Ubiquitous web2.0<br />Life  Web<br />Web as Life Platform<br />February 2011<br />@JoSanKu<br />
Before                After<br />
Mobile Internet Computer<br />Personal Computing<br />Mini Computing<br />Desktop Internet Computing<br />Mobile Internet ...
web2<br />Mobile <br />Internet <br />Computing<br />Me & We<br />
Mobile Internet Computer<br /><ul><li>24H PC: Anywhere Participation
Web in Pocket
RealTime Interaction
Sensors: Eye, Ear, Location, Motion
SNS+Communication</li></li></ul><li>
Mobile Only<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
Personal Computing<br />Desktop Internet Computing<br />Mobile Internet Computing<br />Winners<br />Winners<br />Winners<b...
web2.0<br />(1990~2009)<br />The First Wave<br />
web 2.0 is all about harnessing <br />collective intelligence <br />using the web as a Platform<br />October 2004<br />
Data Inside<br />Collective intelligence applications <br />depend on managing, understanding, <br />and responding to mas...
What is Next? What is web3.0? <br />The Semantic Web?Virtual reality?The social web?The mobile web?<br />
Smartphone Revolution24 H PC<br />
It is all of those, and more.<br />Web Squared<br />
The Web becomes more closely integrated with the real world via sensor-based <br />smart phoneapplications. Web Squared is...
How Does Web Meet World?<br />Web<br />Web2<br />Web2.0<br />Web1.0<br />World<br />
web2<br />Web Square, Mobile web2.0<br />web2<br />web2.0<br />web1.0<br />1990                     2005        2010  2013...
2010~<br />2005-2009<br />1990-2004   <br />
web2.0<br />web2<br />Life, Business, Culture…<br />
How Fast?<br />2013   2014<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
iphone was a byproduct<br />
BeforeAfter<br />
web2<br />web2+2<br />Mobile <br />+<br />Pad<br />Me & We<br />
Mobile ComputerAnywherePad Computer Everybody<br />
Web meets World<br />World<br />Offline<br />Web<br />Online<br />
Ubiquitous web2.0<br />web2.0 + (mobile + pad) <br />Web2.0 + Anywhere + Everyone<br />Web =  Life (World)<br />Online=Off...
Ubiquitous web2.0<br />Life Web<br />ubiquitous web2.0<br />PEOPLE<br />web2<br />web2.0<br />web1.0<br />1990            ...
web2<br />Ubiquitous web2.0<br />
Ubiquitous web2.0<br />Big Big<br />The Second Wave<br />
web squared<br />SOCIAL<br />LOCATION<br />REALTIME<br />
Page to People<br />Social Web<br />Web for People’s Social Interaction and Community<br />
Conversation & Interaction<br />Implicitly, Explicitly<br />Friends <br />Colleagues <br />Customers <br />Anyone<br />
Page to People<br />
Social Networking > Email Usage…<br />Users                Time<br />              July 2009                   November 20...
More Time for SNS<br />YouTube<br />Google.com<br />Msn.com<br />Yahoo.com<br />http://www.morganstanley.com/institutional...
Web1.0<br />Read<br />
Web+Social<br />Interest Focus<br />Read/Write<br />Relationship: Community<br />
Social Web<br />People Focus<br />Relationship: Social Graph<br />Open Platform<br />Conversation<br />
Facebook Open Graph<br />Open Social Graph<br />Social Plug-ins<br />Social Utility<br />
Value<br />People<br />Mobile<br />PC<br />Service/Information <br />Desktop<br />Internet <br />Bandwidth <br />ISP<br />...
Social Web As A Platform<br />Politics<br />Business<br />Marketing<br />Media<br />Government<br />Advertising<br />Infor...
Social Utility Connecting You with Peoplef8, Connect, Open Graph<br />
Facebook Connect<br />500K Apps<br />80K Web Sites<br />
Open Graph<br />50,000 Web Sites A Week<br />
<ul><li>Registration + Login
Engagement
Growth </li></li></ul><li>Mobile Facebook<br />100K  Mobile Users<br />
Platform for Mobile Apps<br />
SNSFast Growth + Low Penetration<br />
Trust Based FilterWisdom of Crowd, Friendsourcing<br />Recommendations from friends/family<br />Consumer opinions posted o...
Information and knowledge<br />Growth<br />Human absorptive capacity<br />Time<br />Social Filter<br />
Evolution of Filter<br />
Social Web Trends<br /><ul><li>Mobile
Light & Casual
RealTime
Location
Game
Commerce
Marketing
Enterprise
Convergence
Data
Social Computing</li></li></ul><li>Convergence: Mobile SNS Devices<br />
Facebook + Skype<br />
Mobile <br />Social Web<br />Social<br />24H Participation<br />Mobile<br />
Social Web in Korea<br />
SNS: Cyworld  -12% Y/Y<br />Global Phenomenon, Facebook Leading, Though Many Regional Strongholds<br />http://www.morganst...
