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Connected <br />Reading <br />Revolution<br />Joscha Bach, PhD – Co-Founder & Product Manager<br />
Introduction<br />A few words about txtr’s DNA<br />© txtr GmbH, 2010<br />2<br />
$590m  exit to Cisco<br />$2bn<br />valuation at IPO<br />Increased Apple’s valuation by 30%<br />Introduction<br />What D...
 Simple touch menu
 Single purpose device</li></ul>Flip Camera<br /><ul><li>Single Use: Recording video
 Extreme simple UI
 Perfect SW / HW integration</li></ul>iPod<br /><ul><li> Design leadership
 Elegant user interface
 iTunes = end-to-end experience</li></ul>Major market categories transformed by shift to digital<br />Simple devices with ...
Market Environment<br />The Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Becom...
Impact of eReading very Broad<br />Reading Is The Key To Knowledge Acquisition<br />READING<br />VIDEO<br />60%<br />10%<b...
Market Environment<br />Two Factors Behind Current eReading Revolution<br />Connectivity<br />eInk, Mirasol, PixeliQ..	<br />
Jesus Tablet = Monotheism in eReading?<br />More Home<br />Appliances!<br />ePub !<br />Rich Format!<br />© txtr GmbH, 201...
Market<br />The Market For e-Reading Is Segmenting – Different Devices for Different Purposes<br />Mirasol<br />Liquivista...
txtr’ s Product Offering<br />txtr =	Connected Reading<br />		Software Stack  <br />© txtr GmbH, 2010<br />10<br />
Content Aggregation<br />Device Management<br />Document Management<br />Content Store<br />Subscription Management<br />P...
Multi Access Solution<br />Offered Solution Supports Interconnectivity With A Wide Range of Devices<br />Buying & reading ...
Product Offering<br />iPhoneand Android txtr clients Supporting Adobe DRM <br />txtr GmbH, Berlin 2010<br />
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Txtr next 10

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Transcript of "Txtr next 10"

  1. 1. Connected <br />Reading <br />Revolution<br />Joscha Bach, PhD – Co-Founder & Product Manager<br />
  2. 2. Introduction<br />A few words about txtr’s DNA<br />© txtr GmbH, 2010<br />2<br />
  3. 3. $590m exit to Cisco<br />$2bn<br />valuation at IPO<br />Increased Apple’s valuation by 30%<br />Introduction<br />What Do These Devices & Services All Have In Common?<br />TomTomGPS<br /><ul><li> Design leadership
  4. 4. Simple touch menu
  5. 5. Single purpose device</li></ul>Flip Camera<br /><ul><li>Single Use: Recording video
  6. 6. Extreme simple UI
  7. 7. Perfect SW / HW integration</li></ul>iPod<br /><ul><li> Design leadership
  8. 8. Elegant user interface
  9. 9. iTunes = end-to-end experience</li></ul>Major market categories transformed by shift to digital<br />Simple devices with value added services attached<br />© txtr GmbH, 2010<br />3<br />
  10. 10. Market Environment<br />The Gigantic Print Publishing Industry Of Approximately 300bn EURWorldwide Will Step By Step Become Digital<br />eBook Sales forecast (worldwide)<br />Print publishing industry turnover by segments (worldwide)<br />Total industry<br /> 9bn USD<br />Newspapers<br />111 bn<br />EUR<br />291bn <br />EUR<br />Magazines<br />CAGR 94%<br />95 bn<br />EUR<br />Books<br />83bn <br />EUR<br />323m USD<br />Source: In-Stat, 2009<br />Source: Own estimation based on EurostatNew Cronos Database, 2005<br />© txtr GmbH, 2010<br />4<br />
  11. 11. Impact of eReading very Broad<br />Reading Is The Key To Knowledge Acquisition<br />READING<br />VIDEO<br />60%<br />10%<br />30%<br />FACE-TO-FACE COMMUNICATION<br />
  12. 12.
