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Sharing Economy
 

Sharing Economy

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Sharing Economy or Collaborative Consumption: the definition, background, issues, impact and future.

Sharing Economy or Collaborative Consumption: the definition, background, issues, impact and future.

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    Sharing Economy Sharing Economy Presentation Transcript

    • Sharing Economy @JoSanKuV.1.1 December 2012
    • < 15 Minutes
    • $3,000 Unused ItemsIn the US, 80% of the items peopleown are used less then once a month.
    • Hyper Production & ConsumptionCouture Consumption, C-Print. David Lachapelle, 1999
    • The Great Pacific Garbage Patch
    • In the shadow of the Great Recession and the Occupy Wall St. movement,ordinary people are re-negotiating their terms with big business. They want tospend less, do more, and solve problemstogether. They are the foundation of the new "sharing economy."
    • Definition
    • “an economic model based onsharing, swapping, bartering, tradingor renting access to products asopposed to ownership”
    • “The Sharing Economy is an economicmodel based on providing access togoods and services rather than theiroutright ownership.”http://www.psfk.com/2012/12/sharing-economy-branding-challenge.html
    • The sharing economy is a broad term used in thisreport that encompassesthe many systems of sharing and redistributionthat exist locally, nationallyand globally–whether facilitated by individuals,states or other institutions. It is concerned withthe social, economic, environmental, political andspiritual benefits of sharing both material and non-material resources–everything from time andknowledge to money and natural resources. http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html
    • “Sharing is to ownership what the iPod is to the eight-track, what the solar panel is to the coal mine. Sharing is clean, crisp, urbane, postmodern; owning is dull, selfish, timid, backward.”http://www.nytimes.com/2009/03/08/magazine/08Zipcar-t.html?pagewanted=all&_r=0
    • Share Close SharingFriends & Family
    • Sharing Economy Wide Sharing Traditional Sharing Redefined Strangers & MoreBy Technology Empowering Peers & Communities
    • http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
    • People People People Employee to FreelancerCompany Sharing Economy Platform Peer Provider & Consumer Peer(Provider) Proven Reputation and Responsibility through the Platform Provider
    • TRUST AND SHARE
    • The More We Share, The More We Have SHARE VALUE Economy Environment Society
    • 2000
    • THE RISE OF COLLABORATIVE CONSUMPTION 2010http://www.ted.com/talks/view/lang/en//id/1037
    • 2010http://www.ted.com/talks/lisa_gansky_the_future_of_business_is_the_mesh.html
    • 10 Ideas That Will Change the World - March 2011, TIMESharingEconomy
    • http://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summaryhttp://www.slideshare.net/jwtintelligence/jwt-10-trends-for-2013-executive-summary
    • DriversEnablers
    • iSTEMy Money Technology Y GENERATION Environment Society 1. Idle Capacity: Tool, Time, Space Idle Capacity 2. Society Value of Social Connection and Local Community 3. Tech: Smartphone, SoLoMo, p2p Platform 4. Environment Environment and Natural Resources 5. Money: Save Money, Get Money 6. Y GenerationBased on Rachel Botsman’s Concept
    • Financing the GlobalSharing Economy http://www.stwr.org/economic-sharing-alternatives/financing-the-global-sharing-economy.html
    • TaskRabbit: $5,000/Month Airbnb: $6,000/Year Relayrides: $250/MonthAnybody, Micro-Entrepreneur
    • http://www.slideshare.net/NESTA_UK/zipcar-frerkmalte-feller
    • Local EconomyDistributed
    • Good ForLocal Economy
    • “when measuring carbon emissions,home sharing is 66% more effective than hotels where as car sharing participants reduce their individual emissions by 40%.” 
    • http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • New JobsNew Forms of Self-Employment
