Ubiquitous web2.0, Life Web. Issues and Trends
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Ubiquitous web2.0, Life Web. Issues and Trends

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Key Issues and Trends Updated about Ubiquitous web2.0, Life Web, Web as Life Platorm

Key Issues and Trends Updated about Ubiquitous web2.0, Life Web, Web as Life Platorm

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Ubiquitous web2.0, Life Web. Issues and Trends Ubiquitous web2.0, Life Web. Issues and Trends Presentation Transcript

  • Ubiquitous web2.0
    Life Web
    Web as Life Platform
    February 2011
    @JoSanKu
  • Before After
  • Mobile Internet Computer
    Personal Computing
    Mini Computing
    Desktop Internet Computing
    Mobile Internet Computing
  • web2
    Mobile
    Internet
    Computing
    Me & We
  • Mobile Internet Computer
    • 24H PC: Anywhere Participation
    • Web in Pocket
    • RealTime Interaction
    • Sensors: Eye, Ear, Location, Motion
    • SNS+Communication
  • Mobile Only
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • Personal Computing
    Desktop Internet Computing
    Mobile Internet Computing
    Winners
    Winners
    Winners
    Google
    AOL
    eBay
    Yahoo!
    Yahoo Japan
    Amazon.com
    Tencent
    Alibaba
    Baidu
    Rakuten
    Naver
    Microsoft
    Cisco
    Intel
    Apple
    IBM
    Oracle
    EMC
    Dell
    HP
    Compag
    ?
    Source: Mary Meeker 2009 Web 2.0 Summit Presentation
  • web2.0
    (1990~2009)
    The First Wave
  • web 2.0 is all about harnessing
    collective intelligence
    using the web as a Platform
    October 2004
  • Data Inside
    Collective intelligence applications
    depend on managing, understanding,
    and responding to massive amounts of
    user-generateddatain real time.
  • What is Next? What is web3.0?
    The Semantic Web?Virtual reality?The social web?The mobile web?
  • Smartphone Revolution24 H PC
  • It is all of those, and more.
    Web Squared
  • The Web becomes more closely integrated with the real world via sensor-based
    smart phoneapplications. Web Squared is another way of saying
    "Web meets World”
    June 2009
  • How Does Web Meet World?
    Web
    Web2
    Web2.0
    Web1.0
    World
  • web2
    Web Square, Mobile web2.0
    web2
    web2.0
    web1.0
    1990 2005 2010 2013
    by @josanku 2010
  • 2010~
    2005-2009
    1990-2004
  • web2.0
    web2
    Life, Business, Culture…
  • How Fast?
    2013 2014
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • iphone was a byproduct
  • BeforeAfter
  • web2
    web2+2
    Mobile
    +
    Pad
    Me & We
  • Mobile ComputerAnywherePad Computer Everybody
  • Web meets World
    World
    Offline
    Web
    Online
  • Ubiquitous web2.0
    web2.0 + (mobile + pad)
    Web2.0 + Anywhere + Everyone
    Web = Life (World)
    Online=Offline
    Web as Life Platform
    Life Web
  • Ubiquitous web2.0
    Life Web
    ubiquitous web2.0
    PEOPLE
    web2
    web2.0
    web1.0
    1990 2005 2012
  • web2
    Ubiquitous web2.0
  • Ubiquitous web2.0
    Big Big
    The Second Wave
  • web squared
    SOCIAL
    LOCATION
    REALTIME
  • Page to People
    Social Web
    Web for People’s Social Interaction and Community
  • Conversation & Interaction
    Implicitly, Explicitly
    Friends
    Colleagues
    Customers
    Anyone
  • Page to People
  • Social Networking > Email Usage…
    Users Time
    July 2009 November 2007
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • More Time for SNS
    YouTube
    Google.com
    Msn.com
    Yahoo.com
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • Web1.0
    Read
  • Web+Social
    Interest Focus
    Read/Write
    Relationship: Community
  • Social Web
    People Focus
    Relationship: Social Graph
    Open Platform
    Conversation
  • Facebook Open Graph
    Open Social Graph
    Social Plug-ins
    Social Utility
  • Value
    People
    Mobile
    PC
    Service/Information
    Desktop
    Internet
    Bandwidth
    ISP
    2000
    2005
    2010~
    1995
  • Social Web As A Platform
    Politics
    Business
    Marketing
    Media
    Government
    Advertising
    Information
    Learning
    Shopping
    Entertainment
    Search
  • Social Utility Connecting You with Peoplef8, Connect, Open Graph
  • Facebook Connect
    500K Apps
    80K Web Sites
  • Open Graph
    50,000 Web Sites A Week
    • Registration + Login
    • Engagement
    • Growth
  • Mobile Facebook
    100K Mobile Users
  • Platform for Mobile Apps
  • SNSFast Growth + Low Penetration
  • Trust Based FilterWisdom of Crowd, Friendsourcing
    Recommendations from friends/family
    Consumer opinions posted online
    Requested email updates
    Ads in newspapers
    Ads on TV
    Ads on radio
    Ads in magazines
    Branded Web sites
    Search engine ads
    Web banner ads
