Sharing Economy                  @JoSanKuV.1.1 December 2012
< 15 Minutes
$3,000                            Unused ItemsIn the US, 80% of the items peopleown are used less then once a month.
Hyper                                        Production                                        &                          ...
The Great Pacific Garbage Patch
In the shadow of the Great Recession   and the Occupy Wall St. movement,ordinary people are re-negotiating their terms wit...
Definition
“an  economic model based onsharing, swapping, bartering, tradingor renting access to products asopposed to ownership”
“The Sharing Economy is an economicmodel based on providing access togoods and services rather than theiroutright ownershi...
The sharing economy is a broad term used in thisreport that encompassesthe many systems of sharing and redistributionthat ...
“Sharing is to ownership what the iPod is to   the eight-track, what the solar panel is to   the coal mine.   Sharing is c...
Share Close SharingFriends & Family
Sharing Economy                 Wide Sharing         Traditional Sharing Redefined               Strangers & MoreBy Technol...
http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
People People People          Employee to FreelancerCompany                        Sharing                       Economy  ...
TRUST AND SHARE
The More We Share, The More We Have                 SHARE                 VALUE        Economy Environment Society
2000
THE RISE OF           COLLABORATIVE           CONSUMPTION                                                 2010http://www.t...
2010http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html
10 Ideas That Will Change the World        - March 2011, TIMESharingEconomy
http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summaryhttp://www.slideshare.net/jwtintelligenc...
DriversEnablers
iSTEMy                                           Money                                                                    ...
Financing the GlobalSharing Economy http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy....
TaskRabbit: $5,000/Month    Airbnb: $6,000/Year  Relayrides: $250/MonthAnybody, Micro-Entrepreneur
http://www.slideshare.net/NESTA_UK/zipcar-frerkmalte-feller
Local EconomyDistributed
Good ForLocal Economy
“when measuring carbon emissions,home sharing is 66% more effective  than hotels where as car sharing participants reduce ...
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
New JobsNew Forms of Self-Employment
Offlineonline trust             offline trust               SharingFrom Strangers to Friends
XY    GENERATION                    SHARING                    ECONOMY        Me e            M     Analog Digital Natives...
Digital Natives = Web2.0 Natives = Sharing Natives             Sharing is Natural Activity
http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final
ShareThe Burden of Ownership     http://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/
http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
Technology  LIFE2.0
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
Networked Society
Strangers to Friends                  UNKNOWN                    TO BE                   KNOWN             KNOWN          ...
Re-ImaginationInternet TrendsMary Meeker, KPCBD10 ConferenceMay 30, 2012http://dthin.gs/LjQTAP
$36+Trillion
http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
Asset-Heavy Lifestyle                     to Asset-Light Lifestyle Space          TimeMusic Video        MoneyHousing Ridi...
Asset-Light Generation- Mary Meeker
T he E nd o                      f Offlinehttp://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/
Mobile Internet
http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812
web2.0                      share bits                   Smartphones/TabletsPARTICIPATE                                   ...
Participate                                       Social Web       Open                             Long Tail          Sha...
LIFE2.0       Participate       BITS (MEDIA+SERVICE)                  +          ATOMS(STUFFS)               SKILLS       ...
2012~.-//1990~web1.0         2005~         desktop         web2.0                   mobile     offline                     ...
Business
Economic LogicExclusively      Sharing Owned          Marketplace  IdleCapacity                 •Money                 •Lo...
Expensive Intermediatorspeer2peer sharing economy
Product Service      Redistribution Markets                                     Collaborative Lifestyles        http://www...
Background of 3 Systems
http://cargocollective.com/emilytuteur/Thesis-OURS
SharingEconomy
Will Airbnb Ever Be "The Airbnb For X"?  http://techcrunch.com/2011/06/05/will-airbnb-ever-be-the-airbnb-for-x/
TURNING SPARE ROOMS        INTO THE WORLD’S HOTTEST HOTEL CHAINAIRBNB CHIEF PRODUCT OFFICER JOE GEBBIA, CTO NATE BLECHARCZ...
http://www.slideshare.net/ThiagoPaiva/airbnb-12210879
SF     SF2008   2011
Fantastic Four +1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
Staying with Strangers: Hostels, CouchSurfing,       AirBnB, StartUpStay, and More           http://www.thetravelingadvisor...
http://futureofcarsharing.com/
http://www.slideshare.net/fred.zimny/thenewsharingeconomy
http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
Five Tips for Sharing Economy Start-Ups                 1. DON’T BE SCARED OF PROFIT                 2. THINK MORE CRITICA...
