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Company2.0, web2.0 as Biz Platform Company2.0, web2.0 as Biz Platform Presentation Transcript

  • Company 2.0 web2.0 as Biz Platform Jo, SanKu 조산구 web2.0 Evangelist KT
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  • Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New Structures: Family S ocial E conomy New Rule New Game New World Alvin Toffler Seoul, Korea Nov. 27, 2008
  • Chaos
  • Future Now
  • The web 2.0 Age
  • Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow
  • Volume of Participation Consumers Dictate Church, State, Monarchy Dictate the Agenda Professional Media Dictate Pre Media Age Mass Media Age Social Media Age Consumers Dictate
  • web 2.0 Power Shift to People Empowered Connected Huge Disruption
  • Paradigm Shuffling
  • web2.0 was about a new web web2.0 is about U Philosophy Culture Politics Education Business Life
  • web2.0 for You
  • Shift to 2.0 Me2.0 Life2.0 Company2.0 (web2.0 as Biz Platform) * Korea2.0 World2.0
  • Company 2.0 web2.0 as Biz Platform
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  • http://www.wordle.net/
  • web2.0 Generation Employee, Partner, Customer, Anyone
  • Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
      • Role -> Groundswell Objectives
      • Research -> Listening
      • Marketing -> Talking
      • Sales -> Energizing
      • Support -> Supporting
      • Development -> Embracing
  • Disruption & Opportunity
  • Old Media vs. Social Media
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  • Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk Customer Relationship
  • Enterprise2.0 (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
  • Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????
  • http://www.enterprise2conf.com/about/what-is-enterprise2.0.php Enterprise 1.0 Enterprise2.0 Hierarchy Flat Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven technology / Lack of user control User-driven technology Top down Bottom up Command and Control Collaboration and Collective Decision Centralized Distributed Teams are in one building / one time zone Teams are global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles Security Trust
  • Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making
  • Email Overload to Wiki Collaborative Intelligence
  • New Leadership and Decision Making
  • Blog for Flat and Transparent Communication 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감
  • Open Innovation & Crowd Sourcing
    • A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.
  • 돌리고 돌리고 ~ Think Big, Start Small, Move Fast
  • web2.0 as Biz Platform & Hot Issues
  • Services => Platform => Data => Trust
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  • Information, Knowledge, Contents, Application, Advertisement, Money, Relationship… Everybody is Happy Value Time
  • Mobile Platform & Open Ecosystem
  • http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage worldwide will be mobile. Mobile application developers are increasingly choosing the Web as a platform.
  • Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
  • Contents Owners User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacturers Platform Providers Service, Solution Providers Network Operators Contents Distributers Contents Creators
  • Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby Widget
  • Widget Makers Content & Application Providers Users Widget Gallery Advertisers Web Containers, Terminals Developers Widget Platform
  • Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as Platform
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  • Social Shopping
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  • Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o
  • Ad Platform, Attention Economy Advertisement2.0
    • The Major or Only web2.0 Revenue Model
    • Two Side Economics
    • Attention=$: MS Cashback
    • Personalized
    • Advertisement as Content
    • Cost Per Action: iCompany
    • Type: Video, Mobile, Widget, Game
    • Social Ad Network
    • Wibro as an Advertisement
  • Show Me the Money~
  • Company Needs C2O C hief Web 2 .0 O fficer
  • web2.0 in Korea
  • web2.0 >> web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)
  • 본질
  • Collaborative Intelligence
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  • ME Broadcasting (Mobile) Broadband Democracy
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  • Internet=Via Applia Antica web2.0=Internet + Open Culture
  • korea 2.0 = f(web2.0)
  • U People, Industry, Academy, Government
  • korea2.0 Initiative
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  • Thank U [email_address] slideshare.net/josanku