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Txtr next 10 Txtr next 10 Presentation Transcript

  • Connected
    Reading
    Revolution
    Joscha Bach, PhD – Co-Founder & Product Manager
  • Introduction
    A few words about txtr’s DNA
    © txtr GmbH, 2010
    2
  • $590m exit to Cisco
    $2bn
    valuation at IPO
    Increased Apple’s valuation by 30%
    Introduction
    What Do These Devices & Services All Have In Common?
    TomTomGPS
    • Design leadership
    • Simple touch menu
    • Single purpose device
    Flip Camera
    • Single Use: Recording video
    • Extreme simple UI
    • Perfect SW / HW integration
    iPod
    • Design leadership
    • Elegant user interface
    • iTunes = end-to-end experience
    Major market categories transformed by shift to digital
    Simple devices with value added services attached
    © txtr GmbH, 2010
    3
  • Market Environment
    The Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital
    eBook Sales forecast (worldwide)
    Print publishing industry turnover by segments (worldwide)
    Total industry
     9bn USD
    Newspapers
    111 bn
    EUR
    291bn
    EUR
    Magazines
    CAGR 94%
    95 bn
    EUR
    Books
    83bn
    EUR
    323m USD
    Source: In-Stat, 2009
    Source: Own estimation based on EurostatNew Cronos Database, 2005
    © txtr GmbH, 2010
    4
  • Impact of eReading very Broad
    Reading Is The Key To Knowledge Acquisition
    READING
    VIDEO
    60%
    10%
    30%
    FACE-TO-FACE COMMUNICATION
  • Market Environment
    Two Factors Behind Current eReading Revolution
    Connectivity
    eInk, Mirasol, PixeliQ..
  • Jesus Tablet = Monotheism in eReading?
    More Home
    Appliances!
    ePub !
    Rich Format!
    © txtr GmbH, 2010
    8
  • Market
    The Market For e-Reading Is Segmenting – Different Devices for Different Purposes
    Mirasol
    Liquivista
    E-ink
    Readability
    Less energy consumption
    Low End Experience
    Plasma | TFT
    B/W
    Color
    Speed of screen rendering
    © txtr GmbH, 2010
    9
  • txtr’ s Product Offering
    txtr = Connected Reading
    Software Stack
    © txtr GmbH, 2010
    10
  • Content Aggregation
    Device Management
    Document Management
    Content Store
    Subscription Management
    Product Portfolio
    txtrOffers Its Partners A Compete Solution For Digital Reading – Including Our Own ConnectedEreader Device
    Cloud Service
    Wireless Service
    Content
    Reading Clients
    txtr
    Reader /Other devices
    Paid content
    txtrVault
    txtrStore
    Wireless
    Transport
    Gateway
    Multi Access Support
    Own Documents
    OSS / BSS
    Desktop Client
    Smartphone Clients
    Internet connection
    txtrClipper
    UploadTool
    PaymentBilling
    DRM
    Search
    CRM
    ©txtrGmbH, 2010
    11
  • Multi Access Solution
    Offered Solution Supports Interconnectivity With A Wide Range of Devices
    Buying & reading on the go
    txtr multi access function
    Screenshot
    Acer eReader
    3rd Party eReader
    • Autmatic synchronizing:
    Bought content gets transferred to eReading devices
    • Automatic bookmarking:
    Current reading page gets bookmarked and sent to eReading device
    Smartphone eReading Apps
    (iPhone, Android, Nokia OVI, Blackberry)
    Tablet eReading Clients
    12
  • Product Offering
    iPhoneand Android txtr clients Supporting Adobe DRM
    txtr GmbH, Berlin 2010
  • txtr Reader
    The txtr Reader Is A Compact Reading Device That Is Simple And Easy-To-Use
    • UI design: Streamlined browsing and navigating in large collections of text documents
    • Battery life: Custom-designed energy saving architecture to guarantee more than two weeks of operation with one charge cycle
    • Touch technology: Own multi-touch interface operating behind screen
    • UI update timing: Optimized driver for quick screen updates
    • Connectivity: EDGE, GPRS, Bluetooth, USB
    • Open system architecture for third-party developments
    © txtr GmbH, 2010
    14
  • txtr Readers
    The txtr Product Family – New Devices in Preparation
    &
    txtrReader Color
    txtr Reader 6’’
    txtrReader 10’’ touch
    2010
    2010-11
    2011 - 2012
    Simple but eleganteReader with txtr storeover the air connection
    Larger display,Proprietary sensor
    touch technology
    Vertical solution based on txtr SDK
    © txtr GmbH, 2010
    15
  • The Message matters.. more than the Medium
    Mike Cane
  • A short Commercial Break
    txtris looking for a few Talented Individuals:
    - UX / UI Specialists
    - Business Development
    - Content Acquisition
    - Programming
    http://corporate.txtr.com/career/
    Mail to joscha.bach@txtr.com
    17
  • Joscha Bach | txtr.com
    Mail:joscha.bach@txtr.com
    New Ventures: www.atlanticventures.com