Value of Sharing Economy

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  • 1. @josanku 
  • 2.    June 28, 2013 http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/ 공유경제 의미와 가치
  • 3. access shared ownership exclusive shared/smart
  • 4.   owndership
  • 5. an economic model based on sharing, swapping, bartering, trading or renting access to products as opposed to ownership
  • 6. Big Shift to Sharing Economy Me Company Money, Capital Global Credit, Regulation Centralized, 1% Competition Market, Advertising Consumers We People Value Local Reputation, Trust Distributed, 99% Collaboration Community Micro Entrepreneurs
  • 7. sharing
  • 8.   economy http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update rise
  • 9. http://www.rachelbotsman.com/video/ sharing
  • 10.   economy Lawrence Lessig 2008 bits
  • 11.   2
  • 12.   atoms
  • 13. of
  • 14.   access the new age 2000Pay
  • 15.   as
  • 16.   you
  • 17.   live
  • 18. Friends & Family Close Sharing Sharing
  • 19. More People (Neighbors and Strangers) Wide Sharing Traditional Sharing Redefined By Technology Empowering People Sharing Economy
  • 20. technology SoLoMoN trust,
  • 21.   efficiency,
  • 22.   easy Socail Local Mobile Network
  • 23. web2.0 share life: stuffs, space, time, skill... Mobile Internet SoLoMoN economy2.0 sharing economy company2.0 government2.0 share bits LIFE2.0 participate share open power to the people @josanku 2010 o2O
  • 24. . - /Internet web2.0 201320051990 LIFE2.0 offline Internet
  • 25. People Power
  • 26. Ysharing
  • 27.   natives generation
  • 28. Economy Technology Idle Capacity enablers sharing
  • 29.   economy Planet Society Y GENERATION
  • 30. ) ); ;
  • 31. economy save
  • 32.   cost extra
  • 33.   income
  • 34. economy Local boost http://techcrunch.com/2012/11/09/airbnb-research-data-dump/ Reseach by HRA June 2011 to May 2012 Airbnb 928 travelers and 344 hosts in San Francisco
  • 35. in
  • 36.   Paris http://techcrunch.com/2013/06/12/airbnb-paris/ €185 Million 10,500
  • 37.   Hosts
  • 38. 3.5 Million Households 20,000 Hosts 1/2 of Paris => 200 Million KRW
  • 39. 300K Rooms 4M Subscribers, 40K Daily Users 192 Countries, 30K Cities Revenue: $150M in 2012 Market Value: $2.5 Billion
  • 40. SF 2008 SF 2011
  • 41. fantastic
  • 42.   4
  • 43.   +
  • 44.   1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
  • 45. $100 $700 billion
  • 46.   market
  • 47.   (us,
  • 48.   global) http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/new-report-towards-the-circular-economy-vol-2
  • 49. opportunity business
  • 50. car manufacturing to mobility service
  • 51. http://www.ted.com/talks/view/lang/en//id/1572 jobs new
  • 52. not
  • 53.   profit
  • 54. planet right
  • 55.   of
  • 56. idle capacity $1.6
  • 57.   trillion unused
  • 58.   items
  • 59.   in
  • 60.   homes idle capacity $1.6
  • 61.   trillion unused
  • 62.   items
  • 63.   in
  • 64.   homes http://www.youtube.com/watch?v=Ig31ELGDJ0Q
  • 65. http://www.flickr.com/photos/secondnatureboston/6923513533/sizes/l/ sustainabilitysustainability
  • 66. communitycommunity
  • 67. from
  • 68.   strangers
  • 69.   to Offline Sharing offline trust online trust friends
  • 70. lifestyle asset-light
  • 71. http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/
  • 72. <=> own
  • 73.   less,
  • 74.   live
  • 75.   more http://youtu.be/L8YJtvHGeUU
  • 76. Own Own & Share individual
  • 77.    exclusive ownership Access Bits Atoms Skill Space Times LifeStyle LIFE2.0 life1.0 shared
  • 78.    access @josanku 2012
  • 79. sharing
  • 80.   is caring
  • 81. innovation collaborative
  • 82. Amy Cortese How The Internet Is Preserving Korea's Cultural Heritage A look at online services that are uncovering local culture for tourists and giving historic dwellings new life. newsroom.cisco.com/feature-content?type=webcontent&articleId=1196277
  • 83. issues
  • 84. regulation tax
  • 85. Incumbents
  • 86.    http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items old new
  • 87. http://www.collaborativeeconomycoalition.org/wp-content/uploads/2012/05/Infographic.Why_.A.Coalition.pdf
  • 88. economy growth?
  • 89. trust between
  • 90.   strangers
  • 91. http://www.mmchs.org/commitment_details.aspx?ID=182 reputation new
  • 92.   capital
  • 93. reputation capital value
  • 94.   of http://www.ted.com/talks/view/lang/en//id/1572
  • 95. http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/ magic family local
  • 96.   economy community jobs green trust
  • 97.   &
  • 98.   security welfare innovation
  • 99. two days in
  • 100.   the
  • 101.   sharing
  • 102.   economy http://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/
  • 103. My Way to The Sharing Economy
  • 104. Hanokstay Seoulstay We Are Reinventing Airbnb.
  • 105. 2013 2014 Seoulstay San Francisco 2008 2012
  • 106. hanokstay Hallyu
  • 107.   Travel
  • 108.    (Ryokan
  • 109.   in
  • 110.   Japan) 350
  • 111.   hanokstays (70
  • 112.   in
  • 113.   Seoul) 1,500
  • 114.   Rooms
  • 115. Sharing Techonolgy Company with trust graph we share homes
  • 116. time to
  • 117.   share