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web2.0 Updated 2009
 

web2.0 Updated 2009

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web2.0 Updated 2009 web2.0 Updated 2009 Presentation Transcript

  • Web2.0 Updated 2009
    November 20009
    Jo, SanKu
    web2.0 Evangelist
    SD Group @ KT
  • Global Economy Crisis
    Knowledge Based Eocnomy
    New Value/Power Relationship
    New Structures: FamilySocialEconomy
    New Rule
    New Game
    Alvin Toffler
    Seoul, Korea
    Nov. 27, 2008
    New World
  • Future Now
  • The web2.0 Age
  • Online/Web
    Cyberspace
    Yesterday
    Today
    Tomorrow
    Life/Offline
  • Volume of Participation
    Pre Media Age Mass Media Age Social
    Media Age
    Consumers
    Dictate
    Consumers
    Dictate
    Professional Media
    Dictate
    Church, State, Monarchy
    Dictate the Agenda
  • web2.0
    Power Shift to People
    Empowered
    Connected
    Huge Disruption
  • Paradigm Shuffling
  • web2.0 was about a new web
    web2.0 is about
    U
    Philosophy
    Culture
    Politics
    Education
    Business
    Life
  • web2.0 for You
  • Shift to 2.0
    Me2.0
    Life2.0
    Company2.0
    (web2.0 as Biz Platform)
    *
    Korea2.0
    World2.0
  • Web2.0 in Korea
  • web2.0 Updated
  • Mobile as Media
    Real Time Web
  • twitter
  • Follow
    Conversation Flow
    @josanku
  • Real Time Web
  • From Pages to Stream
  • From Space to No Space
  • Real Time Search
  • RSS
    http
  • Conversation
    Social
    Mobile
    Location
    Decentralized
    Scale
    Easy
    Pragmatic
  • Web Communication
    OPEN
    CONVERSATION
    ARCHIVE
    Instant Messenger
    PRIVATE
  • Social Media
  • Media
    Information
    Comm.
    Shopping
    Search
    Entertainment
    Social Wb, Peopleware/Socialware/Social Computing
    PEOPLE
    People as Platform
  • Reputation, Social Capital
  • Mobile
  • Mobile
    is Media
    Voice to Webto Media
  • Smartphone
    24 H PC
    Tool => Media
  • Cult
  • http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009
  • twitter
  • Social+Mobile as
    New Platform
  • Disruption
    Mobile
    Social
  • We thought ‘friend’ is a noun,
    you think it’s a verb.
    Do things in a group. Don’t do things by yourself.
    Groups are stronger, groups are faster.
    None of us is as smart as all of us.
    Eric Schmidt
  • Big Brain
  • Application
    Store
  • Dion Hinchcliffe
  • Cloud Computing
  • Cloud Computing
    Everything as a Service
    X aaS
    Everything on Demand (XoD)
    Utility Computing
    Software, Application, Platform, Hardware
    Data, Business
  • Augmented Reality
  • Local
  • Local
    Web2.0 is People and Life
    Cyberspace -> Realspace -> Real Life
  • 사람 중심의 웹2.0 로컬서비스
    우리동네
    중소상공인에게는 힘이되고사용자에게는 즐거움을 주는
  • 로컬서비스 컨셉
    여기 지금 우리
    Conversation
    (유무선 연동, 소통)
    People
    (커뮤니티, 관계)
    Local
    (지역 정보 )
    Web
    SoIP
    Mobile
    IPTV
    iPhone
  • 로컬, 소통, 사람

