Why Social Value Matters? “I
trust:” Recommendations from friends/family Consumer opinions posted online Requested email updates Ads in newspapers Ads on TV Ads on radio Ads in magazines Branded Web sites Search engine ads Web banner ads Ads on mobile phones 0% 20% 40% 60% 80% 100%
Facebook Social Ads Leverage the
power of Facebook News Feed by serving relevant stories about friends engaging with your business. Your businesses to become part of people's daily conversations Display friends’ activity(Facebook or your sites by beacon) related to your business (Fan, Buy, Subsribe) Words-of-mouth viral social marketing
Facebook Social Ads Social Ads
Network vs. Google Adsense Target ads on any web site based on 50M users’ personal information and their activity or interest (collected by Beacon) MS’s investment of $240M Advertising is communication Word-of-mouth viral marketing
Facebook Beacon Enable your customers
to share the actions they take on your website with their Facebook friends Add 3 lines of code and reach millions of users Promote your business in an organic, social way Enable effortless sharing while protecting user privacy
Semantic Web The Data Web
• More smart and intelligent web • Smart Data, Open Data – The core is to create the meta data describing dat a, which will enable computers to process the mean ing of things. – analyze all the data on the Web – the content, links , and transactions between people and computers • Machines talking to machines • RDF and WOL • Web 3.0 ?
Only 20 domains capture a
whopping 39% of all our time spent online. Only 2.1% of our time is spent on Google.com MySpace (#1) is miles ahead of Yahoo! (#2), however Yahoo! impresses. Yahoo holds a significant lead over Google+YouTube.com, MSN+Live.com and AOL+AIM.com. Yahoo simply needs to merge with MSN to take #1 (hint hint) The presence of Adultfriendfinder.com on this list is surprising, but hey, everyone needs a friend, or two!
Trust & Reputation Rich Internet
Apps Interneted NationsNew Economy Ecosystem Global Government Open Identity Enterprise2.0 Social Media X 2.0 Naked Society Social Computing Internet Singularity Social Capital CPA Advertising as Content Openity Bit to Atom Open Source X Mindshare
2008 Web Predictions Worldwide 1.
Semantic Apps will become reality: Hakia, Powerset, Twine and Freebase 2. Widget will prevail. Me Portal(Personalization). Widget Economy 3. Web services, utility computing, web OS, web office: MS, Google, Amazon, Salesforce, Zoho, Thinkfree 4. Attention market place as real business 5. Mobile web and mobile SNS: 6. Rich Internet Applications: Google Gears, AIR, Silverlight 7. Online Video. Broadcasting. 8. Local Service and Community: Yelp, Topix 9. New advertising model: CPA, Video Ads, User Generated Ads 10. Long tail will be more fat to become body with more people participation 11. Vertical Social Network 12. Social Network grows to be Social Web 13. Social power in all applications: social shopping, social search, social ads 14. Power shift from Content/Data to People: more user centric applications
2008 Web Predictions Worldwide 15.
Mashup, Programmable web, Micro contents, DIY service 16. Open application platform will be common bringing more innovative services. New ecosystem enabler 17. Trust and reputation platform as another web ecosystem enabler 18. Identity is big thing: OpenID, MS Cardspace, Google profile 19. Virtual World (Metaverse) turns to Real World. More vertical Virtual World services. 20. More open source applications and activities 21. More vertical search engines: People, Local, Video, Health, Mobile 22. MS’s big step to web world with a big change or event. 23. Innovative services from outside Silicon Valley 24. MS+Yahoo+Facebook vs. Google+Amazon or eBay + Skype + Myspace 25. Twitter, Facebook, Google, netvibes, blinkx, powerset, thepudding, meebo, wikia, joost, youtube, apple, second life, bittorrent 26. Android, Gphone, Social Search, Video Search, Kindle, Knol, iphone 2, Apple TV, OLPC 27. More Web2.0’s impact on ordinary life and business. More companies will adopt web2.0 (enterprise2.0)
2008 Web Predictions Korea 1.
Gloomy with less innovation and very little innvestment 2. Naver’s decline in traffic although getting more market share 3. Daum as a leading web2.0 company in Korea 4. Google’s catch-up in search and ad market 5. SKT’s focus on web: mobile SNS, mobile search, virtual world 6. KT’s move for web2.0 7. A big SNS player. Lots of SNS 8. Online Video service. 9. Start of IPTV era 10. Mobile web 11. Wibro will be hot 12. Widget player 13. Web2.0 as hot public issue 14. More Korean versions of web2.0 services 15. Wizard, me2day, nplugs, allblog, springnote, olaworks