Boom - Best Online Offer Methodology - Qualysoft
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Boom - Best Online Offer Methodology - Qualysoft

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Boom - Best Online Offer Methodology
http://hu.qualysoft.com/#a_ceg_boom_koncepcioa_ceg_kutatas_fejlesztes_boom_koncepcio

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  • 1. QS BOOM Best Online Offer Methodology Innovation Project Josef Bayer, Head of R&D, 2014 Small ideas lead to great inventions
  • 2. What is insurer facing?
  • 3. Online sales currently amounts to 2-5% of total insurance revenue. (Empirical value – source: one to one discussion with insurers) 2-5% Online sales today
  • 4. Behavior towards online information before the purchase of financial products 1 Source: study of the Austrian Finance Marketing Union, November 2013. Online information 55% 18% 27% 27% say to the Information on the Internet: YES to online closure: YES 18% say to the Information on the Internet: NO to online closure: NO 55% say to the Information on the Internet: YES to online closure: NO 27%? 55%? BOOM focuses on both type of customers!
  • 5. Purchase resistance
  • 6. Voice of the customer Complexity of insurance product and purchase process2 Consultancy intensive industry; Customer needs personal advice2 Roaming of customers Between sales channels, devices and time slots 3 2.) Sales Performance Excellence (Sapex) study of 12/2012; Horváth & Partners 3.) Vienna University of Economics – bring together the online and offline world as part of a multichannel approach; Versicherungsjournal, 30.01.2014.
  • 7. Roaming of customers between sales channels, devices and time slots In person (Branch, Agent, Broker) Internet (website, direct mail) Comparison site
  • 8. Our solution
  • 9.  Improved conversion in the channel mix Control over user experience and insurance purchasing process   Increase in sales and efficiency Benefits of our solution
  • 10. 10 Discussion WIN-WIN
  • 11. Interested in joining the QS BOOM partner program? Peter Oros CEO