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CPA's Social Media Marketing


Certify Public Accountant, CPA, CPA marketing, CPA social media, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, …

Certify Public Accountant, CPA, CPA marketing, CPA social media, linkedIn, networking, social media, blogging, press release, viral videos, information videos, pay per click, display ads, SEO, SEM, email, local diretories, facebook, youtube,tweeter, google+, meetup, yelp, manta,, advance business consulting, jose cintron,, jose cintron

Published in Business , Technology
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  • 1. CPA’s Marketing-Social Media Professor Jose Cintron, MBA-CPC http://mba4help.com
  • 2. Interruption MarketingDOES NOT WORK (Low ROI)Outbound Marketing is out:________________________• Telemarketing• Trade shows• Direct mail• Print ads TV/radio ads
  • 3. Permission MarketingDOES WORK (High ROI)Inbound Marketing is in:______________________• Social Media/Networking• Blogging/Press Release• Viral videos/Information• Pay per click/Display ads• SEO/SEM/emails Local Directories
  • 4. Social Media CPA’s
  • 5. Social Media Trend
  • 6. Clientele reaching CPA’s
  • 7. Local Directories-SEO
  • 8.
  • 9. Statistics160+ Million Users40% in EU53% Male 47% FemaleCompanies with 10k plus 58%High education 19%(Lawyers-Doctor-CPA-MBA’s)
  • 10. 160+ Million ProfessionalsYour online ResumeBuild your complete profileBuild your networkJoin relevant groupsJoin or start a discussionAsk or answer questionsSeach jobs or post jobsAdd applications(Twitter-Slideshare)Update and post dailyAdd users/clients dailyKeep it profesional(hire a social media manager)
  • 11. Proactive Promote Reference networing/grouppersonal brand Check and event Job search Sales and Hire and Revenues interviewsAsk for Advice Find Expert or Increase partners productivity
  • 12. Marketing do’
  • 13. What can you do with this?Sell your ServiceFind customers, build channels, build demand, understand your nicheLocate an individual, gain background knowledgeFind job candidatesPost openings, research background, check referencesStay in touch with colleagues and FriendsBuild your professional reputationFind and evaluate business partnersPromote your successes “You are the King” Advice Get
  • 14. Getting startedCreate an account in core profile information FillKeywords, employments, universitiesFind connectionsThrough colleaguesThrough schoolsAdd individuallyImport from your email list
  • 15. Building your networkComplete your profilePhoto, nickname, summary, specialties, experience,websites, interests, skills, email addressesMake recommendations and ask for recommendationsJoin groups-network- prospecting- expertiseAsk questions and provide answersPublicize your LinkedIn profile (SEO)Email signature, website, twitter
  • 16. 10,000,000+ contacts in 2 minutes Create your account to Go Send me an invitation to connect Exchange Recommendations Use email
  • 17. Why use LinkedIn mail?Email marketing, it Is extremely beneficial ingrowing your business connections base,leads, prospects branding and your revenues.
  • 18. Composing your message
  • 19. Reach your Clientele
  • 20. LinkedIn mail How often should you message? Are you spamming? Are you selling?Are you providing relevant information?
  • 21. ConclusionCPA’s Using Social media CPA,s Not using Social Media