Are you killing your conversion rate too?

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Many are the dreamers who want to make money online. This online dream is very seductive and this is why most people fail to put their minds to work on it. Plus, there are many scammers out there promising overnight success, tens of thousands of dollars per month in auto-pilot, single-button solutions to build online empires, and many other ways to make money online effortlessly.

Nothing is farther from the truth, and if you really want to make money online, lots of it, you are going to have to put some brain and sweat into it in order to make it happen.

ONLINE SUCCESS IS ONLY FOR THOSE WHO DARE TO KNOW WHAT IT TRULY TAKES TO ACHIEVE IT.

Sharp online marketing skills are required if you truly want to earn a very healthy income from websites, affiliate programs, and digital products.

ONLINE SUCCESS = TARGETED TRAFFIC + CONVERSION

The first thing we need is targeted traffic, without it there is no one to convert. The most profitable targeted traffic always comes from search engines, and in order to effectively speak with a search engine we must start with professional and effective keyword research.

Keyword research is online market research. It tells us what our potential customers are looking for, the specific words they use, and how many times per month they use these search terms.

Knowing this is very profitable because now we know how to speak to our customers by using the terms they are interested in.

ONLINE COMPETITION – THE APPROPRIATE WAY TO ANALYZE IT

Online competition can be pretty heavy and failing to pay attention to it will lead to frustration and disappointment. A comprehensive and practical competitor analysis of the top 10 pages ranking on Google for each term will tell us this.

A competitor analysis will give us detailed data in order to determine the strengths and weaknesses of each competitor. This information is priceless and a must have in order to assemble a successful online marketing campaign.

There are a number of things that we can look at in order to do a good analysis and really determine how competitive a keyword is. In short we want to know how good a page is targeting a search term and how authoritative that page is.

Doing the analysis for each competitor and interpreting the data is a little bit technical. Outsourcing keyword research is a good idea only if you can find an affordable and professional keyword research service.

Competition is the toughest part of keyword research. It takes lots of time, thorough analysis, sharp data interpretation skills, and experience with online marketing. Not to mention that all of this must be done in a keyword-by-keyword basis.

Making money with internet marketing may not be as easy as those online scammers have told you, but I can promise you that if you follow the right path to do this you will have some fun and you will be rewarded before you think.

To Your Success!

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Are you killing your conversion rate too?

  1. 1. ARE YOU KILLING YOUR CONVERSION RATE TOO? By Jose Lozano http://fiverr.com/joselozano
  2. 2. THE ONLINE DREAM Many are the dreamers who want to make money online.
  3. 3. DO YOU REALLY WANT TO SUCCEED ONLINE? Online success is only for those who dare to know what it truly takes to achieve it.
  4. 4. HOW TO REALLY MAKE IT HAPPEN? Online Success = Targeted Traffic + Conversion = +
  5. 5. UNDERSTANDING A SEARCH ENGINE A search engine is like a super librarian • Books = Websites • Pages of Books = Pages of Websites • Indexing Methods = Search Algorithm or Ranking Algorithm Google uses very advanced pieces of software called web crawlers or spiders that literally read the information on the page and determine where to rank it in the SERPs (search results pages) according with their search algorithm.
  6. 6. SERPS AND WHY THEY ARE IMPORTANT Free advertising! The higher you appear in the SERPs the more targeted traffic and the higher the chances to make sales.
  7. 7. HOW DOES SERPS WORK? CTR (Click Through Rate) Top Google Result Gets 36.4% of Clicks Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google is the equivalent of all the traffic going to the sites appearing in the second through fifth positions. Based on data from Optify.
  8. 8. HOW DOES A PAGE IS RANKED IN THE SERPS? The bad news is: NOBODY KNOWS EXACTLY The good news is: WE CAN DO A PRETTY GOOD GUESS
  9. 9. WHY THE KEYWORDS ARE IMPORTANT There are over 200 factors that determine where a page sits in the search results. Luckily we don’t need to know them all.
  10. 10. KEYWORD RESEARCH IS VERY HELPFUL Keyword research is in fact online market research. It tells us the language of our customers.
  11. 11. KNOWING COMPETITION IS A MUST HAVE! A competitor analysis gives us details about the strengths and weaknesses of each competitor.
  12. 12. WHAT TO LOOK FOR IN OUR COMPETITORS? We want to know how good a page is targeting a search term and how authoritative that page is.
  13. 13. LET’S SEE AN EXAMPLE Doing a keyword research for the “keyword research” search term.
  14. 14. HERE YOU’LL START KILLING CONVERSION In the United States the search term “keyword research” has approximately 2,900 searches per month. Let’s target this audience!!! Targeting your audience only by the number of searches can be VERY disappointing.
  15. 15. IS THIS THE RIGHT AUDIENCE? What is this visitor thinking?
  16. 16. NOW LET’S LOOK AT COMPETITION In a scale of 0 to 100, this is a 69 based on a great tool that I have. This term is super hard to compete.
  17. 17. IN SUMMARY… This term is very competitive and will not give us the right audience because these people will not buy as they are looking for something else. Believe it or not this is something that I see all the time with my clients.
  18. 18. WHAT ABOUT YOU? Are you doing the right keyword research when creating content or are you simply guessing?
  19. 19. DO IT WELL OR DON’T DO IT AT ALL For most newcomers the lack of information about keyword research leads to frustration.
  20. 20. DO WHAT YOU DO BEST AND OUTSOURCE THE REST NEED HELP?
  21. 21. A KILLER DEAL THAT YOU CAN’T LET GO! I will be your professional keyword researcher for only $ 5 dollars!!!
  22. 22. PLUS - GET THE LOW COMPETITIVE TERMS I will make the analysis for you!
  23. 23. KEYWORD RESEARCH + LOW COMPETITION TERMS Get a keyword research service and a competitor analysis for up to 10 different keywords at a special price $45 ORDER NOW http://fiverr.com/joselozano/do-professional-and-effective-keyword-research
  24. 24. EXTRA FAST DELIVERY AVAILABLE! For $10 extra dollars start targeting the right audience in less than 24 hours! $55 ORDER NOW http://fiverr.com/joselozano/do-professional-and-effective-keyword-research
  25. 25. STOP KILLING YOUR CONVERSION RATE! Let a professional help you with an affordable keyword research service today! ORDER NOW
  26. 26. THANK YOU! TO YOUR SUCCESS!

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