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Sharing Economy

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Introduction of sharing eonomy and its values. …

Introduction of sharing eonomy and its values.
Disrupt or Be Disrupted.

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  • 1. Sharing Economy @josanku o2O life2.0
  • 2. 18 17 10 11 BOOK HOMES KOREA
  • 3. 18 17 10 9.6 BOOK HOMES KOREA
  • 4. 1990 2010 2025 O2o +o2O O2 Offline atoms online bits BOOK HOMES KOREA
  • 5. Networked Society Technologies: SoLoMo Empowered People Google Apple Facebook Amazon o2O BOOK HOMES KOREA
  • 6. Why Software Is Eating The World WSJ, 2011- By Marc Andreessen online2Offline BOOK HOMES KOREA
  • 7. The End of Offline http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/BOOK HOMES KOREA
  • 8. http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
  • 9. The Networked Society
  • 10. IoEinternet of everything people things data process cisco: goo.gl/udGkYd 1996 BOOK HOMES KOREA
  • 11. Invisible Internet BOOK HOMES KOREA
  • 12. Technologies Rule the World BOOK HOMES KOREA
  • 13. BOOK HOMES KOREA
  • 14. . - ///Internet web2.0 2013~ 2005~ 1990~ online2Offline mobile Internet disruptive technologies L I F E 2 . 0 BOOK HOMES KOREA
  • 15. Internet Trends Mary Meeker, KPCB D10 Conference May 30, 2012 http://dthin.gs/LjQTAP $36+ Trillion BOOK HOMES KOREA
  • 16. BOOK HOMES KOREA
  • 17. Economy 2.0 Education 2.0 Manufacturing 2.0 LIFE 2.0 web2.0 ! Atoms, Space,Time, Money, Skill, Experience Bits Mobile Internet Technologies o2O BOOK HOMES KOREA
  • 18. ; ( ;( Economy Sharing BOOK HOMES KOREA
  • 19. The Sharing Economy “A social and economic system, driven by the empowered people, that enables the sharing of assets, transforming how we produce, consume, finance, and learn”. “소유 대신 공유 중심의 시민 주도형 경제활동 및 사회현상이다. 일상 생활에 필요한 공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다. 일반 시민이 경제의 주체로서 생산, 소비, 금융, 학습 및 생활 방식에 엄청난 혁 신을 일으키고 있다.
  • 20. SHAREOWN OWN + SHARE ACCESS Ownership to Shared Access BOOK HOMES KOREA
  • 21. Of/By/For the People Empowered CONSUME ACCESS CREATE DISTRIBUTE VALUE growing Economy2.0, People Economy, Democratization of Economy, Distributed Economy, Collaborative Economy(Jeremiah), Collaborative Consumption(Rachael), Access Economy, Circular Economy, p2p Economy, Peer Economy, Experience Economy, Shareconomy(Neal), Sharenomy(SanKu) Share Share Share BOOK HOMES KOREA
  • 22. Of/By/For the People Empowered BOOK HOMES KOREA
  • 23. Hierarchical Market Flat Network Market to Network BOOK HOMES KOREA
  • 24. Identity Reputation Identity Reputation TRUST network Reviews Referrals Socail activity Social relationship Online behaviors Transaction history Financial credit Insurance Escrow Emergency support Identity verification Credit card Trust Between Strangers BOOK HOMES KOREA
  • 25. http://www.ted.com/talks/view/lang/en//id/1572 Reputation Capital BOOK HOMES KOREA
  • 26. The age of property will end, instead will enter the age of access. - Jeremy Rifkin, 2000 2000 Pay as you live BOOK HOMES KOREA
  • 27. values enablers BOOK HOMES KOREA
  • 28. Economy Society Y Economy Asset-free Lifestyle SNS & Technology Planet Convinience Choices Affordability Enablers Easy, Efficient, Trust BOOK HOMES KOREA
  • 29. BOOK HOMES KOREA
  • 30. NOT PROFIT BOOK HOMES KOREA
  • 31. Money = Happiness ? BOOK HOMES KOREA
  • 32. The wealth of the richest 85 people in the world = The wealth of half the world’s population, 3.5 Billion people Economic Inequality BOOK HOMES KOREA
  • 33. BOOK HOMES KOREA
  • 34. 1% 99% Capitalism Sharing Economy BOOK HOMES KOREA
  • 35. communityBOOK HOMES KOREA
  • 36. caringBOOK HOMES KOREA
  • 37. BOOK HOMES KOREA
  • 38. Hyper Production Hyper Consumption BOOK HOMES KOREA
  • 39. BOOK HOMES KOREA
  • 40. planet
  • 41. 5% 95% 45% 55% Ownerhip + Sharing 5%x 9 Money Friendship Environment Community Money Time Choice Friendship 1=9 BOOK HOMES KOREA
  • 42. http://www.ellenmacarthurfoundation.org/business/reports/ce2012 Recycling and Sharing BOOK HOMES KOREA
  • 43. Sharing Economy Economic Logic: Turn Idle Capacity to Value BOOK HOMES KOREA Idle Capacity Owning Sharing Value ME WE
  • 44. BOOK HOMES KOREA
  • 45. Sustainability Environment Society Economy BOOK HOMES KOREA
  • 46. SW Asset-light Lifestyle LaaS: Life as a Service Cloude Lifestyle
  • 47. Variety of Choices Choices Poupularity New Choices by Sharing hotel inn home gallery boatcabin hanok castle BOOK HOMES KOREA
  • 48. TIME + BURDEN of Ownership Acqusition Use Post-Use JOY of Ownership JOY of Sharing Owner’s Joy of Sharing Share BOOK HOMES KOREA Mobile lifestyle Abundance of opportunities to acquire Rapid obsolescence. Short lifecycle Depreciation of value Maintenance cost By Aldo de Jong, Claro Partners
  • 49. BOOK HOMES KOREA
  • 50. BOOK HOMES KOREA
  • 51. <=> own