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We are faced to the big shift from ownership to shared access. The technology enables the narrow sharing to broad one turning sharing to a big economy. We reviews the big trends and explain why kozaza ...

We are faced to the big shift from ownership to shared access. The technology enables the narrow sharing to broad one turning sharing to a big economy. We reviews the big trends and explain why kozaza has a great vision and plan to create sharing values in Korea. This is presented at 'Share City Seoul Conference' hosted by Wisdome and Seoul City.

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big shift to sharing Presentation Transcript

  • 1. big shiftto sharingMarch 14, 2013
  • 2. Home Sharing Service Reinventing AirbnbLife Sharing Platform
  • 3. 코~자자koZaZa
  • 4. 신나게 세상을 아름답게 January 19, 2013
  • 5. 5
  • 6. ChangeSharing economy kozaza
  • 7. Networked Society
  • 8. .-//1990~Internet 2005~ web2.0 2012~ mobile Internet
  • 9. 11
  • 10. Mary Meeker, KPCB. May 30, 2012
  • 11. $36Trillion 13
  • 12. StunningChange 14
  • 13. Why Software Is Eating The World WSJ, 2011- By Marc Andreessen http://goo.gl/XOueM http://goo.gl/o9dhT (한글) 15
  • 14. T he E nd o f Offlinehttp://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/
  • 15. onlineOffline 17
  • 16. PARTICIPATE web2.0 share bits POWEROPEN TO THESHARE PEOPLE mobile internet SoLoMoN o2O: online2Offline share life: stuffs, space, time, skill company2.0 LIFE 2.0 government2.0 economy2.0 sharing economy
  • 17. sharing economy @josanku ceo kozaza.com
  • 18.   
  • 19.   January 25, 2013 http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/
  • 20. individualownership shared access
  • 21. an economic model based onsharing, swapping, bartering,trading or renting access toproducts as opposed toownership
  • 22. sharing
  • 23.   is
  • 24.   new shopping by
  • 25.   money
  • 26.   or
  • 27.   value
  • 28. we together 23
  • 29. the new age of
  • 30.   access Life
  • 31.   is
  • 32.   a
  • 33.   paid-for
  • 34.   experience. Pay
  • 35.   as
  • 36.   you
  • 37.   live.
  • 38. Lawrence Lessig sharing
  • 39.   economy
  • 40.   
  • 41.   2008 http://www.rachelbotsman.com/video/
  • 42. smart
  • 43.   choice march 2011don’t own. share http://www.time.com/time/specials/packages/0,28757,2059521,00.html
  • 44. rise sharing
  • 45.   economyhttp://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update
  • 46. ANAVADAin
  • 47.   Korea
  • 48.   under
  • 49.   economy
  • 50.   crisis,
  • 51.   1998 not
  • 52.   profit
  • 53. sharing
  • 54.   economy enablers Money Technology GENERATION Y SocietyEnvironment Idle
  • 55.   Capacity
  • 56. save
  • 57.   money economy extra
  • 58.   money
  • 59. Local economy
  • 60. localcommunity 32
  • 61. online
  • 62.    Offline offline
  • 63.    trust Sharing trustFrom
  • 64.   strangers to friends
  • 65. right
  • 66.   ofplanet
  • 67. idle capacity$1.6
  • 68.   trillionunused
  • 69.   items
  • 70.   in
  • 71.   homes http://www.youtube.com/watch?v=Ig31ELGDJ0Q
  • 72. Ygeneration sharing
  • 73.   natives
  • 74. SoLoMoNtechnology trust
  • 75.   &
  • 76.   efficiency
  • 77. 1.product 2. redistribution service markets 3.collaborative lifestyles
  • 78. Own Individual Exclusive Own & Share Ownership sharingBits economyAtomsSkill AccessSpace SharedTimes AccessLifeStyle
