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Innovation Leadership Workshop

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With the consumerization of information technology and the rapid evolution of applications available at the consumer’s fingertips, organizations face the challenge to transform and innovate and ...

With the consumerization of information technology and the rapid evolution of applications available at the consumer’s fingertips, organizations face the challenge to transform and innovate and deliver the best experience in their products and services.. Some of the most visible examples of success and failure have outspoken leaders at the helm. However, the trend in all of these situations demonstrates that they have not been alone in their innovation endeavor. Executives want answers to the questions that matter most: How do we get an innovation program started at our company? What are the key elements we need to watch for? What should we avoid? How do we make it sustainable?

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    Innovation Leadership Workshop Innovation Leadership Workshop Presentation Transcript

    • INNOVATION LEADERSHIP Jose Coronado @jcoronado1 #uxindia13
    • ?
    • 1 INNOVATION BASELINE 2 ENTERPRISE ELEMENTS 3 CASE STUDY 4 HANDS ON
    • 1
    • in·no·va·tion NEW Increase VALUE TO PEOPLE
    • TYPES OF INNOVATION Sustainable Breakout Disruptive
    • SUSTAINABLE INNOVATION • Problem & Domain Areas are well defined • Survive against the competition • Incremental • Small change, Low Risk • Most Common
    • BREAKTHROUGH INNOVATION • Problem is well defined • Domain is not well defined • Move the category
    • DISRUPTIVE INNOVATION • Problem and Domain are not well defined • Lots of Experimentation • Change the Market • Fail and Learn
    • 2
    • EXECUTIVE SUPPORT
    • CORPORATE CULTURE
    • PEOPLE
    • PROCESSES
    • ENTERPRISE INNOVATION
    • STRATEGY ALIGNMENT
    • DIVERSIFIED PORTFOLIO Disruptive Sustainable Breakthrough
    • GOVERNANCE
    • TRAINEE DEVELOPMENT
    • INNOVATION LAB
    • OPEN INNOVATION 10000+ 500+ 50+ INNOVATION IDEAS PLAYERS COUNTRIES
    • HACKATHON – OPEN/CLOSED INNOVATION
    • INNOVATION WORKSHOPS - CLOSED
    • 3
    • CASE STUDY – MACRO STRATEGY
    • THE CONTEXT – FORTUNE 500 CO. Customers & Prospects Sales Product Owners Service & Support
    • THE PRODUCT LANDSCAPE 150+ 550,000 50M Products Clients Users
    • THE “REAL” USER EXPERIENCE
    • SOLUTION FRAMEWORK
    • IMPLEMENTATION & ROLLOUT User Centered Process Design Tools Development Library UX Standards Specifications
    • GLOBAL ADOPTION AND IMPLEMENTATION
    • THE RESULT 300% Sales Conversion 100+ Products 12 Countries Sales Increase Adoption Global
    • CASE STUDY – MICRO STRATEGY
    • CONTEXT • A Product Owner asks for help • Visible, Strategic Project • Many products provide similar functionality • User Research (new and existing) • Business Problem
    • STRUCTURE Day 1 • Product Review • Competition • Research Review • User Journeys • Design Studio Day 2 • UX Validation • Validation Review • Design Studio • Wrap-up
    • OBJECTIVE • Understand current designs / products • Understand the competition • Review existing user research • Brainstorm, sketch, new innovative ideas
    • THE PARTICIPANTS
    • PRODUCT LANDSCAPE & COMPETITION
    • INSIGHT FROM REAL, END-USERS
    • END-USER EXPECTATIONS • Keep it simple • Don’t make me work • Guide me and show me
    • USER JOURNEYS – LOW FIDELITY
    • DESIGN STUDIO – BLUE SKY TASK FLOW
    • VALIDATION FROM DESIGN STUDIO
    • DESIGN STUDIO II – REFINE
    • STEPS AFTER WORKSHOP • Consolidate “the best” of the ideas into one concept • Elaborate on user stories and content for completeness • Perform UX research with semi-interactive prototype to validate concepts
    • 4
    • DEFINE THE PROBLEM NOT THE SOLUTION
    • DEFINE THE PERSONA IF YOU DON’T HAVE ONE, CREATE IT
    • CREATE USER JOURNEYS LOW FIDELITY IS OK
    • SKETCH THE USER INTERFACE LOW FIDELITY
    • VALIDATE WITH USER RESEARCH
    • REVIEW YOUR FINDINGS ITERATE YOUR PROTOTYPE
    • DISCUSSION QUESTIONS
    • KEY TAKEAWAYS Experimentation and Incubation Secure Executive Sponsorship Multi-Disciplinary Collaboration Open / Closed Innovation Encourage Risk Taking Low Fidelity is OK Governance
    • JOSE CORONADO TRANSFORMATION • INNOVATION • USER EXPERIENCE @jcoronado1 about.me/jcoronado coronado.jose.m@gmail.com linkedin.com/in/josecoronado/