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gamification beyond play
<ul><li>Background </li></ul><ul><li>Gamification Works </li></ul><ul><li>Cases </li></ul><ul><ul><ul><li>Services </li></...
 
K12 School Hours Time to be a Master 18 Million Years a Year
1.5 Billion within 10 Year
Pleasure Fun Rewards Achieving  Interactive Social Connections Easy PRAISE
Intrinsic and Extrinsic Motivation Pleasure Achieving Rewards Interactive Easy Social Connection
Sensation Fantasy Discovery Laughter Story Challenge Thrill Triumph Expression
 
24 Hours Any Game Everybody
Gaming can Make a Better World  Jane McGonigal http://bit.ly/aDmAYY
 
 
GAME LIFE GAMIFICATION Game Meets the World Game = Life
Gamification the process of  using  game thinking  and  mechanics  to  engage  audiences and  solve  problems,  revolution...
Game Techniques != Core Experience
Know Your Players & Their Social Style Interacting Acting World Players
Intrinsic and Extrinsic Motivation
Player Journey Life Cycle and Progression Over Time Gamification Workshop 2010 http://slidesha.re/cD6YRD
Mihaly Csikszentmihalyi Flow: an optimal state of intrinsic motivation
Whew ! Julie Dirksen
Game Techniques Patterns over Time Make Progress Visible Evoke Emotion for  Action & Engagement
Game Techniques Pacing Appointments Progressive Unlocks Reward Schedules Dynamic Systems Levels Points Leader boards Badge...
Experience Points (XP) Redeemable Points (Credits, Coins) Currency (Bucks) Skill Points (Score, Rank) Social Points (Socia...
Social Actions How Players Engage Each Other
Beyond Game Service Business the World
 
 
Mobile Everybody Social Game Meets World Value
Participate Engage Loyal Social Connection   Achievement  Money  Solution
App Commerce Marketing Advertising School Enterprise Health Brain Storming Problem Solving
120 Million People  Accruing Points, Leveling Up, and Earning Rewards Frequent Flyer Program
Human Computation by Game
 
 
 
 
Photo Sharing
Commerce
Social SNS: Communication & Conversation Game Competition Challenge Reputation Local Local Information Life Logging Reward...
 
 
Advertising
Health
 
Health & Wellness Game
Schools are near-perfect game ecosystems: •  Motivated Players  •  Challenges  •  Rewards  •  Rules •  Levels  •  Appointm...
Grades (status) => Levels (progression) No Disincentives Focus on final goal, not interim ersatz rewards Highly Engaged Ch...
Collaboration
Brain Gym
Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes Marketing
McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch
 
By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to ...
 
 
 
Energize Your Workplace Drive Performance Improvement Innovate Organically Motivate Teams Identify Emerging Leaders 5 Ways...
Reinvent
 
Solution
Platform Ecosystem Economy
1.)  Gamify 2.)  Badgeville 3.)  Bunchball 4.)  Big Door Media 5.)  CrowdTwist 6.)  Cynergy 7.)  SpectrumDNA 8.)  Reputely...
 
 
Entertainment Game unGame Online Services (Social Game) Offline Services Life, Business, Education
Gamify the World Living is Playing Game
 
Games Are the New ‘Normal'      Al Gore
“ Hafta” “ Wanna” Slavery Freedom Duty Fun Work Play Efficiency Pleasure
Play to Save the World
Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk  http://gamification.org/wiki/Encyclopedia http://gamific...
@ josanku
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Gamification

