Geolocation, The Next Big Thing

Geolocation
The Next Big
August 27, 2010
@JoSanKu

The Next Big
Services
Money
Ecosystem
Strategy

Paris Hilton
Hilton, Paris
Paris Hilton @ Hilton, Paris
http://www.slideshare.net/vicchi/almost-everything-you-ever-wanted-to-know-about-geo-with-woeids

My Geolocation Apps

Geolocation Apps
6,000 Geolocation iPhoneApps
40~50% of All Apps With Geolocation Attribute
http://www.readwriteweb.com/archives/number_of_location-aware_apps_keeps_growing_-_but.php

Daum Mobile Map App.
Daum Map
http://www.etnews.co.kr/news/detail.html?id=201006100292
다음-김지현님 자료 중

Web Meets World
Offline = Online: Life

web squared
SOCIAL
GEOLOCATION
REALTIME

Mobile web2.0 = Web Squared
web2
web2.0
web1.0
1990 2005 2010 2013
Who/What+When
+Now Here
Quality as well as Quantity

Next Big Thing

New Market, Green Ocean

Geolocation Services
http://www.telecomcircle.com/2009/06/introduction-to-lbs/

Geolocation Checkin SNS

Dennis Crowley

Social
SNS: Communication & Conversation
Friendly
Game
Competition
Challenge
Reputation
Reward
Funny
Local
Local Information
Life Logging
Informative

Free Crowd Marketing
2
Engagement
1
Checkin
3
Reward

Mayor Specials

Dashboard for Owner

Foursquare Apps

Foursquare Phenomenon
Geolocation Check-in
Convergence and Network Effect
SNS, Game, location, POI, Review
Online, Offline: Social Media for Real Life
Customers + SME: Casual Social Marketing
Revenue Models
Social Objects: People, Book, Songs
Foursquare Platform, Ecosystem, Economy

Game + Loyalty Program
platform for location-based games and tours

Twitter Geolocation
Enable More Offline Interaction

Augmented RealityRedefinition of Location & Space

Bump
Geolocation Transaction: Business Card, Money, Video, Interest

Yelp
Social Local Service: Users’ Review

LocalStory, Yelp in Korea
Users
Mobile Apps and Open Services
Social Graph,
POI, Review
CP
Solution Providers
4.8M SOHO and SME
Advertisers

Facebook Places

Facebook Places
Brings Geolocation into Mainstream
Social Web, Now GeoSocial Web

Mark Fidelman

Geolocation of The Internet of Things

Data to Value?
Social, RealTime, Geolocation

Money: Revenue Models
Reward
Sponsorship
Ad
Search
Loyalty
Clickthrough
15%~25% vs.1%
Coupon
Marketing
http://www.penn-olson.com/wp-content/uploads/2010/05/go-geolocation-r7.png

Platform and Ecosystem
Mobile Carriers
Users
Devices
Developers
Geolocation
Advertising
SNS/Portals
GIS/Map/POI

Geolocation Value Chain
http://www.telecomcircle.com/2009/06/introduction-to-lbs/

12 Key Developments Fueling Geolocation Innovation

Apple?
In Korea?

Hope ?

Strategy
Creative Copy
Crowdsourcing
Convergence for Smart Life: Look Around
Meshup
Data, Not Only App. or Services
Balancing Privacy and Publicacy
Money within 6 Months
Learning by Doing

Challenges
Privacy and Security
Still Niche Market, Mobile Device Constraint
Accuracy and Coverage of Positioning
Revenue Models
No Open Platform
RegulAtiOn (?)
Data to Value

Tweet or Checkin @Pusan
+
Single
+
House at Seoul

2010~
2005-2009
1990-2004

How Soon?
2013 2014
http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf

Opportunity
Social
Mobile Web2.0
Geolocation

Offline (with Online) > Online
Local Ad > Global Ad

TGIFs: We, Audience
TwitterGoogleiPhone/AppleFacebookSkype
Local, Location…Our Life

Before After

Power to the People

@JoSanKu

2010, Seoul
gSNS, Geolocation Social Web
2009, Seoul
Social Local Service & Platform
Geolocation @JoSanKu
2000, California
IP Geolocation
2002
Privacy & Security
+$4MM
1999, Seoul
3 Patents
1994, Texas
3D Campus Map

Geolocation, The Next Big Thing

by josanku on Aug 29, 2010

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Geolocation, The Next Big Thing — Presentation Transcript