Twitter & Facebook in Korea<br />Twitter: 430K May2, 2010<br />
無主空山<br />
Page to Stream<br />Realtime Web<br />
From Pages to Stream<br />
Twitter<br />
24H Participation<br />Light and Casual<br />
Collective Mind<br />
Thread, Pipe, Channel<br />Not Social Network, But Information Network<br />
Twitterverse: Twitter Open Platform<br />
Information Creation & CirculationBefore/After Twitter<br />
Follow<br />Conversation Flow<br />@josanku<br />
Twitter Platform<br /><ul><li>RealTime Web
Light Relationship
Casual Conversation as Contents
RT: Social Filter, Distribution, Creation
RealTime Interest Graph. Collective Mind
Viral Spreading
New Ecosystem: Twitterverse
Link as Simplest API
Privacy vsPublicacy</li></li></ul><li>Geolocation<br />Location Web<br />
6,000 location-based iPhone apps, <br />900 Android apps and 300 BlackBerry apps<br />http://www.readwriteweb.com/archives...
Popular Location-Sensitive Apps<br />Urbanspoon<br />Loopt<br />Gowalla<br />Foursquare<br />Yelp<br />Bliquo<br />BrightK...
Social<br />SNS: Communication & Conversation<br />Friendly<br />Game<br />Competition<br />Challenge<br />Reputation<br /...
Mayor Specials<br />
Foursquare Platform<br /><ul><li>Check-in: Presence
Local+Social+Game
Online+Offline: Social Media for Real Life
Revenue Models
Expand to Other Social Objects: People, Book, Songs, Location</li></li></ul><li>Tweet or Checkin @Pusan<br />+<br />Single...
User, Sensor, Archive<br />Data Web<br />
1. Data Web<br />More Data Open<br />Sensor Generated<br />User Generated<br />
Redefining Collective Intelligence: <br />Sensory Input<br />
Sensor generated data<br />User generated content<br />
Information Shadow<br />
Fun, Race, Interactive<br />Gamification<br />
Social Game<br />We Rule<br />
Top 10 Social Games in Facebook Apps<br />Source: AppData.com<br />
Frontierville, has 650,000 same-sex marriages<br />10 major games<br />1,300 employees<br />13 studios across 6 countries<...
Playing for High Stakes in the New App Economy<br />Mark Pincus (Zynga)<br />
Social Game Dialtone: <br />“In Five Years, Connections Will Be To Each Other, Not The Web; <br />We’ll Be Dial Tones”<br ...
New Time & Space<br />Augmented Reality <br />
Time and Space Redefined<br />
Internet of Things<br />
M2M: Machine to Machine ?<br />
Enterprise2.0<br />
The use of <br />social media marketing?<br />http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010....
Marketing<br />
web2.0 GenerationEmployee, Partner, Customer, Anyone<br />
Vision<br />Market<br />People Value<br />Biz Models <br />Services<br />Company2.0<br />Culture<br />Fast Innovation<br /...
Company1.0<br />web2.0<br />Hierarchical<br />Closed<br />Top Down<br />Control & Command<br />Participate<br />Open<br />...
Hierarchy to Flat Creative Network<br />Command & Control<br />Creative Collaboration: <br />Communication and Decision Ma...
Email Overload toWiki Collaborative Intelligence<br />
Ad as Content<br />Ad<br />
Global Market<br />Mobile App Store<br />
 Global App Economy<br />
is               . <br />
Social, Offline<br />eCommerce<br />
Future Online is Offline<br />2~5% vs 20~80%<br />
Local Services<br />Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap<br ...
TGIF: We, Audience<br />TwitterGoogleiPhone/AppleFacebook<br />
History of the Internet<br />. -/<br />
Social <br />Computing<br />Paradigm Shuffling<br />Pad <br />Computing<br />Mobile <br />Computing<br />
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Ubiquitous web2.0, Life Web. Issues and Trends

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  • Ubiquitous web2.0, Life Web. Issues and Trends

    1. 1. Ubiquitous web2.0<br />Life Web<br />Web as Life Platform<br />February 2011<br />@JoSanKu<br />
    2. 2.
    3. 3.
