DUTCH INDUSTRIAL DESIGN in CHINA Consulate General of the Kingdom of The Netherlands Mr Ton van Zeeland Consul General

Consulate General of the Kingdom of The Netherlands

Mr Ton van Zeeland

Consul General

DUTCH INDUSTRIAL DESIGN in CHINA About The Netherlands ID History in Europe ID History in The Netherlands Dutch ID Education Dutch Design: Inventive Dutch Architects in PRD Dutch Industrial Design

About The Netherlands

ID History in Europe

ID History in The Netherlands

Dutch ID Education

Dutch Design: Inventive

Dutch Architects in PRD

Dutch Industrial Design

About The Netherlands EU Member 16 Million People Also called Holland We speak Dutch Many speak 3 languages We travel worldwide Do business

About The Netherlands fits 236 times China & 4 times Guangdong

Numbers Designers Industrial Designers GDP of Creative Industry ID Agencies (15+ Staff) Industrial Design Courses Years ID education First commercial ID dept. ID Agencies in GD Designers in GD First Dutch man in China 14,000 RMB 26 Billion 200 >10 40 1600 46,000 1924

Designers

Industrial Designers

GDP of Creative Industry

ID Agencies (15+ Staff)

Industrial Design Courses

Years ID education

First commercial ID dept.

ID Agencies in GD

Designers in GD

First Dutch man in China

ID History in Europe A development from crafts to mass production and modernism 1588 Word “design” First defined 1452-1519 Leonardo Da Vinci (Italy) first ‘designer’ 1759 Josiah Wedgwood (UK) First Industrial Designer 1919 Walter Gropius (Ger) Starts Bauhaus First ID School integrating disciplines

ID History in The Netherlands A creative collision between craft and industrial mass production technology 1856 - 1934 Hendrik Berlage Architect - Grandfather of Dutch (Industrial) Design Image: Wikipedia Image: gispen.nl St. Hubertus Jachthuis Image: eboumans De Burcht Image: Hendrickdekeyser.nl NH Tramwegmaatschappij www.NAI.nl

ID History in The Netherlands: Gerrit Rietveld 1888 – 1964 Gerrit Rietveld Founder of “De Stijl” first Dutch Design Movement Red Blue Chair, 1917 Schroder Huis Steltman Stoel Image: Wikipedia Zig Zag Stoel

ID History in The Netherlands: Some Dutch Design Icons 1955-1975 Kho Liang Le 1924 Philips NL first design department 1967 Wim Crouwel Font “New Alphabet” Image: Philips Image: Artifort (M416) Image: www.papress.com

Dutch ID Education 1949 Mart Stam and Andries Copier pledge the foundation to establish a faculty of Industrial Design Delft University of Technology University of Twente TU Eindhoven Haagse Hoge School (IPO) Design Academy Eindhoven Hogeschool Windesheim Gerrit Rietveld Academy Fontis Hogescholen Venlo Hogeschool Rotterdam Hoge school Arnhem en Nijmegen Saxion Enschede Hoge school Utrecht ROC Drachten Deltion College Image: Faculty Industrial Design, TU Delft (www.io.tudelft.nl)

1949 Mart Stam and Andries Copier pledge the foundation to establish a faculty of Industrial Design

Delft University of Technology

University of Twente

TU Eindhoven

Haagse Hoge School (IPO)

Design Academy Eindhoven

Hogeschool Windesheim

Gerrit Rietveld Academy

Fontis Hogescholen Venlo

Hogeschool Rotterdam

Hoge school Arnhem en Nijmegen Saxion Enschede

Hoge school Utrecht

ROC Drachten

Deltion College

Dutch Design: Inventive Open mind Out of the box (bending rules) Striving for functionality /simplicity (less is more) Humorous (Ironic) Conceptual (from a core idea) Pragmatic (consensus oriented) Image: Kun Kun

Open mind

Out of the box (bending rules)

Striving for functionality /simplicity (less is more)

Humorous (Ironic)

Conceptual (from a core idea)

Pragmatic (consensus oriented)

Design Methodology Functionality Usability Experience Dutch Designers go beyond design, they consider many areas to create innovative and profitable products. Trans formation From: Prof. Daan van Eijck Dutch Design: Inventive Technology Business Product Design People Interaction

Functionality

Usability

Experience

Dutch Designers go beyond design, they consider many areas to create innovative and profitable products.

Dutch Architects Various Dutch Architects realize famous buildings in Guangdong: GZ TV Tower - IBA GZ Times Museum – OMA Long Gang City Center – Mecanoo Christal Island SZ – Oma SZ Stock Exchange - Oma SZ - MVRDV Dutch Architecture in South China From: www.hemel.dircon.co.uk.nl

Various Dutch Architects realize famous buildings in Guangdong:

GZ TV Tower - IBA

GZ Times Museum – OMA

Long Gang City Center – Mecanoo

Christal Island SZ – Oma

SZ Stock Exchange - Oma

SZ - MVRDV

Guangzhou TV Tower www.hemel.dircon.co.uk.nl www.IBA-BV.com Images: Information Based Architecture (IBA)

Guangzhou Times Museum www. OMA.eu Image: Iwan Baan (www. iwan.com)

Long Gang City Center Masterplan www. MECANOO.nl Image: Mecanoo

Shenzhen & Liuzhou www. MVRDV.nl Image: MVRD

Shenzhen Crystal Island & Shenzhen Stock Exchange www. OMA.eu Images: OMA

Your Dutch ID Partner Dutch Designers can be your partners for successful product development for China and the West! The Netherlands small but world famous for business International people Good in Design Innovative & strategic Like long term relations and commitment More than 40 years ID education Almost 100 years experience in Commercial Design Business Professional Growing amount of Dutch Designers in Guangdong

The Netherlands small but world famous for business

International people

Good in Design

Innovative & strategic

Like long term relations and commitment

More than 40 years ID education

Almost 100 years experience in Commercial Design Business

Professional

Growing amount of Dutch Designers in Guangdong

CONTACT US FOR -Trade Enquiries -Investment in Holland -Design & Business Partners -Information on Holland Send your inquiries to: [email_address] or look on www.HollandinChina.org Send us your portfolio to: [email_address]

Send your inquiries to:

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or look on

www.HollandinChina.org