Infographic sleeves

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Infographic sleeves

  1. 1. SL EEV ES’s MA R KET by José-L. Giraldez INFOGRAPHIC Market Share Jose.madrid.es@googlemail.com Expansion ROSO/RFS 8% North America 19% Stretch 17% South America 2% Africa 3% Shrink 75% 7% of new product launches in North America uses Shrink Sleeves label products Europe 30% Asia/Pacific 46% Of total 12% in North labels market America uses 40% overall cost savings Shrink Sleeves label products Materials PP/PO 5% OPS 9% Others 1% PE 11% Expected CARG 2014-2019 PVC 53% 5,6% PETG 21% Shoppers try new products when the product catches their eye at the store – more so than ads, coupons or recommendations FIRST MOMENT of TRUTH • 35% of purchases  “it caught my eye” • 59%-70% of brand decisions are made in store • 68% of consumers “Brand Switch” • 2/3 of shoppers buy “off list” Sleeves By sector 2014* Household 4,10% Pharma 4,50% Food & Dairy 14,99% Alcoholic Drinks 22,38% Cosmetics & Toiletries 2,60% Soft drinks 47,85% Other Markets 3,60%

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