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Self-Publishing 2.0:     How Social Media isReframing the New Publishing         Paradigm
OVERVIEW 1   REVIEW OF SOME KEY CONCEPTS     DEMOCRATIZATION DREAMS: 2     SELF-PUBLISHING AND PUBLISHING 3   SOCIALIZATIO...
REVIEW OF SOME KEY CONCEPTS           Marshall McLuhan              Open Source            Cloud Computing              So...
Marshall McLuhanMEDIA: THE EXTENSIONS OF HUMANS  the senses and beyond (consciousness?)"THE MEDIUM IS THE MESSAGE"     new...
Exponential Growth of Adoption           To reach an audience of 50 million38 years       13 years         4 years        ...
Open Source   practices in production and development that promote    access to the end products source materials.   In ...
The Cloud
Social MediaWhat is Social Media?Social media are media for social interaction, using highly accessible and scalable publi...
Thought LeadershipThought leader is business jargon for an entity that is recognized for having innovative ideas.  “Leader...
DEMOCRATIZATION DREAMSSELF-PUBLISHING AND PUBLISHING     THREE BASIC TYPES OF PUBLISHING           Traditional (big house...
Distribution
Bookstore Shelve Space
Personal Library
POD and Self-publishing                       Democratization?WEB 1.0   static   read only   published content   going...
POD and Self-publishing                       Democratization?WEB 1.0                          Self-Publishing 1.0   stat...
The same paradigms   Shelve space is the place to be   Being picked up by traditional publishing house    “and retire” ...
Self-Publishing 1.5                      Ah-ha!   Self-publishing as the platform into    traditional   Retire? Author? ...
Who gets it?   Ali Pervez - “Black Belt    Marketing”   Stephanie Pappas -    “Assisted Yoga Postures”   Jay Conrad Lev...
SOCIALIZATIONBECOMING THE TRUE SELF IN SELF-PUBLISHING   The dreams of the self-publishing movement    finally happening...
The Last Three Years“Linchpin will be the last book I publish in                         a traditional way.”              ...
Multi Success   We have seen more sporadic    successes than ever before in    almost every medium   We are seen a cross...
POD and Self-publishing                        Democratization?WEB 2.0   dynamic, interactive   read -write 2 way   use...
POD and Self-publishing                        Democratization?WEB 2.0                          Self-Publishing 2.0   dyn...
Opportunity for Authors      SOCIAL MEDIA SUCCESSES BECOME              THOUGHT LEADERSOPEN SOURCE and THE CLOUDANYONE HAS...
Authors Role: Curation
LeadershipUniqueness and Authenticity
Connection - MatchmakingConnecting to others by connecting them
Creating a MovementMovement – a tribe of individuals together for a         common cause or interest
Permission Marketing is a          PriviledgeAUTHORS MUST CONNECT WITH READERS:Learn about your readers and write for them...
Social Media Strategy1.Determine your Goals & Objective2.Research and research3.Create your list of Contacts and Content4....
Sending relevant, valuable          Websitetraffic to your own website          /Blog                           Blogging ...
Who Really Gets It!   Seth Godin          http://sethgodin.typepad.com/   Chris Brogan & Julien Smith          http://ww...
BACK TO THE AGORASTORYTELLERS AND ORATORS
Storytellers and Orators                 with their audience in one spaceWEB 3.0   mobile & multiple devices       3D  ...
The New SpacesAlive Communities                Community of                  Readers       Reader                         ...
The New Spaces – A New AgoraAlive Communities                 Readers /                 Audience     Citizen              ...
The Self-Publishing                               Tribes: Writing - Publishing-               Author-Reader   Distributing...
The New Definition Author 3.0                                      An author entrepreneur                                 ...
Thank you !  And now some Q & AAsk me more @josealbis or  jose@albisgroup.com
Self-Publishing 2.0 - Back to the Basic: Communities, Tribes and Storytelling
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Transcript of "Self-Publishing 2.0 - Back to the Basic: Communities, Tribes and Storytelling "

  1. 1. Self-Publishing 2.0: How Social Media isReframing the New Publishing Paradigm
  2. 2. OVERVIEW 1 REVIEW OF SOME KEY CONCEPTS DEMOCRATIZATION DREAMS: 2 SELF-PUBLISHING AND PUBLISHING 3 SOCIALIZATION: BECOMING THE TRUE SELF IN SELF-PUBLISHING BACK TO THE AGORA: STORYTELLERS AND 4 ORATORS
  3. 3. REVIEW OF SOME KEY CONCEPTS Marshall McLuhan Open Source Cloud Computing Social Media Thought Leadership
  4. 4. Marshall McLuhanMEDIA: THE EXTENSIONS OF HUMANS the senses and beyond (consciousness?)"THE MEDIUM IS THE MESSAGE" new technologies affects social organizationGLOBAL VILLAGE Tribal nature “Print is the technology of individualism”
  5. 5. Exponential Growth of Adoption To reach an audience of 50 million38 years 13 years 4 years 3 yearsFacebook: 100 million in 9 months
  6. 6. Open Source practices in production and development that promote access to the end products source materials. In software development is peer production bartering and collaboration Making everything available at no cost to the public: end-product, source- material, "blueprints" and documentation
  7. 7. The Cloud
  8. 8. Social MediaWhat is Social Media?Social media are media for social interaction, using highly accessible and scalable publishing techniques. (Wikipedia)
  9. 9. Thought LeadershipThought leader is business jargon for an entity that is recognized for having innovative ideas. “Leaders of business ideas that merited attention.” Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, 1994
