Sharing Economy

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Introduction of sharing eonomy and its values. …

Introduction of sharing eonomy and its values.
Disrupt or Be Disrupted.

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  • 1. Sharing Economy @josanku o2O life2.0
  • 2. 18 17 10 11 BOOK HOMES KOREA
  • 3. 18 17 10 9.6 BOOK HOMES KOREA
  • 4. 1990 2010 2025 O2o +o2O O2 Offline atoms online bits BOOK HOMES KOREA
  • 5. Networked Society Technologies: SoLoMo Empowered People Google Apple Facebook Amazon o2O BOOK HOMES KOREA
  • 6. Why Software Is Eating The World WSJ, 2011- By Marc Andreessen online2Offline BOOK HOMES KOREA
  • 7. The End of Offline http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/BOOK HOMES KOREA
  • 8. http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
  • 9. The Networked Society
  • 10. IoEinternet of everything people things data process cisco: goo.gl/udGkYd 1996 BOOK HOMES KOREA
  • 11. Invisible Internet BOOK HOMES KOREA
  • 12. Technologies Rule the World BOOK HOMES KOREA
  • 13. BOOK HOMES KOREA
  • 14. . - ///Internet web2.0 2013~ 2005~ 1990~ online2Offline mobile Internet disruptive technologies L I F E 2 . 0 BOOK HOMES KOREA
  • 15. Internet Trends Mary Meeker, KPCB D10 Conference May 30, 2012 http://dthin.gs/LjQTAP $36+ Trillion BOOK HOMES KOREA
  • 16. BOOK HOMES KOREA
  • 17. Economy 2.0 Education 2.0 Manufacturing 2.0 LIFE 2.0 web2.0 ! Atoms, Space,Time, Money, Skill, Experience Bits Mobile Internet Technologies o2O BOOK HOMES KOREA
  • 18. ; ( ;( Economy Sharing BOOK HOMES KOREA
  • 19. The Sharing Economy “A social and economic system, driven by the empowered people, that enables the sharing of assets, transforming how we produce, consume, finance, and learn”. “소유 대신 공유 중심의 시민 주도형 경제활동 및 사회현상이다. 일상 생활에 필요한 공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다. 일반 시민이 경제의 주체로서 생산, 소비, 금융, 학습 및 생활 방식에 엄청난 혁 신을 일으키고 있다.
  • 20. SHAREOWN OWN + SHARE ACCESS Ownership to Shared Access BOOK HOMES KOREA
  • 21. Of/By/For the People Empowered CONSUME ACCESS CREATE DISTRIBUTE VALUE growing Economy2.0, People Economy, Democratization of Economy, Distributed Economy, Collaborative Economy(Jeremiah), Collaborative Consumption(Rachael), Access Economy, Circular Economy, p2p Economy, Peer Economy, Experience Economy, Shareconomy(Neal), Sharenomy(SanKu) Share Share Share BOOK HOMES KOREA
  • 22. Of/By/For the People Empowered BOOK HOMES KOREA
  • 23. Hierarchical Market Flat Network Market to Network BOOK HOMES KOREA
  • 24. Identity Reputation Identity Reputation TRUST network Reviews Referrals Socail activity Social relationship Online behaviors Transaction history Financial credit Insurance Escrow Emergency support Identity verification Credit card Trust Between Strangers BOOK HOMES KOREA
  • 25. http://www.ted.com/talks/view/lang/en//id/1572 Reputation Capital BOOK HOMES KOREA
  • 26. The age of property will end, instead will enter the age of access. - Jeremy Rifkin, 2000 2000 Pay as you live BOOK HOMES KOREA
  • 27. values enablers BOOK HOMES KOREA
  • 28. Economy Society Y Economy Asset-free Lifestyle SNS & Technology Planet Convinience Choices Affordability Enablers Easy, Efficient, Trust BOOK HOMES KOREA
  • 29. BOOK HOMES KOREA
  • 30. NOT PROFIT BOOK HOMES KOREA
  • 31. Money = Happiness ? BOOK HOMES KOREA
  • 32. The wealth of the richest 85 people in the world = The wealth of half the world’s population, 3.5 Billion people Economic Inequality BOOK HOMES KOREA
  • 33. BOOK HOMES KOREA
  • 34. 1% 99% Capitalism Sharing Economy BOOK HOMES KOREA
  • 35. communityBOOK HOMES KOREA
  • 36. caringBOOK HOMES KOREA
