Company 2.0 web2.0 as Biz Platform Jo, SanKu 조산구 web2.0 Evangelist KT
 
Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New  Structures: Family S ocial E conomy New Ru...
Chaos
Future Now
The web 2.0  Age
Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow
Volume of Participation Consumers  Dictate Church, State, Monarchy  Dictate the Agenda Professional Media Dictate  Pre Med...
web 2.0 Power Shift to People Empowered Connected  Huge Disruption
Paradigm Shuffling
web2.0 was about a new web web2.0 is about  U Philosophy Culture  Politics Education Business Life
web2.0 for You
Shift  to 2.0 Me2.0 Life2.0 Company2.0  (web2.0 as Biz Platform) * Korea2.0 World2.0
Company 2.0 web2.0 as Biz Platform
 
 
 
http://www.wordle.net/
web2.0 Generation Employee, Partner, Customer, Anyone
Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from ...
Disruption & Opportunity
Old Media vs. Social Media
 
Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market ...
Enterprise2.0  (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Ente...
http://www.enterprise2conf.com/about/what-is-enterprise2.0.php Enterprise 1.0 Enterprise2.0 Hierarchy Flat  Organization F...
Hierarchy to  Flat Creative Network Command & Control Creative Collaboration:  Communication and Decision Making
Email Overload to Wiki Collaborative Intelligence
New Leadership and Decision Making
Blog for  Flat and Transparent Communication 일터 문화 혁신 ( 수평적 )  구성원간  커뮤니케이션  활성화 집단지성 활성화  인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠...
Open Innovation &  Crowd Sourcing <ul><li>A 50 year old mining company peers, opens, shares its proprietary data and acts ...
돌리고 돌리고 ~  Think Big, Start Small, Move Fast
web2.0 as Biz Platform  & Hot Issues
Services => Platform => Data => Trust
 
Information, Knowledge, Contents, Application, Advertisement, Money, Relationship… Everybody  is Happy Value Time
Mobile Platform & Open Ecosystem
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage  wor...
Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
Contents Owners  User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacture...
Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby Widget
Widget  Makers Content & Application  Providers Users Widget Gallery Advertisers Web Containers,  Terminals  Developers Wi...
Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as P...
 
Social Shopping
 
Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o
Ad Platform, Attention Economy Advertisement2.0  <ul><li>The Major or Only web2.0 Revenue Model </li></ul><ul><li>Two Side...
Show Me the Money~
Company Needs  C2O C hief Web 2 .0  O fficer
web2.0 in Korea
web2.0  >>  web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)
본질
Collaborative Intelligence
 
 
ME Broadcasting (Mobile) Broadband Democracy
 
Internet=Via Applia Antica  web2.0=Internet + Open Culture
korea 2.0 = f(web2.0)
U People, Industry, Academy, Government
korea2.0 Initiative
 
Thank U [email_address] slideshare.net/josanku
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Company2.0, web2.0 as Biz Platform

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  • Transcript of "Company2.0, web2.0 as Biz Platform"

    1. 1. Company 2.0 web2.0 as Biz Platform Jo, SanKu 조산구 web2.0 Evangelist KT
    2. 3. Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New Structures: Family S ocial E conomy New Rule New Game New World Alvin Toffler Seoul, Korea Nov. 27, 2008
    3. 4. Chaos
    4. 5. Future Now
    5. 6. The web 2.0 Age
    6. 7. Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow
    7. 8. Volume of Participation Consumers Dictate Church, State, Monarchy Dictate the Agenda Professional Media Dictate Pre Media Age Mass Media Age Social Media Age Consumers Dictate
    8. 9. web 2.0 Power Shift to People Empowered Connected Huge Disruption
    9. 10. Paradigm Shuffling
    10. 11. web2.0 was about a new web web2.0 is about U Philosophy Culture Politics Education Business Life
    11. 12. web2.0 for You
    12. 13. Shift to 2.0 Me2.0 Life2.0 Company2.0 (web2.0 as Biz Platform) * Korea2.0 World2.0
    13. 14. Company 2.0 web2.0 as Biz Platform
    14. 18. http://www.wordle.net/
    15. 19. web2.0 Generation Employee, Partner, Customer, Anyone
    16. 20.
    17. 21. Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations. <ul><ul><li>Role -> Groundswell Objectives </li></ul></ul><ul><ul><li>Research -> Listening </li></ul></ul><ul><ul><li>Marketing -> Talking </li></ul></ul><ul><ul><li>Sales -> Energizing </li></ul></ul><ul><ul><li>Support -> Supporting </li></ul></ul><ul><ul><li>Development -> Embracing </li></ul></ul>
    18. 22. Disruption & Opportunity
    19. 23. Old Media vs. Social Media
    20. 25. Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk Customer Relationship
    21. 26. Enterprise2.0 (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
    22. 27. Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????
    23. 28. http://www.enterprise2conf.com/about/what-is-enterprise2.0.php Enterprise 1.0 Enterprise2.0 Hierarchy Flat Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven technology / Lack of user control User-driven technology Top down Bottom up Command and Control Collaboration and Collective Decision Centralized Distributed Teams are in one building / one time zone Teams are global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles Security Trust
    24. 29. Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making
    25. 30. Email Overload to Wiki Collaborative Intelligence
    26. 31. New Leadership and Decision Making
    27. 32. Blog for Flat and Transparent Communication 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감
    28. 33. Open Innovation & Crowd Sourcing <ul><li>A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find. </li></ul>
    29. 34. 돌리고 돌리고 ~ Think Big, Start Small, Move Fast
    30. 35. web2.0 as Biz Platform & Hot Issues
    31. 36. Services => Platform => Data => Trust
    32. 38. Information, Knowledge, Contents, Application, Advertisement, Money, Relationship… Everybody is Happy Value Time
    33. 39. Mobile Platform & Open Ecosystem
    34. 40. http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage worldwide will be mobile. Mobile application developers are increasingly choosing the Web as a platform.
    35. 41. Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
    36. 42. Contents Owners User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacturers Platform Providers Service, Solution Providers Network Operators Contents Distributers Contents Creators
    37. 43. Desktop Widget Web Widget Mobile Widget Webwag.com, zenzui Physical Widget Widgetstation, chumby Widget
    38. 44. Widget Makers Content & Application Providers Users Widget Gallery Advertisers Web Containers, Terminals Developers Widget Platform
    39. 45. Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as Platform
    40. 47. Social Shopping
    41. 49. Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o
    42. 50. Ad Platform, Attention Economy Advertisement2.0 <ul><li>The Major or Only web2.0 Revenue Model </li></ul><ul><li>Two Side Economics </li></ul><ul><li>Attention=$: MS Cashback </li></ul><ul><li>Personalized </li></ul><ul><li>Advertisement as Content </li></ul><ul><li>Cost Per Action: iCompany </li></ul><ul><li>Type: Video, Mobile, Widget, Game </li></ul><ul><li>Social Ad Network </li></ul><ul><li>Wibro as an Advertisement </li></ul>
    43. 51. Show Me the Money~
    44. 52. Company Needs C2O C hief Web 2 .0 O fficer
    45. 53. web2.0 in Korea
    46. 54. web2.0 >> web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)
    47. 55. 본질
    48. 56. Collaborative Intelligence
    49. 59. ME Broadcasting (Mobile) Broadband Democracy
    50. 61. Internet=Via Applia Antica web2.0=Internet + Open Culture
    51. 62. korea 2.0 = f(web2.0)
    52. 63. U People, Industry, Academy, Government
    53. 64. korea2.0 Initiative
    54. 66. Thank U [email_address] slideshare.net/josanku
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