web2.0 Trends Updated - March 2008

Slideshow Transcript

1. Slide 1: web2.0 Trends Updated March 2008 Jo, SanKu 조산구 Web2.0 Evangelist KT 차세대 개발 TFT
2. Slide 2: Shoe Shift
3. Slide 3: Toddler CEO 23 Years Old $15 Billion 3 Years
4. Slide 8: Game for Ungamers
5. Slide 9: $175
6. Slide 10: XoWeb Everything over Web
7. Slide 11: web2.0 Version 2007
8. Slide 14: 1 Personalization For Empowered You • Me Portal • Identity • MEdia: Me as Media
9. Slide 15: Age of Personalization
10. Slide 16: Information Finds You HTTP RSS Services to You You to Services
11. Slide 17: Personalization with Widgets Our digital life is growing out of control Focus your attention on what you care Tariq Krim, CEO
12. Slide 18: Personalization with Widgets (webwag.com)
13. Slide 19: Growth of Personalization 268%
14. Slide 20: Market Share of Personalization +7% +15% -2% of 2007
15. Slide 21: Identity2.0 CardSpace OpenID Google Profile
16. Slide 22: Yahoo’s 248 million users One Way or Two Ways?
17. Slide 23: 2 Social Web Participatory Communicatory Interactive
18. Slide 24: Why Social Value Matters? “I trust:” Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%
19. Slide 25: Shift Business Service Services (Tool) Service Empowered Me Widget/RSS Private 2007 josanku
20. Slide 26: Social Graph Open Application Social Ads Network Beacon
21. Slide 27: Facebook Social Ads and Beacon Social Ads Network vs. Google Adsense Target ads on any web site based on 50M users’ personal information and their activity or interest (collected by Beacon) MS’s investment of $240M Advertising is communication Word-of-mouth viral marketing
22. Slide 29: Only 20 domains capture a whopping 39% of all our time spent online. Only 2.1% of our time is spent on Google.com MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
23. Slide 30: P a r a d i g m S h i f t
24. Slide 31: People Web for Connected Lifestyle Interactive Empowered ME Conversational Participatory Media Information Comm. Shopping Search Entertainment Services/Applications/Contents Peopleware/Socialware/Social Computing PEOPLE
25. Slide 32: 3 Mobile is Web Voice to Web
26. Slide 33: Cult
27. Slide 34: 30 companies (+Verison wireless?) Accelerate innovation in mobile Offer consumers a richer, less expensive, and better mobile experience The first complete, open, and free mobile platform, Open Mobile OS
28. Slide 36: CallFreq An Android Application Gphone?
29. Slide 37: web2.0 + Wibro = Mobile Web2.0 = Real Web2.0 Bridging Web and Life(Offline) Search/Ads People Tech + web2.0 Enjoy web Business anywhere in Broadband Seoul Korea (upto 4M at your hand)
30. Slide 38: Local 4 Web2.0 is People and Life Cyberspace -> Realspace -> Real Life
31. Slide 39: 5 Online Video
32. Slide 40: 18M Hours Video 0.75M Years
33. Slide 41: 20K Shows 400 Chs
34. Slide 42: 6 Metaverse Virtual Life MetaEgo
35. Slide 47: 7 Open Source Browser: Firefox Open Application Open Ecosystem Open SNS : F8, OpenSocial Open Mobile OS: Android Microformats OpenID Search OpenAds
36. Slide 48: Open Application Platform Facebook F8, OpenSocial, Netvibes
37. Slide 49: OpenSocial
38. Slide 50: Open Social Graph PageRank PeopleRank? SocialRank Relationship of Web Pages Relationship of People a & d Related through e & c (Open Data) XHTML Friends Network (XFN) Friend of a Friend (FOAF) http://code.google.com/apis/socialgraph/
39. Slide 51: Facebook Applications
40. Slide 52: 8 Widget
41. Slide 53: Widget New Story of Web Wild Widgety World Website vs. Widget Widget Economy
42. Slide 54: Distributed Web Remixed Web Publishing2.0
43. Slide 55: Four Widget Types Desktop Widget Web Widget Mobile Widget Physical Widget Webwag.com, zenzui Widgetstation, chumby
44. Slide 56: Widget Economy Developers PC/Platform (Vista, Linux, Content & Browder, Android) Application Web Providers (Blog, Personal Web) Mobile Users Widget Gallery Widget Widget Makers Station Advertisers Web Containers, Terminals
45. Slide 57: Netvibes Widget Ecosystem Based on UWA
46. Slide 59: Widget Station Personal Internet Player. Open Source Hardware Design + Simple + Internet + Widget + Toy + Private
47. Slide 60: Design + Simple + Internet + Widget + Toy + Private
48. Slide 62: 9 The Smart Data Web • More smart and intelligent web • Smart Data, Open Data – The core is to create the meta data describing dat a, which will enable computers to process the mean ing of things. – analyze all the data on the Web – the content, link s, and transactions between people and computers • Machines talking to machines • RDF and WOL • Web 3.0 ?
49. Slide 64: Nova Spivack CEO & Founder Radar Networks
50. Slide 65: 10 Everything as a Service X aaS Everything on Demand (XoD) Utility Computing Software, Application, Platform, Hardware Data, Business Connected Life Style
51. Slide 67: Amazon Web Services: Bigger Than Amazon • Amazon Elastic Compute Cloud (EC2) • Amazon Simple Storage Service (S3) • Bandwidth of EC2+S3 > Bandwidth of all of Amazon.com’s Global Websites Combined in Fourth Quarter 2007 ($131 Million ) • EC2+S3: No. 7 in the U.S. (BW) • 330,000 developers registered • 200,000 developers who have signed up to use Facebook's platform
52. Slide 68: 11 Attention Economy Exchange Attention with Services Attention Market Services & Contents Place News Attention Entertainment Personalized Search Very Relevant Shopping User Advertisers
53. Slide 69: How to Appeal to Today's Distracted, Disinterested, Disengaged, Disenchanted, and Busy Consumer Understanding the New Currency of Business
54. Slide 70: Online Advertising 2008 -$27.5B (9.3%) -SNS: $1.5B -Video: $1.3B * eMaketer.com
55. Slide 71: Attention to Attraction Ads as Contents
56. Slide 72: 12 Web2.0 Korea Web2.0 vs. Web0.2
57. Slide 73: Their Success to be Their Threat in Korea What is Next? When? X X ?
58. Slide 74: Bring the Vitality of Innovation to Korea Open Ecosystem or Bubble Market Size +70% +30% … … … … …
59. Slide 76: Big Picture and its Impact
60. Slide 77: Matter of Connectivity
61. Slide 78: KT Web2.0 KT with 100 Year History of Connectivity 1. Make People’s Dream Come True with New Values 2. Bring Innovative Culture of web in Korea with Open Ecosystem: Win Win Win KT for/by/of People (Users and Partners) By Love KT is People & Love
62. Slide 80: How to Love People web2.0ly
63. Slide 83: Credit Richard MacManus Dion HinchCliffe Marry Meeker Michael Arrington
64. Slide 84: JoSanKu@KT.Com