Groundswell A Social Trend in which People use technologies to get the things they need from each other, rather than from traditional institutions like corporations. <ul><ul><li>Role -> Groundswell Objectives </li></ul></ul><ul><ul><li>Research -> Listening </li></ul></ul><ul><ul><li>Marketing -> Talking </li></ul></ul><ul><ul><li>Sales -> Energizing </li></ul></ul><ul><ul><li>Support -> Supporting </li></ul></ul><ul><ul><li>Development -> Embracing </li></ul></ul>
Company 2.0 Made in/for/by People Fast Innovation Flat Communication Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk Customer Relationship
Enterprise2.0 (web2.0 as Facilitator) Business2.0 (web2.0 as Biz Platform & Business Models) Company 2.0
Company1.0 web2.0 Security Static, stable Systemic Process Company 2.0 Hierarchical Closed Top Down Control & Command Enterprise 2.0 BizModel 2.0 Participate Open Share Collective Intelligence Social Media Attention Economy New Money ?????
http://www.enterprise2conf.com/about/what-is-enterprise2.0.php Enterprise 1.0 Enterprise2.0 Hierarchy Flat Organization Friction Ease of Organization Flow Bureaucracy Agility Inflexibility Flexibility IT-driven technology / Lack of user control User-driven technology Top down Bottom up Command and Control Collaboration and Collective Decision Centralized Distributed Teams are in one building / one time zone Teams are global Silos and boundaries Blur , Fuzzy boundaries, open borders Need to know Transparency Information systems are structured and dictated Information systems are emergent Taxonomies Folksonomies Overly complex Simple and Light Closed / proprietary standards/ NIH Open Scheduled On Demand Long time-to-market cycles Short time -to-market cycles Security Trust
Hierarchy to Flat Creative Network Command & Control Creative Collaboration: Communication and Decision Making
Email Overload to Wiki Collaborative Intelligence
Blog for Flat and Transparent Communication 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감
Open Innovation & Crowd Sourcing <ul><li>A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find. </li></ul>
http://www.slideshare.net/dappelquist/web2-expo-sf2008-appelquist?src=embed Within 5 years, the majority of Web usage worldwide will be mobile. Mobile application developers are increasingly choosing the Web as a platform.
Online Video Platform Web/PC/OnDemand TV/Setupbox/Live UGC Pro(RMC) IPTV tv2.0 Internet TV Open IPTV by josanku 2008
Social Media http://flickr.com/photos/fredcavazza/2564571564/sizes/o
Ad Platform, Attention Economy Advertisement2.0 <ul><li>The Major or Only web2.0 Revenue Model </li></ul><ul><li>Two Side Economics </li></ul><ul><li>Attention=$: MS Cashback </li></ul><ul><li>Personalized </li></ul><ul><li>Advertisement as Content </li></ul><ul><li>Cost Per Action: iCompany </li></ul><ul><li>Type: Video, Mobile, Widget, Game </li></ul><ul><li>Social Ad Network </li></ul><ul><li>Wibro as an Advertisement </li></ul>