  13. 13. Market Environment<br />Two Factors Behind Current eReading Revolution<br />Connectivity<br />eInk, Mirasol, PixeliQ.. <br />
  14. 14. Jesus Tablet = Monotheism in eReading?<br />More Home<br />Appliances!<br />ePub !<br />Rich Format!<br />© txtr GmbH, 2010<br />8<br />
  15. 15. Market<br />The Market For e-Reading Is Segmenting – Different Devices for Different Purposes<br />Mirasol<br />Liquivista<br />E-ink<br />Readability<br />Less energy consumption<br />Low End Experience<br />Plasma | TFT<br />B/W<br />Color<br />Speed of screen rendering<br />© txtr GmbH, 2010<br />9<br />
  16. 16. txtr’ s Product Offering<br />txtr = Connected Reading<br /> Software Stack <br />© txtr GmbH, 2010<br />10<br />
  17. 17. Content Aggregation<br />Device Management<br />Document Management<br />Content Store<br />Subscription Management<br />Product Portfolio<br />txtrOffers Its Partners A Compete Solution For Digital Reading – Including Our Own ConnectedEreader Device<br />Cloud Service<br />Wireless Service<br />Content<br />Reading Clients<br />txtr<br />Reader /Other devices<br />Paid content<br />txtrVault<br />txtrStore<br />Wireless <br />Transport <br />Gateway<br />Multi Access Support<br />Own Documents<br />OSS / BSS<br />Desktop Client<br />Smartphone Clients<br />Internet connection<br />txtrClipper<br />UploadTool<br />PaymentBilling<br />DRM<br />Search<br />CRM<br />©txtrGmbH, 2010<br />11<br />
  18. 18. Multi Access Solution<br />Offered Solution Supports Interconnectivity With A Wide Range of Devices<br />Buying & reading on the go<br />txtr multi access function<br />Screenshot <br />Acer eReader<br />3rd Party eReader<br /><ul><li>Autmatic synchronizing:</li></ul> Bought content gets transferred to eReading devices<br /><ul><li>Automatic bookmarking: </li></ul> Current reading page gets bookmarked and sent to eReading device<br />Smartphone eReading Apps<br />(iPhone, Android, Nokia OVI, Blackberry)<br />Tablet eReading Clients<br />12<br />
  19. 19. Product Offering<br />iPhoneand Android txtr clients Supporting Adobe DRM <br />txtr GmbH, Berlin 2010<br />
  20. 20. txtr Reader<br />The txtr Reader Is A Compact Reading Device That Is Simple And Easy-To-Use<br /><ul><li>UI design: Streamlined browsing and navigating in large collections of text documents
  21. 21. Battery life: Custom-designed energy saving architecture to guarantee more than two weeks of operation with one charge cycle
  22. 22. Touch technology: Own multi-touch interface operating behind screen
  23. 23. UI update timing: Optimized driver for quick screen updates
  24. 24. Connectivity: EDGE, GPRS, Bluetooth, USB
  25. 25. Open system architecture for third-party developments</li></ul>© txtr GmbH, 2010<br />14<br />
  26. 26. txtr Readers<br />The txtr Product Family – New Devices in Preparation<br />&<br />txtrReader Color<br />txtr Reader 6’’<br />txtrReader 10’’ touch<br />2010<br />2010-11<br />2011 - 2012<br />Simple but eleganteReader with txtr storeover the air connection<br />Larger display,Proprietary sensor<br />touch technology<br />Vertical solution based on txtr SDK<br />© txtr GmbH, 2010<br />15<br />
  27. 27. The Message matters.. more than the Medium<br />Mike Cane<br />
  28. 28. A short Commercial Break<br />txtris looking for a few Talented Individuals: <br /> - UX / UI Specialists<br /> - Business Development<br /> - Content Acquisition<br /> - Programming <br />http://corporate.txtr.com/career/<br />Mail to joscha.bach@txtr.com<br />17<br />
  29. 29.
  30. 30. Joscha Bach | txtr.com<br />Mail:joscha.bach@txtr.com<br />New Ventures: www.atlanticventures.com<br />
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