FreshTek Energy LLC is a statewide distributor of clean energy technology. Our core focus is in the solar thermal and solar pool heating industries. We serve our customers by providing them with high performance technology products and reliable technical support.
Clean Energy is: About "Sustainability" and the transition.
Green is a red herring and will go away one day. What will remain is increased demands for energy. Our current energy infrastructure is built on digging holes in the ground and removing limited resources from the system.
This process has been extremely profitable til now and runs like an operating system behind the scenes.
Renewable energy is about opening up the sky and leveraging the infinitely available resources of physics and chemistry.
Where does FreshTek Energy, LLC Fit In? We are an ameoba in the Energy Production and Distribution ecosystem. Our value will be focused on building the bridges necessary to connect tomorrows customers with tomorrows energy.
Who are "Tomorrow's Customers?"
Tomorrows Customers understand the need for sustainability and the urgency for transition.
TC's are always online and on screens
TC's are focused on the "Inter-Dependent" bottom line.
What is "Tomorrow's Energy?"
Smart Grid = Performance and Interoperability of Data
Thermal offsets more carbon than PV by a multiple of X.
The Problem: No Standard method of tracking KWH for solar thermal.
Unlike photovoltaic, which is the "Hi-Tech" cousin of solar performance, solar thermal is considered "Low-Tech" and low profit by most utility scale investors.
Commercial installations of solar thermal are so few that they aren't even being tracked in the U.S.
The technology involved in solar thermal system integration has not really been improved on for decades.
The manufacturers of this technology are regional and not facing much competition in a horizontal way.
Utilities are aware of the carbon offset benefits of solar thermal but without metering and monitoring integration it is a time consuming process for them to capture the value and without Cap and Trade, they have chosen not to.
In summary, the purpose of this organization is to grow rapidly and achieve the status of being a very valuable company over the next 30 years.
My personal goal is to have a net worth of 30M by the age of 60. My corporate goal is to grow the size of FreshTek Energy and it's subsideraries to the size of 150 employees by the age of 60. And to manage those employees in a way that set new standards of transperance and performance.
Other than that, I just want to make the world a better place and be the best me that I can be, by the grace of God.