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  • http://www.kmobile.co.kr/k_conedu/Conference/Con_infomation.asp?id=991
  • 그룹  슈퍼주니어   최시원 이 게임 때문에 잠 못 이루는 긴밤을 보냈다 . http://media.daum.net/entertain/enews/view?cateid=100030&amp;newsid=20110517094831683&amp;p=tvdaily#A20110517094831747.jpg
  • High school To be a master in an area
  • http://www.slideshare.net/jesseschell/the-games-we-play-7595169
  • Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY “ Make it as easy to save the world in real-life as it is in online games” Jane McGonigal
  • Using Game Techniques to make Activities More Engaging &amp; Fun the process of using game thinking and dynamics to engage audiences and solve problems, revolutionizing the motivations for real life and virtual activities . The use of game mechanics/dynamics to drive game-liked engagement and actions in non-game environments (e.g. work, education, exercise, etc.) Using game techniques to make activities more engaging and fun   the use of game play mechanics for non-game applications (also known as &amp;quot;funware&amp;quot;), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications integrating game dynamics into your site, service, community, content or campaign, in order to drive participation.
  • Gamification Workshop 2010 http://slidesha.re/cD6YRD
  • http://slidesha.re/jFCjSB
  • Mechanics Light the Way in a Player’s Journey
  • Mechanics Light the Way in a Player’s Journey
  • http://slidesha.re/gHggtF
  • http://www.slideshare.net/edinnovatenet/bunchball
  • http://images.google.com/imagelabeler/
  • http://www.gartner.com/it/page.jsp?id=1629214
  • http://mashable.com/2011/04/29/coke-friendship-machine/
  • http://www.engadget.com/2011/06/05/mcdonalds-interactive-pong-billboard-brings-big-screen-elation/
  • Total Engagement, using games to change the way people work .  Energize your workplace -  this is especially potent if tasks are repetitive and dull. Drive performance improvement -  feedback is an essential element of games, so adopting instant feedback in a business environment is incredibly valuable, especially for younger employees. Innovate organically -  games platforms encourage interactivity across geographic and divisional boundaries.  To be truely innovative you need to tap into all the knowledge you have available to you. Motivate teams -  the belief here is that gaming provides a clear task/reward structure that helps to motivate people. Identify emerging leaders   -  ideas and leadership should be available throughout the organisation, regardless of rank or title.  Gaming embodies this approach and adopting it in your organisation is a great way of both developing talent and maximising your knowledgebase.
  • http://www.gartner.com/it/page.jsp?id=1629214
  • http://bit.ly/mAlkjk
  • http://bit.ly/mAlkjk
  • Total Engagement, using games to change the way people work .  Energize your workplace -  this is especially potent if tasks are repetitive and dull. Drive performance improvement -  feedback is an essential element of games, so adopting instant feedback in a business environment is incredibly valuable, especially for younger employees. Innovate organically -  games platforms encourage interactivity across geographic and divisional boundaries.  To be truely innovative you need to tap into all the knowledge you have available to you. Motivate teams -  the belief here is that gaming provides a clear task/reward structure that helps to motivate people. Identify emerging leaders   -  ideas and leadership should be available throughout the organisation, regardless of rank or title.  Gaming embodies this approach and adopting it in your organisation is a great way of both developing talent and maximising your knowledgebase.
  • http://johnbarberblog.com/?cat=11
  • http://slidesha.re/dakzyP http://www.g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/
  • Transcript of "Gamification"

