Company 2.0 web2.0 as Biz Platform Jo, SanKu 조산구 web2.0 Evangelist KT

Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New Structures: Family S ocial E conomy New Rule New Game New World Alvin Toffler Seoul, Korea Nov. 27, 2008

Chaos

Future Now

The web 2.0 Age

Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow

Volume of Participation Consumers Dictate Church, State, Monarchy Dictate the Agenda Professional Media Dictate Pre Media Age Mass Media Age Social Media Age Consumers Dictate

web 2.0 Power Shift to People Empowered Connected Huge Disruption

Paradigm Shuffling

web2.0 was about a new web web2.0 is about U Philosophy Culture Politics Education Business Life

web2.0 for You

Shift to 2.0 Me2.0 Life2.0 Company2.0 (web2.0 as Biz Platform) * Korea2.0 World2.0

Company 2.0 web2.0 as Biz Platform

http://www.wordle.net/

web2.0 Generation Employee, Partner, Customer, Anyone

Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations. Role -> Groundswell Objectives Research -> Listening Marketing -> Talking Sales -> Energizing Support -> Supporting Development -> Embracing

Role -> Groundswell Objectives

Research -> Listening

Marketing -> Talking

Sales -> Energizing

Support -> Supporting

Development -> Embracing

Disruption & Opportunity

Old Media vs. Social Media

Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk Customer Relationship

Enterprise2.0 (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0

Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????

http://www.enterprise2conf.com/about/what-is-enterprise2.0.php Enterprise 1.0 Enterprise2.0 Hierarchy Flat Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven technology / Lack of user control User-driven technology Top down Bottom up Command and Control Collaboration and Collective Decision Centralized Distributed Teams are in one building / one time zone Teams are global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles Security Trust

Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making

Email Overload to Wiki Collaborative Intelligence

New Leadership and Decision Making

Blog for Flat and Transparent Communication 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감

Open Innovation & Crowd Sourcing A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.

A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.

돌리고 돌리고 ~ Think Big, Start Small, Move Fast

web2.0 as Biz Platform & Hot Issues

Services => Platform => Data => Trust

Information, Knowledge, Contents, Application, Advertisement, Money, Relationship… Everybody is Happy Value Time

Mobile Platform & Open Ecosystem

http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage worldwide will be mobile. Mobile application developers are increasingly choosing the Web as a platform.

Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008

Contents Owners User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacturers Platform Providers Service, Solution Providers Network Operators Contents Distributers Contents Creators

Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby Widget

Widget Makers Content & Application Providers Users Widget Gallery Advertisers Web Containers, Terminals Developers Widget Platform

Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as Platform

Social Shopping

Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o

Ad Platform, Attention Economy Advertisement2.0 The Major or Only web2.0 Revenue Model Two Side Economics Attention=$: MS Cashback Personalized Advertisement as Content Cost Per Action: iCompany Type: Video, Mobile, Widget, Game Social Ad Network Wibro as an Advertisement

The Major or Only web2.0 Revenue Model

Two Side Economics

Attention=$: MS Cashback

Personalized

Advertisement as Content

Cost Per Action: iCompany

Type: Video, Mobile, Widget, Game

Social Ad Network

Wibro as an Advertisement

Show Me the Money~

Company Needs C2O C hief Web 2 .0 O fficer

web2.0 in Korea

web2.0 >> web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)

본질

Collaborative Intelligence

ME Broadcasting (Mobile) Broadband Democracy

Internet=Via Applia Antica web2.0=Internet + Open Culture

korea 2.0 = f(web2.0)

U People, Industry, Academy, Government

korea2.0 Initiative

Thank U [email_address] slideshare.net/josanku