User Experience as a Strategic Pillar for Innovation Success

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In today’s world, consumers demand that the products they interact with deliver value through an optimal and transparent user experience. Many organizations, from established multinationals to …

In today’s world, consumers demand that the products they interact with deliver value through an optimal and transparent user experience. Many organizations, from established multinationals to technology startups are realizing the strategic value of User Experience in the success of their product design and innovation programs. The product road must be paved with a desire to explore, reward fast learning and recognize the value of risk taking. This keynote presentation will provide a wide array of industry examples and leave the audience with key takeaways that they can apply within their organizations to create sustainable product innovation and transformation ecosystems.

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  • Innovation is different than Invention… an invention requires massive adoption before it can be considered an innovation.
  • It is about producing something new that increases value to people and organizations.This is the definition I use.
  • When good ideas fail!!!!
  • Run Flat 125 miles at 55 mphGreat TechnologyEarly Adoption by Honda, Nissan, Toyota and some Luxury BrandsExpensive New Equipment needed to repair these tires
  • General Motors EV1 of the mid-1990sConsumer ConfidencePoliticiansDetroitBattery Manufacturers
  • First Reader in the Market Superior TechnologyLack content and support from the Publishers
  • Apple – need I say more?
  • It is about the People and their entire ecosystem.It is about their homes, their places of workTheir cars, the trains, buses and plainsTheir phones, tablets, computers, TVs.
  • A key aspect is that the person is at the core of the design thinking activities.Inspiration – is the business problem or opportunityIdeation – generate the ideas, validate and iterateImplementation – bring the solution to the hands of the end user.This process leads us to Human Centered Innovation.
  • This is where the value of design is strategic rather than tactical. Design is not brought in to make a developed product more appealing, Design tools and methodologies are involved from the beginning on discovering the idea and making it happen.
  • Enterprise Innovation: So what do I need to do, what does my company need to do to have a sustainable innovation program?
  • 4 key areas that need to happen for innovation to take place at the enterprise level
  • Leadership commitment and management infrastructure – leadership drivers should be visible, with the management roles and infrastructure in place. i.e. VP of Innovation, Managers of Innovation.
  • Systematic Processes and Tools – these processes need to be defined and made available to all people in the organization. UX Processes for Research and DesignVisualization COETraining
  • Systematic Processes and Tools – these processes need to be defined and made available to all people in the organization. UX Processes for Research and DesignVisualization COETraining
  • People and Skills – Its about helping people grow and change their mindset and behaviors. Enhancing their knowledge and skills through coaching and mentoring to enable innovation.
  • A key to innovation is motivation – the people in your team must be compelled to take action and run with it… They should know and understand that innovation is expected of them.
  • Culture and Values – a lot of organizations go straight to here… leave the other three key aspects behind. They say “Flip the switch”- tomorrow we “Start” innovating. Do not let that mistake happen at your organization.Align Corporate Goals with Innovation Vision
  • Shared the lessons learned. Learn from the failures as much as you do from your successes.The corporate culture and its leadership should encourage exploration and expect that sometimes failure will occur. The important aspect is what we learn and how fast.
  • A lot of organizations ask what is the ROI of Innovation? How much is it going to cost?However, they should ask themselves what Is the cost and financial impact of notdoing Innovation.
  • The myth of the lone ranger as the innovator should be debunked. Innovative companies may have visible leaders at the helm, however, they are surrounded by a team of people that help make innovation happen.

Transcript

  • 1. User Experience as a Strategic Pillar for Innovation Success Jose Coronado @jcoronado1 #uxindia13
  • 2. ?
  • 3. 50000 TECHNOLOGY STARTUPS USD $1B?
  • 4. 1 BASELINE DEFINITION 2 BAD NEWS 3 GOOD NEWS 4 INNOVATION DNA
  • 5. 1
  • 6. COMMON UNDERSTANDING
  • 7. in·no·va·tion ≠ in·ven·tion
  • 8. in·no·va·tion To Produce Something New Not just Something Different [business impact] Increase VALUE to customers or consumers
  • 9. 2
  • 10. The Bad News
  • 11. 3
  • 12. Good News
  • 13. Amazon
  • 14. 4
  • 15. HOW CAN WE INFUSE THE INNOVATION DNA?
  • 16. IT IS ALL ABOUT THE PEOPLE!
  • 17. DESIGN THINKING PEOPLE AT THE CORE Inspiration The Problem Innovation Ideation The Ideas Implementation The Solution
  • 18. INNOVATION MEETS DESIGN THINKING
  • 19. ENTERPRISE TRANSFORMATION Leadership and Infrastructure People and Skills Processes and Tools Culture and Values
  • 20. LEADERSHIP AND MANAGEMENT
  • 21. USER EXPERIENCE PROCESSES
  • 22. VISUALIZATION TOOLS
  • 23. PEOPLE AND SKILLS Coaching Mentoring
  • 24. COMPELLED TO ACT
  • 25. CORPORATE CULTURE
  • 26. FAIL FAST LEARN FASTER
  • 27. ROI OF INNOVATION
  • 28. INNOVATION IS A TEAM SPORT
  • 29. SEVEN TAKEAWAYS Consider the Product Eco-System Make Innovation Participatory Create Innovation Forums Transform the Enterprise Experiment and Learn Motivate Your Teams Know Your Users
  • 30. JOSE CORONADO TRANSFORMATION • INNOVATION • USER EXPERIENCE @jcoronado1 about.me/jcoronado coronado.jose.m@gmail.com linkedin.com/in/josecoronado/