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LinkedIn Marketing for Lawyer and Attorneys
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LinkedIn Marketing for Lawyer and Attorneys


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Lawyer marketing, Atterneys marketing, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, email, local diretories, …

Lawyer marketing, Atterneys marketing, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, email, local diretories, facebook, youtube,tweeter, google+, meetup, yelp, manta,, advance business consulting, jose cintron,

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  • 1. LinkedIn Marketing for Lawyer Jose Cintron, MBA-CPC
  • 2. Interruption MarketingDOES NOT WORK (Low ROI)Outbound Marketing is out:________________________• Telemarketing• Trade shows• Direct mail• Print ads TV/radio ads
  • 3. Permission MarketingDOES WORK (High ROI)Inbound Marketing is in:______________________• Social Media/Networking• Blogging/Press Release• Viral videos/Information• Pay per click/Display ads• SEO/SEM/emails Local Directories
  • 4. Social
  • 5. Social Media Trend
  • 6. Clientele reaching Lawyers
  • 7.
  • 8. Statistics160+ Million Users40% in EU53% Male 47% FemaleCompanies with 10k plus 58%High education 19%(Lawyers-Doctor-CPA-MBA’s)
  • 9. 160+ Million ProfessionalsYour online ResumeBuild your complete profileBuild your networkJoin relevant groupsJoin or start a discussionAsk or answer questionsSeach jobs or post jobsAdd applications(Twitter-Slideshare)Update and post dailyAdd users/clients dailyKeep it profesional(hire a social media manager)
  • 10. Proactive Promote Reference networing/grouppersonal brand Check and event Job search Sales and Hire and Revenues interviewsAsk for Advice Find Expert or Increase partners productivity
  • 11. Marketing do’
  • 12. What can you do with this?Sell your ServiceFind customers, build channels, build demand, understand your nicheLocate an individual, gain background knowledgeFind job candidatesPost openings, research background, check referencesStay in touch with colleagues and FriendsBuild your professional reputationFind and evaluate business partnersPromote your successes “You are the King” Advice Get
  • 13. Getting startedCreate an account in core profile information FillKeywords, employments, universitiesFind connectionsThrough colleaguesThrough schoolsAdd individuallyImport from your email list
  • 14. Building your network Complete your profile Photo, nickname, summary, specialties, experience, websites, interests, skills, email addresses Make recommendations and ask for recommendations Join groups-network- prospecting- expertise Ask questions and provide answers Publicize your LinkedIn profile (SEO) Email signature, website, twitter
  • 15. 10,000,000+ contacts in 2 minutes Create your account to Go Send me an invitation to connect Exchange Recommendations Use email
  • 16. Why use LinkedIn mail?It Is extremely beneficial in growing yourbusiness connections base, leads, prospectsbranding and your revenues.
  • 17. Composing your message
  • 18. Reach your niche
  • 19. LinkedIn mail How often should you message? Are you spamming? Are you sellingAre you providing relevant information?
  • 20. ConclusionUsing LinkedIn Not using LinkedIn