web2.0 Trends Updated
March 2008
Jo, SanKu
조산구
Web2.0 Evangelist
KT 차세대 개발 TFT

Shoe Shift

Toddler CEO
23 Years Old
$15 Billion
3 Years

Game for Ungamers

$175

XoWeb
Everything
over
Web

web2.0
Version
2007

1
Personalization
For Empowered You
• Me Portal
• Identity
• MEdia: Me as Media

Age of Personalization

Information Finds You
HTTP RSS
Services to You
You to Services

Personalization
with Widgets
Our digital life is
growing out of
control
Focus your attention
on what you care
Tariq Krim, CEO

Personalization with Widgets
(webwag.com)

Growth of Personalization
268%

Market Share of Personalization
+7%
+15%
-2%
of 2007

Identity2.0
CardSpace
OpenID
Google Profile

Yahoo’s 248 million users
One Way or Two Ways?

2
Social Web
Participatory
Communicatory
Interactive

Why Social Value Matters?
“I trust:”
Recommendations from friends/family
Consumer opinions posted online
Requested email updates
Ads in newspapers
Ads on TV
Ads on radio
Ads in magazines
Branded Web sites
Search engine ads
Web banner ads
Ads on mobile phones
0% 20% 40% 60% 80% 100%

Shift
Business
Service Services
(Tool)
Service Empowered Me
Widget/RSS
Private
2007 josanku

Social Graph
Open Application
Social Ads Network
Beacon

Facebook Social Ads and Beacon
Social Ads Network vs. Google
Adsense
Target ads on any web site
based on 50M users’ personal
information and their activity
or interest (collected by
Beacon)
MS’s investment of $240M
Advertising is communication
Word-of-mouth viral marketing

Only 20 domains capture a whopping 39% of all our time spent online.
Only 2.1% of our time is spent on Google.com
MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo
holds a significant lead over Google+YouTube.com, MSN+Live.com and
AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The
presence of Adultfriendfinder.com on this list is surprising, but hey, everyone
needs a friend, or two!

P
a
r
a
d
i
g
m
S
h
i
f
t

People Web for Connected Lifestyle
Interactive
Empowered ME Conversational
Participatory
Media Information Comm. Shopping
Search
Entertainment
Services/Applications/Contents
Peopleware/Socialware/Social Computing
PEOPLE

3
Mobile
is Web
Voice to Web

Cult

30 companies (+Verison wireless?)
Accelerate innovation in mobile
Offer consumers a richer, less
expensive, and better mobile
experience
The first complete, open, and free
mobile platform, Open Mobile OS

CallFreq
An Android Application
Gphone?

web2.0 + Wibro = Mobile Web2.0 = Real Web2.0
Bridging Web and Life(Offline)
Search/Ads
People Tech
+
web2.0
Enjoy web
Business
anywhere in
Broadband
Seoul Korea
(upto 4M at
your hand)

Local
4
Web2.0 is People and Life
Cyberspace -> Realspace -> Real Life

5
Online Video

18M Hours Video
0.75M Years

20K Shows 400 Chs

6
Metaverse
Virtual Life
MetaEgo

7
Open Source
Browser: Firefox
Open Application
Open Ecosystem
Open SNS
: F8, OpenSocial
Open Mobile OS: Android
Microformats
OpenID
Search
OpenAds

Open Application Platform
Facebook F8, OpenSocial, Netvibes

OpenSocial

Open Social Graph
PageRank PeopleRank? SocialRank
Relationship of Web Pages Relationship of People
a & d Related through e & c (Open Data)
XHTML Friends Network (XFN)
Friend of a Friend (FOAF)
http://code.google.com/apis/socialgraph/

Facebook Applications

8
Widget

Widget
New Story of Web
Wild Widgety World
Website vs. Widget
Widget Economy

Distributed Web
Remixed Web
Publishing2.0

Four Widget Types
Desktop Widget
Web Widget
Mobile Widget Physical Widget
Webwag.com, zenzui
Widgetstation, chumby

Widget Economy
Developers PC/Platform
(Vista, Linux,
Content & Browder, Android)
Application
Web
Providers (Blog, Personal Web)
Mobile
Users
Widget Gallery
Widget
Widget
Makers Station
Advertisers
Web Containers,
Terminals

Netvibes Widget Ecosystem
Based on UWA

Widget Station
Personal Internet Player.
Open Source Hardware
Design + Simple + Internet + Widget + Toy + Private

Design + Simple + Internet + Widget + Toy + Private

9
The Smart Data Web
• More smart and intelligent web
• Smart Data, Open Data
– The core is to create the meta data describing dat
a, which will enable computers to process the mean
ing of things.
– analyze all the data on the Web – the content, link
s, and transactions between people and computers
• Machines talking to machines
• RDF and WOL
• Web 3.0 ?

Nova Spivack
CEO & Founder Radar Networks

10
Everything as a Service
X aaS
Everything on Demand (XoD)
Utility Computing
Software, Application, Platform, Hardware
Data, Business
Connected Life Style

Amazon Web Services: Bigger Than Amazon
• Amazon Elastic Compute Cloud (EC2)
• Amazon Simple Storage Service (S3)
• Bandwidth of EC2+S3 > Bandwidth of all of
Amazon.com’s Global Websites Combined
in Fourth Quarter 2007 ($131 Million )
• EC2+S3: No. 7 in the U.S. (BW)
• 330,000 developers registered
• 200,000 developers who have signed up
to use Facebook's platform

11
Attention Economy
Exchange Attention with Services
Attention
Market Services & Contents
Place
News
Attention
Entertainment
Personalized
Search
Very Relevant
Shopping
User
Advertisers

How to Appeal to
Today's Distracted, Disinterested,
Disengaged, Disenchanted,
and Busy Consumer
Understanding
the New Currency of Business

Online Advertising
2008
-$27.5B (9.3%)
-SNS: $1.5B
-Video: $1.3B
* eMaketer.com

Attention to Attraction
Ads as Contents

12
Web2.0 Korea
Web2.0 vs. Web0.2

Their Success to be Their Threat in Korea
What is Next?
When?
X X ?

Bring the Vitality of Innovation to Korea
Open Ecosystem or Bubble
Market Size
+70%
+30%
…
…
…
… …

Big Picture
and its Impact

Matter of
Connectivity

KT Web2.0
KT with 100 Year History of Connectivity
1. Make People’s Dream Come True with
New Values
2. Bring Innovative Culture of web in Korea
with Open Ecosystem: Win Win Win
KT for/by/of People (Users and Partners)
By Love
KT is People & Love

How to Love People web2.0ly

Credit
Richard MacManus
Dion HinchCliffe
Marry Meeker
Michael Arrington

JoSanKu@KT.Com