Issues
http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
Trust between         @frank                                         StrangersSocial Profile              Social Relationsh...
Paul Zak: Trust, morality -- and oxytocinhttp://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html •Trust is inna...
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
In the 20th century, the invention of traditional      credit transformed our consumer system, and in      many ways contr...
Value of Your Reputation Capitalhttp://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.h...
http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
Life Trust GraphYour Reputation + Trust of Relationship       over Your Social Graph                            Relationsh...
Facebook – a portable identity system for the            sharing economy?        http://francesca-sp.tumblr.com/post/25791...
Online Social Graph of facebook                   bits   identityLife Trust Graph for Sharing Economy                    b...
Sharing EconomyPrice          Demand                                   Supply                                             ...
Own vs. Share & Access            Own              Individual              Exclusive    Own & Share              Ownership...
share                                       care            Social                         trust           Currency       ...
http://www.emergence.cc/wp-content/files/FOM_infographic_1280x1811.png
Profit                       Non-ProfitOrganizations                 OrganizationsEconomic                               Soc...
B2B: Business to Business          Sharing         Economy         Platform
Measure the Economic Value               “the clothesline paradox”http://www.slideshare.net/timoreilly/the-clothesline-par...
TaxationInsurance & LiabilityRegulationFunding
Challenges•Jobs•Regulation•long-Term Growth•Growth of Economy•Innovation by Companies
CollaborativeConsumption.com        Shareable.net          Mashing.it
Korea
ANABADAin Korea, 1988아나바다공유경제의 원조.IMF 사태 이듬해인 1998년등장한 대한민국 국민들이불필요한 지출을 줄이자고만든 운동으로 아껴쓰고나눠쓰고 바꿔쓰고 다시쓰고의 준말
car            home                                     space  book         SHARING               ECONOMY                 ...
SHARECITYSEOUL       •자원의 활용성 극대화            •신뢰관계 확대            •공동체 복원            •일자리 창출            •도시경제 활성화        ht...
Home Sharing Platform                       in Korea         Reinvent AirbnbNow Focus More on Seoul and HanokStay
Social Stay* Marketplace* 1.Connect People through Online Social Connection. 2. Share Space. 3. Keep the Offline Social Con...
Home Sharing is Money & Love
2008          2011       San Francisco           Seoul       2012            2013
LIFE2.0               trust reputationweb2.0         graphsocial graphkozaza, offline facebook
Summary
BIG Shift to Sharing Economy                  Me    WeIndividual Ownership    Shared Access              Global    Local  ...
sharingeconomy
1%      99%Capitalism   Sharing             Economy
“meet the needs of the present withoutcompromising the ability of future generations to meet their own needs"             ...
innovation | sharing economy
Banefits• Money: Local Economy: 수익창출, 지역경제 활성화• Community: 지역공동체 결속 및 활성화• Environment: 환경문제 해결과 자원절약• Job Creation: 고용창출. ...
SWfreedom | sharing economy
Own Less,                         Live Morehttp://www.youtube.com/watch?feature=player_embedded&v=L8YJtvHGeUU
MeI Own WeShareME=WE
Access > Ownership
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Sharing Economy

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Sharing Economy or Collaborative Consumption: the definition, background, issues, impact and future.

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Sharing Economy

  1. 1. Sharing Economy @JoSanKuV.1.1 December 2012
  2. 2. < 15 Minutes
  3. 3. $3,000 Unused ItemsIn the US, 80% of the items peopleown are used less then once a month.
