In today’s competitive market, end users are expecting and demanding an optimal and transparent experience in both consumer and enterprise applications. Organizations realize that a strong mobile strategy is imperative for their business. However, the journey from web to mobile apps is not smooth and design leaders recognize that close collaboration with technology and business partners is even more important to succeed. This presentation draws from a case study where an organization entered the mobile space for the first time, discusses the challenges faced and highlight the lessons learned that you could apply in your own companies and projects.

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Mobile Experience
If Not Now, When?
Jose Coronado
Principal, ITX Digital

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If not now, when?

4. “If you don’t have a mobile strategy
You don’t have a future strategy”
Eric Schmidt – Executive Chairman, Google
Image: Georgia Tech
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5. Digital World Beyond Borders
2014
1. China
2. @facebook
3. India
4. @Tencent
5. @WhatsApp
6. United States
7. @google +
8. @LinkedIn
9. @twitter
10. Indonesia
2016
1. @facebook
2. China
3. India
4. @WhatsApp
5. @wechatapp
6. @tumblr
7. @instagram
8. United States
9. @twitter
10. Indonesia
11. @snapchat
12. Brazil
13. @LinkedIn
Data: Vala Afshar
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Digital consumers own 3+
connected devicesData: GlobalWebIndex
Mobile by the numbers

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~97% of the workforce is
connected via mobile (in the US)Data: PewResearch
Mobile by the numbers

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By 2025, 150K new IoT devices will
be connected to corporate
networks, every minute!Data: Vernon Turner @vernonxt
Mobile by the numbers

9. Fortune 500
100 Products
Global, Multilingual
No Mobile Strategy
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10. Defining your Mobile North Star
People Technology Process
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11. Defining your Mobile North Star
People
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Executive Sponsorship
Leadership in place
Talent

12. Defining your Mobile North Star
Technology
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Native, Web App, Hybrid
2-Pizza Team vs Entire IT
Technology Stack

13. Defining your Mobile North Star
Process
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Culture Transformation
Cross Functional Collab
1 App vs. Many Apps

14. “It renders in the ___________”
is not a mobile strategy
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Image: Tekrunner
Smartphone
Tablet

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Enterprise organizations cannot
afford to abuse the end user

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Understand the people
• Expectations
• Moment of Need
• Immediate Context

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Organization Impact
Mind-shift
End-user Engagement
Multi-Channel Experience

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Negotiation and close collaboration
between UX, Technology & Business

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Move from Macro-Aggressions
Towards Micro-Interactions

20. The API Contract is critical
in a complex Enterprise Ecosystem
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21. Analytics - you need to know
what is going on in the mobile app
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22. Design the mobile blueprint
Leverage mobile capabilities
Design, prototype and validate
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Always be intellectually curious
ask questions, look outside,
take risks

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Define Mobile Strategy
Understand your Users
Recognize Organization Impact
Negotiation and Collaboration
Establish Technology Standards
Leverage Analytics
Design Mobile Blueprint
Intellectual Curiosity Image: Portail.free.fr

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Race for Mobile is Real
Uncover NEW Ideas
Eliminate BAD Ideas
Prioritize the RIGHT Ideas

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Thank you!
Principal, ITX Digital. Jose helps organizations maximize the value
of their investment in design by developing UX Strategy programs.
JOSE CORONADO
http://www.itxdigital.com/