Widget & Web Ecosystem

Jo, SanKu
web2.0 Evangelist



SD Group @ KT
Web is Becoming a Widget
   Website vs. Widget
Widget
Wi
     dg
       et
Decentralization & Atomization




One Way                        Two Ways
Limited Contents: Short Head   Unlimited Conten...
Media: Mass Media -> Me Media , We Media
Content: Web Site -> Page -> Micro Content
Convergence and Divergence
Portable Web

                   Widget   Distributed Web

                            Remixed Web

                      ...
Publishing2.0
Widget
                            Do-It-Yourself

                            Engagement




         Dion ...
Personalized Web
Service Finds You




  HTTP                   RSS     Widget




  People to Services   Services to You
Social Media




   http://flickr.com/photos/fredcavazza/2564571564/sizes/o
Seamless Experience on Multi Devices




                 Widget




   Services               Multi Devices
Within 5 years, the majority of Web usage
 worldwide will be mobile.

http://www.slideshare.net/dappelquist/web2-expo-sf20...
Viral Marketing and Network Effect
The Wid getized Web
       a natural evolu tion of Internet.
    is


                           is just a transitio
     ...
Natural Evolution: web2.0


 Power to People

 Decentralization, Distributed Web

 Remixed Web

 Personalization

 Mu...
 Free  the Service:
   Data  & Application
F  ree the Device
  Free  the Commerce


  Fr ee the User
Trend vs. Money




                  Widget
Widgets
 Highly interactive micro-applications
 Widgets as a new way to reach a dispersed audience on millions of
  othe...
Desktop Widget                 Web Widget




      Mobile Widget
      Webwag.com, zenzui
                           Phys...
Desktop Widgets
   Mac Dashboard Widgets
   MS Vista Sidebar Gadgets
   Linux Widgets
   Google Desktop Gadgets
   Ya...
Mobile Widgets




                                                Webwag.com, Zenzui



       Nokia WidSets
       300...
Widget Station
              Personal Internet Player
              Open Source Hardware
Design + Simple + Internet + Widg...
SoIP lifestyle
 sports buddy                         friend connection




 a better wake-up                     music sta...
Widget
Usage
Widget Usage
 Digital Content Distribution Made Easy
 Advertising Network
 Personalized Web
 Website or Personal Profi...
The Random House Book Widget



                        Showcase Random House
                         books everywhere o...
The YouTube Widget (Badge)
                        Highly viral with excellent end
                         user motivati...
The Google AdSense Widget

 Probably the most successful widget in history
 Drives an enormous amount of revenue for Goo...
Widget Ads
Social Widget
Integrate the Social APIs natively in widgets
Enterprise Widget (SAP)




                          “2007: year of the Widget?”
                          [Newsweek]
Widget and Personalization




   (webwag.com)
Your Attention Only
                         At Your Home


Our digital life is
growing out of control
Focus your attentio...
Age of Personalization
Widget
Ecosystem
Economy
Widget Enabling New Open Web Ecosystem
Brining More Values with Network Effect




                                       ...
Widget Ecosystem

                Developers
                                                       PC/Platform
          ...
Widget Creators
(Platform Providers with Widget Gallery)

   define, design, develop, deploy
Content and Application Providers
  Communication, Personalization ,
     Syndication ,Visualization
Distributers
Channels, Walled Gardens, Consumers




Terminals/Devices
   Desktop, pda, mobile, web-enabled
Widgetbox Bliget




   Widgetbox has a community of tens of thousands of
widget creators and over 75 million widget users...
Netvibes Widget Ecosystem
Based on UWA
Show Me the Money~
Widget Economy
 Driving visitors to your site with network
 effects (Brand-Extension/More Conversions)
 Advertisement Wi...
Widget
Korea
Web2.0 vs. Web0.2
Widget? New Web
           What is Next?
                When?

            X     X        ?
Widget as Web Ecosystem Enabler
To Bring the Vitality of Innovation to Korea

              ?