    • Offlineonline trust offline trust SharingFrom Strangers to Friends
    • XY GENERATION SHARING ECONOMY Me e M Analog Digital NativesCar & House Green & Community Money Self-Esteem & Social Value
    • Digital Natives = Web2.0 Natives = Sharing Natives Sharing is Natural Activity
    • http://www.slideshare.net/Zipcar_Inc/millennial-slide-share-final
    • ShareThe Burden of Ownership http://blog.ohsowe.com/2011/04/21/the-burden-of-ownership/
    • http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
    • http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
    • Technology LIFE2.0
    • http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • Networked Society
    • Strangers to Friends UNKNOWN TO BE KNOWN KNOWN TO BE AL K FRIENDS OCI R FRIENDS S WO FAMILY NET ME
    • Re-ImaginationInternet TrendsMary Meeker, KPCBD10 ConferenceMay 30, 2012http://dthin.gs/LjQTAP
    • $36+Trillion
    • http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
    • Asset-Heavy Lifestyle to Asset-Light Lifestyle Space TimeMusic Video MoneyHousing RidingService TextbookWalletEmployment
    • Asset-Light Generation- Mary Meeker
    • T he E nd o f Offlinehttp://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/
    • Mobile Internet
    • http://www.slideshare.net/HubSpot/50-mobilefactsdeck62812
    • web2.0 share bits Smartphones/TabletsPARTICIPATE POWER OPEN Mobile Internet TO THE PEOPLE SHARE SoLoMo (online2Offline) o2O s2 .0 y2 .0 tic om LIFE2.0 poli ov2.0 c on share atoms & life g .0e .0 (stuff space time skill) any2 n2 p at io economy2.0: sharing economy om ced uc People Local Value
    • Participate Social Web Open Long Tail Share Economy2.0 Gov2.0Sharing Economy LIFE2.0 Education2.0 Company2.0
    • LIFE2.0 Participate BITS (MEDIA+SERVICE) + ATOMS(STUFFS) SKILLS SPACE TIME LIFE STYLEOpen Share Mobile Internet As Platform
    • 2012~.-//1990~web1.0 2005~ desktop web2.0 mobile offline LIFE2.0
    • Business
    • Economic LogicExclusively Sharing Owned Marketplace IdleCapacity •Money •Local •Social Value •Green
    • Expensive Intermediatorspeer2peer sharing economy
    • Product Service Redistribution Markets Collaborative Lifestyles http://www.collaborativeconsumption.com/the-movement/snapshot-of-examples.php
    • Background of 3 Systems
    • http://cargocollective.com/emilytuteur/Thesis-OURS
    • SharingEconomy
    • Will Airbnb Ever Be "The Airbnb For X"? http://techcrunch.com/2011/06/05/will-airbnb-ever-be-the-airbnb-for-x/
    • TURNING SPARE ROOMS INTO THE WORLD’S HOTTEST HOTEL CHAINAIRBNB CHIEF PRODUCT OFFICER JOE GEBBIA, CTO NATE BLECHARCZYK, AND CEO BRIAN CHESKY
    • http://www.slideshare.net/ThiagoPaiva/airbnb-12210879
    • SF SF2008 2011
    • Fantastic Four +1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
    • Staying with Strangers: Hostels, CouchSurfing, AirBnB, StartUpStay, and More http://www.thetravelingadvisor.com/2012/12/02/hostels-couchsurfing-airbnb-startupstay/
    • http://futureofcarsharing.com/
    • http://www.slideshare.net/fred.zimny/thenewsharingeconomy
    • http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
    • http://www.slideshare.net/NESTA_UK/rachel-botsman-purpose-with-profits
    • Five Tips for Sharing Economy Start-Ups 1. DON’T BE SCARED OF PROFIT 2. THINK MORE CRITICALLY ABOUT WHAT’S IN IT FOR THE USERS OFFERING THEIR ASSETS TO BE SHARED. 3. THE MEDIA LOVES A CASE STUDY 4. WORK OUT YOUR MODEL OF REGULATION 5. BE MORE ORIGINALhttp://www.brw.com.au/p/sections/fyi/tips_for_collaborative_consumption_safW8q1Brub8BKFLFKdjXM
    • Issues
    • http://www.campbell-mithun.com/678_national-study-quantifies-reality-of-the-sharing-economy-movement
    • http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • Trust between @frank StrangersSocial Profile Social Relationship Social Activity Review and RatingsBased on the belief that peopleare inherently trustworthy. http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline
    • Paul Zak: Trust, morality -- and oxytocinhttp://www.ted.com/talks/paul_zak_trust_morality_and_oxytocin.html •Trust is innate •Trust important to happiness and well- being •Trust essential to connected, safe communities. •Correlation between trust and economy http://www.slideshare.net/Mickipedia/building-trust-online-sharing-stuff-offline
    • http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • In the 20th century, the invention of traditional credit transformed our consumer system, and in many ways controlled who had access to what. new trust networks, In the 21st century, and the reputation capital they generate, will reinvent the way we think about wealth, markets, power and personal identity, in ways we cant yet even imagine.http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • Value of Your Reputation Capitalhttp://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • http://www.ted.com/talks/lang/en/rachel_botsman_the_currency_of_the_new_economy_is_trust.html
    • Life Trust GraphYour Reputation + Trust of Relationship over Your Social Graph Relationship Trust Reputation
    • Facebook – a portable identity system for the sharing economy? http://francesca-sp.tumblr.com/post/25791124733/facebook-portable-identity-system
    • Online Social Graph of facebook bits identityLife Trust Graph for Sharing Economy bits atoms & lifestyle reputation
    • Sharing EconomyPrice Demand Supply Supply Consumer’s + P1 Share benefit P2 Producer’s benefit Q1 Q2 Quantity Not Measurable by the Traditional Economy
    • Own vs. Share & Access Own Individual Exclusive Own & Share Ownership Sharing EconomyBitsAtomsSkill AccessSpaceTimes Shared AccessLifeStyle
    • share care Social trust Currency reputation local community environment Money Social(Economic Value) Value
    • http://www.emergence.cc/wp-content/files/FOM_infographic_1280x1811.png
    • Profit Non-ProfitOrganizations OrganizationsEconomic Social Value Value Sharing Economy Companies Economic Value + Social Value
    • B2B: Business to Business Sharing Economy Platform
    • Measure the Economic Value “the clothesline paradox”http://www.slideshare.net/timoreilly/the-clothesline-paradox-and-the-sharing-economy-pdf-with-notes-13685423
    • TaxationInsurance & LiabilityRegulationFunding
    • Challenges•Jobs•Regulation•long-Term Growth•Growth of Economy•Innovation by Companies
    • CollaborativeConsumption.com Shareable.net Mashing.it
    • Korea
    • ANABADAin Korea, 1988아나바다공유경제의 원조.IMF 사태 이듬해인 1998년등장한 대한민국 국민들이불필요한 지출을 줄이자고만든 운동으로 아껴쓰고나눠쓰고 바꿔쓰고 다시쓰고의 준말
    • car home space book SHARING ECONOMY guideclothes K O R E A skill experience tools child care funding city sopoong september 14, 2012 @josanku
    • SHARECITYSEOUL •자원의 활용성 극대화 •신뢰관계 확대 •공동체 복원 •일자리 창출 •도시경제 활성화 http://www.slideshare.net/josanku/share-city-seoul-14380936
    • Home Sharing Platform in Korea Reinvent AirbnbNow Focus More on Seoul and HanokStay
    • Social Stay* Marketplace* 1.Connect People through Online Social Connection. 2. Share Space. 3. Keep the Offline Social Connection.
    • Home Sharing is Money & Love
    • 2008 2011 San Francisco Seoul 2012 2013
    • LIFE2.0 trust reputationweb2.0 graphsocial graphkozaza, offline facebook
    • Summary
    • BIG Shift to Sharing Economy Me WeIndividual Ownership Shared Access Global Local Centralized Distributed Idle Competition Collaboration Capacity Company People Advertising Community Money + Value Consumer + Micro Entrepreneur Credit/Regulation Reputation
    • sharingeconomy
    • 1% 99%Capitalism Sharing Economy
    • “meet the needs of the present withoutcompromising the ability of future generations to meet their own needs" society environment economy sustainability | sharing economy
    • innovation | sharing economy
    • Banefits• Money: Local Economy: 수익창출, 지역경제 활성화• Community: 지역공동체 결속 및 활성화• Environment: 환경문제 해결과 자원절약• Job Creation: 고용창출. 누구나 경제활동•Trustful Society: 신뢰사회 구축. 나눔과 배려의 행복• Innovation: 소유로부터 공유 기반의 혁신 기폭제• Welfare : 경제적이고 보다 풍요로운 삶 magic | sharing economy
    • SWfreedom | sharing economy
    • Own Less, Live Morehttp://www.youtube.com/watch?feature=player_embedded&v=L8YJtvHGeUU
    • MeI Own WeShareME=WE
    • Access > Ownership