    1. 1. gamification beyond play
    2. 2. <ul><li>Background </li></ul><ul><li>Gamification Works </li></ul><ul><li>Cases </li></ul><ul><ul><ul><li>Services </li></ul></ul></ul><ul><ul><ul><li>Health </li></ul></ul></ul><ul><ul><ul><li>Enterprise </li></ul></ul></ul><ul><li>Business Models </li></ul><ul><li>References </li></ul>
    3. 4. K12 School Hours Time to be a Master 18 Million Years a Year
    4. 5. 1.5 Billion within 10 Year
    5. 6. Pleasure Fun Rewards Achieving Interactive Social Connections Easy PRAISE
    6. 7. Intrinsic and Extrinsic Motivation Pleasure Achieving Rewards Interactive Easy Social Connection
    7. 8. Sensation Fantasy Discovery Laughter Story Challenge Thrill Triumph Expression
    8. 10. 24 Hours Any Game Everybody
    9. 11. Gaming can Make a Better World Jane McGonigal http://bit.ly/aDmAYY
    10. 14. GAME LIFE GAMIFICATION Game Meets the World Game = Life
    11. 15. Gamification the process of using game thinking and mechanics to engage audiences and solve problems, revolutionizing the motivations for real life and virtual activities.
    12. 16. Game Techniques != Core Experience
    13. 17. Know Your Players & Their Social Style Interacting Acting World Players
    14. 18. Intrinsic and Extrinsic Motivation
    15. 19. Player Journey Life Cycle and Progression Over Time Gamification Workshop 2010 http://slidesha.re/cD6YRD
    16. 20. Mihaly Csikszentmihalyi Flow: an optimal state of intrinsic motivation
    17. 21. Whew ! Julie Dirksen
    18. 22. Game Techniques Patterns over Time Make Progress Visible Evoke Emotion for Action & Engagement
    19. 23. Game Techniques Pacing Appointments Progressive Unlocks Reward Schedules Dynamic Systems Levels Points Leader boards Badges Missions Virtual Goods Curiosity Satisfaction Surprise Trust Delight Fun Envy Pride Connection
    20. 24. Experience Points (XP) Redeemable Points (Credits, Coins) Currency (Bucks) Skill Points (Score, Rank) Social Points (Social XP, Reputation, Ratings) Point
    21. 25. Social Actions How Players Engage Each Other
    22. 26. Beyond Game Service Business the World
    23. 29. Mobile Everybody Social Game Meets World Value
    24. 30. Participate Engage Loyal Social Connection Achievement Money Solution
    25. 31. App Commerce Marketing Advertising School Enterprise Health Brain Storming Problem Solving
    26. 32. 120 Million People Accruing Points, Leveling Up, and Earning Rewards Frequent Flyer Program
    27. 33. Human Computation by Game
    28. 38. Photo Sharing
    29. 39. Commerce
    30. 40. Social SNS: Communication & Conversation Game Competition Challenge Reputation Local Local Information Life Logging Reward Funny Informative Friendly
    31. 43. Advertising
    32. 44. Health
    33. 46. Health & Wellness Game
    34. 47. Schools are near-perfect game ecosystems: • Motivated Players • Challenges • Rewards • Rules • Levels • Appointment Dynamics • Countdowns • Incentives / Disincentives School is a game (just a poorly designed one)
    35. 48. Grades (status) => Levels (progression) No Disincentives Focus on final goal, not interim ersatz rewards Highly Engaged Cheating => Collaboration Move from omnipotent admin to a self-enforced game Change the School Game
    36. 49. Collaboration
    37. 50. Brain Gym
    38. 51. Coca-Cola’s Friendship Machine Rewards Cooperation With Cokes Marketing
    39. 52. McDonald's interactive Pong billboard brings big-screen elation, tomorrow's lunch
    40. 54. By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc Enterprise
    41. 58. Energize Your Workplace Drive Performance Improvement Innovate Organically Motivate Teams Identify Emerging Leaders 5 Ways You Can Use Games at Work http://bit.ly/lmdynJ
    42. 59. Reinvent
    43. 61. Solution
    44. 62. Platform Ecosystem Economy
    45. 63. 1.)  Gamify 2.)  Badgeville 3.)  Bunchball 4.)  Big Door Media 5.)  CrowdTwist 6.)  Cynergy 7.)  SpectrumDNA 8.)  Reputely 9.)  iActionable 10.)  Scvngr 11.)  Manumatix 12.)  Leapfrog Builders
    46. 66. Entertainment Game unGame Online Services (Social Game) Offline Services Life, Business, Education
    47. 67. Gamify the World Living is Playing Game
    48. 69. Games Are the New ‘Normal'  Al Gore
    49. 70. “ Hafta” “ Wanna” Slavery Freedom Duty Fun Work Play Efficiency Pleasure
    50. 71. Play to Save the World
    51. 72. Adding Play to the Enterprise [infographic] http://bit.ly/mAlkjk http://gamification.org/wiki/Encyclopedia http://gamification.co/ Jane McGonigal: Gaming can make a better world http://bit.ly/aDmAYY Gamification Workshop 2010 http://slidesha.re/cD6YRD SXSW Keynote - The Game Layer On Top Of The World http://slidesha.re/gHggtF Meaningful Play http://slidesha.re/hVLRgD http://bit.ly/i9mLUA KangImSeong - Standing on the blurred border between game and reality http://www.youtube.com/watch?v=qgdNVwSNkJE
    52. 73. @ josanku
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