I M P ROV I N G
your B2B email prospecting

right now…
by José-L. Giraldez

Redefine your “Subject Line”
• Your email has ...
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Improving your b2b email prospecting (part 1)

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Improving your b2b email prospecting

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Improving your b2b email prospecting (part 1)

  1. 1. I M P ROV I N G your B2B email prospecting right now… by José-L. Giraldez Redefine your “Subject Line” • Your email has 2,7 seconds to show value, before being deleted …  Pique the interest of your recipients with a question: Spending too much on packaging?  Add “Value”: 9 Ways to increase you packaging’s appeal !!  Bring a “Sense of urgency”: “Buy 1, Get 1 FREE” - Today only “Go to the point” • Your recipient will be skimming, not reading your message    Describe “benefits”, not “attributes” of your offer The shorter the text, the better Use bulleted lists Customize you message • As you email list grows, you will have very varied prospect’s profiles • Each profile will require a different approach, so be prepared to segment your email lists  Do the segmentation keeping in mind future uses of your email lists Jose.madrid.es@googlemail.com

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