Sharing Economy Presented to KAIST MBA

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Update slides about the Sharing Eocnomy presented KAIST Social Entrepreneurship MBA

Update slides about the Sharing Eocnomy presented KAIST Social Entrepreneurship MBA

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  • 1. @josanku kozaza.com
  • 2.   
  • 3.    september 11, 2013 http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/ sharing economy
  • 4. access shared ownership exclusive smart
  • 5.   owndership
  • 6. an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership
  • 7. Friends & Family Close Sharing Sharing
  • 8. More People (Neighbors and Strangers) Wide Sharing Money Sharing Economy
  • 9. Problem Solving Economy Lifestyle Value Power Individual Ownership Shared Access Fundamental Change
  • 10. together we
  • 11. of
  • 12.   access the new age Life
  • 13.   is
  • 14.   a
  • 15.   paid-for
  • 16.   experience 2000 Pay
  • 17.   as
  • 18.   you
  • 19.   live
  • 20. http://www.rachelbotsman.com/video/ sharing
  • 21.   economy Lawrence Lessig 2008 bits
  • 22.   2
  • 23.   atoms
  • 24. sharing
  • 25.   economy http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update rise
  • 26. Economy Technology Idle Capacity enablers sharing
  • 27.   economy Planet Society Y GENERATION
  • 28. technology SoLoMoN trust,
  • 29.   efficiency,
  • 30.   easy Socail Local Mobile Network
  • 31. web2.0 share life: stuffs, space, time, skill technology SoLoMoN economy2.0 sharing economy company2.0 government2.0 share bits LIFE2.0 participate share open power to the people @josanku 2010
  • 32. . - //Internet web2.0 life2.0 (offline Internet) 2013~ 2005~ 1990~ LIFE2.0 big
  • 33.   shift
  • 34.   to @josanku 2013 yahoo google, amazon, facebook google, airbnb?
  • 35. economy save
  • 36.   cost extra
  • 37.   income
  • 38. community local community
  • 39. not
  • 40.   profit
  • 41. from
  • 42.   strangers
  • 43.   to Offline Sharing offline trust online connection friends
  • 44. money != happiness
  • 45. 1% 99% Capitalism Sharing Economy
  • 46. planet right
  • 47.   of
  • 48. idle capacity $1.6
  • 49.   trillion unused
  • 50.   items
  • 51.   in
  • 52.   homes idle capacity $1.6
  • 53.   trillion unused
  • 54.   items
  • 55.   in
  • 56.   homes http://www.youtube.com/watch?v=Ig31ELGDJ0Q
  • 57. Ysharing
  • 58.   natives generation
  • 59. Own Own & Share individual
  • 60.    exclusive ownership Access Bits Atoms Skill Space Times LifeStyle LIFE2.0 life1.0 shared
  • 61.   access, new
  • 62.   ownership @josanku 2012
  • 63. Sharing Economy
  • 64. http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
  • 65. SHARING ECONOMY K O R E A home book guide space car city clothes sopoong funding tools september 14, 2012 @josanku child care skill experience
  • 66. 1.product service 2. redistribution markets 3.collaborative lifestyles
  • 67. http://buildingthecommons.org/2013/08/20/mapping-the-peer-to-peer-economy/
  • 68. Airbnb & Unstoppable Rise http://www.forbes.com/sites/tomiogeron/2013/01/23/airbnb-and-the-unstoppable-rise-of-the-share-economy/ of
  • 69.   sharing
  • 70.   economy feburuary 2013
  • 71. 300K Rooms 4M Subscribers, 40K Daily Users 192 Countries, 30K Cities Revenue: $150M in 2012 Market Value: $2.5 Billion
  • 72. SF 2008 SF 2011
  • 73. fantastic
  • 74.   4
  • 75.   +
  • 76.   1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
  • 77. opportunity business
  • 78. car manufacturing to mobility service
  • 79. http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang
