There are two way you can attract customers from the search engines: 1. By using search engine optimization (SEO) so your site ranks well in the organic search engine results. 2. By using pay per click (PPC) search engine marketing, where you pay when someone clicks on your ad.

1. Getting Traffic from the Search Engines
There are two way you can attract customers from the search
engines:
1. By using search engine optimization (SEO) so your site ranks
well in the organic search engine results.
2. By using pay per click (PPC) search engine marketing, where
you pay when someone clicks on your ad.
Search Engine Optimization
You can get listed in the search engines for the keywords your
market is already using to search for information in your niche. To
do this, you need to:
1. Use a keyword tool to determine what words your market is
already searching for (and which ones you can rank well for).
2. Create content and pages around these keywords.
3. And then do “offsite opitmization”, which means you get links
from very specific types of websites.
If you follow all three steps, then in a matter of a few weeks you can
start pulling in plenty of highly targeted traffic.
An the best part? The content you create today can pull in traffic for
years to come!
Pay Per Click Marketing
The second way to get traffic from the search engines is by using
pay per click (PPC) marketing, like Google Adwords.
Instead of pouring all your time into ranking well and then spending
weeks waiting to see the results, you can pour a couple hours into
creating campaigns and see your results almost instantly!
To make PPC marketing work for you, you need to:
- Getting Traffic from the Search Engines -

2. 1. Choose targeted, focused keywords that indicate your
searcher is a buyer (not a tire kicker).
TIP: Whenever possible, bid on product names, model
numbers and other specifics. These keywords convert the best
because the searchers know exactly what they want – and all
you have to do to make a bundle of money is give it to them!
2. Create a compelling ad that gets clicks.
3. And create a high-converting landing page.
- Getting Traffic from the Search Engines -