    4. 4. Before After<br />
    5. 5. Mobile Internet Computer<br />Personal Computing<br />Mini Computing<br />Desktop Internet Computing<br />Mobile Internet Computing<br />
    6. 6. web2<br />Mobile <br />Internet <br />Computing<br />Me & We<br />
    7. 7. Mobile Internet Computer<br /><ul><li>24H PC: Anywhere Participation
    8. 8. Web in Pocket
    9. 9. RealTime Interaction
    10. 10. Sensors: Eye, Ear, Location, Motion
    11. 11. SNS+Communication</li></li></ul><li>
    12. 12.
    13. 13.
    14. 14. Mobile Only<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    15. 15. Personal Computing<br />Desktop Internet Computing<br />Mobile Internet Computing<br />Winners<br />Winners<br />Winners<br />Google<br />AOL<br />eBay<br />Yahoo!<br />Yahoo Japan<br />Amazon.com<br />Tencent<br />Alibaba<br />Baidu<br />Rakuten<br />Naver<br />Microsoft<br />Cisco<br />Intel<br />Apple<br />IBM<br />Oracle<br />EMC<br />Dell<br />HP<br />Compag<br />?<br />Source: Mary Meeker 2009 Web 2.0 Summit Presentation<br />
    16. 16.
    17. 17. web2.0<br />(1990~2009)<br />The First Wave<br />
    18. 18. web 2.0 is all about harnessing <br />collective intelligence <br />using the web as a Platform<br />October 2004<br />
    19. 19.
    20. 20. Data Inside<br />Collective intelligence applications <br />depend on managing, understanding, <br />and responding to massive amounts of <br />user-generateddatain real time.<br />
    21. 21.
    22. 22.
    23. 23. What is Next? What is web3.0? <br />The Semantic Web?Virtual reality?The social web?The mobile web?<br />
    24. 24.
    25. 25.
    26. 26. Smartphone Revolution24 H PC<br />
    27. 27. It is all of those, and more.<br />Web Squared<br />
    28. 28. The Web becomes more closely integrated with the real world via sensor-based <br />smart phoneapplications. Web Squared is another way of saying <br />"Web meets World”<br />June 2009<br />
    29. 29. How Does Web Meet World?<br />Web<br />Web2<br />Web2.0<br />Web1.0<br />World<br />
    30. 30. web2<br />Web Square, Mobile web2.0<br />web2<br />web2.0<br />web1.0<br />1990 2005 2010 2013<br />by @josanku 2010<br />
    31. 31. 2010~<br />2005-2009<br />1990-2004 <br />
    32. 32. web2.0<br />web2<br />Life, Business, Culture…<br />
    33. 33. How Fast?<br />2013 2014<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    34. 34.
    35. 35.
    36. 36. iphone was a byproduct<br />
    37. 37. BeforeAfter<br />
    38. 38. web2<br />web2+2<br />Mobile <br />+<br />Pad<br />Me & We<br />
    39. 39. Mobile ComputerAnywherePad Computer Everybody<br />
    40. 40. Web meets World<br />World<br />Offline<br />Web<br />Online<br />
    41. 41. Ubiquitous web2.0<br />web2.0 + (mobile + pad) <br />Web2.0 + Anywhere + Everyone<br />Web = Life (World)<br />Online=Offline<br />Web as Life Platform<br />Life Web<br />
    42. 42. Ubiquitous web2.0<br />Life Web<br />ubiquitous web2.0<br />PEOPLE<br />web2<br />web2.0<br />web1.0<br />1990 2005 2012<br />
    43. 43. web2<br />Ubiquitous web2.0<br />
    44. 44. Ubiquitous web2.0<br />Big Big<br />The Second Wave<br />
    45. 45.
    46. 46. web squared<br />SOCIAL<br />LOCATION<br />REALTIME<br />
    47. 47. Page to People<br />Social Web<br />Web for People’s Social Interaction and Community<br />
    48. 48. Conversation & Interaction<br />Implicitly, Explicitly<br />Friends <br />Colleagues <br />Customers <br />Anyone<br />
    49. 49.
    50. 50.
    51. 51. Page to People<br />
    52. 52. Social Networking > Email Usage…<br />Users Time<br /> July 2009 November 2007<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    53. 53. More Time for SNS<br />YouTube<br />Google.com<br />Msn.com<br />Yahoo.com<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    54. 54. Web1.0<br />Read<br />
    55. 55. Web+Social<br />Interest Focus<br />Read/Write<br />Relationship: Community<br />
    56. 56. Social Web<br />People Focus<br />Relationship: Social Graph<br />Open Platform<br />Conversation<br />
    57. 57. Facebook Open Graph<br />Open Social Graph<br />Social Plug-ins<br />Social Utility<br />
    58. 58. Value<br />People<br />Mobile<br />PC<br />Service/Information <br />Desktop<br />Internet <br />Bandwidth <br />ISP<br />2000<br />2005<br />2010~<br />1995<br />
    59. 59. Social Web As A Platform<br />Politics<br />Business<br />Marketing<br />Media<br />Government<br />Advertising<br />Information<br />Learning<br />Shopping<br />Entertainment<br />Search<br />
    60. 60.
