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The Cloud Computing Gold Rush                                                                                             ...
Agenda    Introduction: Joerg Osarek and Andreas Wolske    cloud computing: Possibillities and examples for SME    stra...
Introduction: Joerg Osarek                                                                                      IT        ...
Introduction: Andreas Wolske                 managedhosting.de                                  the uptime* company    Co...
Lets dive into cloud computing    What is cloud computing?    Possibilities of cloud computing for SMEs (small and mediu...
What is cloud computing?    ... it isnt new: IT- outsourcing, ASP, dynamic data center      "Cloud computing offers the u...
Cloud Computing: Only the next hype? Do you remember the SOA-hype?                                                        ...
Possibilities of cloud computing for SMEs    classic ITFotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 L...
Possibilities of cloud computing for SMEs    classic IT                                                                   ...
Possibilities of cloud computing for SMEs    classic IT                                                                   ...
Possibilities of cloud computing for SMEs    classic IT                                                                   ...
Cloud computing business examples                                                          Business process               ...
Cloud computing business examples                                   business performance                             shrin...
Cloud computing business examples                                                                                    high ...
Cloud computing business examples                                commision based business performance                     ...
IT strategy comparison Development, deployment and management of IT systems                                               ...
IT strategy comparison yesterdays extreme:                                                                In the basement...
IT strategy comparison yesterdays extreme:                                                                always bought t...
IT strategy comparison strike balance yesterday                                                            fast and agile...
IT strategy comparison    today‘s extreme in the cloud: 2 false advises                    Leave your fingers off.        ...
IT strategy comparison    today‘s extreme in the cloud: 2 false advises                    Leave your fingers off.        ...
IT strategy comparison strike balance today                                                               same as yesterda...
Black sheep and real business chances    What black sheep whisper in your ear    How to recognize sustainable chances fo...
Black sheep and real business chances    For the black sheep you are only one of      many customers. For you it might be...
Black sheep    Access control:      where is my data located? Can I acess it anytime? Data loss?    Compliance:      ins...
How to recognize real business chances    Significant potential for cost saving by using IT resources      dynamically   ...
Considerations about a successful cloud Considerations about successful cloud computing for your enterprise    Navigation...
Navigation to your goal...                                       "Beware of salesmen                             that have...
Navigation to your goal...                     If somebody wants to help you getting to your goal                         ...
Navigation to your goal...    Vendors and service providers           Salesforce (SaaS)           Amazon S3 , EC2 and A...
Legal aspects (Germany)    provider dependency           Microsoft Azure and Amazon offer few "ways back"           VMw...
symmetrical business partnering    Arm wrestling with      King Kong isnt wise!    Exception:      Convenience products,...
four-leaf clover for change projects                                   Legal aspects                                      ...
four-leaf clover for change projects                                     Legal aspects                                    ...
Summary Possibilities of cloud computing    Great added value: speed, flexibility,      costs following the business perf...
Contact Skilltower Institute                                                               managedhosting.de GmbH Joerg Os...
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The cloud computing gold rush - distinguish black sheep from business chances

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On September 25th 2012 Skilltower Institute CEO Joerg Osarek is giving a keynote on the subject of the cloud computing gold rush at the heise event “application of the cloud in business”. The event is taking place in Cologne Germany and covers many interesting aspects of today’s cloud computing. Together with Andreas Wolske, CEO of managedhosting.de GmbH a VMware vCloud Service Provider both will focus on distinguishing real cloud business value from marketing blurp and empty promises of many black sheep on today’s cloud market.

