Dutch Design in South China
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Dutch Design in South China

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Design, product design, industrial design, Dutch design, Design in China, Design in south china, prd design, design guangzhou, consulaat guangzhou, jorg van den hoven, designers, dutch designers, ...

Design, product design, industrial design, Dutch design, Design in China, Design in south china, prd design, design guangzhou, consulaat guangzhou, jorg van den hoven, designers, dutch designers, ask4me group,

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Dutch Design in South China Presentation Transcript

  • 1. DUTCH INDUSTRIAL DESIGN (in CHINA)
    • Consulate General of the Kingdom of The Netherlands
    • Mr Jorg van den Hoven
    • Industrial Design Engineer (MSc)
    • Deputy Head Economic & Commercial Department
    • [email_address]
  • 2. DUTCH INDUSTRIAL DESIGN in CHINA
    • What is Dutch Design not
    • Why Dutch Design
    • Dutch in China
    • How Dutch Designers work
    • How to Select Designers
          • Preparation (I)
          • Assessment (II)
          • Selection (III)
    • Good luck!
    Design is a direction Your company Should take if You want to be different Human Centered Design Lies fundamentally With Client & Designers Corss road sign for bicycles in Holland Image: Jorg van den Hoven
  • 3. WHAT DUTCH DESIGN IS NOT
    • -Only styling of an object
    • -The same as art
    • -A coincidence
    • -At end of product development
    • -Easy adaptable to your process
    • -Part of traditional Chinese business model and economic situation
    • -A trick with the computer
    Product Design = Innovation = Strategy = Investment = Risk = Opportunity Rubber Duck Found at China supplier Has touch sensitive metals for LED
  • 4. Why Dutch Design
    • -Out of the box Way of Thinking
    • -Integrated management process
    • -Understanding end-user
    • - Design = Innovation = multi-disciplinary
    • -International
    • -Holland HUB for new markets
    Design = Innovation = Market X Technology X Product www.marcelwanders.com
  • 5. Dutch in China
    • -Smart engineering = Safe Cost
    • -Create identity = Branding
    • -Consistent product range
    • -Long experience
    • -Knowledge of western market
    • -Understand IP
    China : From Price Taker to Price Maker this Requires innovation & Design www.ask4me-group.com
  • 6. How Dutch Designers work
    • Follow process ( see later )
    • Work in phases
    • Charge before each phase
    • Create mutual understanding
    • Design = Research = Time
    • Hourly fee’s from 200 RMB/Hr up to 2.500 RMB/Hr
    www.kocxontwerpen.nl Dutch Product Design is also: -contextual -materialisation -user oriented -conceptual -ergonomics -interactive -our of the box -discussable -profitable = Multi disciplinary = Innovation
  • 7. How to Select Designers
    • Preparation
    • Assessment
    • Selection
    For Dutch Designers To follow the Right Direction They work with clear procedures = Good design = Good Process = Good Management Corss road sign for bicycles in Holland Image: Jorg van den Hoven
  • 8. Preparation
    • -Characteristics
    • -Size (investment_
    • -Complexity
    • -Product-Market-Identity Mix
    • -Type of Design Agency
    • -Specialty of Agency
    • -Size of Agency
    • -Required Management
    GOOD designs requires also GOOD management of clients (YOU) (and middle management that understands design) www.vividvormgeving.nl
  • 9. Preparation (ii)
    • Design Brief
    • -Your target
    • -Your identity & brand
    • -Your products
    • -Your assignment
    • -Your criteria
    • -cheaper product vs. high quality
    • -product range vs. one of a kind
    • -etc..
    Speak out What you Want or Need www.burovormkrijgers.nl
  • 10. Assessment
    • -Project Characteristics
    • -Project Size (investment_
    • -Complexity
    • -Product-Market-Identity Mix
    • -Type of Design Agency
    • -Specialty of Agency
    • -Size of Agency
    • -Required Management
    Product Design = Cooperation Make a Checklist Of all your Requirements and Wishes www.ask4me-group.com
  • 11. Selection
    • -Professional Criteria
    • -Vision of the Agency
    • -Paid Pre-Study (feasibility/design)
    • -Create discussion
    • -Matching your ideas
    • -Design contract
    • -Design conditions (terms)
    Designers are Experts. Companies that innovate Require experts. Selecting Designers = Management Strategy! = Selecting Long Term Partners Jorg van den Hoven “My paint stock”
  • 12. Good Luck!
    • -Changing your business strategy
    • -Redefining your management process
    • -Realising what you want from designers
    • -Investing in the right design partner
    • -Starting to INNOVATE!
    Dutch Design Partners in Innovation Jorg van den Hoven Symbolic image in Lausanne
  • 13. CONTACT US FOR -Trade Enquiries -Investment in Holland -Design & Business Partners -Information on Holland
    • Send your design inquiries to:
    • [email_address]
    • OR
    • [email_address]
    Special thank to: Dutch Design Association www.bno.nl Gordon Bruce ( founding Product Design  Chairman of the "Innovative Design lab of Samsung )