+70%
                     ...
…




    Global Web Market
Through KT Open Ecosystem
User Centric
 Open Ecosystem
Interest Based Ad.
Style



        SoIP
4th Media @ Home
  New Life Style
,
                       i s a noun
            t ‘friend’
W e though              .
           it ’s a verb
y ou think   ...
Summary
The Future of Widget
 Easy User-Generated Widgets (UCW)
 Evolution to High Performance RIDAs (Rich
 Internet/Desktop App...
73
Invisible Internet (as the Air)
                               the
     Thes e Gizmos Connect to                          ...
Change: Opportunity or Risk

 Webpage vs. Widget
 New Ecosystem: Data, Contents, Application
 Distributed Web
 Multi D...
Widgets for Global Business




                                                      rmm
                                ...
Web New Deal Project
u have
                         e best c hance yo
               day is th
Y ou’ll find to
                  reaso        ...
W idget is
Thank Widget




JoSanKu@KT.Com
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
Widget and Web Ecosystem - Updated
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Widget Ecosystem and Widget Economy
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  • widgetwidgetwidgetWidgetEconomyWidgetEcosystemInvisibleInternetDistributedWebMicroContentsPersonalizationMultiDevicesWidgetStationMobileWidgetDesktopWidgetSocialWidgetWidgetAdvertisingOpenApplication<number>
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  • http://flickr.com/photos/fredcavazza/2564571564/sizes/o/4
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  • http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embedDaniel Appelquist Vodafone4
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  • Use less bandwidth than typical browsingBrowsing not easy; usually need some select service fast; touch screenAlways running/instant onEmerging Standards/Technologies: Mobile Flash and Flash Lite, Java ME and JavaFX Mobile, MojaxPDA platforms (Palm, Windows Mobile)Fring, ZenZui, BluePulse, Mobio, Widset, Mobile Distellery/Celsius, Opera, iPhone22
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  • 새로운 유형의 웹서비스 제공이 가능한 Widget을 중심으로 Widget Economy가 부상하고 있고 Widget Economy의 핵심이 Widget Ecosystem이다. 포탈은 다양한 서비스와 컨텐트를 집중화해서 고객에게 제공함으로써 인터넷의 강자로서 자리매김을 한 상황이다.Widget은 Web 서비스 수용의 새로운 방식으로서 웹2.0, 개인화, 다양한 단말에서의 Seamless User Experience 등과 연계되어 다양한 사업모델로 진화하고 있으며 웹 사업의 경쟁환경을 변화시키는 역할을 하고 있다. Widget을 중심으로 한 새로운 경쟁환경을 활용한 새로운 Widget Economy가 주목을 받고 있다.Widget Economy의 중심적 전략은 Widget Ecosystem의 주도권을 확보하는 것이다.Widget Ecosystem의 중심적 역할을 함으로써 CP, 광고주, 단말, 사용자들을 연계하여 고객접점 확보, Content/Application Aggregation, 광고 Aggregation의 선두 주자로 나섬으로써 웹의 새로운 강자로 Positioning 할 수 있다.이용자들은 다양한 단말에서 동일한 Widget을 통해 Seamless Experience로 서비스 수용이 가능하기 때문에 Widget 의 주도적 사업자로서 일반 웹 뿐만 아니라 모바일 및 PMP 이용자를 대상으로 한 주요 사업자로 부상할 수 있다.46
  • 사용자는 Widget을 쉽게 찾고 이용할 수 있는 환경이 필요Power 사용자의 경우 자기만의 Widget을 만들고자 하는 욕구 충족 환경 필요현재 Widget은 제한된 RSS Feeding 위주로 Widget에서 모든 정보를 받고자 하는 사용자의 Needs가 있음CP는 다양한 Widget을 만들어 배포할 수 있는 채널 필요. 사용자들이 전체 컨텐트를 Widget을 통해 받기를 원할 경우 CP들은 광고수익을 대체해 줄 수 있어야 함. CP들과의 사업협력이 필요함Widget을 중심으로 새로운 사업 모델을 추진하는 Widget Maker 들 또한 Widget 배포 채널 필요광고주들은 새롭게 부상하는 Widget을 통한 새롭고 개인화된 광고에 대한 관심 고조. 광고주들은 다양한 Widget을 통한 광고노출을 위한 창구 필요단말제조사들은 다양한 Widget이 자기들의 단말에서 동작하게 함으로써 이용자들이 다양한 서비스를 Widget을 통해 제공 받기를 원함이와 같이 새롭게 부상하는 Needs를 충족시킬 수 있는 Widget Ecosystem이 필요하고 이러한 Widget Ecosystem을 바탕으로 한 Widget Economy 가 형성되고 있음51
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  • Just over nine months later, over 35,000 of those apps had been made which have been downloaded over a billion times.52
  • Just over nine months later, over 35,000 of those apps had been made which have been downloaded over a billion times.
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  • Widget and Web Ecosystem - Updated

