Company2.0, web2.0 as Biz Platform

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  • 1. Company 2.0 web2.0 as Biz Platform Jo, SanKu 조산구 web2.0 Evangelist KT
  • 2.  
  • 3. Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New Structures: Family S ocial E conomy New Rule New Game New World Alvin Toffler Seoul, Korea Nov. 27, 2008
  • 4. Chaos
  • 5. Future Now
  • 6. The web 2.0 Age
  • 7. Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow
  • 8. Volume of Participation Consumers Dictate Church, State, Monarchy Dictate the Agenda Professional Media Dictate Pre Media Age Mass Media Age Social Media Age Consumers Dictate
  • 9. web 2.0 Power Shift to People Empowered Connected Huge Disruption
  • 10. Paradigm Shuffling
  • 11. web2.0 was about a new web web2.0 is about U Philosophy Culture Politics Education Business Life
  • 12. web2.0 for You
  • 13. Shift to 2.0 Me2.0 Life2.0 Company2.0 (web2.0 as Biz Platform) * Korea2.0 World2.0
  • 14. Company 2.0 web2.0 as Biz Platform
  • 15.  
  • 16.  
  • 17.  
  • 18. http://www.wordle.net/
  • 19. web2.0 Generation Employee, Partner, Customer, Anyone
  • 20.
  • 21. Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
      • Role -> Groundswell Objectives
      • Research -> Listening
      • Marketing -> Talking
      • Sales -> Energizing
      • Support -> Supporting
      • Development -> Embracing
  • 22. Disruption & Opportunity
  • 23. Old Media vs. Social Media
  • 24.  
  • 25. Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk Customer Relationship
  • 26. Enterprise2.0 (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
  • 27. Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????
  • 28. http://www.enterprise2conf.com/about/what-is-enterprise2.0.php Enterprise 1.0 Enterprise2.0 Hierarchy Flat Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven technology / Lack of user control User-driven technology Top down Bottom up Command and Control Collaboration and Collective Decision Centralized Distributed Teams are in one building / one time zone Teams are global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles Security Trust
  • 29. Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making
  • 30. Email Overload to Wiki Collaborative Intelligence
  • 31. New Leadership and Decision Making
  • 32. Blog for Flat and Transparent Communication 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감
  • 33. Open Innovation & Crowd Sourcing
    • A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.
  • 34. 돌리고 돌리고 ~ Think Big, Start Small, Move Fast
  • 35. web2.0 as Biz Platform & Hot Issues
  • 36. Services => Platform => Data => Trust
  • 37.  
  • 38. Information, Knowledge, Contents, Application, Advertisement, Money, Relationship… Everybody is Happy Value Time
  • 39. Mobile Platform & Open Ecosystem
  • 40. http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage worldwide will be mobile. Mobile application developers are increasingly choosing the Web as a platform.
  • 41. Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
  • 42. Contents Owners User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacturers Platform Providers Service, Solution Providers Network Operators Contents Distributers Contents Creators
  • 43. Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby Widget
  • 44. Widget Makers Content & Application Providers Users Widget Gallery Advertisers Web Containers, Terminals Developers Widget Platform
  • 45. Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as Platform
  • 46.  
  • 47. Social Shopping
  • 48.  
  • 49. Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o
  • 50. Ad Platform, Attention Economy Advertisement2.0
    • The Major or Only web2.0 Revenue Model
    • Two Side Economics
    • Attention=$: MS Cashback
    • Personalized
    • Advertisement as Content
    • Cost Per Action: iCompany
    • Type: Video, Mobile, Widget, Game
    • Social Ad Network
    • Wibro as an Advertisement
  • 51. Show Me the Money~
  • 52. Company Needs C2O C hief Web 2 .0 O fficer
  • 53. web2.0 in Korea
  • 54. web2.0 >> web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)
  • 55. 본질
  • 56. Collaborative Intelligence
  • 57.  
  • 58.  
  • 59. ME Broadcasting (Mobile) Broadband Democracy
  • 60.  
  • 61. Internet=Via Applia Antica web2.0=Internet + Open Culture
  • 62. korea 2.0 = f(web2.0)
  • 63. U People, Industry, Academy, Government
  • 64. korea2.0 Initiative
  • 65.  
  • 66. Thank U [email_address] slideshare.net/josanku