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Transcript of "The cloud computing gold rush - distinguish black sheep from business chances"

  1. 1. The Cloud Computing Gold Rush How to distinguish black sheep from real business chances Joerg Osarek Andreas Wolske managedhosting.de the uptime* companyThe cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 1
  2. 2. Agenda  Introduction: Joerg Osarek and Andreas Wolske  cloud computing: Possibillities and examples for SME  strategic comparison: Development, deployment and management of IT systems  Black sheep and sustainable business chances  Considerations about successful cloud computing for your enterprise The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 2
  3. 3. Introduction: Joerg Osarek IT Manage- The worlds first ment IT Avantgarde Game Network changing Cloud technologies Computing IT & www.skilltower.com Business Founder & CEO Strategy IT Archi- tecture www.its-people.de Co-Founder & Partner The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 3
  4. 4. Introduction: Andreas Wolske managedhosting.de the uptime* company  Co-Founder & CEO der managedhosting.de GmbH  VMware vCloud Powered Powered Partner  Datacenter- und IT- Architectures  "Cloud Computing" since 2007 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 4
  5. 5. Lets dive into cloud computing  What is cloud computing?  Possibilities of cloud computing for SMEs (small and medium enterprises)  Some cloud computing business examples The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 5
  6. 6. What is cloud computing?  ... it isnt new: IT- outsourcing, ASP, dynamic data center "Cloud computing offers the use an abstract IT infrastructure (e.g. computing power, storage, network capacity or ready to use software) adapted dynamically to your needs and available over a network."  IaaS (Infrastructure as a Service)  PaaS (Platform as a Service)  SaaS (Software as a Service)  XaaS (Everything as a Service e.g. HuaaS)  Public-, private-, hybrid- & community cloud Bildquelle: WikiPedia The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 6
  7. 7. Cloud Computing: Only the next hype? Do you remember the SOA-hype? Bild: http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef0128764d3aef970c-800wi Autor: oliver.widder@gmail.com, Geek & Poke , Lizenz: http://creativecommons.org/licenses/by-nd/2.0/de/ Quelle: http://geekandpoke.typepad.com/geekandpoke/2009/12/from-hype-to-hype.html The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 7
  8. 8. Possibilities of cloud computing for SMEs classic ITFotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 8
  9. 9. Possibilities of cloud computing for SMEs classic IT IT with cloud computingFotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 9
  10. 10. Possibilities of cloud computing for SMEs classic IT IT with cloud computing  +-fix costs  +++speed, virtualization  -often slow and unpredictable  ++elasticity, on demand  +fast development and mgmt  -growing complexity  +security, -risk (Function, security, legal)  +business cooperations  -maintenance complex or halfhearted  +- variable costs  -often IT is not core business  +- complexity reduction (partly)Fotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 10
  11. 11. Possibilities of cloud computing for SMEs classic IT IT with cloud computing  Getting slower, more  lets SMEs innovate simplified, expensive, SME is left behind fast and effectively to approach new business niches with global outreach and reduced risks  Slows down the innovation of the SMEs core business  ... if done right! modelFotos: © #359460 NatashaOwen, #945983 DanielSainthorant, #7058491 LeoDeep – Fotolia.com ; Anpassungen © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 11
  12. 12. Cloud computing business examples Business process Application Middleware Operating System Server & Storage Network Data center The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 12
  13. 13. Cloud computing business examples business performance shrinking margin due to over capacities No. of users, server, storage, demanded bandwidth High investment IT- resources salaries, management cost Leasing or write-offs loss of productivity due to missing IT resources The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 13
  14. 14. Cloud computing business examples high quality by business performance dynamic resource allocation No. of users, server, storage, demanded bandwidth IT- resources demand oriented cost structure setup costs salaries, management cost Leasing or write-offs The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 14
  15. 15. Cloud computing business examples commision based business performance No. of users, server, storage, demanded bandwidth high quality by dynamic resource allocation demand oriented cost structure setup costs IT resources flexible cost structure based fast availibility & stand by resources on demanded resources The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 15
  16. 16. IT strategy comparison Development, deployment and management of IT systems Today (cloud) wrong correct The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 16
  17. 17. IT strategy comparison yesterdays extreme:  In the basement connected to short-circuit sockets handcrafted IT:  "Whats the heck? it works!" The CEOs son somehow put this stuff together.  only oral requirements, no documentation  development on production system If the CEOs son is absent,  security by obscurity chaos arises. ENIAC ©: Public Domain The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 17
  18. 18. IT strategy comparison yesterdays extreme:  always bought top software suites perfect example IT with risk  customized by hundreds of of frittering consultants  redundant hardware  always vacation replacements If you did this the last 30 years, you are broke or you have a monopoly.  100% documentation © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 18
  19. 19. IT strategy comparison strike balance yesterday  fast and agile IT implementation reacting to market demands  pragmatic balance for processes, documentation, separated environments (develop, test, production)  sufficient redundancy in technology and staff © Jörg Osarek The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 19
  20. 20. IT strategy comparison today‘s extreme in the cloud: 2 false advises Leave your fingers off. technically and legally completely insecure! You are left behind The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 20
  21. 21. IT strategy comparison today‘s extreme in the cloud: 2 false advises Leave your fingers off. Welcome to the cloud. technically and legally You may now switch off completely insecure! your brain. You are left Chaos behind emerges The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 21