  • 80. http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
  • 81. 200 Startups $2 Billion $28 Million in Average $258 Million at $3.4 Billion Valuation (Google Venture to Uber) Funding
  • 82. issues
  • 83. trust between
  • 84.   strangers individual
  • 85. http://www.mmchs.org/commitment_details.aspx?ID=182 reputation new
  • 86.   capital
  • 87. reputation capital value
  • 88.   of http://www.ted.com/talks/view/lang/en//id/1572
  • 89. https://trustcloud.com/
  • 90. economy growth?
  • 91. Incumbents
  • 92.    regulation
  • 93.    tax insurance
  • 94.   http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items
  • 95. regulation tax
  • 96. •Maximize Value of Resources •Social Trust •Rebuit Community •Job Creation •City Economy
  • 97. http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption
  • 98. ) ); ;
  • 99. lifestyle asset-light
  • 100. http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/
  • 101. <=> own
  • 102.   less,
  • 103.   live
  • 104.   more http://youtu.be/L8YJtvHGeUU
  • 105. sharing
  • 106.   is caring
  • 107. innovation collaborative
  • 108. http://www.ted.com/talks/view/lang/en//id/1572 jobs new
  • 109. $100 $700 billion
  • 110.   market
  • 111.   (us,
  • 112.   global) http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/new-report-towards-the-circular-economy-vol-2
  • 113. economy Local boost http://techcrunch.com/2012/11/09/airbnb-research-data-dump/ Reseach by HRA June 2011 to May 2012 Airbnb 928 travelers and 344 hosts in San Francisco
  • 114. in
  • 115.   Paris http://techcrunch.com/2013/06/12/airbnb-paris/ €185 Million 10,500
  • 116.   Hosts
  • 117. economy Local distributed http://techcrunch.com/2012/11/09/airbnb-research-data-dump/ Reseach by HRA June 2011 to May 2012 Airbnb 928 travelers and 344 hosts in San Francisco
  • 118. http://www.flickr.com/photos/secondnatureboston/6923513533/sizes/l/ sustainabilitysustainability
  • 119. Amy Cortese How The Internet Is Preserving Korea's Cultural Heritage A look at online services that are uncovering local culture for tourists and giving historic dwellings new life. newsroom.cisco.com/feature-content?type=webcontent&articleId=1196277
  • 120. http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/ magic local
  • 121.   economy community jobs green trust
  • 122.   &
  • 123.   security welfare innovation
  • 124. Big Shift Me Individual Ownership Global Centralized, 1% Competition Company Market, Advertising Money, Capital Consumer Credit, Regulation We Shared Access Local Distributed, 99% Collaboration People Community + Value + Micro Entrepreneur Reputation, Trust
  • 125. http://vimeo.com/73352862
  • 126. two days in
  • 127.   the
  • 128.   sharing
  • 129.   economy http://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/
  • 130. my way to
  • 131.   the
  • 132.   sharing
  • 133.   economy
  • 134. Hanokstay Seoulstay We Are Reinventing Airbnb.
  • 135. 24,000
  • 136.   in
  • 137.   Seoul 120,000
  • 138.   in
  • 139.   Tokyo in
  • 140.   2011 20,000
  • 141.   in
  • 142.   2013 30,000
  • 143.   in
  • 144.   2017
  • 145. hanokstay Experinece Korean
  • 146.   traditional
  • 147.   cu and
  • 148.   lifestyle Hallyu
  • 149.   Travel
  • 150.    (Ryokan
  • 151.   in
  • 152.   Japan)
  • 153. Gangnam Hongdae Jongno seoulstay homestay’s
  • 154.   diversity
  • 155.   +
  • 156.   hotel’
  • 157.   offline
  • 158.    services
  • 159. 2013 2014 Seoulstay San Francisco 2008 2012
  • 160. web2.0 social graph life2.0 trust graph offline facebook
  • 161. time to
  • 162.   share