Web20 Trends Updated

Slideshow Transcript

1. Slide 1: web2.0 Trends Updated December 2007 Jo, SanKu KT (KoreaTrendsetter)
2. Slide 2: $15 Billion 3 Year
3. Slide 3: Shoe Shift
4. Slide 9: $175
5. Slide 10: XoWeb Everything over Web JoSanKu
6. Slide 13: web2.0 Version 2007
7. Slide 15: Mobile is Web Shift: Voice to Web Browsing Market Share (Mobile Area) Iphone with 0.09% for 1.4 M Sold Window CE with 0.06% for 20 M Sold Symbian with 0.01% for Several Hundred M Sold
8. Slide 16: Cult
9. Slide 17: 30 companies (+Verison wireless?) Accelerate innovation in mobile Offer consumers a richer, less expensive, and better mobile experience The first complete, open, and free mobile platform, Open Mobile OS
10. Slide 19: CallFreq An Android Application
11. Slide 20: Gphone?
12. Slide 21: web2.0 + Wibro = Mobile Web2.0 Bridging Web and Life(Offline) Search People Tech + web2.0 Enjoy web Business anywhere in Broadband Seoul Korea (upto 4M at your hand)
13. Slide 22: Personalization For Empowered You Information Finds You
14. Slide 23: Personalization
15. Slide 24: Personalization (webwag.com)
16. Slide 25: Personalization
17. Slide 26: Personalization 268%
18. Slide 27: Social Web Participatory Communicatory Interactive
19. Slide 28: Why Social Value Matters? “I trust:” Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%
20. Slide 29: josanku
21. Slide 30: Paradigm Shift Service/Data to People(Me, SNS) Web to Social Web Close to Open Heavy to Light Revenue to Love Business Services (Tool) Me Portal Multiple Social Graphs Widget Private 2007 josanku
22. Slide 31: Social Graph Open Application Social Ads Network Beacon
23. Slide 32: Facebook Social Ads Leverage the power of Facebook News Feed by serving relevant stories about friends engaging with your business. Your businesses to become part of people's daily conversations Display friends’ activity(Facebook or your sites by beacon) related to your business (Fan, Buy, Subsribe) Words-of-mouth viral social marketing
24. Slide 33: Facebook Social Ads Social Ads Network vs. Google Adsense Target ads on any web site based on 50M users’ personal information and their activity or interest (collected by Beacon) MS’s investment of $240M Advertising is communication Word-of-mouth viral marketing
25. Slide 34: Facebook Beacon Enable your customers to share the actions they take on your website with their Facebook friends Add 3 lines of code and reach millions of users Promote your business in an organic, social way Enable effortless sharing while protecting user privacy
26. Slide 35: Online Video
27. Slide 36: 20K Shows 400 Chs
28. Slide 37: Virtual World Metaverse Metanomics MetaEgo Extended Reality
29. Slide 41: Open Browser: Firefox Source Most Promising for Web 2008: Open Source Movement - ReadWriteWeb Open SNS: F8, OpenSocial Open Mobile OS: Android Microformats Search Open Authentication OpenID OpenAds
30. Slide 42: Open Application Platform Facebook F8, OpenSocial, Netvibes
31. Slide 43: Open Social
32. Slide 45: Global Open Ecosystem Bring the Vitality of Innovation to Korea Naver as our Partner Web Market Size in Korea +70% +30% … … … … …
33. Slide 46: Attention Economy Exchange Attention with Services Attention Market Attention Services and Contents Place News Attraction Entertainment Personalized Search Services Very Relevant Shopping User Advertisers
34. Slide 47: Your Attention Please: How to Appeal to Today's Distracted, Disinterested, Disengaged, Dis enchanted, and Busy Consumer (Paperback) The Attention Economy: Understanding the New Currency of Business
35. Slide 48: Attention to Attraction
36. Slide 49: Semantic Web The Smart Data Web Ontology RDF Resource Description Framework
37. Slide 50: Semantic Web The Data Web • More smart and intelligent web • Smart Data, Open Data – The core is to create the meta data describing dat a, which will enable computers to process the mean ing of things. – analyze all the data on the Web – the content, links , and transactions between people and computers • Machines talking to machines • RDF and WOL • Web 3.0 ?
