INNOVATION
LEADERSHIP

Jose Coronado

@jcoronado1 #uxindia13
?
1

INNOVATION BASELINE

2

ENTERPRISE ELEMENTS

3

CASE STUDY

4

HANDS ON
1
in·no·va·tion
NEW
Increase VALUE
TO PEOPLE
TYPES OF INNOVATION

Sustainable
Breakout
Disruptive
SUSTAINABLE INNOVATION
• Problem & Domain Areas are well defined
• Survive against the competition
• Incremental
• Small c...
BREAKTHROUGH INNOVATION
• Problem is well defined
• Domain is not well defined
• Move the category
DISRUPTIVE INNOVATION
• Problem and Domain are not well defined
• Lots of Experimentation
• Change the Market
• Fail and L...
2
EXECUTIVE SUPPORT
CORPORATE CULTURE
PEOPLE
PROCESSES
ENTERPRISE INNOVATION
STRATEGY ALIGNMENT
DIVERSIFIED PORTFOLIO

Disruptive

Sustainable

Breakthrough
GOVERNANCE
TRAINEE DEVELOPMENT
INNOVATION LAB
OPEN INNOVATION

10000+
500+
50+
INNOVATION IDEAS

PLAYERS

COUNTRIES
HACKATHON – OPEN/CLOSED INNOVATION
INNOVATION WORKSHOPS - CLOSED
3
CASE STUDY – MACRO STRATEGY
THE CONTEXT – FORTUNE 500 CO.
Customers
&
Prospects

Sales

Product
Owners

Service &
Support
THE PRODUCT LANDSCAPE

150+

550,000

50M

Products

Clients

Users
THE “REAL” USER EXPERIENCE
SOLUTION FRAMEWORK
IMPLEMENTATION & ROLLOUT

User Centered
Process
Design Tools

Development Library
UX Standards
Specifications
GLOBAL ADOPTION AND IMPLEMENTATION
THE RESULT

300%
Sales Conversion

100+
Products

12
Countries

Sales Increase
Adoption
Global
CASE STUDY – MICRO STRATEGY
CONTEXT
• A Product Owner asks for help
• Visible, Strategic Project
• Many products provide similar functionality
• User ...
STRUCTURE
Day 1
• Product Review
• Competition
• Research Review
• User Journeys
• Design Studio

Day 2
• UX Validation
• ...
OBJECTIVE
• Understand current designs / products
• Understand the competition
• Review existing user research
• Brainstor...
THE PARTICIPANTS
PRODUCT LANDSCAPE & COMPETITION
INSIGHT FROM REAL, END-USERS
END-USER EXPECTATIONS
• Keep it simple
• Don’t make me work
• Guide me and show me
USER JOURNEYS – LOW FIDELITY
DESIGN STUDIO – BLUE SKY TASK FLOW
VALIDATION FROM DESIGN STUDIO
DESIGN STUDIO II – REFINE
STEPS AFTER WORKSHOP
• Consolidate “the best” of the ideas into one
concept
• Elaborate on user stories and content for
co...
4
DEFINE THE PROBLEM
NOT THE SOLUTION
DEFINE THE PERSONA
IF YOU DON’T HAVE ONE, CREATE IT
CREATE USER JOURNEYS
LOW FIDELITY IS OK
SKETCH THE USER INTERFACE
LOW FIDELITY
VALIDATE WITH USER RESEARCH
REVIEW YOUR FINDINGS
ITERATE YOUR PROTOTYPE
DISCUSSION
QUESTIONS
KEY TAKEAWAYS
Experimentation and Incubation
Secure Executive Sponsorship

Multi-Disciplinary Collaboration
Open / Closed ...
JOSE CORONADO
TRANSFORMATION • INNOVATION • USER EXPERIENCE

@jcoronado1
about.me/jcoronado
coronado.jose.m@gmail.com
link...
Innovation Leadership Workshop
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Innovation Leadership Workshop

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With the consumerization of information technology and the rapid evolution of applications available at the consumer’s fingertips, organizations face the challenge to transform and innovate and deliver the best experience in their products and services.. Some of the most visible examples of success and failure have outspoken leaders at the helm. However, the trend in all of these situations demonstrates that they have not been alone in their innovation endeavor. Executives want answers to the questions that matter most: How do we get an innovation program started at our company? What are the key elements we need to watch for? What should we avoid? How do we make it sustainable?