    Ads on mobile phones
    0%
    20%
    40%
    60%
    80%
    100%
  • Information and knowledge
    Growth
    Human absorptive capacity
    Time
    Social Filter
  • Evolution of Filter
  • Social Web Trends
    • Mobile
    • Light & Casual
    • RealTime
    • Location
    • Game
    • Commerce
    • Marketing
    • Enterprise
    • Convergence
    • Data
    • Social Computing
  • Convergence: Mobile SNS Devices
  • Facebook + Skype
  • Mobile
    Social Web
    Social
    24H Participation
    Mobile
  • Social Web in Korea
  • SNS: Cyworld -12% Y/Y
    Global Phenomenon, Facebook Leading, Though Many Regional Strongholds
    http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
  • Twitter & Facebook in Korea
    Twitter: 430K May2, 2010
  • 無主空山
  • Page to Stream
    Realtime Web
  • From Pages to Stream
  • Twitter
  • 24H Participation
    Light and Casual
  • Collective Mind
  • Thread, Pipe, Channel
    Not Social Network, But Information Network
  • Twitterverse: Twitter Open Platform
  • Information Creation & CirculationBefore/After Twitter
  • Follow
    Conversation Flow
    @josanku
  • Twitter Platform
    • RealTime Web
    • Light Relationship
    • Casual Conversation as Contents
    • RT: Social Filter, Distribution, Creation
    • RealTime Interest Graph. Collective Mind
    • Viral Spreading
    • New Ecosystem: Twitterverse
    • Link as Simplest API
    • Privacy vsPublicacy
  • Geolocation
    Location Web
  • 6,000 location-based iPhone apps,
    900 Android apps and 300 BlackBerry apps
    http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php
  • Popular Location-Sensitive Apps
    Urbanspoon
    Loopt
    Gowalla
    Foursquare
    Yelp
    Bliquo
    BrightKite
    Moximity
    Whrrl
    AroundMe
  • Social
    SNS: Communication & Conversation
    Friendly
    Game
    Competition
    Challenge
    Reputation
    Funny
    Local
    Local Information
    Life Logging
    Reward
    Informative
  • Mayor Specials
  • Foursquare Platform
    • Check-in: Presence
    • Local+Social+Game
    • Online+Offline: Social Media for Real Life
    • Revenue Models
    • Expand to Other Social Objects: People, Book, Songs, Location
  • Tweet or Checkin @Pusan
    +
    Single
    +
    House at Seoul
  • User, Sensor, Archive
    Data Web
  • 1. Data Web
    More Data Open
    Sensor Generated
    User Generated
  • Redefining Collective Intelligence:
    Sensory Input
  • Sensor generated data
    User generated content
  • Information Shadow
  • Fun, Race, Interactive
    Gamification
  • Social Game
    We Rule
  • Top 10 Social Games in Facebook Apps
    Source: AppData.com
  • Frontierville, has 650,000 same-sex marriages
    10 major games
    1,300 employees
    13 studios across 6 countries
    6 acquisitions in the last 6 months
    320,000,000 people have engaged
    400 people focused on new IP
    Market Value: EA < Zynga
  • Playing for High Stakes in the New App Economy
    Mark Pincus (Zynga)
  • Social Game Dialtone:
    “In Five Years, Connections Will Be To Each Other, Not The Web;
    We’ll Be Dial Tones”
    Gamification 
  • New Time & Space
    Augmented Reality
  • Time and Space Redefined
  • Internet of Things
  • M2M: Machine to Machine ?
  • Enterprise2.0
  • The use of
    social media marketing?
    http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf
  • Marketing
  • web2.0 GenerationEmployee, Partner, Customer, Anyone
  • Vision
    Market
    People Value
    Biz Models
    Services
    Company2.0
    Culture
    Fast Innovation
    Flat Communication
    Risk
    Strategy
    Customer Relationship
    Learning by Doing
    Made in/for/by People
  • Company1.0
    web2.0
    Hierarchical
    Closed
    Top Down
    Control & Command
    Participate
    Open
    Share
    Security
    Static, stable
    Systemic Process
    Collective Intelligence
    Social Media
    Attention Economy
    New Money
    ?????
    Enterprise2.0
    BizModel2.0
    Company2.0
  • Hierarchy to Flat Creative Network
    Command & Control
    Creative Collaboration:
    Communication and Decision Making
  • Email Overload toWiki Collaborative Intelligence
  • Ad as Content
    Ad
  • Global Market
    Mobile App Store
  • Global App Economy
  • is .
  • Social, Offline
    eCommerce
  • Future Online is Offline
    2~5% vs 20~80%
  • Local Services
    Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap
    Digital Smog
    Challenge
  • TGIF: We, Audience
    TwitterGoogleiPhone/AppleFacebook
  • History of the Internet
    . -/
  • Social
    Computing
    Paradigm Shuffling
    Pad
    Computing
    Mobile
    Computing
  • C
    Change
  • Matter of Recognition?
  • 돌리고 돌리고~ Start Small
    Think Big, Start Small, Move Fast
  • Move!
  • Empower
    People
  • Life Web Enabler
  • http://www.scribd.com/doc/48589047/Top-Mobile-Internet-Trends-2011-from-KPCB