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Red daring - community showcasing
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Red daring - community showcasing Presentation Transcript

  • 1.
  • 2. I want to impress you with my work
    “How can I best share this with you?”
  • 3. I’m looking for expertise…
    “Am I going to look at your work or at who you worked with?”
  • 4. The tools we use are changing…
  • 5. I never work alone
  • 6. Why should I publish my work alone?
  • 7.
  • 8. Vision: Collaborative Portfolios
    You work on projects together with people and companies. By showcasing your projects together with those you work with, you capture an audience with a personal interest in promoting your achievements.
  • 9. Mission
    To become the most intuitive platform for professionals and companies to showcase their work together.
  • 10. Current networks
    Red-Daring network
  • 11. Create a simple on-line project interface with joint project ownership
  • 12. Keep full control of association with projects with the individual
  • 13. Make sharing of the projects intuitive
  • 14. Allow for managed collections of projects through a simple group interface
  • 15. Integrate Red Daring with other web publication tools
  • 16. Target audience
    All modern professionals, but initially creative and marketing professionals. It also targets companies, with a focus on agencies and brands.
  • 17. Concept differentiators
    Easy management, control and publication of shared portfolios
    Extend benefits of creative portfolios to project managers and clients
    Unique brand to capture community showcasing market potential
  • 18. User story - freelancer
    Hi,
    I’m Carlos. I’m a graphic designer with ten years experience. I do an average of about 20 different projects per year with a variety of agencies.
    The quality of my work is crucial, positive word-of-mouth is my best bet for finding new work. You can find my work on my website. When a new prospect contacted me, I used to send them a PDF file with selected relevant work to improve my chances.
    Why I joined Red-Daring?
    I want to showcase my work to people in my network to bring in new projects.
    What’s better than a good referral? My references are right there with my projects.
    People I worked with are automatically tied together. It pays off to stay in touch.
  • 19. User story - Agency
    Hi,
    We are DistUrban. We are a multimedia agency with 10 fte’s as well as some freelancers. We have 3 steady accounts that we work for and about 10 new clients per year. We work on various projects in parallel and deliver around 50 projects per year.
    We used to sit together and create case stories about once every quarter which we then sent to our mailing list and used to refresh our website. When we pitched on a new project, we dug through our past work to prove our capabilities.
    Why we joined Red-Daring?
    We want to showcase our work to people in our network to bring in new projects.
    No more digging through old folders, showcasing our work has never been easier.
    Our clients appreciate it if we summarize the project after delivery, see it as after-sales!
  • 20. Concept development
    Project team
    Identity
    Programming
    www.fireflybranding.com
    www.the plant.jp
    www.1000faces.nl
    UX design
    Corporate partners
    ?
    ?
  • 21. Interested in the concept?
    jorrit@red-daring.com