  • 37. BOOK HOMES KOREA
  • 38. Hyper Production Hyper Consumption BOOK HOMES KOREA
  • 39. BOOK HOMES KOREA
  • 40. planet
  • 41. 5% 95% 45% 55% Ownerhip + Sharing 5%x 9 Money Friendship Environment Community Money Time Choice Friendship 1=9 BOOK HOMES KOREA
  • 42. http://www.ellenmacarthurfoundation.org/business/reports/ce2012 Recycling and Sharing BOOK HOMES KOREA
  • 43. Sharing Economy Economic Logic: Turn Idle Capacity to Value BOOK HOMES KOREA Idle Capacity Owning Sharing Value ME WE
  • 44. BOOK HOMES KOREA
  • 45. Sustainability Environment Society Economy BOOK HOMES KOREA
  • 46. SW Asset-light Lifestyle LaaS: Life as a Service Cloude Lifestyle
  • 47. Variety of Choices Choices Poupularity New Choices by Sharing hotel inn home gallery boatcabin hanok castle BOOK HOMES KOREA
  • 48. TIME + BURDEN of Ownership Acqusition Use Post-Use JOY of Ownership JOY of Sharing Owner’s Joy of Sharing Share BOOK HOMES KOREA Mobile lifestyle Abundance of opportunities to acquire Rapid obsolescence. Short lifecycle Depreciation of value Maintenance cost By Aldo de Jong, Claro Partners
  • 49. BOOK HOMES KOREA
  • 50. BOOK HOMES KOREA
  • 51. <=> own
  • 52.   less,
  • 53.   live
  • 54.   more http://youtu.be/L8YJtvHGeUU BOOK HOMES KOREA
  • 55. BOOK HOMES KOREA
  • 56. Y generationBOOK HOMES KOREA
  • 57. “No, you weren’t downloaded. You were born” BOOK HOMES KOREA
  • 58. BOOK HOMES KOREA
  • 59. We Empowered Together BOOK HOMES KOREA
  • 60. A 15-Year-Old is Developing a 3D Printer That's 10 Times Faster Than Anything on the Market! BOOK HOMES KOREA
  • 61. • Customers are becoming: • Sellers • Producers • Distributors • Lenders • Teachers • Customers are beginning to act like: • Hotels • Restaurants • Transport operators • Manufacturers • Banks • Universities http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy Consumers Shift BOOK HOMES KOREA
  • 62. values more BOOK HOMES KOREA
  • 63. BOOK HOMES KOREA
  • 64. By Dr. Kyutae Lim http://www.huffingtonpost.kr/kyutae-lim/story_b_5538351.html Industrial Economy Sharing Economy More Effective Boost Economy More Efficient and Sustainable BOOK HOMES KOREA
  • 65. Expensive Intermediators Efficient,Transparent,Value Companies Consumer I You We Trusted Network From Hierarchical Market BOOK HOMES KOREA
  • 66. New Businesses Emerging BOOK HOMES KOREA
  • 67. Sharing Economy BOOK HOMES KOREA
  • 68. •Usage based •Rental •On-demand •Freemium •Subscription •Membership usage •Try-and-buy Business Models BOOK HOMES KOREA
  • 69. 방 등록 및 지원 방 검색 예약과 지불 (사용료 + 서비스료)사용료 숙박 서비스 평가 (여행객) 평가 (숙소 및 주인자)정보.지불.신뢰.안전 서비스료 주인장 여행객 공유 플랫폼 SNS 프로필, 관계, 평판정보 Business Model: Home Sharing BOOK HOMES KOREA
  • 70. Price Quantity Supply Demand P1 Q1 ! + Share Q2 P2 Producer’s benefit Consumer’s benefit User’s Benefit (More Choices, Lower Price) New Market with Sharing BOOK HOMES KOREA
  • 71. Boost Local Economy BOOK HOMES KOREA
  • 72. Purpose Consumption BOOK HOMES KOREA
  • 73. Ownerhip + Sharing BOOK HOMES KOREA Choice Money Friendship Local culture Money Friendship Environment Community
  • 74. http://www.ted.com/talks/view/lang/en//id/1572 jobsBOOK HOMES KOREA
  • 75. New Types of Jobs and Employments BOOK HOMES KOREA
  • 76. Offline Sharing offline trustonline trust Social graph Trust graph Strangers Friends Trustful and Safe Community BOOK HOMES KOREA
  • 77. Offline Trust Graph BOOK HOMES KOREA
  • 78. BOOK HOMES KOREA
  • 79. Socail Innovation BOOK HOMES KOREA
  • 80. Issues Sharing Solutions BOOK HOMES KOREA
  • 81. Economic Value Social Value Companies Non-profit Organizations Sharing Economy Startups EconomicValue SocialValue + Social Statups Creating Social Values BOOK HOMES KOREA