    1. 1. Widget & Web Ecosystem Jo, SanKu web2.0 Evangelist SD Group @ KT
    2. 2. Web is Becoming a Widget Website vs. Widget
    3. 3. Widget
    4. 4. Wi dg et
    5. 5. Decentralization & Atomization One Way Two Ways Limited Contents: Short Head Unlimited Contents: + Longtail Centralized Distributed Closed Open Provider Centric User Centric
    6. 6. Media: Mass Media -> Me Media , We Media Content: Web Site -> Page -> Micro Content Convergence and Divergence
    7. 7. Portable Web Widget Distributed Web Remixed Web Programmable Web Dion Hinchcliffe
    8. 8. Publishing2.0 Widget Do-It-Yourself Engagement Dion Hinchcliffe
    9. 9. Personalized Web Service Finds You HTTP RSS Widget People to Services Services to You
    10. 10. Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o
    11. 11. Seamless Experience on Multi Devices Widget Services Multi Devices
    12. 12. Within 5 years, the majority of Web usage worldwide will be mobile. http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed
    13. 13. Viral Marketing and Network Effect
    14. 14. The Wid getized Web a natural evolu tion of Internet. is is just a transitio n. •The web page concept nd of the brows er as we know it. •The e break the web in small •The deportalisation: information. Wid get living independent pieces of f Netvibes ariq Krim T , Former CEO o
    15. 15. Natural Evolution: web2.0  Power to People  Decentralization, Distributed Web  Remixed Web  Personalization  MultiDevices, Mobile, Invisible Internet  Viral Marketing
    16. 16.  Free the Service: Data & Application F ree the Device  Free the Commerce  Fr ee the User
    17. 17. Trend vs. Money Widget
    18. 18. Widgets  Highly interactive micro-applications  Widgets as a new way to reach a dispersed audience on millions of other sites across the Web: widgetized web  Offer users a rich media experience and a high level of engagement  Easy sharing makes for viral distribution  Simple and ease of consumption and distribution  Interoperability on more devices and Seamless User Experience  Business models: driving site traffic, content consumption, advertising  Slide.com now reaches an audience of more than 134 M through its widgets (2008)
    19. 19. Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby
    20. 20. Desktop Widgets  Mac Dashboard Widgets  MS Vista Sidebar Gadgets  Linux Widgets  Google Desktop Gadgets  Yahoo! Widgets
    21. 21. Mobile Widgets Webwag.com, Zenzui  Nokia WidSets  300 Mobile Phone Models  4,500 Widgets “…in the U.S. marketing spending on mobile widgets will reach [US]$500 million by 2010, up from about $2 million [in March 2007]” [BusinessWeek]
    22. 22. Widget Station Personal Internet Player Open Source Hardware Design + Simple + Internet + Widget + Toy + Private
    23. 23. SoIP lifestyle sports buddy friend connection a better wake-up music station (powers + streams) + photo sharing, video mash-ups, multimedia messaging, games, gossip, news …
    24. 24. Widget Usage
    25. 25. Widget Usage  Digital Content Distribution Made Easy  Advertising Network  Personalized Web  Website or Personal Profile Enhancement  Self-Expression and Publishing 2.0  Site Functionality Enhancement  Mash-ups and Deep Integration  Communication  Shopping  Enterprise Widget  Revenue Generation
    26. 26. The Random House Book Widget  Showcase Random House books everywhere online  Market the Random House brand  Let users preview books  Let users buy books  Spread the widget virally
    27. 27. The YouTube Widget (Badge)  Highly viral with excellent end user motivation  Uses the Web as a content “billboard”  Consistently drives user growth, video views, and traffic back to the site  Didn’t take the user’s intelligence for granted  Showed the raw code for hosting right next to every video Dion Hinchcliffe