    61. 61.
    62. 62. Social Utility Connecting You with Peoplef8, Connect, Open Graph<br />
    63. 63. Facebook Connect<br />500K Apps<br />80K Web Sites<br />
    64. 64. Open Graph<br />50,000 Web Sites A Week<br />
    65. 65. <ul><li>Registration + Login
    66. 66. Engagement
    67. 67. Growth </li></li></ul><li>Mobile Facebook<br />100K Mobile Users<br />
    68. 68. Platform for Mobile Apps<br />
    69. 69.
    70. 70. SNSFast Growth + Low Penetration<br />
    71. 71. Trust Based FilterWisdom of Crowd, Friendsourcing<br />Recommendations from friends/family<br />Consumer opinions posted online<br />Requested email updates<br />Ads in newspapers<br />Ads on TV<br />Ads on radio<br />Ads in magazines<br />Branded Web sites<br />Search engine ads<br />Web banner ads<br />Ads on mobile phones<br />0%<br />20%<br />40%<br />60%<br />80%<br />100%<br />
    72. 72. Information and knowledge<br />Growth<br />Human absorptive capacity<br />Time<br />Social Filter<br />
    73. 73. Evolution of Filter<br />
    74. 74. Social Web Trends<br /><ul><li>Mobile
    75. 75. Light & Casual
    76. 76. RealTime
    77. 77. Location
    78. 78. Game
    79. 79. Commerce
    80. 80. Marketing
    81. 81. Enterprise
    82. 82. Convergence
    83. 83. Data
    84. 84. Social Computing</li></li></ul><li>Convergence: Mobile SNS Devices<br />
    85. 85. Facebook + Skype<br />
    86. 86. Mobile <br />Social Web<br />Social<br />24H Participation<br />Mobile<br />
    87. 87. Social Web in Korea<br />
    88. 88. SNS: Cyworld -12% Y/Y<br />Global Phenomenon, Facebook Leading, Though Many Regional Strongholds<br />http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf<br />
    89. 89. Twitter & Facebook in Korea<br />Twitter: 430K May2, 2010<br />
    90. 90. 無主空山<br />
    91. 91. Page to Stream<br />Realtime Web<br />
    92. 92. From Pages to Stream<br />
    93. 93. Twitter<br />
    94. 94. 24H Participation<br />Light and Casual<br />
    95. 95. Collective Mind<br />
    96. 96. Thread, Pipe, Channel<br />Not Social Network, But Information Network<br />
    97. 97. Twitterverse: Twitter Open Platform<br />
    98. 98. Information Creation & CirculationBefore/After Twitter<br />
    99. 99.
    100. 100. Follow<br />Conversation Flow<br />@josanku<br />
    101. 101. Twitter Platform<br /><ul><li>RealTime Web
    102. 102. Light Relationship
    103. 103. Casual Conversation as Contents
    104. 104. RT: Social Filter, Distribution, Creation
    105. 105. RealTime Interest Graph. Collective Mind
    106. 106. Viral Spreading
    107. 107. New Ecosystem: Twitterverse
    108. 108. Link as Simplest API
    109. 109. Privacy vsPublicacy</li></li></ul><li>Geolocation<br />Location Web<br />
    110. 110. 6,000 location-based iPhone apps, <br />900 Android apps and 300 BlackBerry apps<br />http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php<br />
    111. 111. Popular Location-Sensitive Apps<br />Urbanspoon<br />Loopt<br />Gowalla<br />Foursquare<br />Yelp<br />Bliquo<br />BrightKite<br />Moximity<br />Whrrl<br />AroundMe<br />
    112. 112.
    113. 113. Social<br />SNS: Communication & Conversation<br />Friendly<br />Game<br />Competition<br />Challenge<br />Reputation<br />Funny<br />Local<br />Local Information<br />Life Logging<br />Reward<br />Informative<br />
    114. 114.
    115. 115.
    116. 116. Mayor Specials<br />
    117. 117.
    118. 118.
    119. 119.
    120. 120.
