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Community Options Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser
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Community Options Conference: Peer-to-Peer Fundraising and Blackbaud's TeamRaiser

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  • 1. Jori Taylor Senior Consultant Blackbaud @JoriKTaylor
  • 2. OVERVIEW
  • 3. CHALLENGES
  • 4. 20142012 2013 $17,625 $81,260 $113,100
  • 5. 20142012 2013 2,600 2,400 3,000
  • 6. 20142012 2013 3,948 3,274 2,440 Active Active TeamRaiser
  • 7. 20142013 $87,576 $72,977 Active TeamRaiser
  • 8. 20142013 $87,576 $72,977 $88,413 Active TeamRaiser
  • 9. REGISTRATION REVENUE RETENTION 3
  • 10. Percentage of Revenue Distribution
  • 11. Percentage of Population Fundraising
  • 12. 13.9% 20.63% 23.66% 2011 2012 2013
  • 13. 350%
  • 14. Percentage of Participant Role & Revenue
  • 15. Peer to Peer Fundraising What is it? Why do it? Who does it? When to do it? How to do it? Where to start?
  • 16. What is it? When to do it? Recruit fundraisers to ask their peers to donate to your organization. Donors FundraisersCommunity Options
  • 17. MISSION
  • 18. Why do it? The power of the P2P ask. That’s why. Mom Grandparents Big Sister Best Friend
  • 19. 1 in 4 number of fundraising emails from an organization that result in a donation 1 in 1250 2011 eNonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council. number of fundraising emails from a P2P fundraiser that result in a donation
  • 20. FUNDRAISERS DONORS
  • 21. FUNDRAISERS DONORS
  • 22. FUNDRAISERS DONORS
  • 23. Who does it? It takes all kinds of kinds. Board Members Staff & Volunteers Families Alumni
  • 24. Gen XGen Y 72% 88% Boomers Matures Donated to an Organization 60% 59% Blackbaud’s Next Generation of American Giving 1981-1995 1965-1980 1946-1964 1945-earlier
  • 25. Gen XGen Y 43% 46% 35% 30% Boomers Matures Fundraised on Behalf of an Organization 1981-1995 1965-1980 1946-1964 1945-earlier
  • 26. MORE ON MILLENNIALS… willing to raise money on behalf of a nonprofit they care about 70% fundraise for a traditional event (run, walk, ride) 64% prefer asking people to donate to a designated nonprofit in lieu of physical gifts 46%NOT afraid to ask family and friends for money when they feel strongly about a cause 45% 2013 Millennial Impact Report
  • 27. How to do it? Make it easy and set expectations. easy-to-use event website simple, online registration process online fundraising tools social sharing email strategy
  • 28. PARTICIPANT CENTER edit personal/team pages email tool gift entry tool social sharing options messaging area news feed
  • 29. Be social. Allow others to be social. (It’s not just about you, it’s about them too.)
  • 30. harvesting content originating from the organization and posted on social media seeding content originating from supporters, which the organization shares or retweets
  • 31. Email strategy.
  • 32. 22% increase in overall fundraising 31% increase in online fundraising 20% increase in average gift
  • 33. inaugural event raised over $230,000 registered 580 participants
  • 34. Personal Progress Update
  • 35. Personal & Team Report
  • 36. Call-to-action for the Team Captain
  • 37. When to do it? When to do it? All year long!
  • 38. Where to start? Survey! Review! Plan! identify three things you can start doing differently today survey your participants define your outcomes know your numbers
  • 39. Go! TeamRaiser Register More. Raise More. Retain More.
  • 40. Program Overview Kickoff Recruitment Strategy (part 1) Recruitment Strategy (part 2) Tools Training May Coaching Strategy (part 1) Coaching Strategy (part 2) Tools Training June Reporting & Scheduling Post Event Communication Wrap-up July