Sharing Economy
@josanku
o2O life2.0
18 17
10 11
BOOK HOMES KOREA
18 17
10 9.6
BOOK HOMES KOREA
1990 2010 2025
O2o +o2O O2
Offline
atoms
online
bits
BOOK HOMES KOREA
Networked Society
Technologies: SoLoMo
Empowered People
Google
Apple
Facebook
Amazon
o2O
BOOK HOMES KOREA
Why Software Is Eating The World	

WSJ, 2011- By Marc Andreessen
online2Offline
BOOK HOMES KOREA
The End of Offline
http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/BOOK HOMES KOREA
http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
The Networked Society
IoEinternet of everything
people
things
data
process
cisco: goo.gl/udGkYd
1996
BOOK HOMES KOREA
Invisible
Internet
BOOK HOMES KOREA
Technologies Rule the World
BOOK HOMES KOREA
BOOK HOMES KOREA
. - ///Internet web2.0
2013~
2005~
1990~
online2Offline
mobile	

Internet
disruptive 	

technologies
L I F E 2 . 0
BOOK HOM...
Internet Trends
Mary Meeker, KPCB
D10 Conference
May 30, 2012
http://dthin.gs/LjQTAP
$36+
Trillion
BOOK HOMES KOREA
BOOK HOMES KOREA
Economy	

2.0
Education	

2.0
Manufacturing	

2.0
LIFE 2.0
web2.0
!
Atoms, Space,Time, Money, Skill, Experience
Bits
Mobil...
;
(
;(
Economy
Sharing
BOOK HOMES KOREA
The Sharing Economy
“A social and economic system, driven by the empowered people,
that enables the sharing of assets,
tra...
SHAREOWN
OWN
+
SHARE
ACCESS
Ownership to Shared Access
BOOK HOMES KOREA
Of/By/For the People Empowered
CONSUME
ACCESS
CREATE
DISTRIBUTE
VALUE
growing
Economy2.0, People Economy, Democratization ...
Of/By/For the People Empowered
BOOK HOMES KOREA
Hierarchical Market Flat Network
Market to Network
BOOK HOMES KOREA
Identity
Reputation
Identity
Reputation
TRUST
network
Reviews
Referrals
Socail activity
Social relationship
Online behavio...
http://www.ted.com/talks/view/lang/en//id/1572
Reputation Capital
BOOK HOMES KOREA
The age of property will end, instead
will enter the age of access.
- Jeremy Rifkin, 2000 2000
Pay as you live
BOOK HOMES ...
values
enablers
BOOK HOMES KOREA
Economy
Society
Y
Economy
Asset-free Lifestyle
SNS & Technology
Planet
Convinience
Choices
Affordability
Enablers
Easy, Ef...
BOOK HOMES KOREA
NOT
PROFIT
BOOK HOMES KOREA
Money = Happiness ?
BOOK HOMES KOREA
The wealth of the richest 85 people in the world =
The wealth of half the world’s population, 3.5 Billion people
Economic ...
BOOK HOMES KOREA
1% 99%	

Capitalism Sharing
Economy
BOOK HOMES KOREA
communityBOOK HOMES KOREA
caringBOOK HOMES KOREA
BOOK HOMES KOREA
Hyper Production
Hyper Consumption
BOOK HOMES KOREA
BOOK HOMES KOREA
planet
5%
95%
45%
55%
Ownerhip + Sharing
5%x 9
Money	

Friendship	

Environment	

Community
Money	

Time	

Choice	

Friendship
1=...
http://www.ellenmacarthurfoundation.org/business/reports/ce2012
Recycling and Sharing
BOOK HOMES KOREA
Sharing Economy
Economic Logic: Turn Idle Capacity to Value
BOOK HOMES KOREA
Idle Capacity
Owning Sharing
Value
ME WE
BOOK HOMES KOREA
Sustainability
Environment
Society
Economy
BOOK HOMES KOREA
SW
Asset-light Lifestyle
LaaS: Life as a Service
Cloude Lifestyle
Variety of Choices
Choices
Poupularity
New Choices by Sharing
hotel
inn
home
gallery
boatcabin
hanok
castle
BOOK HOMES KOR...
TIME
+
BURDEN of
Ownership
Acqusition Use Post-Use
JOY of
Ownership
JOY of Sharing
Owner’s Joy of Sharing
Share
BOOK HOMES...
BOOK HOMES KOREA
BOOK HOMES KOREA
<=>
own
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Sharing Economy

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Introduction of sharing eonomy and its values.
Disrupt or Be Disrupted.

