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FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
FREE (LIBRE AND GRATIS)
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FREE (LIBRE AND GRATIS)

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AVANZALIS

AVANZALIS

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  • 1. Free (Libre and Gratis)! New opportunities to compete
  • 2. Free, Libre. An idea, a creation or invention may be distributed freely so that others can benefit, protecting the efforts of its creator through a patent, i.e. Picture. Flickr. Autor: tom.ride-earth.org.uk Free, Gratis. A growing community think real Free (libre and gratis) encourages innovation, making easier to others to remix, smash up… build on the work of others
  • 3. New competitive business models based on “Gratis & Libre” In OS industry, business is on services, not on proprietary licenses Google… is a world class reference Picture. Flickr. Camshafer Success
  • 4. Cost of copying and distributing information over Internet is almost zero. The creation effort and the intangible value must be protected Pic. Openclipart.org Models such as iTunes provide greater return to authors than traditional ones based on distribution of CDs
  • 5. Never in the history of mankind, factors of production had been so abundant. We have to think about competitive business models based on abundance of: processing capacity, storage and bandwidth Picture. Flickr. Thorsten Becker's Abundance
  • 6. The Web has became the land of the free, not because of ideology, but because of economics. Price has fallen to the marginal cost, and the marginal cost of everything online is close enough to zero that it pays to round down Picture. Flickr. jenny downing
  • 7. On one hand, information want to be expensive, because it’s so valuable. The right Picture. Flickr. margolove information in the right place just changes your life. In the other, information wants to be free, because the cost of getting out is getting lower and lower all the time The Brand paradox
  • 8. Virtual communities. 1% of its members are the major contributors (1% of Wikipedia is an army) Mavens: experts who enjoy sharing knowledge. Why?: To keep the Community vitaly alive what’s on it Developement and self-realization for them? Peer Support Picture. Flickr. swisscan Many benefits (are hired for their expertise) and non monetary earnings of very high value in our economy: Reputation and Attention
  • 9. 2008. avanzalis knowledge associates. Creative Commons. Author: Jose Carlos Ramos jcramos@avanzalis.com Most of the pictures and compositions obtained from StockExpert, Fliker and others You are free: to Share — to copy, distribute and transmit the work Under the following conditions: Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that they endorse you or your use of the work). Attribute this work: Avanzalis Knowledge Associates (www.avanzalis.com) Noncommercial. You may not use this work for commercial purposes. Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only under the same or similar license to this one. Paseo de Gracia, 12, 1º | 08007 Barcelona | t +34 93 492 03 92 Avda. Cortes Valencianas 58, 5ª | 46015 Valencia | t +34 96 045 16 53 Want a show? Comments or suggestions? info@avanzalis.com

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