    121. 121. Foursquare Platform<br /><ul><li>Check-in: Presence
    122. 122. Local+Social+Game
    123. 123. Online+Offline: Social Media for Real Life
    124. 124. Revenue Models
    125. 125. Expand to Other Social Objects: People, Book, Songs, Location</li></li></ul><li>Tweet or Checkin @Pusan<br />+<br />Single<br />+<br />House at Seoul<br />
    126. 126. User, Sensor, Archive<br />Data Web<br />
    127. 127. 1. Data Web<br />More Data Open<br />Sensor Generated<br />User Generated<br />
    128. 128. Redefining Collective Intelligence: <br />Sensory Input<br />
    129. 129. Sensor generated data<br />User generated content<br />
    130. 130. Information Shadow<br />
    131. 131.
    132. 132. Fun, Race, Interactive<br />Gamification<br />
    133. 133. Social Game<br />We Rule<br />
    134. 134. Top 10 Social Games in Facebook Apps<br />Source: AppData.com<br />
    135. 135.
    136. 136.
    137. 137. Frontierville, has 650,000 same-sex marriages<br />10 major games<br />1,300 employees<br />13 studios across 6 countries<br />6 acquisitions in the last 6 months<br />320,000,000 people have engaged <br />400 people focused on new IP<br />Market Value: EA < Zynga<br />
    138. 138. Playing for High Stakes in the New App Economy<br />Mark Pincus (Zynga)<br />
    139. 139. Social Game Dialtone: <br />“In Five Years, Connections Will Be To Each Other, Not The Web; <br />We’ll Be Dial Tones”<br />Gamification <br />
    140. 140. New Time & Space<br />Augmented Reality <br />
    141. 141.
    142. 142. Time and Space Redefined<br />
    143. 143. Internet of Things<br />
    144. 144. M2M: Machine to Machine ?<br />
    145. 145.
    146. 146.
    147. 147. Enterprise2.0<br />
    148. 148. The use of <br />social media marketing?<br />http://marketingwhitepapers.s3.amazonaws.com/SocialMediaMarketingReport2010.pdf<br />
    149. 149. Marketing<br />
    150. 150.
    151. 151. web2.0 GenerationEmployee, Partner, Customer, Anyone<br />
    152. 152. Vision<br />Market<br />People Value<br />Biz Models <br />Services<br />Company2.0<br />Culture<br />Fast Innovation<br /> Flat Communication<br />Risk<br />Strategy<br />Customer Relationship<br />Learning by Doing<br />Made in/for/by People<br />
    153. 153. Company1.0<br />web2.0<br />Hierarchical<br />Closed<br />Top Down<br />Control & Command<br />Participate<br />Open<br />Share<br />Security<br />Static, stable<br />Systemic Process<br />Collective Intelligence<br />Social Media<br />Attention Economy<br />New Money<br />?????<br />Enterprise2.0<br />BizModel2.0<br />Company2.0<br />
    154. 154. Hierarchy to Flat Creative Network<br />Command & Control<br />Creative Collaboration: <br />Communication and Decision Making<br />
    155. 155. Email Overload toWiki Collaborative Intelligence<br />
    156. 156.
    157. 157. Ad as Content<br />Ad<br />
    158. 158.
    159. 159.
    160. 160. Global Market<br />Mobile App Store<br />
    161. 161. Global App Economy<br />
    162. 162. is . <br />
    163. 163. Social, Offline<br />eCommerce<br />
    164. 164.
    165. 165.
    166. 166.
    167. 167. Future Online is Offline<br />2~5% vs 20~80%<br />
    168. 168.
    169. 169. Local Services<br />Trust SystemSocial Interaction OverloadPrivacy and SecurityData OwnershipRevenue ModelsDigital Gap<br />Digital Smog<br />Challenge<br />
    170. 170. TGIF: We, Audience<br />TwitterGoogleiPhone/AppleFacebook<br />
    171. 171.
    172. 172. History of the Internet<br />. -/<br />
    173. 173. Social <br />Computing<br />Paradigm Shuffling<br />Pad <br />Computing<br />Mobile <br />Computing<br />
    174. 174.
    175. 175.
    176. 176.
    177. 177.
    178. 178. C<br />Change<br />
    179. 179. Matter of Recognition?<br />
    180. 180.
    181. 181.
    182. 182.
    183. 183.
    184. 184.
    185. 185.
    186. 186.
    187. 187.
    188. 188. 돌리고 돌리고~ Start Small<br />Think Big, Start Small, Move Fast<br />
    189. 189. Move!<br />
    190. 190. Empower<br />People<br />
    191. 191.
    192. 192. Life Web Enabler<br />
    193. 193. http://www.scribd.com/doc/48589047/Top-Mobile-Internet-Trends-2011-from-KPCB<br />

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