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Sharing Economy

  1. 1. Sharing Economy @josanku o2O life2.0
  2. 2. 18 17 10 11 BOOK HOMES KOREA
  3. 3. 18 17 10 9.6 BOOK HOMES KOREA
  4. 4. 1990 2010 2025 O2o +o2O O2 Offline atoms online bits BOOK HOMES KOREA
  5. 5. Networked Society Technologies: SoLoMo Empowered People Google Apple Facebook Amazon o2O BOOK HOMES KOREA
  6. 6. Why Software Is Eating The World WSJ, 2011- By Marc Andreessen online2Offline BOOK HOMES KOREA
  7. 7. The End of Offline http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/BOOK HOMES KOREA
  8. 8. http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
  9. 9. The Networked Society
  10. 10. IoEinternet of everything people things data process cisco: goo.gl/udGkYd 1996 BOOK HOMES KOREA
  11. 11. Invisible Internet BOOK HOMES KOREA
  12. 12. Technologies Rule the World BOOK HOMES KOREA
  13. 13. BOOK HOMES KOREA
  14. 14. . - ///Internet web2.0 2013~ 2005~ 1990~ online2Offline mobile Internet disruptive technologies L I F E 2 . 0 BOOK HOMES KOREA
  15. 15. Internet Trends Mary Meeker, KPCB D10 Conference May 30, 2012 http://dthin.gs/LjQTAP $36+ Trillion BOOK HOMES KOREA
  16. 16. BOOK HOMES KOREA
  17. 17. Economy 2.0 Education 2.0 Manufacturing 2.0 LIFE 2.0 web2.0 ! Atoms, Space,Time, Money, Skill, Experience Bits Mobile Internet Technologies o2O BOOK HOMES KOREA
  18. 18. ; ( ;( Economy Sharing BOOK HOMES KOREA
  19. 19. The Sharing Economy “A social and economic system, driven by the empowered people, that enables the sharing of assets, transforming how we produce, consume, finance, and learn”. “소유 대신 공유 중심의 시민 주도형 경제활동 및 사회현상이다. 일상 생활에 필요한 공간, 기능, 물건, 돈을 포함한 모든 가치를 대상으로 한다. 일반 시민이 경제의 주체로서 생산, 소비, 금융, 학습 및 생활 방식에 엄청난 혁 신을 일으키고 있다.
  20. 20. SHAREOWN OWN + SHARE ACCESS Ownership to Shared Access BOOK HOMES KOREA
  21. 21. Of/By/For the People Empowered CONSUME ACCESS CREATE DISTRIBUTE VALUE growing Economy2.0, People Economy, Democratization of Economy, Distributed Economy, Collaborative Economy(Jeremiah), Collaborative Consumption(Rachael), Access Economy, Circular Economy, p2p Economy, Peer Economy, Experience Economy, Shareconomy(Neal), Sharenomy(SanKu) Share Share Share BOOK HOMES KOREA
  22. 22. Of/By/For the People Empowered BOOK HOMES KOREA
  23. 23. Hierarchical Market Flat Network Market to Network BOOK HOMES KOREA
  24. 24. Identity Reputation Identity Reputation TRUST network Reviews Referrals Socail activity Social relationship Online behaviors Transaction history Financial credit Insurance Escrow Emergency support Identity verification Credit card Trust Between Strangers BOOK HOMES KOREA
  25. 25. http://www.ted.com/talks/view/lang/en//id/1572 Reputation Capital BOOK HOMES KOREA
  26. 26. The age of property will end, instead will enter the age of access. - Jeremy Rifkin, 2000 2000 Pay as you live BOOK HOMES KOREA
  27. 27. values enablers BOOK HOMES KOREA
  28. 28. Economy Society Y Economy Asset-free Lifestyle SNS & Technology Planet Convinience Choices Affordability Enablers Easy, Efficient, Trust BOOK HOMES KOREA
  29. 29. BOOK HOMES KOREA
  30. 30. NOT PROFIT BOOK HOMES KOREA
  31. 31. Money = Happiness ? BOOK HOMES KOREA
  32. 32. The wealth of the richest 85 people in the world = The wealth of half the world’s population, 3.5 Billion people Economic Inequality BOOK HOMES KOREA
  33. 33. BOOK HOMES KOREA
  34. 34. 1% 99% Capitalism Sharing Economy BOOK HOMES KOREA
  35. 35. communityBOOK HOMES KOREA
  36. 36. caringBOOK HOMES KOREA
  37. 37. BOOK HOMES KOREA
  38. 38. Hyper Production Hyper Consumption BOOK HOMES KOREA
  39. 39. BOOK HOMES KOREA
  40. 40. planet
  41. 41. 5% 95% 45% 55% Ownerhip + Sharing 5%x 9 Money Friendship Environment Community Money Time Choice Friendship 1=9 BOOK HOMES KOREA
  42. 42. http://www.ellenmacarthurfoundation.org/business/reports/ce2012 Recycling and Sharing BOOK HOMES KOREA
  43. 43. Sharing Economy Economic Logic: Turn Idle Capacity to Value BOOK HOMES KOREA Idle Capacity Owning Sharing Value ME WE
  44. 44. BOOK HOMES KOREA
  45. 45. Sustainability Environment Society Economy BOOK HOMES KOREA
  46. 46. SW Asset-light Lifestyle LaaS: Life as a Service Cloude Lifestyle
  47. 47. Variety of Choices Choices Poupularity New Choices by Sharing hotel inn home gallery boatcabin hanok castle BOOK HOMES KOREA
  48. 48. TIME + BURDEN of Ownership Acqusition Use Post-Use JOY of Ownership JOY of Sharing Owner’s Joy of Sharing Share BOOK HOMES KOREA Mobile lifestyle Abundance of opportunities to acquire Rapid obsolescence. Short lifecycle Depreciation of value Maintenance cost By Aldo de Jong, Claro Partners
  49. 49. BOOK HOMES KOREA
  50. 50. BOOK HOMES KOREA
  51. 51. <=> own
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