Evolutionary LTE      Network with advanced      services       MWC 2012Global CTO - Telefonica Global Resources23.01.2012
01                      4G Advanced                      services: new                    technology, new                 ...
01      Description                                       Services                              Telefonica presents one of...
01      Next future                              Next future                                                    It is evid...
01      Coverage and Capacity                               Network Coverage at FIRA                                      ...
01      Advantages                              LTE network advantages                1 Significant increase in speed and ...
01      In the booth                        News                                          Video wall with life video + TV ...
01      For the press and executives                        They carry tablets with…                              AN      ...
01      Ambassadors                        Telefonica Ambassadors showing the                        LTE functionalities w...
Global CTO                              10Telefonica Global Resources
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  1. 1. Evolutionary LTE Network with advanced services MWC 2012Global CTO - Telefonica Global Resources23.01.2012
  2. 2. 01 4G Advanced services: new technology, new possibilitiesGlobal CTO 2Telefonica Global Resources
  3. 3. 01 Description Services Telefonica presents one of the worlds first LTE real network with advanced and innovative features using Alcatel Lucent’s LightRadio technology and the most advanced devices on the market, Galaxy last generation Tablets and Smartphones With from Samsung Real NetworkGlobal CTO 3Telefonica Global Resources
  4. 4. 01 Next future Next future It is evident the growing need for small cells in mobile to cope with growing traffic Telefónica shows the LigthRadio cube working and integrated into a real LTE network as a solution of metrocells which picks up the trafficGlobal CTO 4Telefonica Global Resources
  5. 5. 01 Coverage and Capacity Network Coverage at FIRA  Distribute architecture  Modular construction  Fiber from header to the core  Interference mitigation Metrocells combined intelligently with macrocells to extend coverage and capacity within some hot points and avoiding interference problems due the implementation of advanced features in the networkGlobal CTO 5Telefonica Global Resources
  6. 6. 01 Advantages LTE network advantages 1 Significant increase in speed and network capacity 2 Spectral efficiency 3 Deployment costs are far lower and more environmentally friendly as it facilitates the sharing of infrastructure and its dimensions are much smaller 4 Low latency 5 Scalability in bandwidth, since 1.4 MHz to 20MHz 6 Interconnection with heterogeneous access networksGlobal CTO 6Telefonica Global Resources
  7. 7. 01 In the booth News Video wall with life video + TV screens for HD video Video Wall distributes Telefonica executives speech, key notes, round Analysis tables, FIRA videos, and other contents… Telefonica TV Team (called Diario TV) transmits some of this news to be showed Declarations on live in the videowall . There are available some Smartphones and Tablets to show what is happening around MWC and to connect on live with Ayre and Arts. Interviews Opinions Augmented TV Games Videos Reality VideoconferencesGlobal CTO 7Telefonica Global Resources
  8. 8. 01 For the press and executives They carry tablets with… AN TWO Includes logistics, presentations, APPLICATIONS INTERACTIVE messages ...etc stan. Its a way of a) how to PLATFORM INthe booth in the Tablet" "taking reach and move in the MWC THE CLOUD (location and High capacity information) platform outside b) hosting the videogame the FIRA (main hotels, etc).  Multi-device game (Laptop, smartphone, tablet)Global CTO 8Telefonica Global Resources
  9. 9. 01 Ambassadors Telefonica Ambassadors showing the LTE functionalities with Tablets and Smartphones around the FIRA.Global CTO 9Telefonica Global Resources
  10. 10. Global CTO 10Telefonica Global Resources
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