Company2.0, web2.0 as Biz Platform
Upcoming SlideShare
Loading in...5

Company2.0, web2.0 as Biz Platform






Total Views
Views on SlideShare
Embed Views



9 Embeds 1,070 938 69 46 12 1 1 1 1 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Company2.0, web2.0 as Biz Platform Company2.0, web2.0 as Biz Platform Presentation Transcript

  • Company 2.0 web2.0 as Biz Platform Jo, SanKu 조산구 web2.0 Evangelist KT
  • Global Economy Crisis Knowledge Based Eocnomy New Value/Power Relationship New Structures: Family S ocial E conomy New Rule New Game New World Alvin Toffler Seoul, Korea Nov. 27, 2008
  • Chaos
  • Future Now
  • The web 2.0 Age
  • Online/Web Cyberspace Life/Offline Yesterday Today Tomorrow
  • Volume of Participation Consumers Dictate Church, State, Monarchy Dictate the Agenda Professional Media Dictate Pre Media Age Mass Media Age Social Media Age Consumers Dictate
  • web 2.0 Power Shift to People Empowered Connected Huge Disruption
  • Paradigm Shuffling
  • web2.0 was about a new web web2.0 is about U Philosophy Culture Politics Education Business Life
  • web2.0 for You
  • Shift to 2.0 Me2.0 Life2.0 Company2.0 (web2.0 as Biz Platform) * Korea2.0 World2.0
  • Company 2.0 web2.0 as Biz Platform
  • web2.0 Generation Employee, Partner, Customer, Anyone
  • Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations.
      • Role -> Groundswell Objectives
      • Research -> Listening
      • Marketing -> Talking
      • Sales -> Energizing
      • Support -> Supporting
      • Development -> Embracing
  • Disruption & Opportunity
  • Old Media vs. Social Media
  • Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk Customer Relationship
  • Enterprise2.0 (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
  • Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????
  • Enterprise 1.0 Enterprise2.0 Hierarchy Flat Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven technology / Lack of user control User-driven technology Top down Bottom up Command and Control Collaboration and Collective Decision Centralized Distributed Teams are in one building / one time zone Teams are global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles Security Trust
  • Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making
  • Email Overload to Wiki Collaborative Intelligence
  • New Leadership and Decision Making
  • Blog for Flat and Transparent Communication 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감
  • Open Innovation & Crowd Sourcing
    • A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find.
  • 돌리고 돌리고 ~ Think Big, Start Small, Move Fast
  • web2.0 as Biz Platform & Hot Issues
  • Services => Platform => Data => Trust
  • Information, Knowledge, Contents, Application, Advertisement, Money, Relationship… Everybody is Happy Value Time
  • Mobile Platform & Open Ecosystem
  • Within 5 years, the majority of Web usage worldwide will be mobile. Mobile application developers are increasingly choosing the Web as a platform.
  • Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
  • Contents Owners User Advertisers Online Video Platform, Ecosystem & Economy Attention Engagement Money Device Manufacturers Platform Providers Service, Solution Providers Network Operators Contents Distributers Contents Creators
  • Desktop Widget Web Widget Mobile Widget, zenzui Physical Widget Widgetstation, chumby Widget
  • Widget Makers Content & Application Providers Users Widget Gallery Advertisers Web Containers, Terminals Developers Widget Platform
  • Search Media Information Comm. Shopping Entertainment PEOPLE Social Wb, Peopleware/Socialware/Social Computing People as Platform
  • Social Shopping
  • Social Media
  • Ad Platform, Attention Economy Advertisement2.0
    • The Major or Only web2.0 Revenue Model
    • Two Side Economics
    • Attention=$: MS Cashback
    • Personalized
    • Advertisement as Content
    • Cost Per Action: iCompany
    • Type: Video, Mobile, Widget, Game
    • Social Ad Network
    • Wibro as an Advertisement
  • Show Me the Money~
  • Company Needs C2O C hief Web 2 .0 O fficer
  • web2.0 in Korea
  • web2.0 >> web3.0 web0.2 web3.0 (Semantic Web , Mobile Web ?)
  • 본질
  • Collaborative Intelligence
  • ME Broadcasting (Mobile) Broadband Democracy
  • Internet=Via Applia Antica web2.0=Internet + Open Culture
  • korea 2.0 = f(web2.0)
  • U People, Industry, Academy, Government
  • korea2.0 Initiative
  • Thank U [email_address]