web2.0 Updated 2009

Web2.0 Updated 2009
November 20009
Jo, SanKu
web2.0 Evangelist
SD Group @ KT

Global Economy Crisis
Knowledge Based Eocnomy
New Value/Power Relationship
New Structures: FamilySocialEconomy
New Rule
New Game
Alvin Toffler
Seoul, Korea
Nov. 27, 2008
New World

Future Now

The web2.0 Age

Online/Web
Cyberspace
Yesterday
Today
Tomorrow
Life/Offline

Volume of Participation
Pre Media Age Mass Media Age Social
Media Age
Consumers
Dictate
Consumers
Dictate
Professional Media
Dictate
Church, State, Monarchy
Dictate the Agenda

web2.0
Power Shift to People
Empowered
Connected
Huge Disruption

Paradigm Shuffling

web2.0 was about a new web
web2.0 is about
U
Philosophy
Culture
Politics
Education
Business
Life

web2.0 for You

Shift to 2.0
Me2.0
Life2.0
Company2.0
(web2.0 as Biz Platform)
*
Korea2.0
World2.0

Web2.0 in Korea

web2.0 Updated

Mobile as Media
Real Time Web

twitter

Follow
Conversation Flow
@josanku

Real Time Web

From Pages to Stream

From Space to No Space

Real Time Search

RSS
http

Conversation
Social
Mobile
Location
Decentralized
Scale
Easy
Pragmatic

Web Communication
OPEN
CONVERSATION
ARCHIVE
Instant Messenger
PRIVATE

Social Media

Media
Information
Comm.
Shopping
Search
Entertainment
Social Wb, Peopleware/Socialware/Social Computing
PEOPLE
People as Platform

Reputation, Social Capital

Mobile

Mobile
is Media
Voice to Webto Media

Smartphone
24 H PC
Tool => Media

Cult

http://www.scribd.com/doc/21365349/Mary-Meeker-s-Internet-Presentation-2009

twitter

Social+Mobile as
New Platform

Disruption
Mobile
Social

We thought ‘friend’ is a noun,
you think it’s a verb.
Do things in a group. Don’t do things by yourself.
Groups are stronger, groups are faster.
None of us is as smart as all of us.
Eric Schmidt

Big Brain

Application
Store

Dion Hinchcliffe

Cloud Computing

Cloud Computing
Everything as a Service
X aaS
Everything on Demand (XoD)
Utility Computing
Software, Application, Platform, Hardware
Data, Business

Augmented Reality

Local

Local
Web2.0 is People and Life
Cyberspace -> Realspace -> Real Life

사람 중심의 웹2.0 로컬서비스
우리동네
중소상공인에게는 힘이되고사용자에게는 즐거움을 주는

로컬서비스 컨셉
여기 지금 우리
Conversation
(유무선 연동, 소통)
People
(커뮤니티, 관계)
Local
(지역 정보 )
Web
SoIP
Mobile
IPTV
iPhone

로컬, 소통, 사람
삶
라이프스타일
모바일, 24시간 PC
실시간 소통 속의 생생한 정보
친구와 이웃 의견 신뢰(83%)
크라우드소싱: 430만 가게

로컬 서비스 오픈 플랫폼
사용자
지역정보
모바일SNS
포탈, 주요웹사이트, 신규 서비스
현실증강
소셜지역검색
DB:
로컬 정보, 리뷰, 랭킹, 소셜그라프
OPEN PLATFORM
고객 대상 또는 가게관리 서비스 활용
KT내 외부 서비스, 컨텐츠, 솔루션
중소상공인, 광고주

Invisible Internet

100

Atoms 2 Bits

Widget

Desktop Widget
Web Widget
Mobile Widget
Webwag.com, zenzui
Physical Widget
Widgetstation, chumby

Decentralization & Atomization
One Way
Limited Contents: Short Head
Centralized
Closed
Provider Centric
Two Ways
Unlimited Contents: + Longtail
Distributed
Open
User Centric

Media: Mass Media -> Me Media , We Media
Content: Web Site -> Page -> Micro Content
Convergence and Divergence

Seamless Experience on Multi Devices
Widget
Services Multi Devices

Widget Station
Personal Internet Player
Open Source Hardware
Design + Simple + Internet + Widget + Toy + Private

Widgets for Global Business
Open Widget Platform

Olinda - a new radio
http://www.bbc.co.uk/blogs/radiolabs/2008/05/olinda_a_new_radio.shtml

Smart
Data

The Smart Data Web
Nova Spivack, CEO & Founder Radar Networks

Personalization

Age of Personalization

Services
Contents
ME
Value & Attention
Business

Online Video

Publish
Search
Ad

Video
“百聞不如一見”

Online Video
Web/PC/OnDemand
Pro(RMC)
UGC
tv2.0
Internet TV
Open IPTV
IPTV
TV/Setup/Live
by josanku 2008

Contents: Liberation
PCC
(Proteur Created Content)
UGC
(User Generated Content)
RMC
(Ready Made Content)
Quality
Reputation
News
Documentary
Entertainment
Mass, $$$$$
“百見不如一作”
Hot Issue
Information
Knowledge
HowTo Video
Parody
Viral Marketing
Many, $ or Not
Casual
Creativity
Fun
Clipping
Street News
Life Vloging
Some, Show
Short Head
Body
Long Tail
by josanku 2008

Enterprise2.0

http://www.wordle.net/

web2.0 GenerationEmployee, Partner, Customer, Anyone

Vision
Market
People Value
Biz Models
Services
Company2.0
Culture
Fast Innovation
Flat Communication
Risk
Strategy
Customer Relationship
Learning by Doing
Made in/for/by People

Company1.0
web2.0
Hierarchical
Closed
Top Down
Control & Command
Participate
Open
Share
Security
Static, stable
Systemic Process
Collective Intelligence
Social Media
Attention Economy
New Money
?????
Enterprise2.0
BizModel2.0
Company2.0

Hierarchy to Flat Creative Network
Command & Control
Creative Collaboration:
Communication and Decision Making

Email Overload toWiki Collaborative Intelligence

And

Green Web

Information Overload

Filter vs. Smart Connection

Internet Governance
Interneted Nations

Government2.0

Monetization

Ad Platform, Attention EconomyAdvertisement2.0

The Major or Only web2.0 Revenue Model
Two Side Economics
Attention=$: MS Cashback
Personalized
Advertisement as Content
Cost Per Action: iCompany
Type: Video, Mobile, Widget, Game
Social Ad Network
Wibro as an Advertisement

Korea2.0

Via AppliaAntica

korea2.0
=
f(web2.0)

korea2.0 Initiative

change
chance

You’ll find today is the best chance you have to start being unreasonable,
to demand excellence,
to drive change,
to make everything happen.
Eric Schmidt

Web2.0?

맨땅에 헤딩이라도 할 때…
Me2.0, Company2.0, Korea2.0, World2.0

돌리고 돌리고~ Start Small
Think Big, Start Small, Move Fast

4 You
josanku@kt.com
@josanku