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Gamification
Gamification
Gamification
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Gamification

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    1. GamificationDiSco, 27. 6. 2012Josef Šlerka, New Media Studies
    2. What is a game?short definition
    3. Roger Cailloisfun: the activity is chosen for its light-hearted characterseparate: it is circumscribed in time and placeuncertain: the outcome of the activity is unforeseeablenon-productive: participation does not accomplishanything usefulgoverned by rules: the activity has rules that aredifferent from everyday lifefictitious: it is accompanied by the awareness of adifferent reality
    4. Play formsAgon, or competition. E.g. Chess is an almost purelyagonistic game.Alea, or chance. E.g. Playing a slot machine is analmost purely aleatory game.Mimicry, or mimesis, or role playing.Ilinx (Greek for "whirlpool"), or vertigo, in the sense ofaltering perception. E.g. taking hallucinogens, ridingroller coasters, children spinning until they fall down
    5. Social actions vs playsmooth border between game/play and socialactions"an Action is social if the acting individualtakes account of the behavior of others and isthereby oriented in its course" (M. Weber)
    6. Škála her
    7. Today!social gamescomputer gamesvideo gamesmobile gamesserious gamesand GAMIFICATION
    8. What isgamification?Three Points of View
    9. Wikipedia... dictionary point of view
    10. GamificationGamification is the use of game designtechniques and mechanics to solve problemsand engage audiences.
    11. Buzzwords... the next big thing!!!
    12. Gartner Hype Cycle
    13. Oxford DictionariesU.S. shortlist for 2011′s word of the yearArab Spring, Bunga bunga, Clicktivism, Crowdfunding,Fracking, Gamification, Occupy, The 99%, Tigermother, Sifi
    14. Oxford DictionariesU.S. shortlist for 2011′s word of the yearArab Spring, Bunga bunga, Clicktivism, Crowdfunding,Fracking, Gamification, Occupy, The 99%, Tigermother, Sifi
    15. Oxford Dictionaries
    16. Mass Media ErasJon Radoff: Game on
    17. Gamification isbullshit!... It’s the Same Old Song!
    18. Z historie gamifikace Frequent Flyer Programs
    19. What gamificationreally is?Usefull term for some fuzzy areas of activity.Are you fed up with “web 2.0”. You will be withgamification too!
    20. What gamification isnot?Gamification is not a game!
    21. Some expamples...... let’s start with medias res
    22. Foursquare
    23. Mint
    24. Healthmonth
    25. Find The Futurehttp://www.youtube.com/watch?v=8HjjMv4LvbM
    26. EducationJess Schell: The Art of Game Design
    27. How it works?Short introduction
    28. Game mechanics... are constructs of rules and feedback loops intendedto produce enjoyable gameplay. They are the buildingblocks that can be applied and combined to gamifyany non-game context.http://gamification.org/wiki/Game_Mechanics
    29. Game mechanics
    30. The basic elementsPointsBadgesLevelsLeaderboardsChallenges
    31. Points
    32. Badges
    33. Levels
    34. Leaderboards
    35. Challenges
    36. Why?Hijacking the brain
    37. 7 ways games rewardthe brain (T. Chatfield)Use Experience Bars to Measure ProgressProvide Multiple Long/Short-Term AimsReward Effort - Dont Punish MistakesLink Actions to ConsequencesInclude an Element of UncertaintyInclude Peer CollaborationEngage Players by Doling Out the Rewards at the
    38. FlowFlow is the mental state of operation in which a personin an activity is fully immersed in a feeling of energizedfocus, full involvement, and success in the process ofthe activity.Proposed by Mihály Csíkszentmihályi, the positivepsychology concept has been widely referencedacross a variety of fields. (Wikipedia)
    39. Flow
    40. Components of flow1. Clear goals (expectations and rules are discernibleand goals are attainable and align appropriately withones skill set and abilities). Moreover, the challengelevel and skill level should both be high.[5]2. Concentrating, a high degree of concentration on alimited field of attention (a person engaged in theactivity will have the opportunity to focus and to delvedeeply into it).