  22. 22. IT strategy comparison strike balance today same as yesterday:  fast and agile IT implementation reacting to market demands  pragmatic balance for processes, documentation, separated environments (develop, test, production)  sufficient redundancy in technology and staff  NEW!: professionalization and specialization required competitive due to increased IT advantage complexity! (in house or outsourced) The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 22
  23. 23. Black sheep and real business chances  What black sheep whisper in your ear  How to recognize sustainable chances for the development of your business The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 23
  24. 24. Black sheep and real business chances  For the black sheep you are only one of many customers. For you it might be your lifes work!  Careful if somebody promises a rose garden.  Cloud computing must follow your business, not your business the cloud. Your business your future SuperDuper Cloud The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 24
  25. 25. Black sheep  Access control: where is my data located? Can I acess it anytime? Data loss?  Compliance: insufficient multi tenancy, violated governance rules  Service providers: broke provider, unknown subcontractors  (in Germany) the CEO is held responsible for following all IT policies – also when using the cloud. The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 25
  26. 26. How to recognize real business chances  Significant potential for cost saving by using IT resources dynamically  allows real agility and creation of value for your IT  meaningful integration of IaaS, PaaS and SaaS  hybrid models with "guarantee of mobility"  Bottom Line: Cloud- Computing is meaningful if it allows high business agility, a infrastructure that is stable and available anytime, combined with reduced costs. The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 26
  27. 27. Considerations about a successful cloud Considerations about successful cloud computing for your enterprise  Navigation to your goal...  Legal aspects, server location and more  symmetrical business partnering  four-leaf clover for change projects: business, people, technology, corporate governance The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 27
  28. 28. Navigation to your goal... "Beware of salesmen that have answers to all of your problems without having asked you a single question!" Chuck Ian Gordon The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 28
  29. 29. Navigation to your goal... If somebody wants to help you getting to your goal he must know your position (your situation). "One size fits all" will fail! The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 29
  30. 30. Navigation to your goal...  Vendors and service providers  Salesforce (SaaS)  Amazon S3 , EC2 and AWS (Combination of IaaS and PaaS)  Microsoft Azure (PaaS)  VMware vCloud Services  Other providers (GoGrid, Rackspace etc.)  What is the advantage for your IT?  Where in your company do you profit most? The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 30
  31. 31. Legal aspects (Germany)  provider dependency  Microsoft Azure and Amazon offer few "ways back"  VMware vCloud Services as neutral eco system  guarantee of service relocation to another vendor  physical sovereignty for your data: Do you have data access in a reusable format anytime?  data protection and availability  server location and court of jurisdiction of the provider  details of contract with the provider and his subcontractors The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 31
  32. 32. symmetrical business partnering  Arm wrestling with King Kong isnt wise!  Exception: Convenience products, where provider change is easy.  Partnering rule of thumb: small with small, medium with medium, large with large Quelle: http://commons.wikimedia.org/wiki/File:Kingkongedo38.jpg Public Domain The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 32
  33. 33. four-leaf clover for change projects Legal aspects Technological aspects ■ liability management ■ e.g. Data security, ■ contract management ■ availability, ■ compliance ■ Server location (access from US authorities) © Jörg Osarek ■ ... German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel- archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch- Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html ) the four (Cloud-) success factors People aspects Business-Case ■ for the SME ■ resistance in IT department and from CIO in medium enterprises ■ for its customers ■ You must win employees for the new solutions© Kurhan - Fotolia.com 6659463 © Marc_Dietrich - fotolia.com 2446638 The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 33
  34. 34. four-leaf clover for change projects Legal aspects Technological aspects ■ liability management ■ e.g. Data security, ■ contract management ■ availability, ■ compliance ■ Server location (access from US authorities) © Jörg Osarek ■ ... German: Datenschutz in der Euro Cloud: http://www.heise.de/artikel- archiv/ct/2011/16/49_kiosk und http://www.heise.de/newsticker/meldung/Auch- Compliance and Corporate Governance incl. Google-uebermittelt-europaeische-Daten-an-US-Behoerden-1319347.html ) ISG (Information Security Governance) the four (Cloud-) success factors Important: Business-Case People aspects Balance between security and freedom. ■ for the SME ■ resistance in IT department and from CIO in medium enterprises for its customers Too many restrictions ■destroy motivation and creativity* ■ You must win employees for the new solutions© Kurhan - Fotolia.com 6659463 of employees leading to opposition or sabotage. © Marc_Dietrich - fotolia.com 2446638 (*the most powerful energy source an enterprise has) The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 34
  35. 35. Summary Possibilities of cloud computing  Great added value: speed, flexibility, costs following the business performance. IT strategy yesterday and today  Old IT virtues remain. Additionally important (complexity): Professionalization and specialization (external or internal) Black sheep Find your balance  are discovered by "One size fits all"-offers and by huge amount of fine print in contracts. Your business, Real business chances follow your business needs. your future Cloud success factors  symmetry of power + clover-leaf (people, business, legal, technology) The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 35
  36. 36. Contact Skilltower Institute managedhosting.de GmbH Joerg Osarek Andreas Wolske Founder and CEO Geschäftsführer Triftstr. 30 Friedrichstraße 191 D-61350 Bad Homburg D-10117 Berlin Germany Germany mailto:joerg.osarek@skilltower.com mailto:andreas.wolske@managedhosting.de Tel.: +49(0)151-23 0 24 333 Tel.: +49 30 202364 910 www.skilltower.com www.managedhosting.de The cloud computing gold rush - © 2012 Skilltower Institute - www.skilltower.com 36
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