  4. 4. Hyper Production & ConsumptionCouture Consumption, C-Print. David Lachapelle, 1999
  5. 5. The Great Pacific Garbage Patch
  6. 6. In the shadow of the Great Recession and the Occupy Wall St. movement,ordinary people are re-negotiating their terms with big business. They want tospend less, do more, and solve problemstogether. They are the foundation of the new "sharing economy."
  7. 7. Definition
  8. 8. “an economic model based onsharing, swapping, bartering, tradingor renting access to products asopposed to ownership”
  9. 9. “The Sharing Economy is an economicmodel based on providing access togoods and services rather than theiroutright ownership.”http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html
  10. 10. The sharing economy is a broad term used in thisreport that encompassesthe many systems of sharing and redistributionthat exist locally, nationallyand globally–whether facilitated by individuals,states or other institutions. It is concerned withthe social, economic, environmental, political andspiritual benefits of sharing both material and non-material resources–everything from time andknowledge to money and natural resources. http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html
  11. 11. “Sharing is to ownership what the iPod is to the eight-track, what the solar panel is to the coal mine. Sharing is clean, crisp, urbane, postmodern; owning is dull, selfish, timid, backward.”http://www.nytimes.com/2009/03/08/magazine/08Zipcar-t.html?pagewanted=all&_r=0
  12. 12. Share Close SharingFriends & Family
  13. 13. Sharing Economy Wide Sharing Traditional Sharing Redefined Strangers & MoreBy Technology Empowering Peers & Communities
  14. 14. http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
  15. 15. People People People Employee to FreelancerCompany Sharing Economy Platform Peer Provider & Consumer Peer(Provider) Proven Reputation and Responsibility through the Platform Provider
  16. 16. TRUST AND SHARE
  17. 17. The More We Share, The More We Have SHARE VALUE Economy Environment Society
  18. 18. 2000
  19. 19. THE RISE OF COLLABORATIVE CONSUMPTION 2010http://www.ted.com/talks/view/lang/en//id/1037
  20. 20. 2010http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html
  21. 21. 10 Ideas That Will Change the World - March 2011, TIMESharingEconomy
  22. 22. http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summaryhttp://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summary
  23. 23. DriversEnablers
  24. 24. iSTEMy Money Technology Y GENERATION Environment Society 1. Idle Capacity: Tool, Time, Space Idle Capacity 2. Society Value of Social Connection and Local Community 3. Tech: Smartphone, SoLoMo, p2p Platform 4. Environment Environment and Natural Resources 5. Money: Save Money, Get Money 6. Y GenerationBased on Rachel Botsman’s Concept
  25. 25. Financing the GlobalSharing Economy http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html
  26. 26. TaskRabbit: $5,000/Month Airbnb: $6,000/Year Relayrides: $250/MonthAnybody, Micro-Entrepreneur
  27. 27. http://www.slideshare.net/NESTA_UK/zipcar-frerkmalte-feller
  28. 28. Local EconomyDistributed
  29. 29. Good ForLocal Economy
  30. 30. “when measuring carbon emissions,home sharing is 66% more effective than hotels where as car sharing participants reduce their individual emissions by 40%.” 