38. Slide 51: Semantic Web2.0
39. Slide 53: Semantic Web
40. Slide 54: Mashup Programmable Web
41. Slide 55: Web(CP), Portal, Mashup(Programmable)
42. Slide 56: DIY Apps, DIY Business
43. Slide 57: Mashup Aggregator
44. Slide 58: Widget
45. Slide 59: Widget
46. Slide 60: Widget Effect Widget Economy Publishing2.0 Microcontent
47. Slide 61: Mobile Widget
48. Slide 62: Widget Design
49. Slide 63: Everything as a Service X aaS Everything on Demand (XoD) Utility Computing Software, Application, Platform, Hardware Data, Business
50. Slide 64: Identity2.0 CardSpace OpenID Google Profile
51. Slide 65: Year of RSS HTTP RSS Service to User User to Service
52. Slide 66: Only 20 domains capture a whopping 39% of all our time spent online. Only 2.1% of our time is spent on Google.com MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
53. Slide 67: Trust & Reputation Rich Internet Apps Interneted NationsNew Economy Ecosystem Global Government Open Identity Enterprise2.0 Social Media X 2.0 Naked Society Social Computing Internet Singularity Social Capital CPA Advertising as Content Openity Bit to Atom Open Source X Mindshare
54. Slide 68: Big Picture
55. Slide 69: 2008 Web Predictions Worldwide 1. Semantic Apps will become reality: Hakia, Powerset, Twine and Freebase 2. Widget will prevail. Me Portal(Personalization). Widget Economy 3. Web services, utility computing, web OS, web office: MS, Google, Amazon, Salesforce, Zoho, Thinkfree 4. Attention market place as real business 5. Mobile web and mobile SNS: 6. Rich Internet Applications: Google Gears, AIR, Silverlight 7. Online Video. Broadcasting. 8. Local Service and Community: Yelp, Topix 9. New advertising model: CPA, Video Ads, User Generated Ads 10. Long tail will be more fat to become body with more people participation 11. Vertical Social Network 12. Social Network grows to be Social Web 13. Social power in all applications: social shopping, social search, social ads 14. Power shift from Content/Data to People: more user centric applications
56. Slide 70: 2008 Web Predictions Worldwide 15. Mashup, Programmable web, Micro contents, DIY service 16. Open application platform will be common bringing more innovative services. New ecosystem enabler 17. Trust and reputation platform as another web ecosystem enabler 18. Identity is big thing: OpenID, MS Cardspace, Google profile 19. Virtual World (Metaverse) turns to Real World. More vertical Virtual World services. 20. More open source applications and activities 21. More vertical search engines: People, Local, Video, Health, Mobile 22. MS’s big step to web world with a big change or event. 23. Innovative services from outside Silicon Valley 24. MS+Yahoo+Facebook vs. Google+Amazon or eBay + Skype + Myspace 25. Twitter, Facebook, Google, netvibes, blinkx, powerset, thepudding, meebo, wikia, joost, youtube, apple, second life, bittorrent 26. Android, Gphone, Social Search, Video Search, Kindle, Knol, iphone 2, Apple TV, OLPC 27. More Web2.0’s impact on ordinary life and business. More companies will adopt web2.0 (enterprise2.0)
57. Slide 71: 2008 Web Predictions Korea 1. Gloomy with less innovation and very little innvestment 2. Naver’s decline in traffic although getting more market share 3. Daum as a leading web2.0 company in Korea 4. Google’s catch-up in search and ad market 5. SKT’s focus on web: mobile SNS, mobile search, virtual world 6. KT’s move for web2.0 7. A big SNS player. Lots of SNS 8. Online Video service. 9. Start of IPTV era 10. Mobile web 11. Wibro will be hot 12. Widget player 13. Web2.0 as hot public issue 14. More Korean versions of web2.0 services 15. Wizard, me2day, nplugs, allblog, springnote, olaworks
58. Slide 72: Credit Richard MacManus 10 Future Web Trends to look out for over the next 10 years (September5, 2007) Dion HinchCliffe Web
59. Slide 73: I Don’t Know Enything I Browse Web Therefore I Am
60. Slide 74: You 4 KT LOVEs You is KT’s Edge