  • 82. The Networked and Flat Society BOOK HOMES KOREA
  • 83. Transformation to Sharing Economy Me Individual Ownership Global Centralized, 1% Competition Company Advertising Money, Capital Consumer Credit, Regulation We Shared Access Local Distributed, 99% Collaboration People Community + Value + Micro Entrepreneur Reputation, Trust BOOK HOMES KOREA
  • 84. 10 Principles of the Sharing Economy 1. 접근 Access: 개인(Me)의 배타적 소유에서 상호(We) 공유를 통한 접근으로의 변화 2.생활방식 Lifestyle: 필요할 때 필요한 만큼 사용하는 Asset-free 생활 방식을 가능하 게 함. 경제적 이점, 다양한 선택, 소유의 부담 없음 3.지구 Planet: 공유를 통한 유휴 자원의 효율적 활용으로 지구와 환경을 보호 4.네트웍 Network: 계층적 시장 구조 대신 수평적 네트웍 기반의 효율적인 직거래와 지속적인 관계 유지 5.신뢰 Trust: 처음 본 사람들 간에도 거래가 가능한 신뢰시스템을 바탕으로 함 6.기술 Technologies: 혁신적 기술과 서비스를 활용하여 쉽고, 편하고, 효율적인 공유 가 가능함. Social, Local, Mobile, 3D Printer, Bitcoin, Mooc 플랫폼 등. 7.지역 Local: 자본 중심, 기업 중심, 글로벌에서 시민, 공동체, 지역 중심으로 전환 8.가치 Values: 경제적 가치와 더불어 사회적 가치(환경적 가치 포함)가 공존으로 지속 성장 가능한 모델 9.시민 People: 소비자였던 일반 시민이 생산과 유통에도 적극 참여하는 시민 중심의 경제. 온라인의 'Sharing Natives' 였던 Y 세대, 미레니엄 세대가 주도함. 시민의 역 할과 힘이 더욱 커감. Power to the People 10.변혁 Transformation: 기존 경제의 효율성을 높이고 새로운 경제 및 사회 가치를 만드는 경제 및 사회적 변혁임 BOOK HOMES KOREA
  • 85. Speed Bump, Serious Regualation, Tax, Incumbancy, Privacy, Trust BOOK HOMES KOREA
  • 86. http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/ magic ! local
  • 87.   economy
  • 88.    community
  • 89.    jobs
  • 90.    green
  • 91.    trust
  • 92.   &
  • 93.   security
  • 94.    welfare
  • 95.    innovation BOOK HOMES KOREA
  • 96. BOOK HOMES KOREA
  • 97. two days BOOK HOMES KOREA
  • 98. my way BOOK HOMES KOREA
  • 99. Disrupt Airbnb by 2017 Offline Facebook
  • 100. http://blog.daum.net/_blog/BlogTypeView.do?blogid=0RbSf&articleno=113 BOOK HOMES KOREA BOOK HOMES KOREA
  • 101. Hanokstay BOOK HOMES KOREA
  • 102. Seoul Bizstay For Business Trip to Seoul 29 x 100 + 100 = 3,000 Rooms BOOK HOMES KOREA
  • 103. Positioning Open Chain, Vertical Solution Meta Platform QUALITY: Focus Local Speed Price Host Services BOOK HOMES KOREA OST Guest Services
  • 104. TaoBao eBay may be a shark in the ocean, but I am a crocodile in the Yangtze River. If we fight in the ocean, we lose–but if we fight in the river, we win. Jack Ma, 2005 Global Local
  • 105. US EU AU One Stop Travel Focus Local Speed 2017 KR only Speed BOOK HOMES KOREA
  • 106. Strategy Focus Local Speed BOOK HOMES KOREA Price QUALITY
  • 107. Services http://stagetest.kozaza.com/rooms/1002769 BOOK HOMES KOREA
  • 108. Stay See Eat Shop Travel DataDo Stay + Eat See Shop Do One Stop Travel BOOK HOMES KOREA
  • 109. ownership 2 access online 2 Offline manufacturing 2 leasure disruption kozaza opportunities BOOK HOMES KOREA
  • 110. Proven Markets: Opening and Timing Home Sharing, Host Support, TravelTech(OST), Sharing Economy Entrance Barrier, Experience, and Brand Ready to Do Marketing Value Proposition BOOK HOMES KOREA
  • 111. TravelTech OSF BOOK HOMES KOREA
  • 112. teddisrupt Car, Taxi!Hotel! University!Bank! Factory!Restaurant!Telco! Government BOOK HOMES KOREA
  • 113. http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/ BOOK HOMES KOREA
  • 114. http://graphics.wsj.com/billion-dollar-club/ home transportation money Sharing Economy! $ 32 Billion The Billion-Dollar Startup Club BOOK HOMES KOREA
  • 115. http://www.whiteboardmag.com/short-fuse-big-bang-4-ways-that-digital-disruption-will-change-your-industry/BOOK HOMES KOREA
  • 116. Sharing Economy KO R E A home book guide working space car city clothes sopoong funding tools child care BOOK HOMES KOREA
  • 117. BOOK HOMES KOREA
  • 118. BOOK HOMES KOREA
