• Like
Infographic sleeves
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Infographic sleeves

  • 142 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
142
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
3
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. SL EEV ES’s MA R KET by José-L. Giraldez INFOGRAPHIC Market Share Jose.madrid.es@googlemail.com Expansion ROSO/RFS 8% North America 19% Stretch 17% South America 2% Africa 3% Shrink 75% 7% of new product launches in North America uses Shrink Sleeves label products Europe 30% Asia/Pacific 46% Of total 12% in North labels market America uses 40% overall cost savings Shrink Sleeves label products Materials PP/PO 5% OPS 9% Others 1% PE 11% Expected CARG 2014-2019 PVC 53% 5,6% PETG 21% Shoppers try new products when the product catches their eye at the store – more so than ads, coupons or recommendations FIRST MOMENT of TRUTH • 35% of purchases  “it caught my eye” • 59%-70% of brand decisions are made in store • 68% of consumers “Brand Switch” • 2/3 of shoppers buy “off list” Sleeves By sector 2014* Household 4,10% Pharma 4,50% Food & Dairy 14,99% Alcoholic Drinks 22,38% Cosmetics & Toiletries 2,60% Soft drinks 47,85% Other Markets 3,60%