LinkedIn Marketing for Lawyer and Attorneys


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Lawyer marketing, Atterneys marketing, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, email, local diretories, facebook, youtube,tweeter, google+, meetup, yelp, manta,, advance business consulting, jose cintron,

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LinkedIn Marketing for Lawyer and Attorneys

  1. 1. LinkedIn Marketing for Lawyer Jose Cintron, MBA-CPC
  2. 2. Interruption MarketingDOES NOT WORK (Low ROI)Outbound Marketing is out:________________________• Telemarketing• Trade shows• Direct mail• Print ads TV/radio ads
  3. 3. Permission MarketingDOES WORK (High ROI)Inbound Marketing is in:______________________• Social Media/Networking• Blogging/Press Release• Viral videos/Information• Pay per click/Display ads• SEO/SEM/emails Local Directories
  4. 4. Social
  5. 5. Social Media Trend
  6. 6. Clientele reaching Lawyers
  7. 7.
  8. 8. Statistics160+ Million Users40% in EU53% Male 47% FemaleCompanies with 10k plus 58%High education 19%(Lawyers-Doctor-CPA-MBA’s)
  9. 9. 160+ Million ProfessionalsYour online ResumeBuild your complete profileBuild your networkJoin relevant groupsJoin or start a discussionAsk or answer questionsSeach jobs or post jobsAdd applications(Twitter-Slideshare)Update and post dailyAdd users/clients dailyKeep it profesional(hire a social media manager)
  10. 10. Proactive Promote Reference networing/grouppersonal brand Check and event Job search Sales and Hire and Revenues interviewsAsk for Advice Find Expert or Increase partners productivity
  11. 11. Marketing do’
  12. 12. What can you do with this?Sell your ServiceFind customers, build channels, build demand, understand your nicheLocate an individual, gain background knowledgeFind job candidatesPost openings, research background, check referencesStay in touch with colleagues and FriendsBuild your professional reputationFind and evaluate business partnersPromote your successes “You are the King” Advice Get
  13. 13. Getting startedCreate an account in core profile information FillKeywords, employments, universitiesFind connectionsThrough colleaguesThrough schoolsAdd individuallyImport from your email list
  14. 14. Building your network Complete your profile Photo, nickname, summary, specialties, experience, websites, interests, skills, email addresses Make recommendations and ask for recommendations Join groups-network- prospecting- expertise Ask questions and provide answers Publicize your LinkedIn profile (SEO) Email signature, website, twitter
  15. 15. 10,000,000+ contacts in 2 minutes Create your account to Go Send me an invitation to connect Exchange Recommendations Use email
  16. 16. Why use LinkedIn mail?It Is extremely beneficial in growing yourbusiness connections base, leads, prospectsbranding and your revenues.
  17. 17. Composing your message
  18. 18. Reach your niche
  19. 19. LinkedIn mail How often should you message? Are you spamming? Are you sellingAre you providing relevant information?
  20. 20. ConclusionUsing LinkedIn Not using LinkedIn