  • 119. > $18.2 BOOK HOMES KOREA
  • 120. BOOK HOMES KOREA
  • 121. User’s Wow Experience: Growth Hacking BOOK HOMES KOREA
  • 122. http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption Evolution & Positioning of Transportation BOOK HOMES KOREA
  • 123. BOOK HOMES KOREA
  • 124. Car Manufacturing to Mobility Services BOOK HOMES KOREA
  • 125. BOOK HOMES KOREA
  • 126. http://www.collaborativeconsumption.com/2014/06/25/collaborative-economy-services-changing-the-way-we-travel/ Asset-light Business BOOK HOMES KOREA
  • 127. BOOK HOMES KOREA
  • 128. BOOK HOMES KOREA
  • 129. BOOK HOMES KOREA
  • 130. BOOK HOMES KOREA
  • 131. BOOK HOMES KOREA
  • 132. BOOK HOMES KOREA
  • 133. BOOK HOMES KOREA
  • 134. BOOK HOMES KOREA
  • 135. BOOK HOMES KOREA
  • 136. new gameBOOK HOMES KOREA
  • 137. http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items BOOK HOMES KOREA
  • 138. http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models BOOK HOMES KOREA
  • 139. BOOK HOMES KOREA
  • 140. Brands achieve Resiliency by collaborating with the empowered people for shared value. - Jeremiah Owyang http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models BOOK HOMES KOREA
  • 141. Sharing Economy BOOK HOMES KOREA
  • 142. http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models BOOK HOMES KOREA
  • 143. ! •Partnerships •Investment •Business model reinvention •Tapping into the crowd (crowdsourcing) Get Involved in Sharing Economy BOOK HOMES KOREA
  • 144. Companies in Sharing Economy http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models BOOK HOMES KOREA
  • 145. Value Chaine of Sharing Economy http://www.slideshare.net/jeremiah_owyang/how-brands-are-leading-the-collaborative-economy BOOK HOMES KOREA
  • 146. http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models BOOK HOMES KOREA
  • 147. BOOK HOMES KOREA
  • 148. http://www.slideshare.net/jeremiah_owyang/the-future-of-business-models BOOK HOMES KOREA
  • 149. Case Studies http://www.web-strategist.com/blog/wp-content/uploads/2014/04/timeline12-3.jpg BOOK HOMES KOREA
  • 150. Sharing Economy Partnership Examples ! • PMarriott and Liquid Space • Google and Lending Club • BMW and ParkatmyHouse • GM and RelayRides • Ebay and Patagonia • GE and Quirky • Philips and Indiegogo • Walgreens and TaskRabbit • Western Union and Airbnb • Home Depot and Uber • Kelly Services and oDesk • DHL and MyWays • Uniliver and Carrotmob • Lufthansa and Home Exchange (pley, renting lego sets) • Groupon (collective buyers power) French Post (digital identities for registered letters) • Quirky (user-submitted ideas to the company via virtual platforms) • Starbucks (crowdsourcing design) • Dell (crowdsourcing product specifications) • Google Helpouts (skills sharing) BOOK HOMES KOREA http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy
  • 151. Examples from Big Companies Tapping into Sharing Economy ! • Virgin Atlantic (sharing luggage space) • Lego (pley, renting lego sets) • Groupon (collective buyers power) • French Post (digital identities for registered letters) • Quirky (user-submitted ideas to the company via • virtual platforms) • Starbucks (crowdsourcing design) • Dell (crowdsourcing product specifications) • Google Helpouts (skills sharing) BOOK HOMES KOREA http://www.slideshare.net/speed101/the-rise-of-the-sharing-economy
  • 152. transform
  • 153. BOOK HOMES KOREA
  • 154. BOOK HOMES KOREA
  • 155. kozaza, offline facebook web2.0 Social Graph life2.0 Life Graph Life Sharing Platform
  • 156. 즐겁게 세상을 이롭게 ! BOOK HOMES KOREA
  • 157. WE WE thank
  • 158. BOOK HOMES KOREA BOOK HOMES KOREA
  • 159. BOOK HOMES KOREA Thank You!