    28. 28. The Google AdSense Widget  Probably the most successful widget in history  Drives an enormous amount of revenue for Google  Turns the entire Web into Google’s ad platform (The Long Tail of content/advertising)  Key aspects  Good user incentive  Extreme ease of use  Strong viral feedback loop
    29. 29. Widget Ads
    30. 30. Social Widget Integrate the Social APIs natively in widgets
    31. 31. Enterprise Widget (SAP) “2007: year of the Widget?” [Newsweek]
    32. 32. Widget and Personalization (webwag.com)
    33. 33. Your Attention Only At Your Home Our digital life is growing out of control Focus your attention on what you care Tariq Krim, Former CEO of Netvibes
    34. 34. Age of Personalization
    35. 35. Widget Ecosystem Economy
    36. 36. Widget Enabling New Open Web Ecosystem Brining More Values with Network Effect Publishers Advertisers Ecosystem Users
    37. 37. Widget Ecosystem Developers PC/Platform Power Users (Vista, Linux, Content & Browder, Android) Application Web Providers (Blog, Personal Web) Mobile Widget Gallery Users Widget Widget Creators Station (Platform) Advertisers Distributers Web, Desktop, Mobile, Station
    38. 38. Widget Creators (Platform Providers with Widget Gallery) define, design, develop, deploy
    39. 39. Content and Application Providers Communication, Personalization , Syndication ,Visualization
    40. 40. Distributers Channels, Walled Gardens, Consumers Terminals/Devices Desktop, pda, mobile, web-enabled
    41. 41. Widgetbox Bliget Widgetbox has a community of tens of thousands of widget creators and over 75 million widget users. Widgetbox widgets are on MySpace, Facebook, Blogger and over 1,000,000 other domains on the web.
    42. 42. Netvibes Widget Ecosystem Based on UWA
    43. 43. Show Me the Money~
    44. 44. Widget Economy  Driving visitors to your site with network effects (Brand-Extension/More Conversions)  Advertisement Widgets  Selling Widgets (Premium Contents and Products)  Widget Gallery, Search, Distribution  Widget Platform  Widget Ad Network
    45. 45. Widget Korea
    46. 46. Web2.0 vs. Web0.2
    47. 47. Widget? New Web What is Next? When? X X ?
    48. 48. Widget as Web Ecosystem Enabler To Bring the Vitality of Innovation to Korea ? +70% +40% … … … NOW … … web2.0 Market (+Mobile) Global Market
    49. 49. … Global Web Market Through KT Open Ecosystem
    50. 50. User Centric Open Ecosystem Interest Based Ad.
    51. 51. Style SoIP
    52. 52. 4th Media @ Home New Life Style
    53. 53. , i s a noun t ‘friend’ W e though . it ’s a verb y ou think yourself. things by ings in a group . Don’t do oups ar e faster. Do th on ger, gr Groups are str ll of us. s as sm art as a None of us i E r ic Schmidt
    54. 54. Summary
    55. 55. The Future of Widget  Easy User-Generated Widgets (UCW)  Evolution to High Performance RIDAs (Rich Internet/Desktop Applications)  Cross-OS, Cross-Site, Web+Desktop Widgets  More Devices Supporting Widgets (Mobile, IPTV, PMP)  More Widget Stations  Widget Ad Networks  Market Consolidation
    56. 56. 73
    57. 57. Invisible Internet (as the Air) the Thes e Gizmos Connect to People . Net, Bu t You'd Never Know It PC Megapass VoIP Web Services Me Mobile IPTV Offline Online Video Open Application Services Phone Multiple Formats Platform (Webpage, Widget, Voice) Personalized Multidevices, Anywhere Open ServicesContents Seamless Experience
    58. 58. Change: Opportunity or Risk  Webpage vs. Widget  New Ecosystem: Data, Contents, Application  Distributed Web  Multi Devices  The Future of Online Ads  Viral Marketing
    59. 59. Widgets for Global Business rmm foor atf at Pll tP et ge dg iid W W en en Op Op
    60. 60. Web New Deal Project
    61. 61. u have e best c hance yo day is th Y ou’ll find to reaso n able, to start be ing un , nce d excelle t o deman change, to drive rything happen. to m ake eve Schmid Eric
    62. 62. W idget is
    63. 63. Thank Widget JoSanKu@KT.Com

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