Published in: Design, Technology, Business
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Innovation Leadership Workshop

  1. 1. INNOVATION LEADERSHIP Jose Coronado @jcoronado1 #uxindia13
  2. 2. ?
  3. 3. 1 INNOVATION BASELINE 2 ENTERPRISE ELEMENTS 3 CASE STUDY 4 HANDS ON
  4. 4. 1
  5. 5. in·no·va·tion NEW Increase VALUE TO PEOPLE
  6. 6. TYPES OF INNOVATION Sustainable Breakout Disruptive
  7. 7. SUSTAINABLE INNOVATION • Problem & Domain Areas are well defined • Survive against the competition • Incremental • Small change, Low Risk • Most Common
  8. 8. BREAKTHROUGH INNOVATION • Problem is well defined • Domain is not well defined • Move the category
  9. 9. DISRUPTIVE INNOVATION • Problem and Domain are not well defined • Lots of Experimentation • Change the Market • Fail and Learn
  10. 10. 2
  11. 11. EXECUTIVE SUPPORT
  12. 12. CORPORATE CULTURE
  13. 13. PEOPLE
  14. 14. PROCESSES
  15. 15. ENTERPRISE INNOVATION
  16. 16. STRATEGY ALIGNMENT
  17. 17. DIVERSIFIED PORTFOLIO Disruptive Sustainable Breakthrough
  18. 18. GOVERNANCE
  19. 19. TRAINEE DEVELOPMENT
  20. 20. INNOVATION LAB
  21. 21. OPEN INNOVATION 10000+ 500+ 50+ INNOVATION IDEAS PLAYERS COUNTRIES
  22. 22. HACKATHON – OPEN/CLOSED INNOVATION
  23. 23. INNOVATION WORKSHOPS - CLOSED
  24. 24. 3
  25. 25. CASE STUDY – MACRO STRATEGY
  26. 26. THE CONTEXT – FORTUNE 500 CO. Customers & Prospects Sales Product Owners Service & Support
  27. 27. THE PRODUCT LANDSCAPE 150+ 550,000 50M Products Clients Users
  28. 28. THE “REAL” USER EXPERIENCE
  29. 29. SOLUTION FRAMEWORK
  30. 30. IMPLEMENTATION & ROLLOUT User Centered Process Design Tools Development Library UX Standards Specifications
  31. 31. GLOBAL ADOPTION AND IMPLEMENTATION
  32. 32. THE RESULT 300% Sales Conversion 100+ Products 12 Countries Sales Increase Adoption Global
  33. 33. CASE STUDY – MICRO STRATEGY
  34. 34. CONTEXT • A Product Owner asks for help • Visible, Strategic Project • Many products provide similar functionality • User Research (new and existing) • Business Problem
  35. 35. STRUCTURE Day 1 • Product Review • Competition • Research Review • User Journeys • Design Studio Day 2 • UX Validation • Validation Review • Design Studio • Wrap-up
  36. 36. OBJECTIVE • Understand current designs / products • Understand the competition • Review existing user research • Brainstorm, sketch, new innovative ideas
  37. 37. THE PARTICIPANTS
  38. 38. PRODUCT LANDSCAPE & COMPETITION
  39. 39. INSIGHT FROM REAL, END-USERS
  40. 40. END-USER EXPECTATIONS • Keep it simple • Don’t make me work • Guide me and show me
  41. 41. USER JOURNEYS – LOW FIDELITY
  42. 42. DESIGN STUDIO – BLUE SKY TASK FLOW
  43. 43. VALIDATION FROM DESIGN STUDIO
  44. 44. DESIGN STUDIO II – REFINE
  45. 45. STEPS AFTER WORKSHOP • Consolidate “the best” of the ideas into one concept • Elaborate on user stories and content for completeness • Perform UX research with semi-interactive prototype to validate concepts
  46. 46. 4
  47. 47. DEFINE THE PROBLEM NOT THE SOLUTION
  48. 48. DEFINE THE PERSONA IF YOU DON’T HAVE ONE, CREATE IT
  49. 49. CREATE USER JOURNEYS LOW FIDELITY IS OK
  50. 50. SKETCH THE USER INTERFACE LOW FIDELITY
  51. 51. VALIDATE WITH USER RESEARCH
  52. 52. REVIEW YOUR FINDINGS ITERATE YOUR PROTOTYPE
  53. 53. DISCUSSION QUESTIONS
  54. 54. KEY TAKEAWAYS Experimentation and Incubation Secure Executive Sponsorship Multi-Disciplinary Collaboration Open / Closed Innovation Encourage Risk Taking Low Fidelity is OK Governance
  55. 55. JOSE CORONADO TRANSFORMATION • INNOVATION • USER EXPERIENCE @jcoronado1 about.me/jcoronado coronado.jose.m@gmail.com linkedin.com/in/josecoronado/
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