    라이프스타일
    모바일, 24시간 PC
    실시간 소통 속의 생생한 정보
    친구와 이웃 의견 신뢰(83%)
    크라우드소싱: 430만 가게
  • 로컬 서비스 오픈 플랫폼
    사용자
    지역정보
    모바일SNS
    포탈, 주요웹사이트, 신규 서비스
    현실증강
    소셜지역검색
    DB:
    로컬 정보, 리뷰, 랭킹, 소셜그라프
    OPEN PLATFORM
    고객 대상 또는 가게관리 서비스 활용
    KT내 외부 서비스, 컨텐츠, 솔루션
    중소상공인, 광고주
  • Invisible Internet
  • 100
  • Atoms 2 Bits
  • Widget
  • Desktop Widget
    Web Widget
    Mobile Widget
    Webwag.com, zenzui
    Physical Widget
    Widgetstation, chumby
  • Decentralization & Atomization
    One Way
    Limited Contents: Short Head
    Centralized
    Closed
    Provider Centric
    Two Ways
    Unlimited Contents: + Longtail
    Distributed
    Open
    User Centric
  • Media: Mass Media -> Me Media , We Media
    Content: Web Site -> Page -> Micro Content
    Convergence and Divergence
  • Seamless Experience on Multi Devices
    Widget
    Services Multi Devices
  • Widget Station
    Personal Internet Player
    Open Source Hardware
    Design + Simple + Internet + Widget + Toy + Private
  • Widgets for Global Business
    Open Widget Platform
  • Olinda - a new radio
    http://www.bbc.co.uk/blogs/radiolabs/2008/05/olinda_a_new_radio.shtml
  • Smart
    Data
  • The Smart Data Web
    Nova Spivack, CEO & Founder Radar Networks
  • Personalization
  • Age of Personalization
  • Services
    Contents
    ME
    Value & Attention
    Business
  • Online Video
  • Publish
    Search
    Ad
  • Video
    “百聞不如一見”
  • Online Video
    Web/PC/OnDemand
    Pro(RMC)
    UGC
    tv2.0
    Internet TV
    Open IPTV
    IPTV
    TV/Setup/Live
    by josanku 2008
  • Contents: Liberation
    PCC
    (Proteur Created Content)
    UGC
    (User Generated Content)
    RMC
    (Ready Made Content)
    Quality
    Reputation
    News
    Documentary
    Entertainment
    Mass, $$$$$
    “百見不如一作”
    Hot Issue
    Information
    Knowledge
    HowTo Video
    Parody
    Viral Marketing
    Many, $ or Not
    Casual
    Creativity
    Fun
    Clipping
    Street News
    Life Vloging
    Some, Show
    Short Head
    Body
    Long Tail
    by josanku 2008
  • Enterprise2.0
  • http://www.wordle.net/
  • web2.0 GenerationEmployee, Partner, Customer, Anyone
  • Vision
    Market
    People Value
    Biz Models
    Services
    Company2.0
    Culture
    Fast Innovation
    Flat Communication
    Risk
    Strategy
    Customer Relationship
    Learning by Doing
    Made in/for/by People
  • Company1.0
    web2.0
    Hierarchical
    Closed
    Top Down
    Control & Command
    Participate
    Open
    Share
    Security
    Static, stable
    Systemic Process
    Collective Intelligence
    Social Media
    Attention Economy
    New Money
    ?????
    Enterprise2.0
    BizModel2.0
    Company2.0
  • Hierarchy to Flat Creative Network
    Command & Control
    Creative Collaboration:
    Communication and Decision Making
  • Email Overload toWiki Collaborative Intelligence
  • And
  • Green Web
  • Information Overload
  • Filter vs. Smart Connection
  • Internet Governance
    Interneted Nations
  • Government2.0
  • Monetization
  • Ad Platform, Attention EconomyAdvertisement2.0
    • The Major or Only web2.0 Revenue Model
    • Two Side Economics
    • Attention=$: MS Cashback
    • Personalized
    • Advertisement as Content
    • Cost Per Action: iCompany
    • Type: Video, Mobile, Widget, Game
    • Social Ad Network
    • Wibro as an Advertisement
  • Korea2.0
  • Via AppliaAntica
  • korea2.0
    =
    f(web2.0)
  • korea2.0 Initiative
  • change
    chance
  • You’ll find today is the best chance you have to start being unreasonable,
    to demand excellence,
    to drive change,
    to make everything happen.
    Eric Schmidt
  • Web2.0?
  • 맨땅에 헤딩이라도 할 때…
    Me2.0, Company2.0, Korea2.0, World2.0
  • 돌리고 돌리고~ Start Small
    Think Big, Start Small, Move Fast
  • 4 You
    josanku@kt.com
    @josanku