  31. 31. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  32. 32. New JobsNew Forms of Self-Employment
  33. 33. Offlineonline trust offline trust SharingFrom Strangers to Friends
  34. 34. XY GENERATION SHARING ECONOMY Me e M Analog Digital NativesCar & House Green & Community Money Self-Esteem & Social Value
  35. 35. Digital Natives = Web2.0 Natives = Sharing Natives Sharing is Natural Activity
  36. 36. http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final
  37. 37. ShareThe Burden of Ownership http://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/
  38. 38. http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
  39. 39. http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
  40. 40. Technology LIFE2.0
  41. 41. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  42. 42. Networked Society
  43. 43. Strangers to Friends UNKNOWN TO BE KNOWN KNOWN TO BE AL K FRIENDS OCI R FRIENDS S WO FAMILY NET ME
  44. 44. Re-ImaginationInternet TrendsMary Meeker, KPCBD10 ConferenceMay 30, 2012http://dthin.gs/LjQTAP
  45. 45. $36+Trillion
  46. 46. http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
  47. 47. Asset-Heavy Lifestyle to Asset-Light Lifestyle Space TimeMusic Video MoneyHousing RidingService TextbookWalletEmployment
  48. 48. Asset-Light Generation- Mary Meeker
  49. 49. T he E nd o f Offlinehttp://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/
  50. 50. Mobile Internet
  51. 51. http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812
  52. 52. web2.0 share bits Smartphones/TabletsPARTICIPATE POWER OPEN Mobile Internet TO THE PEOPLE SHARE SoLoMo (online2Offline) o2O s2 .0 y2 .0 tic om LIFE2.0 poli ov2.0 c on share atoms & life g .0e .0 (stuff space time skill) any2 n2 p at io economy2.0: sharing economy om ced uc People Local Value
  53. 53. Participate Social Web Open Long Tail Share Economy2.0 Gov2.0Sharing Economy LIFE2.0 Education2.0 Company2.0
  54. 54. LIFE2.0 Participate BITS (MEDIA+SERVICE) + ATOMS(STUFFS) SKILLS SPACE TIME LIFE STYLEOpen Share Mobile Internet As Platform
  55. 55. 2012~.-//1990~web1.0 2005~ desktop web2.0 mobile offline LIFE2.0
  56. 56. Business
  57. 57. Economic LogicExclusively Sharing Owned Marketplace IdleCapacity •Money •Local •Social Value •Green
  58. 58. Expensive Intermediatorspeer2peer sharing economy
  59. 59. Product Service Redistribution Markets Collaborative Lifestyles http://www.collaborativeconsumption.com/the-movement/snapshot-of-examples.php
  60. 60. Background of 3 Systems
  61. 61. http://cargocollective.com/emilytuteur/Thesis-OURS
  62. 62. SharingEconomy
  63. 63. Will Airbnb Ever Be "The Airbnb For X"? http://techcrunch.com/2011/06/05/will-airbnb-ever-be-the-airbnb-for-x/
  64. 64. TURNING SPARE ROOMS INTO THE WORLD’S HOTTEST HOTEL CHAINAIRBNB CHIEF PRODUCT OFFICER JOE GEBBIA, CTO NATE BLECHARCZYK, AND CEO BRIAN CHESKY
  65. 65. http://www.slideshare.net/ThiagoPaiva/airbnb-12210879
  66. 66. SF SF2008 2011
  67. 67. Fantastic Four +1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
  68. 68. Staying with Strangers: Hostels, CouchSurfing, AirBnB, StartUpStay, and More http://www.thetravelingadvisor.com/2012/12/02/hostels-couchsurfing-airbnb-startupstay/
  69. 69. http://futureofcarsharing.com/
  70. 70. http://www.slideshare.net/fred.zimny/thenewsharingeconomy
  71. 71. http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
  72. 72. http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
  73. 73. Five Tips for Sharing Economy Start-Ups 1. DON’T BE SCARED OF PROFIT 2. THINK MORE CRITICALLY ABOUT WHAT’S IN IT FOR THE USERS OFFERING THEIR ASSETS TO BE SHARED. 3. THE MEDIA LOVES A CASE STUDY 4. WORK OUT YOUR MODEL OF REGULATION 5. BE MORE ORIGINALhttp://www.brw.com.au/p/sections/fyi/tips_for_collaborative_consumption_safW8q1Brub8BKFLFKdjXM
  74. 74. Issues
  75. 75. http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
  76. 76. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  77. 77. Trust between @frank StrangersSocial Profile Social Relationship Social Activity Review and RatingsBased on the belief that peopleare inherently trustworthy. http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline
  78. 78. Paul Zak: Trust, morality -- and oxytocinhttp://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html •Trust is innate •Trust important to happiness and well- being •Trust essential to connected, safe communities. •Correlation between trust and economy http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline
  79. 79. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  80. 80. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  81. 81. In the 20th century, the invention of traditional credit transformed our consumer system, and in many ways controlled who had access to what. new trust networks, In the 21st century, and the reputation capital they generate, will reinvent the way we think about wealth, markets, power and personal identity, in ways we cant yet even imagine.http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  82. 82. Value of Your Reputation Capitalhttp://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  83. 83. http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
  84. 84. Life Trust GraphYour Reputation + Trust of Relationship over Your Social Graph Relationship Trust Reputation
  85. 85. Facebook – a portable identity system for the sharing economy? http://francesca-sp.tumblr.com/post/25791124733/facebook-portable-identity-system
  86. 86. Online Social Graph of facebook bits identityLife Trust Graph for Sharing Economy bits atoms & lifestyle reputation
  87. 87. Sharing EconomyPrice Demand Supply Supply Consumer’s + P1 Share benefit P2 Producer’s benefit Q1 Q2 Quantity Not Measurable by the Traditional Economy
  88. 88. Own vs. Share & Access Own Individual Exclusive Own & Share Ownership Sharing EconomyBitsAtomsSkill AccessSpaceTimes Shared AccessLifeStyle
  89. 89. share care Social trust Currency reputation local community environment Money Social(Economic Value) Value
  90. 90. http://www.emergence.cc/wp-content/files/FOM_infographic_1280x1811.png
  91. 91. Profit Non-ProfitOrganizations OrganizationsEconomic Social Value Value Sharing Economy Companies Economic Value + Social Value
  92. 92. B2B: Business to Business Sharing Economy Platform
  93. 93. Measure the Economic Value “the clothesline paradox”http://www.slideshare.net/timoreilly/the-clothesline-paradox-and-the-sharing-economy-pdf-with-notes-13685423
  94. 94. TaxationInsurance & LiabilityRegulationFunding
  95. 95. Challenges•Jobs•Regulation•long-Term Growth•Growth of Economy•Innovation by Companies
  96. 96. CollaborativeConsumption.com Shareable.net Mashing.it
  97. 97. Korea
  98. 98. ANABADAin Korea, 1988아나바다공유경제의 원조.IMF 사태 이듬해인 1998년등장한 대한민국 국민들이불필요한 지출을 줄이자고만든 운동으로 아껴쓰고나눠쓰고 바꿔쓰고 다시쓰고의 준말
  99. 99. car home space book SHARING ECONOMY guideclothes K O R E A skill experience tools child care funding city sopoong september 14, 2012 @josanku
  100. 100. SHARECITYSEOUL •자원의 활용성 극대화 •신뢰관계 확대 •공동체 복원 •일자리 창출 •도시경제 활성화 http://www.slideshare.net/josanku/share-city-seoul-14380936
  101. 101. Home Sharing Platform in Korea Reinvent AirbnbNow Focus More on Seoul and HanokStay
  102. 102. Social Stay* Marketplace* 1.Connect People through Online Social Connection. 2. Share Space. 3. Keep the Offline Social Connection.
  103. 103. Home Sharing is Money & Love
  104. 104. 2008 2011 San Francisco Seoul 2012 2013
  105. 105. LIFE2.0 trust reputationweb2.0 graphsocial graphkozaza, offline facebook
  106. 106. Summary
  107. 107. BIG Shift to Sharing Economy Me WeIndividual Ownership Shared Access Global Local Centralized Distributed Idle Competition Collaboration Capacity Company People Advertising Community Money + Value Consumer + Micro Entrepreneur Credit/Regulation Reputation
  108. 108. sharingeconomy
  109. 109. 1% 99%Capitalism Sharing Economy
  110. 110. “meet the needs of the present withoutcompromising the ability of future generations to meet their own needs" society environment economy sustainability | sharing economy
  111. 111. innovation | sharing economy
  112. 112. Banefits• Money: Local Economy: 수익창출, 지역경제 활성화• Community: 지역공동체 결속 및 활성화• Environment: 환경문제 해결과 자원절약• Job Creation: 고용창출. 누구나 경제활동•Trustful Society: 신뢰사회 구축. 나눔과 배려의 행복• Innovation: 소유로부터 공유 기반의 혁신 기폭제• Welfare : 경제적이고 보다 풍요로운 삶 magic | sharing economy
  113. 113. SWfreedom | sharing economy
  114. 114. Own Less, Live Morehttp://www.youtube.com/watch?feature=player_embedded&v=L8YJtvHGeUU
  115. 115. MeI Own WeShareME=WE
  116. 116. Access > Ownership
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