NAYDO Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser

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NAYDO Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser

  1. 1. Jori Taylor Senior Consultant Blackbaud @JoriKTaylor
  2. 2. The Challenge In a January 2013 survey to the YMCA Movement and Associations, 53% of the respondents expressed a need for personal fundraising pages The Movement appreciates the need for peer to peer fundraising
  3. 3. Peer to Peer Fundraising What is it? Why do it? Who does it? When to do it? How to do it? Where to start?
  4. 4. What is it? When to do it? Recruit campaigners to ask their peers to donate to their YMCA. Donors CampaignersYMCA
  5. 5. It’s NOT just about events anymore. (And you, the YMCA, already know this.)
  6. 6. Why do it? The power of the P2P ask. That’s why. Mom Grandparents Big Sister Best Friend
  7. 7. 1 in 4 number of fundraising emails from an organization that result in a donation 1 in 1250 2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council. number of fundraising emails from a P2P fundraiser that result in a donation
  8. 8. CAMPAIGNERS DONORS
  9. 9. CAMPAIGNERS DONORS
  10. 10. CAMPAIGNERS DONORS
  11. 11. Who does it? It takes all kinds of kinds. Board Members Staff & Volunteers Y Members Program Participants Alumni
  12. 12. MISSION
  13. 13. Gen XGen Y 72% 88% Boomers Matures Donated to an Organization 60% 59% Blackbaud’s Next Generation of American Giving 1981-1995 1965-1980 1946-1964 1945-earlier
  14. 14. Gen XGen Y 43% 46% 35% 30% Boomers Matures Fundraised on Behalf of an Organization 1981-1995 1965-1980 1946-1964 1945-earlier
  15. 15. MORE ON MILLENNIALS… willing to raise money on behalf of a nonprofit they care about 70% fundraise for a traditional event (run, walk, ride) 64% prefer asking people to donate to a designated nonprofit in lieu of physical gifts 46%NOT afraid to ask family and friends for money when they feel strongly about a cause 45% 2013 Millennial Impact Report
  16. 16. Let’s not forget about youth P2P fundraising
  17. 17. Trick-or-Treat For UNICEF
  18. 18. Jump Rope For Heart
  19. 19. St. Jude MATH-A-THON
  20. 20. How to do it? Make it easy and set expectations. easy-to-use campaign website simple, online registration process online fundraising tools social sharing email strategy
  21. 21. Evolved from pledge forms…
  22. 22. To personal webpages
  23. 23. PARTICIPANT CENTER edit personal/team pages email tool gift entry tool social sharing options messaging area news feed
  24. 24. Be social. Allow others to be social. (It’s not just about you, it’s about them too.)
  25. 25. harvesting content originating from the organization and posted on social media seeding content originating from supporters, which the organization shares or retweets
  26. 26. Email strategy.
  27. 27. 22% increase in overall fundraising 31% increase in online fundraising 20% increase in average gift
  28. 28. inaugural event raised over $230,000 registered 580 participants
  29. 29. Personal Progress Update
  30. 30. Personal & Team Report
  31. 31. Call-to-action for the Team Captain
  32. 32. When to do it? When to do it? All year long!
  33. 33. Where to start? Survey! Review! Plan! Get online! identify opportunities survey your campaigners define your outcomes know your numbers invest in an online solution
  34. 34. REGISTRATION REVENUE RETENTION 3
  35. 35. Benchmark your YMCA’s fundraising efforts: www.blackbaud.com/blackbaudindex Next Generation of American Giving www.blackbaud.com/nonprofit-resources/generational-giving-report Next Generation of Canadian Giving https://www.blackbaud.com/nonprofit-resources/generational-giving- report-canada 2013 Millennial Impact Report http://www.themillennialimpact.com/research

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