  10. 10. DEMOCRATIZATION DREAMSSELF-PUBLISHING AND PUBLISHING THREE BASIC TYPES OF PUBLISHING  Traditional (big house publishing)  Subsidized (semi self-publishing)  Self-publishing (“all my self”)
  11. 11. Distribution
  12. 12. Bookstore Shelve Space
  13. 13. Personal Library
  14. 14. POD and Self-publishing Democratization?WEB 1.0 static read only published content going online Paid advertising
  15. 15. POD and Self-publishing Democratization?WEB 1.0 Self-Publishing 1.0 static  Editable read only  Printed One at a Time published content  Available on Demand going online  Webpage - Online Paid advertising Bookstores  Traditional Marketing (Expensive)
  16. 16. The same paradigms Shelve space is the place to be Being picked up by traditional publishing house “and retire” Authors advance “I should get paid to be published” ...because everyone likes it (my family and close friends)
  17. 17. Self-Publishing 1.5 Ah-ha! Self-publishing as the platform into traditional Retire? Author? Im now an entrepreneur in the field of my dreams Well, why go with the big 6 when they want to cut my control and royalties Im fulfilled as I help others
  18. 18. Who gets it? Ali Pervez - “Black Belt Marketing” Stephanie Pappas - “Assisted Yoga Postures” Jay Conrad Levinson - “Guerilla Marketing Series” (latest one with Shane Gibson)
  19. 19. SOCIALIZATIONBECOMING THE TRUE SELF IN SELF-PUBLISHING The dreams of the self-publishing movement finally happening Social Media has accelerated the process Exponentially (specially in the last 2 years) Better opportunities for any kind of author like it has been for small businesses too Traditional publishers are accepting the shifts and learning from Music and film Industries
  20. 20. The Last Three Years“Linchpin will be the last book I publish in a traditional way.” ~ Seth Godin“ The Physical Book Is Dead In 5 Years” ~ Nicholas Negroponte
  21. 21. Multi Success We have seen more sporadic successes than ever before in almost every medium We are seen a cross pollination of media that resides comfortably in the Social Media Sphere and the new technologies Value, Uniqueness and Authenticity
  22. 22. POD and Self-publishing Democratization?WEB 2.0 dynamic, interactive read -write 2 way user generated content being online collective intelligence, collaboration noisy and messy information overload
  23. 23. POD and Self-publishing Democratization?WEB 2.0 Self-Publishing 2.0 dynamic, interactive  Blogs, Forums read -write 2 way  Forums, comments, measuri user generated content ng tools being online  Instant feedback collective, collaboration  Online Distribution noisy and messy  Open source and Free Amp information overload  Free social media promotions
  24. 24. Opportunity for Authors SOCIAL MEDIA SUCCESSES BECOME THOUGHT LEADERSOPEN SOURCE and THE CLOUDANYONE HAS A LOUD VOICE (Authors and Readership)Pop Culture is fragmentingLow Risk even for traditional publishersPromotion Via Traditional Channels is Too NoisyThere’s infinite shelf space - Infinite Storage Kindle (80% more than Hardcover)
  25. 25. Authors Role: Curation
  26. 26. LeadershipUniqueness and Authenticity
  27. 27. Connection - MatchmakingConnecting to others by connecting them
  28. 28. Creating a MovementMovement – a tribe of individuals together for a common cause or interest
  29. 29. Permission Marketing is a PriviledgeAUTHORS MUST CONNECT WITH READERS:Learn about your readers and write for them to accomplish connection, build your tribes to set yourself as a Thought Leader BECOME A WRITER FOR YOUR READERS INSTEAD OF SEARCHING FOR THE READERS OF YOUR WRITING
  30. 30. Social Media Strategy1.Determine your Goals & Objective2.Research and research3.Create your list of Contacts and Content4.Join the Conversations to Develop & Strengthen Relationships5.Manage Time / Resources6.Measure7.Analyze and Improve
  31. 31. Sending relevant, valuable Websitetraffic to your own website /Blog  Blogging  Social Bookmarking  Social Networks  Shared Calendars and Events  Micro-blogging and Live blogging  Photo Sharing  Wikis  Podcasting / Video Blogging  Webinars
  32. 32. Who Really Gets It! Seth Godin http://sethgodin.typepad.com/ Chris Brogan & Julien Smith http://www.chrisbrogan.com/ Guy Kawasaky http://www.guykawasaki.com/ Sh*tmydadsays http://twitter.com/shitmydadsays
  33. 33. BACK TO THE AGORASTORYTELLERS AND ORATORS
  34. 34. Storytellers and Orators with their audience in one spaceWEB 3.0 mobile & multiple devices  3D semantic web  Voice recognition Flow of information  Order intelligent browsing  Personal Cloud computing  Intimate users preferences & needs  Connected OpenID (portable identity)  The mess becomes organized (Google again?)
  35. 35. The New SpacesAlive Communities Community of Readers Reader Moderator Community of Authors (Google?) Open Source The Author Cloud
  36. 36. The New Spaces – A New AgoraAlive Communities Readers / Audience Citizen Agora Political Fiction Non-Fiction +Commercial +Social Orators Storytellers
  37. 37. The Self-Publishing Tribes: Writing - Publishing- Author-Reader Distributing from interacting with Audience Social /CommunityEnvironments Homer (curators): Synergistic communities of Author-Author authors and collaborators (bartering)
  38. 38. The New Definition Author 3.0 An author entrepreneur knowledgable of film, music, Multidisciplinary graphic design, color theory / Multilingual – able to communicate in the global community of mediaThe New Autheur = Author + Entrepreneur Storyteller: animated, musical Multimedia for an Agora mindset – video games, choose your own adventure
  39. 39. Thank you ! And now some Q & AAsk me more @josealbis or jose@albisgroup.com
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