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Bitizar las empresas de átomos. Avanzalis Knowledge Associates


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Oportunidades de Negocio que aporta Internet. …

Oportunidades de Negocio que aporta Internet.
- Siete aspectos que generan oportunidades de alta rentabilidad en negocios con Internet. La idea de “bitizar” o complementar con el mundo de los bits las actividades empresariales tradidcionales
- Desarrollar la capacidad de llevar a la práctica las ideas. El ejemplo de FOREVER US

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  • 1. Oportunidades de Negocio que aporta Internet! ! Junio de 2012
  • 2. Organizaciones sXXI  
  • 3. CostesValor para el comprador en valor innovaciónBlue Ocean Strategy. W. Chan Kim and Renee Maubourgne
  • 4. Management Innovationkey Traditional Business 21st Organization •  Shared vision, strategy and values •  Corporate strategyPurpose/ Activism •  Common passion to improve or create •  Board of directors interests and profit outstanding products or services •  Physical infrastructures (factories, •  Talent (no machinery, facilities or materialVariety warehouses, logistics, transportation…) goods) •  Productivity efficiency tools: BPR, TQM, •  Small modules and thousand eyes for six sigma… reviewing and improving •  Evolution from hierarchical, functional, •  Bazaar matrix, flat, hypertext, collaborative •  DemocracyFlexibility (hybrids). Cathedral •  Collaborative Hierarchy elected by meritocracy for coordination, control and decision making •  Self developmentMeaning & Economy • Manager- employee relationship •  gift giving Economy • Technological advances • DigitalizationEnablers • Advances in management practices • Internet (fast global connectivity) • Worldwide access Gary Hammel
  • 5. Bitizar las empresas  
  • 6. oportunidades  1.  Productos/ Servicios casi-artesanales2.  Mercados atomizados3.  Actividades intensivas en atención4.  Procesos poco automatizados5.  Con posibilidades de escalar: geografías, segmentos de clientes, idiomas…6.  Alianzas y aceleradores7.  Plataformizables
  • 7. Foto. Flickr. Zackds  
  • 8. Openness"Utilizar lo que el cliente ya usa  
  • 9. No reinventar la rueda,!adaptarse a lo que el cliente usa y le gusta
  • 10. Hoasoneioras asoutoas peya oe oask l. Eka elaoo dosojyale gui hoorks ,opr rröst okelei aopfs fhgast horskol. Holo clavsertrek pkliste jliuv. Guil erstopv perstrek isgst. Make my life easy! Dop atius ujao kaos hjkfa stik foais!
  • 11. Mucha teoría…"¿Y la práctica?"
  • 12. de la competencia……a la capacidad
  • 13. actitud, motivación, pasión
  • 14. FOREVER US
  • 15. 2012. avanzalis knowledge associates."Material de libre distribución bajo licencia Creative Commons."Autores: ""José Carlos Ramos,""Todas las marcas, nombres y logos son propiedad de sus respectivos propietarios. "Most of the pictures and compositions obtained from StockExpert, Fliker and others ""You are free: to Share — to copy, distribute and transmit the work"Under the following conditions:"Attribution. You must attribute the work in the manner specified by the author or licensor (but not in any waythat suggests that they endorse you or your use of the work)."Attribute this work: Avanzalis Knowledge Associates ( "Noncommercial. You may not use this work for commercial purposes. "Share Alike. If you alter, transform, or build upon this work, you may distribute the resulting work only underthe same or similar license to this one. Paseo de Gracia, 12, 1º | 08007 Barcelona | t +34 93 492 03 92