to V-GUARD Industries Ltd positions. The GM, Mr. Vijayan, has no second thoughts in saying that Chittilappilly has 29 created a family of trusted men in V Guard. The company management plays a significant role in meeting the personal needs of its employees. Fifty to sixty percent of V Guard‟s employees are deployed in the field organizing and integrating critically important supply chain processes. Chittilappilly wants the V Guard employees to be highly competent. No wonder, in January 2005, the account staff who are placed in branch offices and head office were given training in the VAT system of taxation of goods to cope with the requirements of new tax regime proactively. 16Government Polytechnic College Kumily
  16. 16. Industrial Visit to V-GUARD Industries Ltd9. V-GUARD Facts & Figures 17Government Polytechnic College Kumily
  17. 17. Industrial Visit to V-GUARD Industries Ltd10. Contribution The main suggestion I would like to point out during the V-GUARD industrial visit is the advertising methods they used to follow. In addition to print and visual media, they have to give importance to social media advertising.” Since social networking web sites like facebook and twitter having more influence on people and most of them are spending more time in front of the computer, I believe that these kinds of advertising have much importance. As we know that “online marketing management” is an important branch of marketing management, they should think about the vast possibilities of internet marketing. V-GUARD can use SEO(Search Engine Optimization) techniques for the promotion of their products. By implementing SEO techniques, a user who is searching for a product; for example a voltage stabilizer, will get the website of V-GUARD Industries as the first result. By using online advertising, they can avoid intermediaries and can they can save on product cost which will certainly result on product cost. 18Government Polytechnic College Kumily
  18. 18. Industrial Visit to V-GUARD Industries Ltd11. Conclusion The Industrial Visit to V-Guard Industries helps learn a lot of things which I had never learned from my academics. The culture of the organization, office etiquettes and the unique management model will give a deep insight about the industry and definitely it will pave my way to success. During this visit I got the opportunity to familiar with the different products of V-GUARD Industries and how they reached what they are today; from a stabilizer making three-employee company. I took this opportunity to thank all the staffs of V-GUARD Industries and Government Polytechnic College, Kumily; without them, I couldn‟t have completed this Industrial Visit. 19Government Polytechnic College Kumily
  19. 19. Industrial Visit to V-GUARD Industries Ltd12. Reference 1. V-GUARD HR Induction Manual; NO.1/2012 2. Product Manual, V-GUARD – Ideate create innovate 3. Annual Report V-GUARD 2010-2011 4. Wikipedia 5. www.vguard.in 20Government Polytechnic College Kumily

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