    41. Components of flow3. A loss of the feeling of self-consciousness, themerging of action and awareness. Action withawareness fades into action alone.4. Distorted sense of time, ones subjective experienceof time is altered.5. Direct and immediate feedback (successes andfailures in the course of the activity are apparent, sothat behavior can be adjusted as needed).6. Balance between ability level and challenge (theactivity is neither too easy nor too difficult).
    42. Components of flow7. A sense of personal control over the situation oractivity.8. The activity is intrinsically rewarding, so there is aneffortlessness of action.9. A lack of awareness of bodily needs (to the extentthat one can reach a point of great hunger or fatiguewithout realizing it)10. Absorption into the activity, narrowing of the focusof awareness down to the activity itself, actionawareness merging. Action with awareness fades intoaction alone.
    43. Gamers?50% of gamers are reported as being female, 30% areover 45, and in the U.S. there are 40 million activesocial gamers (who play at least 1 hour a week), andthere are over 200 million gamers on Facebook.(2011 Los Angeles Games Conference)
    44. Gender Differences
    45. Typology of PlayersAchieversExplorersSocializersKillers(Richard Bartle, 1996)
    46. Achieverslikes gaining points, completing missionslikes showing his or her score
    47. Explorerslikes to exploreloves maps, new areasmost happy when finds easter egg
    48. Socializersloves the social aspect of game: informationexchange, meeting people
    49. Killersloves victorycraving for a chance to fight
    50. Acting Killers AchieversPlayers World Socializers Explorers Interacting
    51. Acting Win Challange Create Killers Achievers ComparePlayers World Socializers Explorers Interacting
    52. Acting Killers AchieversPlayers World Like Help Share Socializers Explorers Comment Greet Interacting
    53. Acting Killers AchieversPlayers World View Socializers Explorers Vote Review Interacting
    54. Acting Harass Hack Cheat Killers AchieversPlayers World Socializers Explorers Interacting
    55. Acting Win Harass Hack Challange Create Cheat Killers Achievers ComparePlayers World Like View Help Share Socializers Explorers Comment Vote Review Greet Interacting
    56. Acting Win Harass Hack Challange Create Cheat Killers Achievers ComparePlayers World Like View Help Share Socializers Explorers Comment Vote Review Greet Interacting Test: apply this to social networks
    57. ActingAchievers Killers World PlayersExplorers Socializers Interacting
    58. What not to omitDaniel Pink and Sebastian Deterding
    59. Existencial SpacePurposeMasteryAutonomy
    60. Purpose
    61. PurposeQuoraStackOverflowMint
    62. MasteryFun is just another word for learning!Raph Koster, A Theory of Fun For Game Design, 2005
    63. MasteryThe game is fun. Learningwhile playing is joyfullearning.Jan Ámos Komenský
    64. Autonomywe need freedom to chooseso called Sawyer’s effect
    65. Autonomie http://www.flickr.com/photos/musebrarian/443103590/sizes/l/
    66. How and where tostart?WhereverWhenever
    67. Mindset to start?43 Things That Customers Think Are Funhttp://www.billyinc.com/tumblr/pdf/cheatsheets/43FunQuickSheet.pdf
    68. Does it works? Page%views%(in"millions)" Ave.%no.%monthly%visits% Ave.%&me%spent%on%site%(mins)# 5" 22# 16" 14# 9" 2" Pre(gamifica/on" Post(gamifica/on" Pregamifica.on" Postgamifica.on" Pre.gamifica3on# Post.gamifica3on# Merchandise+sales! +47%$ Pre$sales$ Post$sales$see Gamification: How effective is it? (Findlay, Alberts)
    69. 10.000 hours?Malcolm Gladwell and Jane McGonigal
    70. What games teach usmake us happykeep us motivatedmake senseencourage community
    71. Course forward:GoogleGabe ZichermanAmy Jo KimByron ReevesJane McGonigalJesse Schell
    72. Gamification Critics“It’s a modern-day form of manipulation. And like allcognitive manipulation, it can help people and it canhurt people. And we will see both.”– danah boyd, researcher, Microsoft and Harvard’sBerkman Centerexample: Sina Weibo
    73. Thank you!Twitter: http://twitter.com/josefslerkaEmail: josef.slerka@gmail.comMore: http://www.delicious.com/josefslerka/gamification

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