  • 79. fantastic
  • 80.   4
  • 81.   +
  • 82.   1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/
  • 83. SF SF2008 2011
  • 84. businessopportunity
  • 85. trustbetween
  • 86.   strangers 44
  • 87. reputationnew
  • 88.   capital 45 http://www.mmchs.org/commitment_details.aspx?ID=182
  • 89. Valueof
  • 90.   reputation
  • 91.   capital http://www.ted.com/talks/view/lang/en//id/1572
  • 92. speed bump regulation
  • 93.    traditional
  • 94.   business tax insurance
  • 95.   &
  • 96.   liability
  • 97.   
  • 98.   
  • 99. SHARECITYSEOUL •자원의 활용성 극대화 •신뢰관계 확대 •공동체 복원 •일자리 창출 •도시경제 활성화
  • 100. asset-lightlifestyle
  • 101. http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/
  • 102. <=>own
  • 103.   less,
  • 104.   live
  • 105.   more http://youtu.be/L8YJtvHGeUU
  • 106. sharing
  • 107.   iscaring
  • 108. collaborativeinnovation
  • 109. new jobshttp://www.ted.com/talks/view/lang/en//id/1572
  • 110. $100 $500 billion
  • 111.   market
  • 112.   (us,
  • 113.   global)http://www.fastcompany.com/1747551/sharing-economy http://www.trust.org/alertnet/blogs/the-debating-chamber/is-the-sharing-economy-a-hippy-pipedream
  • 114. sustainability http://www.flickr.com/photos/secondnatureboston/6923513533/sizes/l/
  • 115. BIG Shift to Sharing Economy Me WeIndividual Ownership Shared Access Global Local Centralized Distributed Idle Competition Collaboration Capacity Company People Advertising Community Money + Value Consumer + Micro Entrepreneur Credit/Regulation Reputation
  • 116. family conomy local
  • 117.   eunity comm jobs magic green 
  • 118.   &
  • 119.   security trust tion innovahttp://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/
  • 120. two days in
  • 121.   the
  • 122.   sharing
  • 123.   economyhttp://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/
  • 124. timeto
  • 125.   share
  • 126. Accommodation in Korea•12 Million Visitors in 2012•Shortage of Hotel Rooms in Seoul•Increasing Popularity of Hotel Alternatives: HomeStays, TempleStays•Lots of Idle Rooms at Homes: 3.5M Households in Seoul
  • 127. A Trusted Marketplace
  • 128. Value Social Value •Community •Environment Cost •Trustful Society Saving Unique SpaceHost Meet•Earn Extra Money People•Make Global Friends Local•No Service Fee Food & Culture•Controllability & Privacy•Global Marketing
  • 129. Target Market Hanokstay Apartment/HousePrice Accomodation Travel Hotel Korea Asia Motel Pension Homestay Quality
  • 130. Business Model Guests Hosts Social Stay Social Travel 10% 3% Transaction CostValue Fee
  • 131. Strategy•Focus•Everyday Evolving•Local•Social, Video, Mobile•Philosophy
  • 132. Trust and Reputation @frank Profile Social Relationship & Activity Review, RatingsHuman Verification Transaction HistoryPlace Visit &Phone Interview
  • 133. HanokStayExperience Korean Tradition and LifeStyle •Differentiation •Social Value •Law •Pains •Global Hallyu Culture
  • 134. HanokStayHanokers
  • 135. Expanding NowAccommodation Types, Service, Location Hanokstay Homestay GuesthouseTemplestay Pension Farmstay Bizstay
  • 136. 2008 2011 San Francisco Seoul 2013 2014
  • 137. For-Profit For-Good신나게 세상을 이롭게 Fun Integrity Share Hack
  • 138. Life Sharing Platform with trust graphwe share homes
  • 139. life2.0 trust graphweb2.0social graphkozaza, offline facebook
  • 140. Thank U!kozaza.com(+82) 1544-5665contact@kozaza.com@kozazaCom (twitter)facebook.com/kozazaCom